google analytics - 5 steps to growing your profitable leads & sales

5 Steps

To Growing Your Profitable Leads & Sales

Is Your Website Making All The Money You Need?

How many have a website in the room?

Who wants more leads / sales & lower costs?

10M+ Websites Have

Google Analytics

Are you one of them?

Keyword Phrases Triggering Leads?

Do you know which they are?

What would you like to take away from the seminar?

A FREE video review of your

Google Analytics for your website

FREE offer is only valid for the FIRST 3 persons taking action

immediately after the presentation

FreeOffer

Special Offer

Why should you collect website

data that helps analyze your business and marketing?

Wasted Money & Time – Website & Advertising

Losing website visitors & leads

How qualified are your prospects?

The potential of Google Analytics is not limited to

any particular business or country

Google Analytics Is FREE!

Worth $100`000`s

Do not under estimate it as its free

My Credentials

My Background – In The UK

• 13 years with Alliance Unichem

(Top 100 company)

• Business development, e commerce, customerservice, finance & logistics

• $150M of sales

• Sales & marketing director start up e commerce

• Doubled sales from $7m to 14M

My Background

I came to Australia with a laptop and a suitcase only (T Cooper)

7.5 years + ago I knew nothing about Internet Marketing

I have had to change my business model many times to stay ahead of the crowd

Mobile, analytics, websites, Google Adwords, psychology, strategy, SEO, Social Media,

Analytics, Social

My Background

Brisbane – The Australian Dream

• Love Brisbane & it`s people

• 1st 6 months looking for jobs

• 1st year of Internet Marketing - Minefield

• 13 professional & world class experts

• Dedicated every day 7.5 years improving skills

Step 1

What is Google Analytics? How can it increase your sales & ROI?

What Is Google Analytics? (Video)

Google Analytics Features

Analytics

Tool

Content

Analytics

Advertising

Analytics

Conversion

Analytics

Mobile

Analytics

Social

Analytics

Analytics Tools

Dashboards (Can customize)

Adwords campaigns

Analytics

Tools

View performance of

SEO campaigns

Social Media campaigns

Site Search

Find out what your visitors are really looking for

Find missed product opportunities & speed up time to conversion (Leads & sales)

Analytics

Tools

In Page Analytics

Visually analyze how visitors move

around your website

Analytics

Tool

Find out whether visitors complete the

actions you expect them to in each page

Event TrackingAnalytics

Tools

Event Tracking (Customised work)

Track clicks on buttons and links

Get a more detailed understanding of your

visitors behavior

Analytics

Tools

Real Time Reporting

Measure immediate effects of your

marketing campaigns

Analytics

Tools

Create and analyze your own custom segments

Custom VariablesAnalytics

Tools

Advanced SegmentationAnalytics

Tools

Why do some visits result in a $150 sale while

others don't?

Analyze the path a visitor takes on your site

Flow VisualizationAnalytics

Tools

Where do you lose your visitors attention?

SharingAnalytics

Tools

Easily share data and insights with your team

Speed up the decision making process

Google Analytics Goals (Video)

Mobile Analytics Overview

Mobile Analytics

Google Analytics lets you measure mobile

sites, apps and visits from web enabled

mobile devices

Analytics

Tools

Provides end to end measurement of

the entire customer journey

Mobile App Analytics

From discovery to download,

through to engagement

Analytics

Tools

Create the best user experience across

screens and devices

MobileAnalytics

Tools

Mobile

Understand Cross Platform

Consumer Behavior

Analytics

Tools

Mobile & tablets are being used when TV is being

watched, which is typical consumer behavior

Collect data to create an

excellent user experience

across multiple devices

Content Analytics Overview

Content Analytics

Find your site’s top content and hidden gems


Image credit: http://www.flickr.com/photos/hokaicila/1543565434/

Content AnalyticsGoogle

Analytics Features

Content Experiments

Test variations of your pages for conversions

Eliminate the guesswork from designing your

website

Content Analytics

Content Experiments Video

Conversion Analytics Overview (Leads & sales)

Conversion AnalyticsGoogle

Analytics Features

Measure sales, downloads, email opt in’s,

video plays, leads & other actions

(Goals and events)

Image credit: http://www.flickr.com/photos/68751915@N05/

Conversion AnalyticsGoogle

Analytics Features

E Commerce Reporting

Identify your best selling

products and most valuable

promotions

Increase sales and win

customer loyalty


E Commerce ReportingGoogle

Analytics Features

Track Offline Campaigns

Track offline campaigns that direct users to your site

Optimize and improve offline marketing

Advertising Analytics

Image credit: http://www.flickr.com/photos/solar_decathlon/6182411474


Conversion Analytics Summary

Understand how visitor behavior leads to

profitable actions

Adjust your site and marketing programs


Image credit: http://www.flickr.com/photos/vfsdigitaldesign/5396041587/


Learn how your advertising affect leads,

sales and ROI

Find what works and what doesn’t


Make Your SEM More Effective

Measure SEM campaigns across

Google, Bing, Yahoo and more

Easily see any differences in

conversion rates for different ad

placements or landing pages


Multi Channel Funnels

Learn which marketing

channels introduce visitors

to your products and

which win sales


Multi Channel Funnel Video

Multi Channel Funnels

See how your multiple advertising campaigns work together

Gives you the full picture of which part of your marketing

starts the conversation, contributes & the last click


Image credit: http://www.flickr.com/photos/creative_tools/4606220767/

Social Analytics Overview

Social Plugins Report

Discover what your visitors are

sharing and where they are sharing it

Social Reports

Social Reports

Measure the impact Social Media has on your business

goals and conversions

Quantify The Value Of Social


Image credit: http://www.flickr.com/photos/jasonahowie/7910370882/

Social ReportsGoogle

Analytics Features

Which Social Sources Refer Engaged Visitors?

Understand which communities

matter for your brand

Social Reports

Image credit: http://www.flickr.com/photos/dahlstroms/4870800025/

Tracking Your Mobile

Advertising Campaigns

Mobile Ads Measurement

Understand how mobile

delivers value to

your business

Mobile

Analytics

Mobile Ads Or Mobile Apps

Optimize mobile ad campaigns for

better ROI


Visitor Flow Visualization and Goal Funnels

See where they enter, where they get stuck and where

they leave

Discover strengths / weaknesses in your website and

your marketing programs


Image credit: http://www.flickr.com/photos/mdpettitt/7589706912/

Visitor Flow Visualization and Goal FunnelsGoogle

Analytics Features

Questions?

Step 2

5 Key Sales Growth Reports Revealed

(Customized)

Page Efficiency Analysis Report


How well is it doing its job?

Page Title


Page engagement / content consumption

Page Title


What value was created by the content for our business?

Page Title

Page Efficiency Analysis Report Referal Source


All streams of traffic to the site


How many visits from each channel


Valuable activity completed


Outcomes- How much business value was added

Google Analytics Or Obama Sexy ?

Site Speed Analysis

Uncover problems before your customers do

Find and fix slow pages. Improve your SEO

and conversions (Leads & sales)

Content Analytics

SPEED: Business Impact of Speed

Increased page load

time

Increased bounce rate


Increased page load

time

Decreased revenue


Increased Page speed

Increased revenue

Google HTTPS Change Impact

(not provided)

Google HTTPS Change Impact

Subscribe to our channel

for valuable more info

youtube.com/Askandyadvicenow

Questions?

Breakout Session 15 minutes (Top 5 conversion killers on website)

Step 3 – Does Google Analytics Work In ‘Real Life’?

Examples Of Increased Sales & Profits

Boosted Website Sales By 44% In 1

Month Using Google Analytics Multi

Channel Funnel Report*

*Report shows which channels

customers interacted with during the 30

days prior to converting or purchasing

The Amari Hotel Group CaseStudy

Needed to boost online bookings

Find out customer behavior prior

to making their booking

Wanted to see how email

marketing affected their marketing

funnel

The problem:


58% of the visitors were making buying

decision in a single visit

Visitors needed more detailed information

to help them decide

Reports allowed Amari to create new

landing pages with the needed content

After a month, bookings using these new

landing pages were up 44%

Google Analytics Multi Channel Funnels - Interpreting the numbers


Amari assumed that all visitors

visit multi channels before making

a decision

Their landing pages didn’t contain

detailed information

What did they do wrong?


57% of all transactions were due to

multipath interactions

Increased Google Adwords display

advertising to connect with visitors

after they left the website

Result - 11% increase in sales

Actions & Learnings


Google Analytics Case Study 2

Ariat is the leading equestrian footwear and apparel

brand in the United States

Ariat.com - is an e-commerce sales channel

Ariat InternationalCaseStudy 2

2010 - Invested in new website

To get a ROI decided to use Google Analytics

The reporting on the performance of digital

marketing channels (Display, Paid Search,

Social Media, Email) was critical

What they did


Needed to test the shopping experience -

Videos, reviews, product specifications –

How were they used and affecting sales?

Allowed optimal budget planning &

campaign optimization

What they did



Increased conversion by 14%

17% increase in per visit value

Outcome:


Decreased shopping cart abandonment by 10%

Multi channel funnel tracking identified key

success factors for email campaigns, Social Media

marketing & Google Adwords display adverts

Outcome:

Questions?

Step 4 Mobile Analytics

37%52%

2011 2012

Smart phone penetration in Australia

Image credit: http://www.flickr.com/photos/htakashi/8302267342/

36% of our daily media

interaction are on a smartphone

59% of smartphone users use

online shopping

Image credit: http://www.flickr.com/photos/29881930@N00/2085856619

Analytics For Mobile Websites

Analytics For Mobile Apps

Measure how users interact with your app

Analytics For Mobile Apps

“What you can’t measure,

You can’t manage”

Conclusion

Mobile analytics can not be ignored

Mobile is not just the future, it is here,

NOW

Questions?

Step 5

The Future For Online &

Offline Businesses

Lead Generation

Where do you spend your time?

Online or Offline?

Do You Know?

Australian businesses generate

$200 Billion +via the internet annually

*The Australian Bureau of Statistics (2013)

If You Have A Offline Business

An online presence

is essential

Universal Analytics

Universal Analytics

Track user interaction with every digital device,

call centers, point of sale systems etc

Remarketing with Google

Adwords & Analytics

Use Remarketing

Show targeted ads to people who have

visited your website

Reach the right customers,

quickly and easily


Remarketing

You Website Other Sites

EXIT

Return conversion

Remarketing Video

Track conversions on banner ads, email marketing,

and other offline marketing initiatives

Understand where are you losing / making money

Visitors come once but

don't return or convert, WHY?

1. You're marketing your site to the wrong audience

2. Your site content and design are not optimized for

engagement and conversions

Goals – Track ROI

Is your website

investment making orwasting money?

Goals – Track ROI

Questions

Expert help required?(Web developer?)

Competitors Taking Advantage Of Google Analytics?

How Can We Help You?

Special offer to get more profits & clients

A FREE video review of your

Google Analytics for your website - $497 value

FREE offer is only valid for the FIRST 3 persons taking action

immediately after the presentation

FreeOffer

Special Seminar Offer 1

Exclusive Seminar Offer 2 – Monthly Custom Reports

Result: Will reveal only the critical information

for leads & sales– Expert guidance

Normally $497 + GST

Only $397 + GST investment today

No contracts

$50 Deposit before you leave the seminar

Exclusive Seminar Offer 3 –Full Google Analytics Strategy & Analysis

Normally $997 + GST (Results: + ROI on website)

Seminar special offer investment $797 + GST

$50 deposit before you leave the seminar

Exclusive Seminar Offer 4- Mobile Template Website

Normally $1997 + GST

Today only $1597 + GST

$50 deposit before you leave the seminar

Template Mobile Website (3 Only)

• Increased phone calls

• ROI x 3 investment

$1597 + GST

Template Mobile Website (3 Only)

Included:

• Professional pre built designs

• Click to call

• Insert YouTube Video &

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$50 deposit - Form

Why Did We Build This Offer?

We know the opportunity & your web frustrations

I started speaking to help people & get the truth out

I trained programmers of web developers in my 1st year

1000`s Hours To Gain Knowledge

Adwords, SEO, Mobile, Analytics, Social Media, websites, conversions, psychology, strategy, etc

3000 + professional development videos

Nearly $100,000 investment over nearly 8 years, full time

Guaranteed Quality

If not happy full refund

- Never had to in 7 years

Biggest Mistake – Not Acting & Waiting

Fast Mover Bonus: First 5 Customers

• Exclusive mastermind locally: 1.5

hours ($750 value)

• Professional SEO audit ($697 value)

TOTAL VALUE $1447

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google analytics - 5 steps to growing your profitable leads & sales

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