5 steps to a more profitable online presence
TRANSCRIPT
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A FACEBOOK PAGEISN’T DIGITAL
MARKETING5 steps to a profitable online presence
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I’M BRANDY
Daughter of an entrepreneur
Oldest of 3 girls
Wife & mother
A total gadget girl
Marketing technologist, a.k.a TekGrl
Helping businesses be effective and efficient using technology
Breaking people’s slavery to technology (especially email! You know who you are…)
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GET MORE RETURN FROM YOUR SOCIAL
INVESTMENTYes, time is just as much of an investment as $$
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SOCIAL MEDIA IS MARKETING
And deserves the same intent and approach as any other marketing
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ONLINE PRESENCE = YOUR BRAND
Doesn’t matter if you’re trying to brand yourself or not, you are.
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A FACEBOOK PAGE ISN’T
DIGITAL MARKETINGIt might be part of it though…
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START WITH A STRATEGY
It’s hard to know where you’re going without a map
STEP
1
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WHAT DO YOU WANTTO ACCOMPLISH?
Awareness?Reputation?Sentiment? List Building?Leads? Sales?
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WHAT ARE YOU WILLING TO DO TO
GET IT?
Budget $$TimeResources
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HOW WILL YOUR ONLINE & OFFLINE MARKETING WORK
TOGETHER?
No vacuums here folks
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HOW WILL YOU KNOW IF YOU ARE
SUCCESSFUL?Decide what is importantTrack & Measure
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KNOW WHO YOU ARE TALKING TO
Define a target marketNo really, you HAVE to
STEP
2
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NO, EVERYONE IS NOT YOUR TARGET
You aren’t your target eitherGet specific
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THIS ISN’T EASY But it is CRITICAL to your success
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CHOOSE YOURSOCIAL CHANNELS
Nope, not all of them
Let strategy & your target market guide youS
TEP
3
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TWITTER ISN’T FOR EVERYONE
Just because it’s trending, doesn’t mean it is worth your time
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UNDERSTAND YOUR TARGET & HOW THEY
COMMUNICATE
Certain channels may be more relevant at different times
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PICK CHANNELS THAT MATCH YOUR AUDIENCE &
PRODUCT/SERVICE
If your service isn’t really visual, Pinterest may not be the right channel
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MASTER YOUR CHANNELS OF
CHOICE
PagesGroupsChatsHashtagsBoardsLists, etc., etc., etc.
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BE CONSISTENTBe consistent
No, really… be consistent
STEP
4
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FIND A VOICE & IDENTITY
Stick with it
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USE TEMPLATES TO HELP YOU
Nobody’s perfectTemplates for visuals and content
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ENGAGE YOUR AUDIENCE
It’s been said 1,000,000 times…these are social networks
STEP
4
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USE THE 90/10 RULEUse your bullhorn sparinglyBe the go-to resource
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INVITE PARTICIPATION People like to be asked
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DO YOUR SHARE OF PARTICIPATING
Understand how best to engage with your channel(s) of choice
You gotta like, comment, share, +1, retweet, favorite and pin
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BE STRATEGIC, BE INTENTIONAL
No one has enough time & money to sustain shotgun social marketing
SQUIRREL!
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BE PROFITABLERevenue – Expenses = Profit Revenue Expenses (your time
costs $$) Profit
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QUESTIONS? Don’t be shy, someone else probably needs an answer too…