REAL LIFE APPLICATION

GIVE TIPS

GIVE FREE SAMPLES

PROVIDE FREE INFORMATION

OFFER FAVORS

REAL LIFE APPLICATION

Testimonials from satisfied customers show your target audience that people who are similar to them have enjoyed your product or service. They’l l be more l ikely to become customers themselves

REAL LIFE APPLICATION

Praise them for making good past decisions, based on the information they had at the time. Then find ways to stress the consistent values connecting old actions and purchases with values underlying any new actions or purchases

“People prefer to say ‘yes’ to those they know and like”Dr. Robert Cialdini

PEOPLE LIKE OTHERS WHO

ARE physically attractive give them complimentssimilar to themselves

REAL LIFE APPLICATION

Dr. Robert Cialdini

“One of the things that marketers can do is honestly report onthe extent to which the product or service –or the people who

are providing the product or service – are similar to the audienceAnd know the audience’s challenges, preferences and so on,”

“The tendency to be more sensitive to possible losses than to possiblegains is one of the best-supported findings in social science.”

REAL LIFE APPLICATION

10K GAIN10K LOSS

REAL LIFE APPLICATION

DON’T MISS

THIS CHANCE “Here’s what you’ll miss out on…”

REAL LIFE APPLICATION

Given the incredible influence of authority figures,it would be wise to incorporate testimonials from legitimate,

recognized authorities to help persuade prospects to respond or make purchases

ROUNDBONUS

SMILE

EYE CONTACT

MIRROR ACTIONS

TALK FAST & SMOOTH

PUMP UP EXPECTATION

COVERT ANCHORS

SAY “WE”

ASK FOR A LOT

THERE ARE GOOD LEADERS WHO ACTIVELY GUIDE AND BAD LEADERS WHO ACTIVELY MISGUIDE.HENCE LEADERSHIP IS ABOUT PEOPLE SKILLS,

PRESENTATION AND PERSUATION SHIVH KHERA

THANKS FOR YOUR ATTENTION!(‘CAUSE Saying “thanks” is too

mainstream)