CRUEL TO BE KIND5 social media home truths

@dannywhatmough

DANNY WHATMOUGHDirector of Digital Strategies // @dannywhatmough

SOCIAL MEDIA PROMISED A LOTBut it failed to deliver in the way we all hoped

IT’S NOT A SILVER BULLETBut social media usage is maturing

5HOME TRUTHSabout social media…

1NO-ONE CARES ABOUT YOUR BRANDWe are entering the era of the personalised web

38%published content designed to engage

2JUST ‘BEING’ IS NOT ENOUGHPick your channels carefully and strategically and then use them

57%of the 42% with Google+ accounts were no longer active

3QUALITY COUNTSSo stop spamming me with crap

27%Had a company blog, but quality was higher than ever

4YOU NEED TO BE SOCIALIt’s the only way to build an energised community

24%engaged with users on Twitter

5SOCIAL MEDIA CAN’T DO IT ALONEYou need to integrate

26%didn’t link to social media from their website

THE NEW RULES OF SOCIAL MEDIADon’t chase the next big, shiny thing

Focus on community, content and conversation

Integrate with wider marketing and use social to amplify

Set objectives and measure everything

Approach social with an agile mindset – fail and learn

IF SOMETHING ISN’T WORKING – STOP DOING IT

HOW SOCIAL ARE YOU?http://bit.ly/techsoc13

THANK YOU@dannywhatmough // http://bit.ly/techsoc13