home truths 11 the dpp 2018 predictions...home truths 11 3 in defining our 2017 predictions we...

The DPP 2018 Predictions

HOME TRUTHS 11

6 FEBRUARY 2018

Enabled by

HOME TRUTHS 11 2

A year ago the DPP, supported by Equinix, produced its first annual Predictions.

Our 2017 Predictions were distinctive for three reasons.

First, they were drawn up by working with expert DPP Members; so they were produced by people with real, every day experience of doing business in the media sector.

Second, as a consequence of such a process the predictions were rooted in business realities, rather than being focussed on specific technologies. Our experts saw predictions such as ‘AI’ or ‘Voice’ as too broad, and not helpful to business planning.

The ContextAnd third, we stated at the outset that in each subsequent year we would evaluate the previous year’s predictions before adding new ones: we wanted both to test how good we were at predicting and, whether we proved right or wrong, to build a picture of what media professionals were focused on over time.

So, much though we were delighted by our 2017 Predictions, it feels with these 2018 Predictions that we are now fully under way. In the pages that follow we evaluate our 2017 predictions; look at how the landscape of key business influencers has changed over the last twelve months; and offer an updated set of predictions for 2018.

It makes fascinating reading.

HOME TRUTHS 11 3

In defining our 2017 Predictions we generated three sets of information.

1 Key influencers Our experts identified 55 influencers that they believed could shape their business, or the media industry more broadly, in the 12-24 months ahead. They divided these into three groups: technology influencers; business influencers; social influencers.

2 The mood music From these influencers the experts identified five that they felt informed almost everything they did. They didn’t see them as topics for specific predictions, but rather as mood music or context, against which their more specific 2017 predictions could be made.

3 The eight predictions Who’s to say what makes for a reasonable and workable range of predictions that is broad enough to cover the complexity of our industry, but narrow enough to provide focus and emphasis? We settled upon eight as a sensible number.

In this 2018 DPP AT HOME Predictions session we asked our new set of experts– who were largely a different group from the previous year – to build on these three information sets, in the following ways.

The Process• We asked them to score the eight 2017

Predictions by identifying the five that had proved the most significant for them; and then assigning each of the five an impact score, in rank order, where 5 was the most impactful and 1 the least.

• After this process we asked them if they wished to remove any of the 2017 Predictions from the list that would be considered for 2018.

• We then showed them the 55 Key Influencers from 2017 and invited them to nominate influencers they wished to remove as no longer significant to their thinking, and to identify new ones they wished to add.

• We asked them whether the five mood music ‘tracks’ still resonated. They could change, remove or add a track; but the total number had to remain at five.

• And finally we invited them to nominate new candidate predictions for 2018, and then to choose their personal top five. From this poll we were able to create our eight predictions for 2018, and to make an impact assessment of those predictions.

HOME TRUTHS 11 4


The table on the right shows the DPP 2017 Predictions, along with the impact score assigned to each one. The prediction that getting cloud ready would be a full time job was expected to have the greatest impact; with the slow down in the development of VR expected to have the least.

It is worth reminding ourselves how our experts in 2017 defined each of their predictions:

Getting cloud ready will be a full time jobThe debate about cloud will be over. But almost every media business will be putting effort into working out how best to either use or sell cloud led tools and services.

New content aggregators will appear – by stealthConsumers will increasingly expect a single interface through which they can search content – one that will soon be voice-led. Without knowing quite how this will shake down, content providers will be engaged in the background in business deals to try to ensure prominence in this new world.

Business will be re-formedThe growing maturity of connected enablers will lead large organisations to use the cloud as a way to create or replace hubs in other territories. Those enablers will also enable small companies to appear bigger, and to use more flexible work spaces.

Where there are people, there’ll be automationMajor advances in the application of machine intelligence to automation will correlate strongly with business functions that are currently people-heavy, subject to error, and lacking business data.

The DPP 2017 Predictions:how they scored

MOBILITY

SPEED LIVE

QU

ALIT

Y

SE

CU

RIT

Y

New content aggregators will appear – by stealth

Getting cloud ready will be a full time job

Business will be re-formed

Where there are people, there’ll be automation

More content will change us all

Versioning will become an opportunity – not a cost

Immersive will be submerged

Connectivity will continue to constrain

18%

22%

16%

13%

7%

10%

5%

10%

% OFIMPACTVOTES

HOME TRUTHS 11 5

Connectivity will continue to constrainCompanies that continue to use the public Internet for business use – notably those in the production community – will continue to find connectivity a huge constraint on how they do business. It will put them off using web based services.

Versioning will become an opportunity – not a costThe move towards ‘componentised’ audio visual masters, based on the SMPTE Interoperable Mastering Format (IMF) standard, will turn the ability to work easily with the proliferation of content versions into a business opportunity.

More content will change us allAll parts of the supply chain will benefit from – and be transformed by – the huge increase in the production of content from sources other than traditional broadcast.

Immersive will be submergedThe next two years will be more characterised by the technical and commercial work required to commoditise VR, AR, Mixed Reality and 360° Video – than huge consumer take-up. Where these technologies do have some impact will be mostly in non-broadcast content production.

The DPP 2017 Predictions – the view one year on

We invited out experts to score the 2017 Predictions on the basis of which in practice proved the most impactful to their businesses over the previous twelve months.

The table opposite shows the results:

MOBILITY

SPEED LIVE

QU

ALIT

Y

SE

CU

RIT

Y

Where there are people, there’ll be automation



Connectivity will continue to constrain





18%

21%

17%

14%

7%

9%

2%

12%

% OFIMPACTVOTES

HOME TRUTHS 11 6

As will be seen in the summary below, the actual impact of the trends for 2017, compared to the predicted impact – was in four instances uncanny: it was within a single percentage point. This is particularly striking as it was largely a different group of people who did the scoring in January 2018 from those who created the predictions in January 2017.

There were however, two predictions that had greater than anticipated impact; and two had less.

Where there are people there will be automation

There was consensus across the broad range of businesses in the room that automation projects had been an even stronger theme in 2017 than expected. They had not yet necessarily led to implementation; and many of them were focused on mundane, everyday workflows rather than ambitious, AI led transformations. But such projects were nonetheless now seen as crucial to business efficiency.

Indeed, one of the key factors in the exploration of automation was the fact that company executives – and especially the finance director – now understood automation as an option. The potential to assign key tasks to software that runs 24/7 without taking holidays, going off sick or making mistakes is irresistible at a time when most organisations are seeking to reduce costs.

It was pointed out that a quick look at the roadmap for new technical standards reveals a huge proportion devoted to standardising metadata – to assist automation.

Getting cloud ready will be a full time job1 21%

2018 2017

0% 20%

Business will be re-formed3 17%

Connectivity will continue to constrain4 10%

New content aggregators will appear – by stealth7 7%

Versioning will become an opportunity – not a cost6 9%

Immersive will be submerged8 2%

More content will change us all5 12%

Where there are people, there’ll be automation2 18%

22%

16%

10%

18%

10%

5%

7%

13%

HOME TRUTHS 11 7


Of all the 2017 predictions this may have been the one where we made the error of assuming something would prove as significant in the short term as it was interesting for the long term. Few in our group doubted that the consumer demand both for more personalised content and easier ways to find that content, would lead to new service propositions that attempted to aggregate more content more successfully. But at this stage this conviction is producing more exploration – including of how voice and visual search will work together – than outcomes.


It may be significant that while the 2017 prediction around the impact of new content aggregators polled relatively poorly, the prediction around the impact of new content came through strongly. The two predictions are linked – and the impact votes cast may reflect the sequencing that needs to take place for both predictions to come true. Our experts repeatedly drew attention to the changing rights picture, with new, online players taking control of content previously seen as the preserve of linear broadcast. Furthermore the sheer range of what is considered as content is expanding, with many verticals that would not previously have seen themselves as players in the world of audio-visual content, now becoming significant.


In some respects this prediction was poorly worded, since it predicts the impact of immersive is that it won’t have impact! So does a low impact score indicate that the prediction was wrong, and that immersive did in fact have impact? The answer is no. Discussion did away with any confusion. Although

VR and AR are generating enormous interest and attention among digital agencies as retail and lifestyle brands explore opportunities for experiential engagements, immersive technologies have had little significance for those who create and distribute story-led content.

Perhaps it is remarkable that innovations such as VR and AR that were heralded as game changers in 2015 and 2016 are now seen as negligible by a group of DPP Members drawn from right across the supply chain. But it is also bears out the prediction made at a DPP AT HOME on VR in May 2016 that

Immersive technologies will prove very significant for the media industry. But not necessarily for the TV industry. All instincts might suggest the contrary, but broadcasters – and probably most television production companies – could do nothing in the next five years in response to immersive, and it probably wouldn’t impact their businesses in the least.”

The DPP 2017 Predictions – do they still have relevance for 2018?

The scoring in Table 3 above gives an indication of the relative significance of the 2017 Predictions in hindsight. But what about the significance of these trends in absolute terms? How many still look relevant going into 2018?

Our experts were invited to remove any of the 2017 Predictions from consideration for 2018. Interestingly they chose to remove only one: immersive technologies.

HOME TRUTHS 11 8

There are many factors that influence the business decisions made by media companies – particularly when one considers the sheer range of activity carried out across the media supply chain. Most of these don’t amount to significant trends, but together they represent a kind of ‘gene pool’ out of which the trends emerge.

In this session we reviewed the 55 key influencers identified by our first predictions session in January 2017. In considering the key influencers for their businesses for 2018-19, our group of experts chose to remove some of the 2017 list, and to add others. As a general principle, any influencer that was felt by someone now to be significant could be added – since this list is intended to be comprehensive. But only those influencers that the whole group felt should be removed were removed.

As the table below shows, the total number of influencers has grown. This may be an indication in itself of one of the key new predictions to emerge for 2018, as will be discussed below.

Perhaps the most eye-catching change was the decision to remove Blockchain from the list of technology influencers. Blockchain has some similarities to VR in the eyes of our experts: it is interesting and important – but not necessarily for mainstream media, and not now. It was viewed as a solution in search of a problem. And although in theory the problem blockchain solves is around rights ownership and payments, no one could yet see how the scale of the problem and the complexity of the solution could be aligned.

2018: the key influencersThe rejection of Bots and Deep Learning expressed a determination to simplify the language around AI – with machine learning the preferred term. Bots were dismissed as simply poor quality automation.

Death of release windows was also removed. Although it will come, the feeling was that it is still more than two years away.

When it comes to the new influencers that were added, many informed the new predictions that will be discussed in later sections. There are a few that require clarification however:

Product Development Innovation refers to the blurred lines between R&D and product development. Although the size and number of traditional R&D departments may be reducing (the subject of another influencer), this is compensated for by the amount of work put into early-stage product development.

Dematerialisation captures the progressive reduction in physical infrastructure owned by individual businesses, with those functions now being available as a rented service.

Tools for non-professionals highlights how job functions that historically have not worked with media content, are now required to do so. The requirements for the tools they need are very different from both the media professional and the consumer.

Social Feed Optimisation is the equivalent of search engine optimisation – but for social media content. Many feel they have a lack of control over the algorithms that determine the prominence of their social media, and they see this as an issue.

HOME TRUTHS 11 9

TECHNOLOGY INFLUENCERS

+ Universal Quality of Service

+ Interoperability

+ Real Time Analytics

+ Product Development Innovation

+ Dematerialistation

+ Tools for Non-Professionals

High Dynamic Range (HDR)

Ultra High Definition (UHD)

VR/AR/Mixed Reality

IP Production

IP Distribution

Live IP

Component based content

Object based audio

Mobile

Voice user interface

Search & Discovery

Internet of Things

Artificial Intelligence

Automation

Service-based software

Data

Database-less environments

Edge networks

Cloud

Multicloud

Interconnection

Software defined networks

Serverless computing

× Blockchain

× Bots

× Deep Learning

BUSINESS INFLUENCERS

+ OTT Economics

+ Global Consumers

+ Rights

+ GDPR

+ Electronic Sell Through

+ Linear on OTT

+ Social Feed Optimisation

+ Regulation

+ Net Neutrality

Quality

Speed

Pay as You Go

Security

Fragmentation

Consolidation

Partnering

International cooperation

Gig economy

Remote working

Location independence

Reduced fixed costs

Inter-operability

Business intelligence

Monetisation

Archive digitisation

Non-broadcast content

Mobile journalism

High quality/low cost production

Skill/Training

Decline of R&D

× Death of release windows

SOCIAL INFLUENCERS

+ Changing demographics

+ Diversity

+ Community

+ Consumer engagement

+ Accessibility

Mobility

Live

Independence

Trust

Fake news

Confirmation bias

Privacy

Key Influencers 2018

HOME TRUTHS 11 10

The 2017 Predictions report identified five ‘mood music’ themes that it was felt would overlay all the eight predictions.

These themes were:

2018: has the mood music changed?

A key question for our assessment of the next two years is: do these five themes still constitute the mood music?

The answer was, largely, yes. But with two significant modifications.

The first is to the term quality. Our experts reported that their businesses – and their customers – are more focused than ever on audience engagement. This should perhaps now more accurately be referred to as consumer engagement, since the need to personalise, and to understand the tastes, interests and spending habits of the individual, extend beyond seeing that person merely as an audience for content.

The technical and editorial quality of content keeps rising, although it was emphasised that quality is very context specific. So, for example, if time is of the essence – such as the need to catch the latest news or sport – consumers may accept a lower quality of delivery. But if the consumption context is all about having the time and environment to focus on content (on the sofa, watching a movie on a UHD display) than quality is paramount.

Mobility

Security

Quality

Speed

Live

2017

HOME TRUTHS 11 11

But when talking about the quality of content, it is difficult now to separate technical quality from the overall quality of experience. The user experience around discovery, search, viewing and re-viewing are all key to the popularity and perceived value of a content offer.

And if anyone is wondering why AI didn’t creep into this collection of mood music, it’s because the drive to implement AI led solutions was seen as inextricably linked to improvements in the quality of experience.

The second modification is to the term security. There was a preference to change this term to trust. Trust still incorporates security – and more specifically cyber security. But trust was seen as a better term to describe the requirement now for businesses to demonstrate appropriate values more broadly: to be reliable, ethical, transparent, responsive and responsible. It is now almost a given that a ‘trustworthy’ company will be taking good care of data – particularly other people’s data.

Mobility

Trust

Quality of Experience

Speed

Live

So in summary, the DPP predicts the mood music for 2018-19 will be:

2018

HOME TRUTHS 11 12

Our group of experts had chosen the seven predictions they wanted to carry forward for consideration for 2018. They had named 20 new key influencers. They had modified the five mood music themes.

But did they want to add any brand new candidate predictions for consideration for 2018? The answer was yes.

Six candidate predictions for 2018

Transformed media economics will cause huge instability

It is commonplace to say that change is the new normal. But while that is true, it underplays the reality that the media industry is going through one very particular, seismic change: a fundamental change in its business models. Until recently the economics of media were very well understood. For most media businesses the model was founded on capital investment and depreciation. For production it was founded on predictable project costs associated with commissions. Life wasn’t necessarily easy for anyone, but income and expenditure could be reasonably well mapped and planned for against annual, or longer term, targets.

The DPP 2018 Predictions:the long list

And then along came connected services, and with them a dramatic shift from fixed to variable costs. The opportunity only to pay for what is needed is highly attractive; but it happens to coincide with a time when what is needed is much more difficult to predict; and when the appropriate rates for new services is far from settled.

As was pointed out, if consumers actually consumed some content services to the degree the provider might dream of, and in the maximum picture quality available, the streaming costs could cripple the provider, and the load could take down the Internet. For all that it talks of revolution, the new media operating model actually depends upon gradual evolution. So the new economics of media are not only a challenge for established players; new arrivals don’t find them straightforward either.

There was debate about whether the failure accurately to predict the costs of OTT services could lead significant companies to fail. Views on this varied; but it was certainly accepted that some OTT services could fail, or need to be modified.

In short, the companies that thrive in the new service led, variable cost world are likely to be those that manage quickly to evolve appropriate governance structures through which to manage their costs. But the process of getting to such structures may be painful – not least for the finance directors.

HOME TRUTHS 11 13

Private interconnection will be a key enabler

No topic generated more debate among our experts than connectivity. This may reflect the fact that we will soon no longer be able to talk meaningfully about connectivity in the generic sense, just as the umbrella terms cloud and AI are starting to be more problematic than helpful.

Connectivity for business is very different from connectivity for consumers – but then consumer connectivity has a direct bearing on the content consumption that is the lifeblood of the media business. And of course the public Internet is very different from a private network.

There was one aspect of connectivity that most people could agree on – and one that they could not. The one that brought a high degree of agreement was that private interconnection will continue to be a huge growth area. Private interconnectivity is the creation of direct connections – either one to one or one to many – between different parties within the cloud ecosystem. Speed, quality of service and trust are now all just as important to the media sector as they have long been to industries such as finance. These managed connections are a way of ensuring the fast, reliable and secure exchange of data.

Given the importance of speed, quality of service and trust in the 2018 mood music, it isn’t difficult to see why our experts felt private interconnection will be a key enabler. There is an irony to this. Connectivity is often associated with the ability to exchange information across continents. But the fact remains that if speed and security are important, then so is physical proximity. So the colocation of different companies within the same part of a data centre, with physical connections between their servers, will be an important operational consideration.

Businesses will better understand and manage their data throughout the value chain

Right at the heart of these transformed media economics sits data. There is now the potential to gather data around almost every point in the media supply chain. Businesses can gain intelligence about their operations, their market and their customers to an unprecedented degree. Much of this data can now also be generated in real time.

Rather as, a year ago, DPP Members predicted their businesses would devote energy and resource to getting cloud ready, now the prediction is that something similar will happen around data.

Of course, data is not the same as information. Only when data is analysed and turned into information that can be acted upon does it become useful. To some degree learning now to understand and manage data is a technical challenge; but it is far more an organisational challenge. Although there is the opportunity for companies to use data driven decision making, many will find it a huge, and uncomfortable, cultural shift.

Nevertheless, the benefits of data driven insight, planning and decision making are so great that most businesses will now put them at the heart of what they do; and that in turn will lead to huge demand for data analytics (especially real time analytics) and the skills to undertake such analysis.

HOME TRUTHS 11 14

Workforce diversity will become a business success factor

As discussed, when considering the mood music themes of quality of service and trust, consumers will come to expect companies to both reflect and understand them as an individual. It is famously difficult for any company – and particularly content creators and providers – to achieve a brand connection with their customers if they are not themselves reflective of those customers.

There is another aspect of diversity that is equally significant: a diversity of skills. Most media companies report difficulty in finding and keeping the talent they need – not least because they require a complex blend of IT, broadcast, creative and marketing skills – to name just a few.

Traditional content production skills will be introduced to OTT providers

It is predicted that the need for a blend of skills will become just as significant for the newer, online providers as for traditional media companies. There is some evidence that as major OTT providers mature, they are beginning to acquire more and more characteristics of what might historically have been described as a broadcaster. The tools and delivery mechanisms of mass media may have changed dramatically; but many of the fundamentals of making great content and managing production entities endure. It is hardly surprising that those skills are still in great demand.

There will be significant improvements in the quality of service of the public Internet

The 2017 Predictions singled out connectivity as a constraint for those working in production, for many consumers, and for any activity that for reasons of geography cannot easily or affordably access private networks. But will this continue to be the case?

Opinions varied. Some felt that within two years we will experience noticeable improvements in the public Internet, with some people starting to see early benefits of 5G. Others were less optimistic. But all agreed that the connectivity challenge sits specifically in the public realm – and that a growing number of media businesses will make use of private networks.

To achieve clarity we created two, opposing, candidate predictions. The first, that the most significant development around connectivity in the next 24 to 48 months would be an improvement in the quality of service of the public Internet. The other – reflected in a subtle change to the wording of the 2017 prediction – that the Internet will be a major constraint in the public realm.

HOME TRUTHS 11 15

Thirteen nominated predictions for 2018

In total our group of experts opted to consider a total of thirteen candidate predictions for 2018. Their next task was to rank these in order, with the top eight forming the final DPP predictions. This was done by inviting each of the attendees to select just five predictions they felt were the most significant.

The table below shows the overall rank order that emerged:

Now that the eight predictions for 2018 had been selected, the next task was to assign impact scores.

Our experts were invited to select the five predictions they felt would prove most significant, and then assign impact scores to these predictions. The prediction they felt would carry the greatest impact was awarded five points, and the one expected to have the least impact was awarded one point. The outcome of this poll constitutes the DPP’s 2018 Predictions, and they are revealed in the final section below.

Transformation in media economics will cause huge instability1

Where there are people, there will be automation3

Getting cloud ready will be a full time job4

Private interconnection will be a key enabler7

There will be new content aggregation6

Versioning will become an opportunity – not a cost8

Business will be re-formed5


RANK PREDICTION

9

Workforce diversity will be a key enabler12

The Internet will be a major constraint in the public realm11

There will be significant improvements in the quality of service of the public Internet13

Traditional content production skills will be introduced to OTT providers10

Businesses will better understand and manage their data throughout the value chain2

HOME TRUTHS 11 16


MOBILITY

SP

EE

DLIV

E

QUALITY OF EXPERIENCE

TR

US

T

Transformation in media economics will cause huge instability

Businesses will better understand and manage their data throughout the value chain

Where there are people, there will be automation



Private interconnection will be a key enabler


There will be new content aggregators

20%

21%

18%

16%

6%

8%

2%

10%

2

1

3

4

7

6

8

5

% OF IMPACT VOTES

HOME TRUTHS 11 17

more hyperbolic claims that have been made in recent years around, for example VR, blockchain and AI. Even voice interface – the latest, and probably most immediately significant – buzz-technology, is bundled away into the projected emergence of new content aggregators. And even this prediction is seen as one of those of lower impact over the next two years.

4 Disruption is only a mis-step awayFor all its pragmatism, there is nothing safe or staid about this list of predictions. Some might read it as wary – or even fearful. The second prediction – around transformed media economics – says it all. The next two years will be highly unstable. The media landscape will change during that time; but nobody knows exactly how. Success won’t be just about brilliant products, services or technologies; it will also be about sharp strategic insights and wise partnership building.

5 It’s the e-commerce, stupidConsumers are now driving the media industry. The ways in which they are choosing to use streaming media – whether it’s the platforms they prefer, their appetite for live content, their use of the vertical frame, or whatever will come next – is forcing the whole media supply chain to rethink itself. Part of that process is to rethink how money is made. That may sound obvious – but it is remarkable how infrequently it is pointed out that those evolutions in technology that quickly deliver commercial value are always likely to trump those that require ‘a whole new way of thinking.’ The message here appears to be: if you want to work out how innovation will impact, follow the income, not the investment.

Conclusions

There are some striking conclusions to be drawn from the DPP 2018 Predictions:

1 Business mattersIf anyone was to characterise the near future of media as being about teams of geeks spending millions of venture capital dollars on AI based innovations, they would be much mistaken. The DPP predictions foreground a number of hard business realities that relate to labels as unglamorous as business intelligence, efficiency, good governance and business process optimisation. The top two predictions complement each other perfectly – the first being the counterweight to the second. At a time when media economics are in flux, companies need to understand their operations in more detail, and more quickly, than ever.

2 Technology is an enabler not an outcomeOur group were immune to any claim that a specific technology would be transformative. Rather, it was the enabling functions of technology they preferred to call out: data analytics, machine learning (for automation), interconnection and, by inference, the IMF standard that enables versioning. This suggests the media industry is now in a phase of implementation around many of the new technologies that have generated so much excitement in recent years.

3 Hype blindThe logical extension of this point about enablers is that this group of media professionals were immune to some of the

18HOME TRUTHS 11

The DPP 2018 Predictions were created by the following DPP AT HOME attendees. Please note that although this report reflects the discussion and voting at the session, the views and arguments expressed in this report are not necessarily held by all.

Andy Bielinski

Thomas Birner

Tom Blake

Iain Brown

Craig Chuter

Rowan de Pomerai

Bruce Devlin

Scott Dryburgh

Chris Duke

John Ellerton

Christopher Esposito

Steve Fish

Kerry Freeman

Matthew George

Sinead Greenaway

Mark Harrison

Alasdair Kennedy

Adrian Lambert

Brightcove

Qvest Media

Imagen

GEE Media

Microsoft

Ooyala

Mr MXF Ltd

Century Link

Ooyala

BT Media and Broadcast

Global Eagle Entertainment

TBSEL

Imagen

Equinix

UKTV

DPP

Perform Group

Vubiquity Management

Jonathan Morley

Ian Munford

Joseph Newcombe

Steve Plunkett

Ravi Rabheru

David Shield

Iona Walters

Andy Wilson

Globecast

Akamai

Eurofins Digital Testing

Red Bee Media

Zayo

IMG Studios

Adobe

DPP

19HOME TRUTHS 11

Copyright Notice:

This publication is copyright © Digital Production Partnership Ltd 2018. All rights are reserved and it is prohibited to reproduce or redistribute all or any part of this content. It is intended for members’ use only and must not be distributed outside of an organisation. For clarity, this prohibits distribution to members of a trade association, educational body or not-for-profit organisation as defined by the DPP membership categories. Any exception to this must be with the permission of the DPP.

ABOUT DPP AT HOME

DPP AT HOME is an invitation-only event that brings together a relatively small number of people to focus their knowledge and experience on addressing a particular topic. The event takes place in an informal setting. It abandons the trappings of corporate life to create a place to indulge in the pleasure of being with clever colleagues from across the industry. Although relaxed, each event is purposeful – resulting in its own position paper: HOME TRUTHS.

ABOUT EQUINIX

Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most interconnected data centers. In 48 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies.

www.equinix.co.uk

The DPP AT HOME 2018 Predictions event was produced by Mark Harrison and Andy Wilson. This report was written by Mark Harrison; data analysis was by Andy Wilson. Design was by Vlad Cohen. The DPP would like to thank Equinix for their continued support of our predictions: without them it would not be possible to carry out this important work.

http://www.equinix.co.uk

home truths 11 the dpp 2018 predictions...home truths 11 3 in defining our 2017 predictions we...

Documents