5 truths about marketing to baby boomers with social media

Friending Over 50 5 truths about marke.ng to baby boomers with social media

Debbie Weil -‐ Friending Over 50 ©2011

D e b b i e W e i l

Why should businesses care about social

media?


Your brand is what people say about you when you’re

out of the room. -‐ Jeff Bezos, Amazon.com

Great Truth

Baby boomers love social media.


“Older people don’t use the Internet much differently except they use longer sentences and spell things properly.”

Great Truth

Baby boomers and Aussies

love social media.


-  More than 25% of Australian businesses are on Facebook

-  17 percent are on Twitter -  10 percent are on YouTube

Source: May 2011 study by Nielsen and Community Engine


BEST CUSTOMER

BABY BOOMER

“They (baby boomers) are the ideal consumer. They have money, they consume loads of media and they remain optimistic.”

New York Times, May 14, 2011 “In Shi(, Ads Try to En3ce Over-‐55 Set”

U.S. baby ��boomers will

spend ��$2 trillion annually

50 is the new 50


Great Truth

It’s not about “financial services.”


The Hartford Financial Services Listening to customers and inspiring

Added Notes to this page

Ma?, make 2nd wipe down the Facebook page – NOT back to the Twi?er page – can’t figure out how to do this

Corporate ��sponsor U.S. Paralympics

Wells Fargo Pioneer in use of social media


Ma?, HELP! I don’t want to click more than 2 [mes AFTER I click onto the Wells Fargo case study slide(s). I’ve tried to fix this but in the process have messed up the anima[on. So I want it like this. I’m showing you what I want to see, by using three slides. You collapse it into two slides and fix the anima[on. On 1st click (i.e. from previous slide), the WF flash mob video shows up (it’s just a screen shot – I won’t play it), along with the brown circle that says WF has 8 blogs AND the “find us on Facebook” circle.

Wells Fargo has 8 blogs

Wells Fargo Blog strategy is to listen to customers


“Merger with Wachovia”��

blog

“Guided by ��History”��

blog

Great Truth

You gotta surprise and delight.


Twitter

Facebook

LinkedIn

Tweetdeck blogs

Flickr

MySpace

YouTube

email mobile apps

YOUR CUSTOMER

Living Social Deals you can’t resist

Added Notes to this page

Pay $1.00 ��and get ��

$100 cash ��back

Great Truth

Every one of you is a storyteller.


Photo by Delta Airlines passenger Stefanie Gordon.

Space Shuttle Endeavor blasts through the clouds. Photo snapped with an iPhone.


Make meaning… make the world a beHer place. -‐ Guy Kawasaki

Great Truth

Sweet spot is where you make meaning.


sweet spot

SWEET SPOT -‐ Surprise -‐ Woo (to be wooed) -‐ Easy to see value -‐ Easy to engage with you -‐ Timely and topical


Social media is changing the world. -‐ Debbie Weil

SPEAKER

Named one of the Most Influen[al Women in Technology in 2010, Debbie Weil is an author, speaker, and corporate social media consultant based in Washington DC. EMAIL: [email protected] MOBILE: 202.255.1467 WEBSITE: www.debbieweil.com TWITTER: @debbieweil


RESOURCES Blogs For case studies on how to use social media: ��Mashable www.mashable.com Problogger www.problogger.net CopyBlogger www.copyblogger.com��Seth Godin http://sethgodin.typepad.com

Books New Rules of Marketing and PR ��by David Meerman Scott (2nd ed.) Measure What Matters by Katie Delahaye Paine Poke the Box by Seth Godin The Corporate Blogging Book updated edition��by Debbie Weil (Amazon Kindle)

5 truths about marketing to baby boomers with social media

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