Guerrilla UX Research Live!

@saritarink @johnnyforeigner @martarosurrutia @silviacalvet

Session structureWelcome Arrange groups - 5 mins Intro to UX and Usability testing - 25 min Usability Testing dancing chairs - 45 min Discussion - 15 min Wrap up - 5 m

Who’s who?

Testing…

[startups]who put their product

forward for testing during the session

(Thanks!)

Product ownersPO

ModeratorsM

UsersU

ObserversO

POM1 U1

O O O O O O

Product A

M2 M3 U2 U3

Lack of information is the root of bad design decisions.

Usability tests = (repeatedly) observe people using your product so you can make

decisions about what to do next

Usability TestGOOD FOR

Understanding if users can do your task

Where the interface fails

Users Expectations

Length of processes

Usability TestNOT GOOD FOR

Understanding who your users are

Users opinion about your product

Understanding likelihood of buying

“I would prefer if it was pink”

“Yes, I would definitely buy it”

What needs doingDraw a test plan

Find and select participants

Prepare test materials

Run the tests

Note taking

Analyse data and observations

1

2

3

4

5

6

1. Draw a test planWhat to test?

Core value of your product: Journey to Activation

Acquisition: Sign up

Activation: First use, onboarding,

Retention: core value, most frequent tasks

Referral: Sharing, inviting

Revenue: Check out, etc

2. Scenario and a back story

A scenario is a person in action.

(If this is difficult… maybe you need to revisit your personas?)

2. Scenario and a back story“Today I am going to show you an e-commerce website for baby clothes.

Imagine you are a mum of a 3 month old baby, he’s asleep. You are exhausted, but will take the chance to buy him some baby grows online. You saw this website on a friend’s page on Facebook and now you are going to check it out. Ideally, you would like to buy 5 baby grows. How would you go about that?”

3. Find and select participants

Try to test with your real audience

If that fails, try anyone

Usability test, not UX research

4. Prepare test materialsPrototype, production app, live product

Reset app

Fake id for registration or log in, credit card details

Email verification

Fake content

Analog materials (packaging, instructions)

Objects or physical products

5. Putting people at easeStarting the test by putting people at ease

Explaining what will happen

How long it will take

What they will be asked about

Reassure them you are not testing them, you’re testing the product

“There are no right or wrong answers”

6. Running the testTRY

Encourage users to think aloud

The power of silence

Push questions back onto them

Ask for clarification

Explore expectations

How to deal with complete failure

6. Running the testAVOID

Using the words that show up on the screen

Leading questions

“Was that task difficult?” x “How did you find that task”?

“Did you want that to be faster”? x “How would you like it to be?”

“Would you” questions

7. Note taking

7. Note taking

7. Note takingParticipant 1!

Participant 2 !

Participant 3

7. Note taking

8. Rapid analysis

3 top things •Frequency

•Impact

•Persistence

LET’S DO IT!

What needs doingDraw a test plan

Find and select participants

Prepare test materials

Run the tests

Note taking

Analyse data and observations

1

2

3

4

5

6

PlanningJa

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inub

eM

essa

gene

sN

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ry

POM1 U1M2 M3 U2 U3 O O O O

POU1M1 M2 M3 U2 U3 O O O O

POU1M1 M2 M3 U2 U3 O O O O

POU1M1 M2 M3 U2 U3 O O O O

Round 1

POM1

U1

M2 M3 U2 U3 O O O O

PO

U1

M1 M2 M3 U2 U3 O O O O

PO

U1

M1 M2 M3 U2 U3 O O O O

PO

U1

M1 M2 M3 U2 U3 O O O OJack

Din

ube

Mes

sage

nes

New

lery

Round 2

POM1 U1M2 M3

U2

U3 O O O O

POU1M1 M2 M3

U2

U3 O O O O

POU1M1 M2 M3

U2

U3 O O O O

POU1M1 M2 M3

U2

U3 O O O OJack

Din

ube

Mes

sage

nes

New

lery

Round 3

POM1 U1M2 M3 U2

U3

O O O O

POU1M1 M2 M3 U2

U3

O O O O

POU1M1 M2 M3 U2

U3

O O O O

POU1M1 M2 M3 U2

U3

O O O OJack

Din

ube

Mes

sage

nes

New

lery

What you have learned• Deciding what you need to test

• Choosing tasks to test

• Writing great test scripts

• Conducting UX/Usability tests

• Effective note taking

• Tips for effective interviews

• Tools and techniques for recording and sharing

• Rapid analysis and decision making

Resources

Thank you

@saritarink @johnnyforeigner @martarosurrutia @silviacalvet

www.uxdna.co.uk www.uxdna.es

www.tinktankdesign.com