guerilla ux testing live! 4yfn

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Guerrilla UX Live! @johnnyforeigner @saritarink @martarosurrutia

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Page 1: Guerilla UX Testing Live! 4YFN

Guerrilla UX Live!@johnnyforeigner @saritarink @martarosurrutia

Page 2: Guerilla UX Testing Live! 4YFN

Session structure

Welcome

Arrange groups - 5 mins

Intro to UX and Usability testing - 25 min

Usability Testing poker - 35 min

Discussion - 15 min

Wrap up - 5 m

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Who’s who?

Page 4: Guerilla UX Testing Live! 4YFN

Testing…

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Product owners

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Moderators

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Observers

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Lack of information is the root of bad design decisions.

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Usability tests = observe people using your product so you can make decisions

about what to do next

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Usability Test

GOOD FOR

Understanding if users can do your task

Where the interface fails

Users Expectations

Length of processes

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Usability Test

NOT GOOD FOR

Understanding who your users are

Users opinion about your product

Understanding likelihood of buying

“I would prefer if it was pink”

“Yes, I would definitely buy it”

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What needs doing

Draw a test plan

Find and select participants

Prepare test materials

Run the tests

Note taking

Analyse data and observations

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1. Draw a test planWhat to test?

Core value of your product: Journey to Activation

Acquisition: Sign up

Activation: First use, onboarding,

Retention: core value, most frequent tasks

Referral: Sharing, inviting

Revenue: Check out, etc

Page 16: Guerilla UX Testing Live! 4YFN

2. Scenario and a back story

A scenario is a person in action.

(If this is difficult… maybe you need to revisit your personas?)

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2. Scenario and a back story

“Today I am going to show you an e-commerce website for baby clothes.

Imagine you are a mum of a 3 month old baby, he’s asleep. You are exhausted, but will take the chance to buy him some baby grows online. You saw this website on a friend’s page on Facebook and now you are going to check it out. Ideally, you would like to buy 5 baby grows. How would you go about that?”

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3. Find and select participants

Try to test with your real audience

If that fails, try anyone

Usability test, not UX research

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4. Prepare test materialsPrototype, production app, live product

Reset app

Fake id for registration or log in, credit card details

Email verification

Fake content

Analog materials (packaging, instructions)

Objects or physical products

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5. Putting people at easeStarting the test by putting people at ease

Explaining what will happen

How long it will take

What they will be asked about

Reassure them you are not testing them, you’re testing the product

“There are no right or wrong answers”

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6. Running the testTRY

Encourage users to think aloud

The power of silence

Push questions back onto them

Ask for clarification

Explore expectations

How to deal with complete failure

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6. Running the testAVOID

Using the words that show up on the screen

Leading questions

“was that task difficult?”

“how did you find that task?”

“Would you” questions

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7. Note taking

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7. Note taking

user 1

user 2user 3

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8. Rapid analysis

3 top things

Frequency, impact and persistence

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LET’S DO IT!

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Planning

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ROUND 1: Ace of base

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ROUND 2: Kings of Convenience

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ROUND 3: Queens of the Stone Age

Page 31: Guerilla UX Testing Live! 4YFN

What you have learned• Deciding what you need to test

• Choosing tasks to test

• Writing great test scripts

• Conducting UX/Usability tests

• Effective note taking

• Tips for effective interviews

• Tools and techniques for recording and sharing

• Rapid analysis and decision making

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Resources

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Now it gets meta…

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Thank you

@johnnyforeigner @saritarink @martarosurrutia