4yfn workshop "the mobile advertising tsunami" by @davidtomas
TRANSCRIPT
Mobile Advertising TsunamiDavid Tomas@davidtomas
Mobile Advertising TsunamiMost traffic will be mobile
Sites that drives traffic from email have now more than 50 % of their visitors from mobile.
Mobile Advertising TsunamiWhat makes drives mobile marketing performance
Conversion And positioning in the app stores
Mobile Advertising TsunamiHow to surf the tsunami
Mobile Advertising TsunamiTwo different worlds
Apps Mobile sites
Mobile Advertising TsunamiTwo different users
Mobile Advertising TsunamiHow to launch your app
First start with the basics
Descriptions and images in the store will define your conversion rates. Check the keywords you use and categories you want to compete.
Mobile Advertising TsunamiHow to launch your app
Can I integrate my app with social networks or find a way to growth hack the app
Mobile Advertising TsunamiHow to launch your app
Let’s start to promote my app
Mobile Advertising TsunamiHow to launch your app
Start with Search Traffic
You will control the type of users that visits your app and will be able to improve your conversion rates.
Select really specific Keywords and queries that will match exactly your application, from here you will be able to test if the application is really going to work.
Mobile Advertising TsunamiHow to launch your app
If it works it is time to be where the users are.
Are you able to profile your users ?
If that is the case then you can go to Facebook to start to test to broader audience.
Mobile Advertising TsunamiHow to launch your app
Ok it works, depending on your target you might be generating from hundreds of downloads per day to thousands.
Are you already well ranked in the appstore or Google play?
If this is not the case you will need to do new actions.
Mobile Advertising TsunamiHow to launch your app
Display advertising form mobile
Mobile Advertising TsunamiHow to launch your app
Apps directories
.
Mobile Advertising TsunamiHow to launch your app
Email marketing: email responsive.
Mobile Advertising TsunamiHow to launch your app
Use discovery apps.
Mobile Advertising TsunamiHow to launch your app
Incentivized traffic
Mobile Advertising TsunamiHow to launch your app
How to do it
You want to concentrate your budget to be ranked at the top positioned
But be careful only if you have seen a good conversion rate with Google adwords or Facebook traffic, otherwhise you effort won’t get traction .
Mobile Advertising TsunamiHow to launch your app and boost your mobile traffic
Use online PR and guerrilla marketing.
How PR affects the number of downloads
Mobile Advertising TsunamiHow to launch your app and boost your mobile traffic
Mobile Advertising TsunamiHow to drive success in my mobile site
• Search.• Facebook• Email and Display• Directories/SEO• Retargeting• PR
Mobile Advertising TsunamiHow to launch your app
Let’s work now on the different metrics and steps to follow
Thank You!@davidtomas
@cyberclicknetwww.cyberclick.net