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SucceSS in 2013 is in our hands

Geodis Wilson’s internal magazine 3 - 2012

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contents

Focus on the core

successFul deliVerY For sieMens in thailand

Geodis olYMPic teaM

Geodis canada Focuses on crM

eXcePtional deliVeries

MarKetinG & coMunication

serVices

... and ManY More

stories inside

The factor of “motivation” is an impor-tant one; that is why Marie-christine Lombard has formed an executive workgroup specifically on this subject. Amongst others (related to clients, iT, Operations and Shared Resources), this group will deliver its first results within the coming quarter, leading to the forma-tion of a new group strategy.

Our strategy will not ignore the key com-ponent – our people. We are a network of strong and highly committed team members, even outside our business lives in the sphere of social responsibil-ity, as proven by recent activities such as the Geodis Wilson relief fund. This is the spirit that i want to see grow further in 2013 – driving forward our business and our profitability at the same time.

i would like you to be part of this exciting process! With warm regards to you, your families

and loved ones, all the best for a Festive Season and a healthy & productive 2013,

Philippe Gilbert executive Vice President Geodis Wilson

FOcuS On the core

Looking back just for a moment, many of us would have felt the bumpy road behind us. It has been a troubled year

for several reasons. As we are near the end of it I am, firstly proud of this division for manoeuvring through such a turbu-lent period in a strong and focused man-ner.

Focus is what we will need for the course ahead of us; even more than before. Focus on our core competencies, our strengths, our qualities. Our new CEO, Marie-christine Lombard has set a clear direction: the framework of Geodis’ five divisions – Freight Forwarding, Logistics, Groupage, Full Truck Loads and 4PL – is confirmed to stay and in order to follow this planned route, all divisions will have to deliver in their respective core areas. Geodis Group and our shareholders at SncF rightfully expect more from Geodis Wilson!

This means we must stay close to our business development strategy: we are targeting the right accounts already, and

our growth in net sales is amongst the best performers in the market this year. Where we have to deliver a stronger per-formance is in our profitability. Current inefficiencies and inconsistencies have to be removed from our systems on a divi-sional, but also on a group level.

During the recent global management conference in Deauville, in France, where 100 top managers from all divisions at-tended, this was clearly addressed. And some principle directions have already been given that will help us in the fu-ture: the vertical market approach will be better aligned between all divisions; the cross selling unit, Geodis Global Solutions is in the process of re-shaping to better search out and deliver profitable busi-ness; sharable resources will be optimized to support the divisions in a better and leaner way and, probably most impor-tantly, the right competencies need to be put in place – because only with mo-tivated and highly skilled people will we drive our business forward in a sustain-able way.

Dear all ,

Product deVeloPMent On A GLObAL ScALe

exactly how important is product development at Geodis Wilson? cMO Kim Pedersen puts it this way: “in our quest to be the most in-novative trendsetter in Freight Manage-ment, product development is the con-stant search to bring new services to the market that make us stand out from the competition.”

now, Geodis Wilson is changing the way it brings new products to the marketplace. “There have always been great ideas for new products and building blocks at our company,” says Director Global business Solutions Martijn Tasma. “But it was always at a country level. Now we’re transforming the core strength of developing products into a world-wide approach.”

a World Wide aPProach to Product deVeloPMent

The product development process – from the initial idea to design-ing, testing and then globally launching a building block/service

into the network – consists of 5 phases. These phases are run through two approval gates supervised by the bD iT

OPS committee (a Geodis Wilson bi-monthly forum attended by the Freight board members of business

Development, IT and Operations). The process receives a high degree of attention, and is seen

as the crucial link in aligning business with operations to successfully deliver products

to customers.

aliGninG Business With oPerations

Amongst the already launched prod-ucts you will find Customs Broker-age, Visibility at a Shipment Level and Buyers’ Consolidation Air Freight. Other

ideas currently in the process include event Management, network Design &

Optimization, and CO2 Calculation.

“We’re aligning operations and sales,” says Global business Solutions Manager emile

Aardse. “And we’re doing it in a way that brings great new products to our customers on a global

scale.”

For more information and suggestions please contact product.development@hq.geodiswilson.com.

BrinGinG Great neW Products to our custoMers

excePTiOnAL DeLiVeRieS in the Middle east

one oF the BiGGest Pro-cessinG sites in the WorldGeodis Wilson Industrial Projects Italy recently undertook the challenging delivery of four absorber reactors to one of the newest and big-gest natural gas extraction and processing sites in the world. The new plant – 250 km south of Abu Dhabi in the uAe – is owned by the Abu Dha-bi Gas Development Company Ltd (AI Husn Gas).

MoVinG huGe reactors throuGh the suez canalThe huge1,400 ton reactors – sixty meters long and ten meters wide – were shipped in pairs in early summer and September. Each operation, from loading and lashing in Venice to shipping through the Suez Canal and then final delivery in the UAE, took 15 days. The project could not have been possible without the close cooperation between the italian and Abu Dhabi Geodis Wil-son teams.

enterinG a GloBal rela-tionshiP Biagio Oro, Director of Industrial Projects Italy, is pleased with the direction things are taking.“Working with Saipan and eni (construction and oil & gas companies, respectively), we delivered great service during some important projects in Saudi Arabia and Qatar, and the relationship blossomed. We now have a 40 million Euro glob-al contract that started in early 2012 and will end in May of 2013. We have already shipped 300,000 freight units”. Another great example of global cooperation leading to global results - truly an “expect more”-spirit!

H&M opened their first store in Mexico during the autumn of 2012. The global fashion company decided to start with an external logistics service provider at the beginning. Geodis Wilson won the RFQ with a new product called Store Opening Logistics (SOL).

Finding the right services and facilitiesThe SOL approach helps companies find the right services and facilities in new countries, as Fashion & Lifestyle VM Director Gilbert den Bekker explains. “Our professional method of operation and fulfilment is an important success factor, delivered by a great team of Geodis Wilson Mexico. It’s actually their performance that made the deal happen and that makes our logistics component a vital module of H&M’s construction process for ramping up the first location in Mexico.” Geodis Wilson collected the material, took care of customs clearance and provided temporary warehousing. “As soon as the location was ready, we liaised with H&M and the construction personnel to match a tight and well organized schedule.”

a new product leads to a new projectThe requirements of Geodis Wilson’s SOL solution are in line with H&M’s need for preci-sion and timing. A fixed-term cooperation regarding warehousing for H&M’s buffer stock of commercial goods and delivery services to the H&M store located in one of Mexico City’s major shopping malls is a part of the service collaboration as well.

innovation as a foot in the door“As a Vertical Market, it’s important to develop and implement the types of products global companies need,” says Gilbert. “In this case, it was a real foot-in-the-door for other long-term partnerships in Mexico. I believe that it’s all part of the culture of innovation here at Geodis Wilson…and it’s working.”

...EVEN MORE BUSINESSMeanwhile Geodis Wilson and H&M are working on further store openings. Just recently Geodis WIlson Chile won a new new contract with the fashion company. Further business is operated in Belgium and Sweden, adding up to full business volume of 8,6 million Euro.

the Fashion and liFestYle VM: A neW PRODucT, cuSTOMeR AnD MARKeT

Geodis Wilsonthailand successFullY DeLiVeRS SieMenSPASSenGeR WAGOnS

Geodis Wilson Thailand has successfully secured a contract with SieMenS for the local transporta-tion and customs clearance of 35 passenger train wagons manufactured by SIEMENS Germany.The first four wagons were successfully delivered after travelling from bremerhaven, Germany to Thailand via Lam chabang Port in chonburi on September 2, 2012.

Bangkok Governor, M.R. Sukhumphan Boriphat as well as many press and media agencies were pre-sent for the arrival of the first wagons. The trains will be operated by bangkok Mass Transit System Public Co., Ltd. (BTS) as part of the elevated train system (“Skytrain”) operating in Bangkok. The transportation project is worth 7 million baht (approximately 180,000 €) and will be completed by February of 2013.

SIEMENS is aiming at other projects in Thailand in the coming months and years. In this context the successful delivery of the first four wagons is a great door opener to new business opportuni-ties, thanks to the involved Geodis Wilson Thai-land team members. Some special thanks to Ms. busaraporn chaitha, Sea Freight Manager and leader of the team!

accuracY, sPeed AnD securitY bRinG ADDiTiOnAL acer buSineSS

building on our already successful relationship with Acer in the uK, Geodis Wilson picked up additional business this year during the recent EMEA Air Freight RFQ. We now work with Acer for their Port-to-Door Airfreight into the southern europe Region, which includes Italy, Cyprus, Greece, Spain and Portugal.

This new service is a direct result of Geodis Wilson’s performance in the uK during the past 2 years, as High-Tech Vertical Market Director Tim Dabbs explains: “This new devel-opment considerably enhances our Acer account, providing a further platform in es-tablishing Geodis Wilson as a key supplier to Acer. And we’ve done it through the same approach we use in the uK – we have consistently provided excellent service levels along with incredibly high operational standards to ensure accurate, fast, and secure routes to market, with next to no product loss.”

The relationship will soon be presenting new opportunities, such as a potential RFQ for sea freight in 2013.

the enGaGeMent SuRVey ReSuLTSGeodis Wilson’s goal is to achieve Preferred employer status by 2016, and we can only do that by listening to what you have to say. The 2012 Engagement Survey was a great way to do just that…and with a global response rate of 86%, we’re happy to announce the results.

high scores on many aspects of our working life in terms of overall motivation, we met the benchmark, with great scores from countries that include the uAe, Hong Kong, Taiwan, india, cana-da, colombia, bangladesh and South Korea. But we think we can do better and therefore we expect more. The Human Re-sources team, together with the local management teams will aim to improve this score in the years to come.

The survey also shows high scores on many of the factors that affect our daily working life. Many of us feel that we have a personal working environment that enables us to be our-selves and act reliably. We understand our manager’s expec-tations; we have flexible working arrangements if needed; and we can rely on our colleagues.

Plenty of things to improve However, there are also many improvement points that require our attention as a company. We need to make sure people feel rewarded fairly and are recognized for their individual contribution. We need to enhance equal opportunities, both in terms of career and training and development. And we need to improve the way infor-mation is shared across our company - in all these areas the satisfaction levels have clearly dropped compared to previous years.

translating results into action points Results of all units have been shared with the local and functional management teams

during the past weeks. Together with them it will be an HR task to translate the is-sues raised by our employees into action points. To take improved communication as an example, corporate communications is working on an improved intranet to replace Freightnet, as well as an enhanced top management communication program focusing on company strategy. In addition the Freight Board has agreed

on a process to ensure that countries do follow-up on the survey results.

in other words, we’ll keep on doing the things we’re doing well; we’ll im-prove in areas in which we aren’t; and we’ll act on the major issues fac-

ing all of us as we work towards achieving Preferred employer status by 2016.

Thanks to all of you who participated in the employee engagement survey! click the link below to see a more in-depth analysis of the results!

We don’t own ships that cross theocean faster than others. And wedon’t operate our own airplanes totransport cargo more competitivelythan others.So… what makes us different?

This question is frequently raised by ourprospects and clients, and it’s directly linked toour company’s vision to become the innovationleader in our industry. We’re making constantimprovements in processes, services and toolsas our business development strategy focuseson innovation as the real differentiator fromcompetition. But it is clear that this powerfulconcept only works if everybody is involved.We therefore created the innOVATiOn MASTeRSAWARDS - specifically designed to tap into thecreative and innovative potential of our greatestasset - our people. It is the second time that we conduct the innovation Masters Award and the submission phase for 2012/2013 just ended on 17th of December 2012. We are very happy that with this year´s regional approach we received even more submissions than last year.

Thanks to all participants and to all iMA ambassadors around the world who made this possible. The regional jury now has the difficult task to select the best five submissions per region and send them to the global jury, who will announce the winners of the innovation Masters Award 2012/2013 in the coming year.

eVerY innoVatiVe ideahelPs to driVeGeodis Wilson’s success!

innoVation is the diFFerentiator

the application phase for the innovation Masters award 2012/2013 closed on december 17th.

september 2012Start of submission phase in the countries; the submissions are

collected on a regional level

March 2013Follow-up of winning projects

February 2013Announcement of the winners

and global award ceremony

January 2013Selection of regional winners and

submission of top 5 ideas & projects from the regions to the global IMA jury

mid december 2012Deadline for submissions

in the countries

thanKs to all 2012

ParticiPants

Geodis Wilson KiDS DRAW FOR solidaritY…AnD A Good causeGeodis Wilson Spain organized a children’s get-together at its facilities in Madrid-Barajas. The gathering was conceived under the slogan Kids Drawing for Solidarity. Plenty of “Geodis Wilson” children took part, joined by those from other divisions of the Geodis Group in Spain, including Geodis iberia, Geodis Logistics Spain and Geodis Global Solutions.

in part, the get-together was a great team-building exercise for the entire iberian Peninsula Group, promoting improved personal contact and better intercommunication among everybody on the team. But as eSolutions Manager Erika Castro says, it was also intended to be much more than that: “it fostered good will and solidarity among the younger generation. And proceeds from the children’s drawings will be used to illustrate a 2013 calendar for internal sale, the proceeds of which will be given to charity.”

contact : Manuela Peretti, communications & Marketing Manager Southern europe, if you would like to know more about the Spanish 2013 calendar: manuela.peretti@it.geodiswilson.com

DAyS A WeeKsuPerior serVice,

7iMProVed coMMunication, sPeed and PriceOne key contact in the Chicago office now manages all of Wells-Gardiner’s communica-tion, reporting and scheduling; transit time to canada has been reduced to by one week; and a good price structure combined with a presence in all relevant ports has reduced fees.

ProBleM solVinG, seVen daYs a WeeKBut that’s not the extent of the service Wells-Gardiner receives. When a truck driver was turned away from the canadian border, the trucking company told Wells-Gardiner that the shipment would be delayed until the following Tuesday. The company turned to Geodis Wilson, who used a different approach. We took the ship-ment, submitted a new entry, and ensured that it arrived as planned. Geodis Wilson Canada was the only available freight forwarder willing to work on a Saturday... expect more!

oFFices in eVerY Port Wells-Gardner electronics is the leading provider of LcD monitors to the global gaming industry. Before hiring Geodis Wilson, the company was using a provider without on-the-ground presence in all of the ports their products were shipped to and from. This added extra time and expense

to the shipping process.

Three years ago, Wells-Gardiner hired Geodis Wilson Canada. With offices at every origin and destination point Wells-Gardner needs, we now handle approximately 15 LcL and FcL plus additional air freight shipments of LCD flat-panel monitors and related parts each month for the company. We are also the sole provider for shipping products from Hong Kong to the destination ports of Sydney, Australia and Montreal, Canada.

internally, this means no sending, receiving or compiling. Externally, it means customers can let Geodis Wilson know about changes in a straightforward and user-friendly way. Sam Minocher, Global Project Leader - Customer business implementation, explains: “Let’s say we’re talking about a file that lists air and sea shipments, and a delivery window has changed from the customer side. Now all they have to do is go online, change the delivery times, and they’re done. The system either alerts us here at Geodis Wilson, or we use a built-in business process for notification. Our customers love it.”

our customers love it

Geodis Wilson’scuSTOMeR PORTALS

Geodis Wilson’s customer Portal is a Microsoft SharePoint based solution for fast and efficient exchange of business relevant information. Be-ing one of Geodis Wilson’s eSolutions it is part of our information services, offered to custom-ers that operate a certain business volume with us. The core function of the Portal is online file sharing: it allows both customers and Geo-dis Wilson employees to work with the latest version of relevant file, ensuring that there is never an out-dated version on anyone’s com-puter.

sharing information online

in keeping with Geodis Wilson’s “expect More” approach, the system also automatically tracks the file so that everybody can see what has been updated by whom and when. Sam’s demonstrations to colleagues have paved the way for this service to gain momentum, and he hopes that it will become a global approach in the near future. For more information about the customer Portal please contact: Janina Lagemyr,janina.lagemyr@hq.geodiswilson.com

Gaining global momentum

All nine athletes of the Geodis Team can be extremely proud of their recent efforts in London. The amazing haul of 5 medals from the Olympics and Paralympics represents a fitting reward for the out-standing dedication and sacrifices not only of the medal winners themselves but of the whole Geodis Team.

Gévrise Emane won the Geodis Team’s first medal at the 2012 Olympic Games. The Geo-dis judoka won the bronze medal in the women’s under 63 kg competition with a unani-mous points victory over South Korea’s Da-Woon Joung.

Lucie Décosse added further glory to the Geodis judo team when she won the gold medal in the under 70 kg weight class. Lucie won the Olympic final convincingly against the German Kerstin Thiele with one Waza-ari and two Yukos.

Geodis TeAMThere was also an Olympic gold medal for Renaud Lavillenie. On Friday 10th August, the Geodis athlete joined the French pole vaulting elite, alongside Olympic champions Jean Galfione and Pierre Quinon, with France’s first Olympic gold medal in athletics since Jean Galfione and Marie-José Pérec at the Atlanta games in 1996.

congratulations are also in order for Grégory baugé who brought home France’s 26th medal and the 4th medal for the Geodis Team when he won silver in the track team sprint cycling event.

in the Paralympics, nathalie benoît was runner-up in the Women’s Single Sculls rowing with a time of 5’43’’56. Despite the fact that she was competing in the Paralympics for the first time, Nathalie’s gutsy performance earned her the silver medal slot behind Ukraine’s Alla Lysenko (5’35’’29).

saxophonist Suresh was founder of a popular local band and has had the op-portunity to perform together with international artists in Mum-bai and Mauritius. Suresh’s dedication to music keeps him busy almost every week-end when he entertains at various functions, including weddings and live shows.contact : Suresh.Raghunand@roli.com

Painting“Starting with painting lessons at the age of thirteen, and still having the interest of learning new techniques today makes painting one of my main interests and what i spend most of my free time on.”contact : carlos.espinosa@mx.geodiswilson.com

eODiS WiLSOn ‘S ot talent

 

suresh raghunand, south africa

G

carlos espinosa, Mexico

Viviana Perez, argentina

Painting“After some personal issues, i discovered a new way to do therapy!! using something that i love to do: paint! Of course, i´m not a professional at this, and i did not even go to learn how to do it, but I hope you could enjoy my work.”contact : viviana.perez@ar.geodiswilson.com

rock Band“We play in the band every week-end. As we are all colleagues, it is easier to get together to play. I saw an advice in the Freightnet about the talents. “As a band we believe in the Geodis WIlson value “together we can”. This is our opportunity to be stars - by such a nice activity.” contact: ricardo.garcia@cl.geodiswilson.com

Marathon runner“i was running the London Virgin Marathon on the 22nd April 2012, for the charity ‘cHiLDRen with cAnceR uK’ which is a leading charity group dedicated to fighting against childhood leukaemia and other childhood cancers. I am extremely grateful for the chance to join Mr Men and Little Miss Team for this year’s 2012 Olympic London Virgin Marathon!”contact: mei.chan@uk.geodiswilson.com

Formula 1 fan“I have been a passionate model builder for 20 years. My Formula 1 archive contains dozens of encyclopedias, 4.000 magazines and about 1.000 posters. I have been writing a book for years about the history of Formula 1, including race reports, race results and statistics. This means a lot of accurate research, which I also apply in my daily job as an accountant at Geodis Wilson Belgium. I’m always there when there are important toy and miniature fairs in Belgium and surrounding countries. I haven’t missed any F1 events since Monaco 1977 to date.”contact: Kurt.DeMan@be.geodiswilson.com

ricardo García, chile

Mei chan, uK

Kurt de Man, Belgium

crMGeodis Wilson canada Focuses on

consistencYsynchronizing business processesGeodis Wilson canada is one of the exemplary countries when it comes to the compliant use of Geodis Wilson’s customer Relation Management (cRM) tool. CRM is used to organize, automate and synchronize business processes from sales to marketing, customer ser-vice and technical support. For instance, cRM can send reminders about clients whose contracts are about to expire with other freight forwarders. It helps main-tain personal customer notes, providing instant information at your fingertips. It also tracks customer communications and even helps gather competitive intel-ligence.

eliminating the GiGo ef-fectcustomer Relationship Management (cRM) is about managing interactions with customers, clients and sales pros-pects. “Customers are more likely to re-spond to an offer that is receptive to their needs,” explains Jeannine Bloomfield, national Sales Administrator at Geodis Wilson Canada. “But GIGO – Garbage In, Garbage Out – is where most companies run into trouble. If the right data isn’t in there at the right time, the information will not be correct.”

updated customer informa-tion at your fingertipsQlikview is an important component of the CRM process. “It pulls CRM informa-tion into a web page with content that refreshes every day,” says Jeannine. “It can generate detailed reports, and has user-friendly features such as selection capabilities to shape the information most relevant to the user.”

Building our brand through accuracyAn accurate ‘interests’ tab for each customer helps users find searchable information about companies’ interest in trade-lanes, products and services, mak-ing targeted marketing easier. “This CRM tool is actually helping us build our brand through increased accuracy and consis-tency,” says Jeannine. “It’s a program we have used for a long time, but we are trying to implement it to its fullest, as well as share some tips and best practices to help Geodis Wilson as a whole.”

The cRM application used at Geodis Wilson is SuperOffice. Person in charge of develop-ments, im- plementation and training is eva-Lena Åsebratt,

Process & Training Man-ager (eva-lena.asebratt@

hq.geodiswilson.com). Currently she is heavily involved in a pre-study: together with the iT department and some test us-ers she is evaluating a possible upgrade of the software and the mobile use of CRM. Eva-Lena is also part of the ILS Con-figurator project group. The Configurator is an iPad based sales tool. The project team is currently working on an interface to CRM.

eXPerience, strenGthsAnD innoVation

GeODiS WiLSOn’S

Win

Sharp Microelectronics of the Americas (SMA) is a division of Sharp electronics corpora-tion and provides Sharp LcD, optoelectronics, imager, and RF/iR components to leading technology and automotive manufacturers. (http://www.sharpsma.com/about)

Thom Hansing, SMA’s Director of Operations, researched potential service providers with strong operations and compliance capabilities in China. He found Geodis Wilson via Linkedin and a general internet search - a strong reinforcement that Geodis Wilson has successfully developed a strong online presence.

The specific project managed by Thom Hansing required a unique understanding of china’s compliance and customs regulations, as well as a proven track record of han-dling sensitive, time-definite products to and from multiple Chinese manufacturing and assembly locations, as well as other design manufacturers. Mike Evans, Global Account Manager for Geodis Wilson went above and beyond and worked tirelessly to state Geodis’ case that they were the best choice.

SMA was impressed with Geodis Wilson’s china operational infrastructure and vast capa-bilities. “Though Geodis Wilson didn’t win the first project, we were invited to bid on. We made a positive impression and received invitations to bid on two additional SMA RFQ opportunities, which we won,” says Mike Evans.

The recent wins are:▪ Door-to-door air and ocean freight of automotive LCD assemblies between Guang-zhou, China and Guadalajara, Mexico. Estimated revenue: $3 million a year.▪ Intra China VMI and distribution of LCD components. Estimated revenue: $3.2 million a year.

Thus far, SMA is very pleased with Geodis Wilson’s implementation and execution.

AccOunT“We continue to be invited to bid on additional global freight and logistics opportunities. SMA sees Geodis Wilson as a partner providing excellent reliability, execution and communication,” explained Mike ev-ans.

“Our can-do attitude and quick response times el-evate Geodis Wilson above many of our competitors. Strong attention to detail and follow through have resulted in seamless business implementation for both SMA projects.”

contact: Mike evansmike.evans@us.geodiswilson.com

Positive trend Additional tonnage has been carried for the world’s most valued hi-tech brand, this year both on inbound and outbound traffic.

Warehouse opportunity with delaval in china A warehousing, DC and 3PL project for DeLaval in Tianjin was secured. The contract is expected to start during Q1 2013.

Geodis Wilson’s 2012 Strategic customer council

theMe “catapulting change through innovation” was the theme of Geodis Wilson’s 2012 Strategic Customer Council (SCC).

oBJectiVeThe Freight Management Board first launched the SCC in 2010. The objec-tive is to “bring the outside in” and listen to the voice of the customer on how to foster innovation that stimulates positive change and, ultimately, growth.

Philippe Gilbert comments, “Our five-year strategy demands that we find ways to continuously challenge ourselves to deliver more than our customers expect. To achieve this, we need to be bold and dare to be different. We need to remain steadfast in our conviction to be the most innovative trendsetter in the logistics in-dustry.” The SCC represents a key compo-nent of this strategy.

custoMers Our largest global accounts are exclu-sively invited to this yearly event. Their task is to collectively identify how our current processes, products and technolo-gies should be reshaped to become more innovative. We listen and act upon the collective recommendations they bring to the forum.

Scc 2012 was attended by Abb, Acer, Al-stom, DeLaval, LeGO, MAn Diesel & Turbo, Metso corporation, RS components, Tetra Laval and Twinings.

ProJectsThis year, a total of nine projects were identified as critical in terms of innova-tion and continuous improvement. These included, among others, intermodal transportation solutions, end-to-end supply chain and visibility, retail solu-tions and exception management. From the initial launch of the Sc in 2010, we now have a total of 17 projects which are being executed as short-to-long-term solutions to become part of our future product and service offerings.

delaval refrains from ten-dering German airfreight volumes in 2013 We have been successful in building on last year’s win for German airfreight vol-umes by preventing the new contract from going to tender and securing a new two-

year contract.

the challenge: increased control and visibilityGlobal Account electrolux recently ap-proached Geodis Wilson with a challenge. The company had a centralized billing process for all Sea Freight, and they wanted the same process for Air – which Geodis Wilson handles – to increase control and visibility. ”Electrolux asked us to run a pilot with them,” says Global Manager -customer business implemen-tation, Rolf Stam. “They trusted in our capabilities, and it was a great opportu-nity for us.”

“There would have been even more” says Rolf, “…if it weren’t for legal and fiscal constraints in some areas of the world, such as Brazil and China.”

setting the benchmark“This was a first for us,” says Global Account Manager Kenneth Dahlgren. “Once everybody got used to the new way of working, things went very smoothly. Now Electrolux wants other companies to do it – we have become the benchmark.”

centralized billing is quickly be-coming a best-practice solution. With only a little effort, it can be applied to other clients who want it and who have the right iT systems and processes in place.

the solution: a centralized payment unitThe process started in Q4 of 2010, with eight countries on board. In parallel with the project, Electrolux opened new facto-ries and sales offices, increasing complex-ity as other countries joined in. By Q4 of 2011, the billing process for eleven coun-tries was being run from a centralized payment unit in Singapore.

FOR cenTRALizeD biLLinG BecoMinG a BenchMarK

The APAc cbi (customer business implementation) team has success-fully achieved the Six Sigma - Green

Belt certifications for Regional Imple-mentation Managers Andre zaeh, Kester Tai, Sandy Zhou and Chang Yi Chua. The team embarked on this journey in Octo-ber of last year and it has been recently confirmed by SGS Hong Kong that they

have successfully completed the course. This will further help us understand customers who follow Six Sigma prin-ciples and projects, and it can act as an additional booster of our credibility when promoting our value propositions. Con-gratulations to the team and thank you for spending the additional hours and days to make this become a reality.

APAc cuSTOMeR buSineSS iMPLeMenTATiOn TeAM siX siGMa certiFied

oPtiMized lead tiMeneW TecHnOLOGieS FOR

three technoloGical stePs ForWardGeodis Wilson in new york city recently implemented three key technology improve-ments to improve lead time in their operations. Radio Frequency Technology is now an integrated component in all of their processes, from receiving to shipping, using serial number tracking for inbound and outbound package traffic. Packaging Line Assem-bly is in place for High-Tech and Medical devices, with conveying systems that track circulation to deliver opti-mized productivity. And Pick & Pack Line fulfillment now allows continuous flows from scanning to packing work-stations.

attractinG attention in the MarKetPlaceThe integration of these value-added services has renewed profitability, operations control and design optimization at the NYC branch. And it hasn’t gone unnoticed in the marketplace. In fact, the improvements have already led to contract renewals with leading customers such as Oticon accounting for 7 to 8% of NYC’s business.

a teaMWorK attitudeThe project has provided excellent results in efficiency and optimi- za-tion for NYC Operations. And it couldn’t have been done without the teamwork approach that is quickly becoming a defining attribute of the Geodis Group. Damien Derouene, Business Solutions Director for GGS Americas, says: “The operation was a success and has demonstrated the collaborative spirit between GGS and Geodis Wilson. We thank those who were a part of this successful implementation.”

cOunTRy FOcuSGeodis indiaindia: one oF the Fast-est GroWinG econoMies in the Worldindia is quickly becoming an attractive destination for investment. As one of the fastest growing economies in the world, the country clearly has a lot to offer in terms of opportunity, with growth mar-kets that include Telecom, infrastructure, Transportation, Automotive, Health care and Pharma, Retail and consumer Goods, and Oil & Gas.

Here are some facts about india that may surprise you: india is the 3rd largest car maker in the world; it has the potential to move from 4th to 2nd in terms of steel production; and it is viewed as the 2nd most favorable outsourcing destination after the United States.

At the same time, india’s consumer mar-ket is expected to be the 5th largest in the world by 2030. Economic growth will therefore be driven by private investment and consumption, and the government is stimulating continued growth by encour-aging private and foreign participation in areas such as education, Health care and Infrastructure.

More than 55% of the country’s popula-tion will be of working age by 2025, and this will only increase india’s global com-petitiveness

Geodis indiain 2011, Geodis’ Freight Forwarding ac-tivities (for trademark reason not named Geodis Wilson but only Geodis in india) achieved a turnover equivalent to over 52 million Euros, managing 20,944 TEUs and 14,797 tons of Air Freight. Its major

trade lanes are europe (the nordics and France) and inter-Asia (primarily driven by trading between china and india, with Shanghai as a key lane out of China). india is also assertively engaged in a Trade Lane Promotion Program in the uS, canada, italy, chile and the uK to pro-mote and enhance business ties.

india’s customer Portfolio includes a lot of big names: Volvo, Astra zeneca, Saint Gobain, Federal Mogul, Abb, LM Wind Power, Sandvik, SKF, Alfa Laval, Alstom, Salcomp, Mission Pharma, Schneider, IPCA, Bata, Sanmina-SCI and Bonfiglioli.

Key opportunities for the country lie in its national Distribution network, Ware-housing, contract Logistics and industrial Projects. At the same time, the unit is focusing on meeting key challenges that all logistics providers in the region face: infrastructure constraints such as port congestion and road conditions, and a bureaucratic environment that can lead to high customs turnaround times. Key competitive points for Geodis india▪ A growing local network to expand

customer reach▪ A proficient team with expertise in lo-

cal laws, enforcement and language to meet diversified customer needs

▪ An added-value proposition in basic services

▪ A unique eMT proposition with a fully operational control Tower

▪ existing footprints and expertise in 4pl solutions

▪ international standards for eco-friend-ly service provision

▪ The ability to meet the changing busi-ness environment with a focus on in-dia’s current growth and development

An inTeRVieW WiTH MAn-AGinG DiRecTOR Rene bAcH-LARSen

how is Geodis india differ-ent in terms of how you

approach business de-velopment?

in india, we are organically growing our staff strength

to expand our pres-ence.Our team excels

at using local expertise to

address niche

requirements, while at the same time ca-tering to a wide range of prospects from Global, Strategic, Key and Sales Accounts, as well as Industrial Projects/contract logistics. We focus on transparency and fairness, and our customer approach doesn’t stop with pricing – we develop solutions that really add value to their businesses. Our customers consider us an integral part of their system that they can rely on for all their business solu-tions.

What particular challeng-es does india have in this area?India is a land of opportunity. However, like all countries, it has its own set of challenges. Infrastructure development and reform is on its way, from inland locations to the gateway ports, as well as airport terminals and sea ports, and expanded road and railway networks to ease congestion. There is also a need to simplify the regulatory framework to create uniform processes to improve

turnaround times. And despite the large population, there are still too few professionals in our specific industry. but things are changing, and we’re staying on top of developments in all of these areas.

cOunTRy FOcuSGeodis india Where has Geodis india

come from in the past few years?Geodis India started operations in 1998. Since then the company has rapidly expanded its presence, and in the last 4 years alone we have expanded from 7 to 17 locations. Since 2009 we have doubled our top line and quadrupled our bottom line. We have also restructured our busi-ness model to focus on profitable busi-ness, standardized a stable management structure, and improved communication flow.

Our team is well-connected and has developed a sense of belongingness and a great level of brand awareness. This is clearly reflected in the way we continue to grow each year.

how do you see Geodis growing in india over the next few years?Our strategy is to become a 175 million Euro company in India by 2016. We plan to add 10 more locations, focus on logis-tics and customs, and expand into new Vertical Markets to tap growth. With a continued focus on Strategic and Key Accounts to grow with our customers, we want to expand our staff to 550 employees by 2016.

and where do you see the strategic value of your business unit for Geodis Wilson?Geodis india is an integral part of the group strategy on bic & uS for consistent growth and expansion. Initially, India was considered simply an outsourcing coun-try, but this is changing fast as more international customers establish roots here. We have recently observed some interesting developments in Retail, Hi Tech, Automotive, industrial, Pharma-ceutical and Hotel industries. This is in line with our group strategy to develop ourselves as a strong player in core verticals to in-crease our market share.

The consumer market in india is growing at a fast pace, and consumption is ex-pected to grow two-and-a-half times by 2025. To meet grow-ing expectation and stand-ards, our customers are now focusing more on quality and supply chain optimiza-tion to deliver their product at the right time and at the right price. This reinforces our group aim to enhance our presence and business share through Integrated Solutions. We strive to offer our cus-tomers the best value prop-osition and enable them to be more competitive in their business environment. We are positive that Geo-dis india will continue to

increase its contribution in the group’s growth and development.

cOunTRy FOcuSGeodis india

Geodis india is an amazing company to work for. It is a pleasure to be part of a vibrant and energetic team which has a dynamic leadership committed to its employees and customers.Dinesh Puri, Air Freight – Director

Geodis india has provided me with a refreshingly positive and dynamic work environment under a leadership which equally emphasizes the use of systems and processes and the need for employee motivation.Sougata Banerjee, Director – Sea Freight

Am confident Geodis India will continue to grow in business with our ability and high performance culture.Anil Parchha, Regional Director-West india

i feel proud to be associated with Geodis India. Together, we are endeavoring to be the best for our employees by putting best HR practices in place. Sunanda Rao, Sr. Manager – Corporate HR & Admin

“Working with Geodis india i have learned to look at situations from a global per-spective. It is a great experience.Rajiv Kumar Sharma, Director – Industrial Projects (India)

eMPloYee quotes Geodis india provides us with an environ-ment of inclusive growth with ample op-portunities to learn and grow.Pankaj Srivastava, General Manager – iT

A multi-stakeholder approach with pro-cess before personalities makes Geodis India a great place to work.Mazhar Ali, Regional Director – north india

i am proud to be associated with Geodis india, which extends full freedom at the work place with a professional environ-ment.B.C.Gupta, Finance Director – india

“Geodis india has provided me with an exceptional platform to develop my pro-ficiency and knowledge. I wholeheartedly thank the management and team for the incredible patronage.”Vanishree Haridasan, Regional Director – South india

Working at Geodis india is a fantastic experience! People are at the centre of our organization – we are a young and dynamic company aiming to be the most innovative and trendsetting service pro-vider in the logistics industry.Frederic chapellier, national Sales Manager

heavy lift transformers for aBBThe team recently transported a 262-ton transformer from Dahej to Chittagong, Bangladesh. The load was so heavy that infrastructure authorities were concerned it might damage the roads and bridges; port authorities said they couldn’t handle the weight; and shipping authorities were concerned about rough weather and high swells. Geodis India split the weight using 14 Gold Hoffer Hydraulic Axles, and then switched to 28 axles at the port. They also managed to secure the load to meet ship-ping needs.

end-to-end control tower synchronization for tetra PakWhen TetraPak needed total visibility for the global shipment of 50,000 contain-ers, they turned to Geodis India. The team differentiated itself from the competi-tion through a single platform for global tracking, KPi performance analysis, value-added supply chain services and minimal handling fees. Tetra Pak benefitted from increased control and the visibility they wanted, corrective actions and analysis, and improved performance and quality.

Supply chain benefits for alstomAlstom needed global material improve-ment, more cost-effective freight manage-ment, supplier management and better information flow. Geodis India set up two cFS platforms in chennai and Mumbai, consolidating a whopping 99% of Al

stom’s Ocean Freight. They also managed all PO’s from receipt to release of goods through a Control Tower. Alstom now ben-efits from leaner supply chain principles, a reduction in stock across the chain, lower costs and improved performance knowl-edge.

total overview and enhancement for alfa lavalAlfa Laval didn’t just need a Control Tower solution; they also wanted an in-house quality enhancement program with an end-to-end solution accompanied by seamless information flow. Geodis India created a dedicated team, worked with over 40 suppliers to consolidate orders, set up real-time visibility and reduced costs. Of special note was the team’s ability to manage preferred carriers, ac-quiring the most competitive rates while maintaining high service quality. This has paved the way for future collaboration with Alfa Laval.

Buyers’ consolidation for a variety of customersOne of Geodis india’s core capabilities is buyer’s consolidation. The primary objec-tive of this activity is to manage product and information customer flows in the supply chain. It helps customers manage inventory and obtain clear visibility from manufacture to customer delivery. Other benefits include a single point of contact, improved productivity and lead times, re-duced response times, and better control and safety. Satisfied customers include Quiksilver, Orchestra, ellos, beaumanoir, Axstores and Kappahal.

buSineSS success STORieS

cOunTRy FOcuSGeodis india

india snippetsAn August 2012 article in cargo connect described a Geodis Overseas office reloca-tion in Chennai. The relocation was in line with our growth plan and will also en-hance support and services to customers.

The June 2012 edition of EXIM highlight-ed Geodis Overseas’ new office in Cochin in South India.

cochin is considered a potential alternate gateway to the South of india and an al-ternative to colombo as a transshipment port. The Geodis approach is to be closer to customers and their business.

in April, 2012, Perfect Sourcing wrote an article titled: Geodis – Offering Hassle Free Delivery. The item in- cluded an interview with Geodis india Managing Director Rene bach-Larsen on the Textile and Apparel Industry.

The April, 2012 edition of cargo connect saw Geodis participating in an article called The future belongs to 4PL. Michael Hermann, Director Asia Pacific Business Development, Geodis Supply chain Op-timization, was quoted as saying: “4PL creates a variable cost structure, created to deliver professional product & service experience not only to the client but to the clients’ client.”

GGs Key FiguresAs opportunities in india grow, and with an increasing num-ber of companies paying attention to Supply chain optimization, it is important to have a solution team in place to address this nascent market. GGS now

has a Solution Manager for Automotive (Sreeram Viswanathan, Regional bDM) and Hi-Tech (Shikha Vats, Regional bDM), supported by business SolutionManager Kaushal Kishore. The team is actively working to be able to address other key verticals in the very near fu-ture.

Gsco Key FiguresHeadcount – 70Warehouse Locations – 202011 Revenue: 12.5 m EuroValue Addition – Geodis control Tower SolutionKey customers – ibM india, Sca-nia india, barco india

enHAncinG MarKetinG &coMMunications SeRViceS

For many different areas within Geodis Wilson, Corporate Marketing & Communi-cations represents one of the key support functions and includes the creation of sales material, internal and external com-munication tools, brand development, communication support for management, internal campaigns such as the Innova-tion Masters Awards, corporate design development, and the company’s entire web presence. From now on, this section will update you on the main develop-ments within the area of corporate mar-keting & communications.

Clearly, effective marketing and com-munications has a positive influence on the company’s performance. Therefore the corporate M&C team conducted a survey in September 2012 to evaluate

the performance of services rendered within the network in order to guide future product and service improve-ment. The survey covered about 250 persons, from top management to the main stakeholders in marketing & communications, as well as individuals from within the global Geodis Wilson network who have recently worked with or request-ed help from the M&C team.

The detailed results of the survey will be shared with the survey par-ticipants first and then subsequently posted on Freightnet. In the mean-time, here are some of the main find-ings.

Of M&C’s items and services, the corporate website, media visibility, and company presentations were considered the most relevant to Geodis Wilson’s branding.

Corporate Website

News & Articles about GW in Media

Company Presentation

Important Not important

0% 20% 40% 60% 80% 100%

Also, many respondents indicated that a global customer newsletter would significantly enhance the current mar-keting portfolio. In terms of the quality of currently provided material & tools, the website and company presentation scored the highest satisfaction levels, while areas in need of improvement in-cluded showcases, advertising, and gifts, although the relevance of giveaways was considered rather low. In relation to the abovementioned sub-jects, please find on the followign page a selection of current services provided by the M&C team.

Another noteworthy element incorporated into the survey was the Business Process Outsource (BPO) center of Marketing and Communications. The results show that a considerable number of colleagues have not been adequately informed about the existence and the function of this unit.

The top five areas expected to benefit from greater information sharing were company strategy, market intelligence, success stories, NextGen, and our key performance figures.

Company Strategy

Our Product & Services

Market & Industry Trends (Market Intelligence)

NextGen (New transportation management system)

Business Success Stories

Geodis Wilson Key Figures

Fashion & Lifestyles Showcase EMEA Country Profile

Geodis Wilson Website

Automotive Showcase

corporate Presentation Vestas Press clipping

60%

50%

48%

48%

47%

40%

Overall, 83% of the participants indicated that they are rather satisfied, satisfied or even very satisfied with the M&C services. While these figures are impressive, there is always room for improvement and strategies are already being developed to address the con-cerns of the remaining 17% with the aim of providing greater satisfaction over the com-ing year.

In line with our “Expect More” slogan, our focus is continuous improvement. Some recent examples of this can be seen in the regularly maintained and updated corporate materi-als, including brochures, imagery, presentations, etc. New and useful materials in new designs are also being added into the material pool to further support user requirements. Some of these new materials are:

Furthermore, please visit the corporate M&C team on Freightnet where you will find a lot of other useful new material and helpful guidelines. Contact us anytime with your ques-tions, suggestions and feedback!

Marketing & Communications Support:mcs@hq.geodiswilson.com

eSolutions brochure Online booking brochure insurance brochure

Satisfied, 83%

Unsatisfied, 17%

click here to give your views to improve our new Ground

are you aware of the Marketing support depart-ment at the BPo (Business Process outsourcing) in Bangkok?

Participants now take up new challengesThis first GTP run was a great success, as talents, coaches and management all learned a great deal. In fact, the majority of the participants have now taken up new challenges within Geodis Wilson. Stay tuned for more developments as we continue to tailor this inspiring program towards the future of Geodis Wilson.

Click here to view photos of the event.

Our first set of graduates The last meeting of our Global Talent Program 2010-2012 was held between the 15th and 18th of October in Copenhagen – and the talents have graduated. Now, we’re evaluating how things went as we get ready to launch a new GTP in 2014, us-ing the input from these graduates to tweak the program and selection process.

opportunities from international exposure The GTP truly provided participants with a global context and a stronger network, as a diversity of talents performed in an intercultural context with all of the cooperation and opportunities that international exposure brings. Participants were especially enthusiastic about the GTD, intercultural management and leadership sessions. The coaching concept was also well-received, and participants feel it should be implemented across our entire organization!

tailoring the program for the future Of course, we’ll tailor the next program based on what we have learned. The next GTP will likely be shorter, and include pre-set, face-to-face meetings with board and coach atten-dance and steadier information flow. We’ll also look into why some participants chose to leave, while at the same time emphasizing firm commitment to the program.

The next GTP will start with intercultural aspects and project management, as well as change management training. We´ll also certify graduates as coaches, with a speed-dating approach to talent-coach matching as the coaching pool needs to include a wider diversity of levels. The design of the GTP may also change in terms of a narrower project scope to better align the design, development and implementation phases with the length of the program. We’ll reduce the level of projects, but we’ll also increase pressure as part of our ‘expect more’ approach.

SucceSS PAVeS the WaY For a neW

GloBal talent PROGRAM

Hans Schinkel

chief Human Resources

email: hans.schinkel@hq.geodiswilson.com

iMPrintThawatchai Kaewkoonmuang

corporate Marketing Administrative Support

email: thawatchai.kaewkoonmuang.bpo@th.geodiswilson.com

Stephen Johnston

email: stephen@scribesolutions.nl

Jason Sherman

eMail: jason@shermancm.com

Pual Snowdon

email: paul@bangkokbcwriting.com

Michael zuchold

communications Director

email: michael.zuchold@hq.geodiswilson.com

Jessica Betts

email: betts@natives.de

Monika bereczky

DHO Marketing & communications

email: monika.bereczky@hq.geodiswilson.com

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