2019 media kit - ifai · and ask about marketing opportunities to leverage this powerful connection...

MEDIA KIT2019

2

your customers

3

DIGITALPRINT

EXHIBIT

ADVERTISECONTENT MARKETING

EVENTS

our connections

Rely on the power of IFAI’s Media to reach the right audience

with an effective message. This media kit is designed to help you

target the right buyers for your products.

Industrial Fabrics Association International

4

IFAI Magazines

IFAI’s print magazines have long been fl agships in their

respective industries—heralded around the world for

their content. Our readers are loyal, decision-making

businesspeople from across the global specialty fabrics

marketplace. Build your brand, expand awareness and

drive sales with an advertising campaign in any/all

IFAI magazines.

IFAI Digital Media

IFAI’s websites are the perfect complement to print

magazines. Our websites provide quality content that

reinforces your brand, helps you stay top-of-mind in

the industry and generate quality leads through

our global audience. Advanced Textiles Source is a

digital-only publication with distribution to infl uential

technical textile professionals. Our readers/members

have access to the industry’s most robust searchable

content database.

WEBSITES E-Newsletters

6 SpecialtyFabricsReview.com Specialty Fabrics Review

8 AdvancedTextilesSource.com IFAI Worldwide

9 IFAI.com Advanced Textiles Source

10 FabricArchitectureMag.com Fabric Architecture

12 GeosyntheticsMagazine.com Geosynthetics

14 InTentsMag.com InTents

16 MarineFabricatorMag.com Marine Fabricator

Research

IFAI Custom Research is your source for accessing

in-depth, accurate, and timely industry and marketplace

information. We offer a breadth of research capabilities

for your business and market segment, including:

• U.S. specialty market segments

• Customized market studies

• Development and administration of online

surveys and results analysis

• Acquisition of hard-to-fi nd market data

• Creation and delivery of research results via

live presentations and webinars

6 Specialty Fabrics Review

8 Advanced Textiles Source

10 Fabric Architecture Resource Guide

12 Geosynthetics

14 InTents

16 Marine Fabricator

Social Media

IFAI has a strong social media presence. Keep in touch,

like and follow your favorite IFAI brands as we

keep you in the know. Be a part of the conversation

and ask about marketing opportunities to leverage

this powerful connection to your customers.

5

IFAI Trade Shows and Events

The specialty fabrics and technical textiles industries

come alive as IFAI’s cutting-edge trade shows are

the living, breathing embodiment of the industry.

Decision makers from around the world converge to

strike deals, purchase products, solidify partnerships

and obtain answers to their questions. Face-to-face

interaction is king, with handshakes and smiles signifying

the closing of deals and the opening of opportunities.

18 IFAI Expo featuring

Specialty Fabrics

Advanced Textiles

20 Geosynthetic Conference 2019

Customized Content Marketing

Customized content marketing offers you an opportunity

to build credibility and showcase your expertise

to potential customers and partners using IFAI’s

digital platform.

Customized content marketing can be used to:

• Introduce new techiques or products

• Showcase a project

• Publish a white paper

• Discuss industry trends

• Share other relevant information

to an engaged industry audience

86% of marketing

professionals agree that

successfully integrating

multiple channels under

a single marketing

strategy is crucial to

their long-term success.

Forrester

ABOUT IFAI

Industrial Fabrics Association International (IFAI) is a

not-for-profi t trade association comprised of member

companies representing the entire specialty fabrics/

technical textiles industry, a world market estimated at

$147 billion in 2018.

Supporting more than 1,550 member companies in 13

market niches and three countries, IFAI produces the

largest industry trade show in the Americas; provides

industry news and information via trade magazines,

digital publications and buyer’s guides; and provides

education and advocacy on behalf of member companies.

IFAI invests all profi ts generated by magazines, websites

and trade shows to advance the industry and support

member programming.

IFAI PRESIDENT/CEO

Steve Schiffman

+1 651 225 6952

800 319 3133

[email protected]

6

NET Print RatesAD SIZE ISSUE FREQUENCY BUYER’S

GUIDEEXPOGUIDE13x 7x 1x

Full page $4025 $4450 $4950 $5700 $5100

2⁄3 vertical $3550 $4050 $4425 $5000 $4475

1⁄2 island $2900 $3325 $3825 $4275 $3825

1⁄2 horiz $2325 $2750 $3275 $4025 $3550

1⁄3 page $1800 $2150 $2550 $2900 $2625

1⁄6 page $1300 $1550 $1875 $2175 $2025

2-pg spread $7650 $8475 $9425 $10850 $9700

TAB $7800 $7500

Ask your account manager about cover availability and pricing.

Special Positions (non cover): add 10% to earned rate. Buyer’s

Guide and Expo Guide contributes to the overall Review

frequency discounts.

NET Digital Rates Prices listed are per month

SpecialtyFabricsReview.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90px $625 $525 $425

Wide skyscraper 160 x 600 px $575 $475 $375

Mid-rectangle 300 x 250 px $575 $475 $375

Sponsored content custom $850 $750 $650

E-Newsletter size 3X 6X 12X

Leaderboard 600 x 90 px $750 $700 $650

Position #1 600 x 90 px $650 $600 $550

Position #2 600 x 90 px $550 $500 $450


SPECIALTY FABRICS REVIEW ADVERTISEMENT RATESPrices are subject to change.

SpecialtyFabricsReview.com

E-Newsletter

13,000 13,000 CIRCULATION

32,907 32,907 READERSHIP

Read or looked at ads and 49.6% read or looked at 6 or more100%

Are owners, CEOs or upper management94.5%

Read for new products and services95%

Keep and refer to past issues80%

Make or influence decisions85.3%

Read all of the last 4 issues66.5%

Pass on their copy of Specialty Fabrics Review to someone else to read

67.1%

Take an action when interested in a product advertised97%

Either visit the company website, email or call the company when interested in a product advertised

80%

2017 READER SURVEY

DIVISIONS

Advanced Textiles Products Division

Equipment Division

Fabric Graphics Association

Fabric Structures Association

Geosynthetic Materials Association

IFAI Canada

IFAI Japan

Makers Division

Marine Fabricators Association

Military Division

Narrow Fabrics Institute

OFPANZ

Professional Awning Manufacturers Association

Tent Rental Division

Tarp Association

U.S. Industrial Fabrics Institute

OFFICIAL PUBLICATION OF

EXPO Specialty Fabrics

7

SPECIALTY FABRICS REVIEW EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change.

Specialty Fabrics Review

For more than 100 years, Specialty Fabrics Review has been instrumental

in providing knowledge and support for the specialty fabrics community,

keeping decision makers current on industry trends, products and services.

Specialty Fabrics Review is the ideal vehicle to convey your message to a

variety of buyers. Our annual Buyer’s Guide is the most complete textile

industry product and service guide available in print and online—a year-

round resource to help guide your customers’ purchasing decisions.

READER PROFILE

January

Outdoor fabrics: streetscapes

Women in the textile industry

Innovation and growth

Advanced Textiles

Ad Close: Nov 17, 2018Materials Due: Dec 3, 2018

BONUS DISTRIBUTION

Shot Show Gear UpWomen’s Conference

February

Theme Issue: Fabric Graphics

Making the most of new technologies, new markets and new opportunities to impress customers.

Ad Close: Dec 17, 2018Materials Due: Jan 3, 2019

BONUS DISTRIBUTION

International Sign Association Expo

March

State of the Industry 2019

Thread performance

Sports safety

Ad Close: Jan 17, 2019Materials Due: Feb 3, 2019

April

Specialty Fabrics Showcase, Part 1

Up-to-date upholstery

Made to order: one-of-a-kind

Advanced Textiles

Ad Close: Feb 17, 2019Materials Due: Mar 3, 2019

BONUS DISTRIBUTIONOutlook 2019

May

Specialty Fabrics Showcase, Part 2

Selling services

Recycling and repurposing fabric

Advanced Textiles

Ad Close: Mar 17, 2019Materials Due: Apr 3, 2019

BONUS DISTRIBUTION

STA - Specialised Textiles Association 2019 Expo Event will be called SuperExpo2019

(formerly ACASPA)

June

Cargo control and shipping

Metal and frame fabricating

Attracting and motivating employees

Advanced Textiles

Ad Close: Apr 17, 2019Materials Due: May 3, 2019

BONUS DISTRIBUTION

STA - Specialised Textiles Association 2019 Expo SuperExpo2019 (formerly ACASPA)

July

IFAI Expo 2019 Exhibitor Product Premier Preview

Aerospace and aeronautics

Protecting animals

Advanced Textiles

Ad Close: May 17, 2019Materials Due: June 3, 2019

BONUS DISTRIBUTIONOFPANZ 2019 Conference

August

IFAI Expo 2019 Show Preview

Consumer medical products

Disaster planning

Advanced Textiles

Ad Close: Jun 17, 2019Materials Due: Jul 3, 2019

BONUS DISTRIBUTIONResearch, Innovation & Science for Engineered Fabrics (RISE)

2019 (INDA)

September

Pursuing emerging markets

Working with the military

The transportation market

Advanced Textiles

Ad Close: Jul 17, 2019Materials Due: Aug 3, 2019

BONUS DISTRIBUTION

IFAI Expo 2019

October

Powerful fabrics

Problem Solvers: Equipment

A sustainable supply chain

Advanced Textiles

Ad Close: Aug 17, 2019Materials Due: Sept 3, 2019

BONUS DISTRIBUTION

AUSA Association of the

United States Army

November

Report from Orlando: IFAI Expo 2019

Connecting with customers

The agricultural market

Advanced Textiles

Ad Close: Sept 17, 2019Materials Due: Oct 3, 2019

December

Material advantages: textiles and polymers

Marine fabrication

Trends in tents: glamping

Advanced Textiles

Ad Close: Oct 17, 2019

Materials Due: Nov 3, 2019


28%

CustomProducts

18%

AwningsCanopies11%

12%

23%

4%

Academic

4%

Structures Enclosures Shelters

Advanced Textile/Smart Textile Products

Marine Products

Signs

For a more detailed audience breakdown, please contact your IFAI Sales Representative.

8

ADVANCED TEXTILES SOURCE EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change.

January 2019

Thermal control: Will it become standard in garments?

June 2019

The cost of innovation

October 2019

Specialized functionalities vs. sustainability

March 2019

Smart textiles in buildings and infrastructure

April 2019

The state of the health monitoring market

July 2019

Smart textiles’ standards update

November 2019

Advanced Textiles Conference reports

August 2019

Photovoltaics and kinetically powered textiles

December 2019

Hazmat update from innovations to end products

February 2019

IP law for innovators

May 2019

Protective applications for

the U.S. Military

September 2019

Biomedical breakthroughs

for textiles

AdvancedTextilesSource.com

E-Newsletter

DIVISIONS

Advanced Textiles Products Division

Narrow Fabrics Institute

Military Division

U.S. Industrial Fabrics Institute

Are owners, CEO’s, upper management or R&D85.7%

Make or influence purchasing decisions for their company80.3%


80%

Keep and refer to past issues80%

Visit ATSource.com at least weekly50%

Aerospace

Ballistics

Carbon Fiber

Cleanroom

Composite Materials

Civil Engineering/Geosynthetics

Energy Harvesting

Hazmat

Medical, Health and Hygiene

Military/Government

Nanotechnology

Performance/Sportswear

Phase Change

Safety and Protective

Smart Textiles/Wearables

Sustainability

Thermal

Transportation

TECHNICAL TEXTILE MARKETS REPRESENTED

2017 READER SURVEY


EXPO Advanced Textiles

9

ADVANCED TEXTILES SOURCE ADVERTISEMENT RATESEditorial calendar and bonus distribution subject to change.



AdvancedTextilesSource.com size 1 mo 6 mo 12 mo

Leaderboard 728 x 90 px $800 $700 $600



Other sizes and dynamic units available. Please call for more information.


Leaderboard 600 x 90 px $950 $900 $750

Position #1 600 x 90 px $850 $800 $700

Position #2 600 x 90 px $750 $700 $600



IFAI.com size 1 mo 6 mo 12 mo

Leaderboard 728x90px $700 $575 $525

Wide skyscraper 160x600px $650 $525 $475



IFAI Worldwide size 3X 6X 12X

Leaderboard 600x90px $750 $700 $650

Position #1 600x90px $650 $600 $550

Position #2 600x90px $550 $500 $450


Advanced Textiles Source

Technical textiles professionals from across the

industry turn to Advanced Textiles Source for

timely, relevant and interactive content for the

lucrative technical textiles industry. A robust

website and digital publication combine as a

community forum and information source for

expert-vetted content.

IFAI Worldwide

Th e global specialty

fabrics market is at your

fi ngertips with IFAI

Worldwide, a monthly

e-newsletter providing

wide-reaching advertising

and targeted sponsorship

opportunities.

IFAI.com

IFAI.com is the entrance

to our Member

Portal, furnishing an

unprecedented level

of engagement. Th e

worldwide specialty

fabrics market utilizes

the dynamic content

of IFAI.com to stay

informed on daily

trends in the industry.

10

FABRIC ARCHITECTURE EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change.

$40 US | $55 CAN$40 US | $55 CAN

SUBSCRIBE FabricArchitectureMag.com

DESIGN FOR STRUCTURE AND SHADE

PUBLICATION

DESIGN FOR STRUCTURE AND SHADE

PUBLICATIONPUBLICATION

DD

C E L E B R A T I N G

30Y E A R S

Supplier Directory

Product Listings

Fabric Specifi er Charts

Specifi er’s Guide

2018

AWNINGS THAT FIT CUSTOMER NEEDS

SPECIAL SECTION

THREE DECADES OF FABRIC STRUCTURES

0518FA_SpecGuide_cv1.indd 1 5/10/18 10:00 AM

Suupplier Directory

Product Listings

Faabbbrrricc Specifier Chartsfi

WNNNIINNGGS THAT FIT USSSTTTTOMER NEEDS

SPECIAL SECSECTION

RREEEEE DDECADECADES OF RICCC SICCC STTRUCTURES

2017 READER SURVEY



Read or looked at ads100%

Are owners, architects, contractors or designers97.5%


75%

Use for ideas and inspiration93.5%

Specify products for their business91.4%

Make or influence buying decisions95%

DIVISIONS

Fabric Structures Association

Professional Awning

Manufacturers Association

Specifi er’s Guide - April 2019featuring Shade and Weather Protection


BONUS DISTRIBUTION

IFAI Expo 2019

Specifi er’s Guide


EXPO

11FabricArchitectureMag.com

FABRIC ARCHITECTURE ADVERTISEMENT RATESPrices are subject to change.

Fabric Architecture

SPECIFIER’S GUIDE

featuring Shade and Weather Protection

Th e Fabric Architecture Specifi er’s

Guide is a one-stop guide for

architects, designers and fabricators.

Th is guide features articles that

illustrate the versatility and reliability

of fabric, whether the focus is on

awnings and canopies or air, tent

and tensile structures. Readers

will also fi nd product and supplier

directories and detailed fabric

specifi cation tables.

FabricArchitectureMag.com

E-Newsletter

NET Print Rates Prices listed are per month

Print 1x

2-pg spread + FP page $5995

2-pg spread + half page $5605

Full page $2985

Half-page spread $2985

Half-page (horizontal) $1985

Special positions add 10% to earned rate

NET Digital Rate Prices listed are per month

FabricArchitectureMag.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90px $650 $550 $450





Leaderboard 600 x 90 px $750 $700 $650

Position #1 600 x 90 px $650 $600 $550

Position #2 600 x 90 px $550 $500 $450


READER PROFILE

35%

Shade, Structures & Enclosures

3%

Schools/Libraries

52%

ArchitectsDesigners

10%

Contractors/Engineers/Specifiers

For a more detailed audience breakdown, please contact your IFAI Sales Representative.

12

NET Print RatesAD SIZE ISSUE FREQUENCY SHOW

GUIDE6x 4x 1x

Full page $3825 $4550 $5050 $2625

2⁄3 vertical $3550 $4125 $4600 $2450

1⁄2 island $3125 $3475 $3875 $1900

1⁄2 horiz $2600 $2900 $3225 $1825

1⁄3 page (H or V) $1950 $2500 $2775 $1300

1⁄6 page (H or V) $1525 $2075 $2300 $995

Cover 2 $4200 $2900

Cover 3 $4200 $2900

Cover 4 $4400 $3025

2-pg spread $7275 $8675 $9625 $5000

Tab (Spec Guide) $5175 $5700 $6075


GEOSYNTHETICS ADVERTISEMENT RATESPrices are subject to change.


GeosyntheticsMagazine.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90px $650 $550 $450





Leaderboard 600 x 90 px $750 $700 $650

Position #2 600 x 90 px $650 $600 $550

Position #3 600 x 90 px $550 $500 $450





Are owners, engineersor project managers88%

Read for new products and services90.7%

Keep and refer to past issues85.6%



Pass on their issue of Geosynthetics Magazine50.3%


77%

DIVISION

Geosynthetics Materials Association

2017 READER SURVEY


ConferenceGeosynthetics

13

33%

CivilEngineers

21%

ContractDevelopers

27%

Other Engineers

11%

4%

LandscapeArchitects

4%

Academics

GovernmentAgencyProfessionals

April/May

FOCUS: Infrastructure

Pavement

Bridges (GRS–IBS)

Airports


BONUS DISTRIBUTION

GMA Lobby Day 2019

World of Coal Ash 2019

August/September

FOCUS: Landfi lls

Cover systems

Coal ash containment

Liners

Ad Close: Jun 17, 2019Materials Due: Jul 3, 2019

BONUS DISTRIBUTION

IFAI Expo 2019

February/March

FOCUS: Water

Erosion control

Pond liners

Coal ash

Ad Close: Dec 17, 2018

Materials Due: Jan 3, 2019

BONUS DISTRIBUTION

Geosynthetics Conference

IECA EC 2019

ASCE GeoCongress

June/July

FOCUS: Reinforcement

Geogrids

Road reinforcement

Slope stability


October/November

FOCUS: Geosynthetics and the environment

Green geosynthetics

Liners

Erosion control

Ad Close: Aug 17, 2019Materials Due: Sep 3, 2019

BONUS DISTRIBUTION

GMA Lobby Day 2019

GeosyntheticsMagazine.com

GEOSYNTHETICS EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change.

Geosynthetics

For more than 35 years, Geosynthetics

magazine has been a beacon for

specifi ers, engineers, architects,

government agencies, academics

and installers to follow—providing

the answers they need. Th e annual

Specifi er’s Guide is the go-to resource

for industry decision makers when

specifying products and applications

year-round. Online, top infl uencers get

involved through detailed case studies

and a library of articles.GeosyntheticsMagazine.com

E-Newsletter

READER PROFILEFor a more detailed audience breakdown,

please contact your IFAI Sales Representative.

14

INTENTS ADVERTISEMENT RATESPrices are subject to change.

DIVISIONS

Tarp Association

Tent Rental Division

NET Print RatesAD SIZE ISSUE FREQUENCY

6x 4x 1x

Full page $4225 $4600 $4975

2⁄3 vertical $3775 $4125 $4650

1⁄2 island $3350 $3625 $3950

1⁄2 horiz $2550 $2950 $3300

1⁄3 page (H or V) $1825 $2025 $2250

1⁄6 page (H or V) $1400 $1625 $1875

Cover 2 $4650

Cover 3 $4650

Cover 4 $4850

2-pg spread $8000 $8750 $9475



InTentsMag.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90px $650 $550 $450





Leaderboard 600 x 90 px $750 $700 $650

Position #2 600 x 90 px $650 $600 $550

Position #3 600 x 90 px $550 $500 $450


10,000 CIRCULATION

31,365 READERSHIP


Are owners, managers, caterers and event planners88%





Pass along their issue of InTents to someone else after reading97.2%


83.5%

2017 READER SURVEY


EXPOTENT

15InTentsMag.com

INTENTS EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change

InTents

Motivated professionals and

successful entrepreneurs from

the tent rental, meeting and event

planning, and catering industries

turn to InTents for everything from

weddings to military and disaster

recovery. Readers are among the

most engaged professionals, seeking

new opportunities in the tent rental

industry. A successful Buyer’s Guide

is the cornerstone for year-round

purchasing decisions by professionals

across the tent rental landscape.

InTentsMag.com

E-Newsletter

April/May

READER’S CHOICE AWARDS

Tenting for graduations

Operations management

Reader’s Choice Awards


June/July

WEDDINGS

Wedding trends

Staging for tents

Managing your company’s busiest weeks


August/September

5 UNDER 40

Multistory tents

Tent anchoring

5 industry pros under 40

Ad Close: Jun 17, 2019

Materials Due: Jul 3, 2019

BONUS DISTRIBUTION

IFAI EXPO 2019

TENT EXPO

October/November

PREMIER PRODUCT SHOWCASE

Tenting for street festivals

Event fabric care and cleaning

Premier Product Showcase

Ad Close: Aug 17, 2019Materials Due: Sep 3, 2019

Dec 2018/Jan 2019

PREMIER PRODUCT SHOWCASE

WOW! installations

Event lighting for tents

Premier Product Showcase

Ad Close: Oct 17, 2018Materials Due: Nov 3, 2018

48%

Tent/PartyRental

33%

EventPlanning

10%

9%MilitaryDisaster/Recovery

Caterers/Hotels/Event Centers



16

MARINE FABRICATOR ADVERTISEMENT RATESPrices are subject to change.

Marine FabricatorPUBLICATION

Sept/Oct 2018

BETTER PHOTOSShooting tips to

showcase projects. P38

FIND HELPSourcing, hiring & training

new employees. P42

USING AUTOMATIONBalancing investments in

employees and equipment. P28

BOAT UPGRADESA strong market drives

higher quality materials. P22

SUBSCRIBE ATSUBSCRIBE AT www marinefabricatormag com www.marinefabricatormag.com

$10 us | $15 can

Insights and Innovations

from OEMs and Fabricators.

Insights and Innovations

from OEMs and Fabricators.

ghhhttsts and Innovatio

for 2019nnooovvvaations

Faaabbbrriccators.

nnooovvvaatio

011199901119990111999

38 Marine Fabricator | Sept/Oct 2018

Shop Talk Exterior

Taking photos that better showcase your workOnly have a smartphone? That’ll work fine.

by Jeff Moravec

An estimated 1.2 trillion

pictures were taken

across the globe in 2017.

The smartphone, of course, is

what’s behind the huge number.

According to InfoTrends, a market

research fi rm, 85 percent of all

photos are shot with a phone.

A good smartphone gives you, as

a fabricator, a simple way to capture

the work you do, as well as all of the

important (and not so important)

occasions in your life. The catch,

though, is that despite the improve-

ment in smartphone cameras, a lot

of photos taken with them just aren’t

very good. Most of the time that’s

fi ne; what you post on Facebook or

other social media channels is meant

to capture a moment, not establish

you as a modern-day Ansel Adams.

However, there are instances when a

fabricator wants a quality photograph to

really showcase a project. This magazine

is a good example. Photos are a critical

part of its editorial presentation, and it

often relies on examples of a fabricator’s

work to illustrate articles and grace the

cover. Ideally, there’s a fabricator project

on the cover of every issue of Marine Fabricator, but that requires high-

resolution and high-quality photos.

The goal of this article is to help you

take better pictures. It will also include

tips about what to do with those photos

to make them suitable for publication—

whether it’s in this magazine, in your

own marketing materials or elsewhere.

Here is an example of a good

photo. You can see the whole

boat. The background is pleasing

and not busy.

Ideally, there’s

a fabricator project

on the cover of

every issue of

Marine Fabricator, but that requires

high-resolution and

high-quality photos.

www.marinefabricatormag.com | 39

I’m a published photographer who

has exhibited work across the Midwest,

and part of my job is to keep up with

the latest and greatest techniques

for shooting photos. This column is

an opportunity to share some of my

knowledge, but I’ve also consulted a

veteran of the photography business,

Dan Grevas, who has owned and

operated Dan Grevas Photography in

South St. Paul, Minn., for almost three

decades. We put our heads together

to come up with these suggestions.

Tools of the tradeWhile smartphones are the ultimate

in point-and-shoot, if you’ve been

using a real digital camera—a digital

SLR, a compact or something in

between—and are comfortable

and confi dent with it, by all means

continue. Smartphone cameras have

improved by leaps and bounds in

recent years, but a stand-alone camera

is still capable of taking the best photos.

Such cameras do require a bit more

skill than using a smartphone, so go for

a smartphone if that’s easiest for you.

Any decent smartphone manufactured

in the last few years should be adequate

for most photographic purposes. What

this publication needs, for example,

are high-resolution photos: a fi le at

least 1 megabyte (MB) in size for

use inside the magazine, and about 6

MB for a cover shot. We’re not go-

ing to get too technical here, but the

size of your photo is determined in

large part by the megapixels that can

be captured by your camera’s sensor

(the more megapixels, the better).

Current top-of-the-line smartphones

For more information, visit:

www.marinefabricatormag.com

Search photography.

could beYour Ad

HERE

NET Print RatesAD SIZE ISSUE FREQUENCY

6x 4x 1x

Full page $3500 $4000 $4350

2⁄3 vertical $3175 $3675 $4025

1⁄2 island $2775 $3250 $3500

1⁄2 horiz $2375 $2800 $3200

1⁄3 page (H or V) $1850 $2225 $2550

1⁄6 page (H or V) $1375 $1625 $1875

2-pg spread $6625 $7625 $8275



MarineFabricatorMag.com size 3 mo 6 mo 12 mo

Leaderboard 728 x 90px $650 $550 $450





Leaderboard 600 x 90 px $750 $700 $650

Position #2 600 x 90 px $650 $600 $550

Position #3 600 x 90 px $550 $500 $450


5,000 CIRCULATION

12,447 READERSHIP


Are owners, designers and fabricators94.3%





Pass on their issue of Marine Fabricator to someone else86.4%


83.6%

DIVISION

Marine Fabricators Association

2017 READER SURVEY


17MarineFabricatorMag.com

MARINE FABRICATOR EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change

Marine Fabricator

Celebrating its 25th year with a

fresh, new design, Marine Fabricator

delivers valuable craftsmanship

techniques and how-to information

to help decision makers build

successful marine fabrication

enterprises. Business owners use

the publication as the primary

resource for their business needs,

hands-on education and product

information. Th e Buyer’s Guide

provides readers with a convenient

year-round resource for making

buying choices.

E-Newsletter

MarineFabricatorMag.com

January/February

MFA time standards

Dynamic new windows, windshields and windscreens

Upholstery patterning techniques

Ad Close: Nov 17, 2018Materials Due: Dec 3, 2018

BONUS DISTRIBUTION

Marine Fabricators

Conference 2019

March/April

MFA Excellence Awards

Canvas repair—Newest fi xes for rips, tears, snaps, zippers and more

New trends in fl ooring and mats

Ad Close: Jan 17, 2019Materials Due: Feb 3, 2019

May/June

Sewing machine tuneups, troubleshooting and upgrades

Equipment and tool roundup

Make custom projects pay off

Ad Close: Mar 17, 2019Materials Due: Apr 3, 2019

July/August

Covers for boats, equipment and more

Sustainable boating: Solar panels and other green products

Metal and frame fabrication

Ad Close: May 17, 2019

Materials Due: Jun 3, 2019

September/October

Design Smarts: Design tips from the pros

The streamlined shop: Products and processes to increase productivity

High-tech know-how: Cutting, patterning and templating

Ad Close: Jul 17, 2019Materials Due: Aug 3, 2019

BONUS DISTRIBUTION IBEX 2019 IFAI Expo 2019

72%

Marine Aftermarket Fabrication (exterior and interior)

15%

10%

Marine OEM

Automotive Fabrication

3%

Marine Interior Design



18

IFAI Trade Shows and Events

90% of attendees use exhibitions as the #1 source of purchasing information.

Center for Exhibition Industry Research Canada24%

Asia37%

Middle East 2% Africa 2%

Australia &New Zealand

Mexico

Central & SouthAmerica

Europe 3%

9%

9%

14%

INTERNATIONAL ATTENDEES

International

attendees

represent

more than

100 countries

outside the U.S.

(represents 16% of total Expo attendance)

Marketing

Other Purchasing

President/Owner4%

5%

6%

10%

21%

26%

28% R&D Engineering

SalesProduction/Operations

ATTENDEE JOB TITLE

A global industry of textile companies unites at IFAI Expo 2019—the largest

display of specialty fabrics and technical textiles in North America. Join more

than 375 exhibitors off ering fi bers, yarns, equipment, fabric and technology

solutions for motivated buyers in Orlando, Florida, from October 1-4, 2019.

Decision-makers and researchers from more than 100 countries attend IFAI Expo

to see the latest products and technologies, learn about industry trends, network

and build successful and confi dential relationships with exhibitors.

Specialty FabricsIncluding Shade and Weather Protection

Traditional market suppliers from fabric, equipment and hardware to

services needed to manufacture end products including retractable awnings,

shade structures, canopies and motorized shade and weather solutions.

AUDIENCE: Other IFAI exhibitors, brands, product designers, end product

manufacturers from nontraditional markets. Landscape architects, pool and

deck contractors, parks and recreation offi cials and other demographics

interested in outdoor, shade and weather protection.

Advanced TextilesInnovative suppliers highlight partnerships throughout the supply chain in

technical textiles markets including medical/health, automotive, electronics,

military, safety/protective, performance/work wear, and aerospace.

AUDIENCE: Brands, product designers, engineers, researchers,

manufacturers from nontraditionalv markets, other IFAI exhibitors.

19

IFAIexpo.com

NET Digital Rates: IFAIexpo.com Prices listed are per month

IFAIexpo.com 3 mo 6 mo 12 mo

Leaderboard $850 $750 $700

Wide skyscraper $750 $650 $600

Mid Rectangle $800 $750 $650

Non-IFAI members

ADD $500TO EXHIBIT SPACE RATE

EXHIBITOR SURVEY RESULTS

found prospective customers96%

rated prospect quality "good" or "excellent"

78%

connected with existing customers93%

closed sales on the show fl oor39%

ONLINE


Fabric Architecture e-newsletter

IFAIexpo.com

IFAI Worldwide

Pre and Post Show E-blasts

Specialty Fabrics Review E-newsletter


IN PERSON

Fabric Sourcing Center

Show Stopper Awards

Sponsorships

IFAI Expo show fl oor

IFAI Expo mobile app

IN PRINT

Fabric Architecture Resource Guide

Specialty Fabrics Review • Exhibitor Preview issue

• Show Preview

• Show Issue

• Show Report

IFAI Expo Guide

Our connections, your success

Book by March 30 and save!1 800 272 1852

Mark Berriman

Aerospace

Automotive

Awnings

Ballistics

Carbon Fiber

Cleanroom

Composite Materials

MARKET APPLICATIONS

Civil Engineering/

Geosynthetics

Energy Harvesting

Filtration

Geosynthetics

Government/Military

Graphics

Hazmat

Marine Products

Medical, Health and Hygiene

Military/Government

Nanotechnology

Performance/Sports wear

Phase Change

Recreational Products

Safety and Protective

Smart Textiles/Wearables

Structures

Sustainability

Tents

Thermal

2019 BASE EXHIBIT BOOTH RATES

BOOTH SIZE/TYPE Before March 30

After March 30

HEIGHT RESTRICTION 8 ft. (2.44m)

10’ x 10’ Standard (3.05m x 3.05m) $3025 $3265

10’ x 10’ Corner (3.05m x 3.05m) $3275 $3515

HEIGHT RESTRICTION varies, contact IFAI

10' x 20' Inline (3.05m x 6.1m) $6050 $6530

10' x 20' Corner (3.05m x 6.1m) $6300 $6780

10' x 20' Peninsula (3.05m x 6.1m) $6800 $7280

10’ x 20’ Island (3.05m x 6.1m) $7050 $7530

10’ x 30’ Island (3.05m x 9.14m) $10075 $10795

10' x 40' Island (3.05m x 12.2m) $11100 $11900

20’ x 20’ Island (6.1m x 6.1m) $11100 $ 11900

20’ x 30’ Island (6.1m x 9.14m) $16150 $17350

20’ x 40’ Island (6.1m x 12.2m) $21200 $22800

30’ x 30’ Island (9.14m x 9.14m) $23725 $25525

20’ x 50’ Island (6.1m x 15.24m) $25750 $27750

30’ x 40’ Island (9.14m x 12.2m) $30700 $33100

30’ x 50’ Island (9.14m x 15.24m) $38125 $41125

40’ x 40’ Island (12.2m x 12.2m) $40600 $43800

40’ x 60’ Island (12.2m x 18.28m) $60400 $65200

50’ x 50’ Island (15.24m x 15.24m) $62875 $67875

OTHER SIZES Please inquire

Includes Pipe, Drape, Booth ID Sign, Expo Guide Directory

Listing and 3 Exhibitor badges per 100 square feet. Badges

over the amount above must pay an additional $50 per badge.

Pricing does not include carpet. Must have fl oor covering.

EXPO EDUCATION Oct. 1-4 | SHOW FLOOR Oct. 2-4, 2019 Orange County Convention Center | Orlando, FL USAIFAIexpo.com

20

GeosyntheticsConference.com

Geosynthetics Conference 2019More than 1,300 geotechnical practitioners, designers,

regulators, contractors, and installers come together at this

highly respected trade show event to learn about the latest

research, materials, applications and case studies.

Th e Geosynthetics Conference 2019 features a robust show

fl oor that will host all meal functions as well as a dedicated

educational zone where attendees can examine samples

of geosynthetics and enjoy a variety of basic geosynthetic

education provided by exhibitors.

EXHIBIT SPACE RATES: Geosynthetics 2019

BOOTH SIZE/TYPE Member Non-member

10 x 10 Inline $2,400 $2,700

10 x 10 Corner $2,600 $2,900

10 x 20 Inline $4,800 $5,400

10 x 20 Peninsula $5,200 $5,800

10 x 20 Island $5,400 $6,000

20 x 20 Island $9,400 $10,600

20 x 30 Island $13,800 $15,600

Other sizes, please inquire.

Geosynthetics 2019 is the 17th biennial

conference organized by IFAI and supported by

the Geosynthetic Materials Association (GMA)

and Geosynthetics magazine. NET Digital Rates: GeosyntheticsConference.com

Prices listed are per month

GeosyntheticsConference.com 3 mo 6 mo 12 mo

Leaderboard $600 $550 $500

Wide skyscraper $550 $450 $350


Our connections,your success

IN PRINT

Geosynthetics

Show Issue

Show Wrap-Up

Report Show

Guide

IN PERSON


show fl oor


mobile app

GeoDallas show fl oor

ONLINE

Geosynthetics e-newsletter

GeotechnicalFrontiers.org

GeosyntheticsMagazine.com

Pre and Post Show E-blasts

February 10-13, 2019 | Houston, TX USA

GeosyntheticsConference.com

Invaluable Exchanges, Invaluable Benefi ts

IFAI has been

instrumental in assisting

with our company’s

growth—through

connecting with vendors

who have the newest

and greatest products

to being exposed to the

many different market

segments in the specialty

fabrics industry.

Connect with Chad and industry experts like him.

Join today!

Visit IFAI.com/membership

Chad Millerdirector of contract manufacturing

American National Mfg. Inc.

Member since 1999

Call 1 800 225 4324

22

File RequirementsFILE FORMAT > PDF/X-1A

• PDFs must be CMYK using SWOP standards. Convert all images to

process color (RGB and spot colors are not accepted).

• Images should be 300 dpi at size used in ad.

• Use Type 1 or OpenType fonts only (no TrueType or font substitutions).

• Do not embed ICC Profi les in images.

• Prefl ight your fi le in Adobe Acrobat before uploading (use PDF/X-1A

compliance) to check for errors.

• If your fi le does not pass our prefl ight program, we will return it to you

with the prefl ight report to assist you in correcting the fi le.

Print Ad SizesAD SIZE WIDTH X HEIGHT

Live Trim Bleed

Two-page spread w/bleed 15.5" x 9.875" 16.5" x 10.875" 16.75" x 11.125"

Full page w/bleed 7.25" x 9.875" 8.25" x 10.875" 8.5" x 11.125"

1/2 horizontal spread w/bleed 15.5" x 4.9375" 16.5" x 5.4375" 16.75" x 5.5625"

2/3 vertical 4.5" x 10"

1/2 island 4.5" x 7.5"

1/2 horizontal 7" x 4.875"

1/3 horizontal 4.5" x 4.875"

1/3 vertical 2.125" x 10"

1/6 horizontal 4.5" x 2.375"

1/6 vertical 2.125" x 4.875"

Magazine trim size: 8.25” wide x 10.875” high

Space Close/Materials DueMONTH SPACE

CLOSEMATERIALS DUE

January Nov 17 Dec 3

February Dec 17 Jan 3

March Jan17 Feb 3

April Feb 17 Mar 3

May Mar 17 Apr 3

June Apr 17 May 3

July May 17 Jun 3

August Jun 17 Jul 3

September Jul 17 Aug 3

October Aug 17 Sep 3

November Sep 17 Oct 3

December Oct 17 Nov 3

Green = Live area Black = Trim Red = Bleed

2/3 vertical

1/2 Island

1/3 v

1/3 horiz

1/6 horiz

1/6 v 1/2 horiz

1/2 horizontal spread

FP2 page spread

Print Specifi cations

FOR TECHNICAL SUPPORT REGARDING ADS, CONTACT

Michelle CookAdvertising Designer/Coordinator

+1 651 225 6957

+1 800 382 0134

[email protected]

Make sure your display ad prints accurately by submitting high-quality print-ready fi les

UPLOAD YOUR FILES

http://ifai.leapfi le.comClick on “Secure Upload.”

Recipient email is [email protected]

23

Digital Specifi cations

Digital Specs LEADERBOARD MEDIUM

RECTANGLEWIDE

SKYSCRAPER

DoubleClick DoubleClick DoubleClick

Ad Server DFP DFP DFP

Animated gif/jpg YES YES YES

HTML5 YES YES YES

Video YES YES YES

Third Party Tags YES YES YES

Max File Size 39k 39k 39k

Max Rotations

of Animation3 loops 3 loops 3 loops

Materials DueTwo weeks prior to start date.

Digital Sizes

Websites Size (w x h)

Leaderboard/Footer* 728 x 90 px

Wide skyscraper 160 x 600 px

Mid-rectangle 300 x 250 px

E-newsletters/Digital Publications**

Size

Leaderboard 600 x 90 px

Horizontal banner 600 x 90 px

*Footer for Advanced Textiles Source website only

** Static jpg is the only format accepted for e-newsletters/

digital publications

Ensure your digital promotion functions correctly by providing properly formatted fi les

IFAI.com/mediakit

All HTML5 creative must have an action

script embedded in the code that allows

DoubleClick to insert URL and track the

clicks upon that ad.

In order to do this, the following script

must be coded into the HTML5 ad in the

areas that will be clickable:

For a Single Click Creative

on(release)

{

getURL(_level0.clickTAG, “_blank”);

}

For a Multiple Click Creative

First clickable area:

on(release)

{

getURL(_level0.clickTAG0, “_blank”);

}

Second clickable area:

on(release)

{


}

Third clickable area:

on(release)

{


}

This can continue for as many clickable

areas as you need. The URL’s must be

provided for each clickable area in a

manner that enables the traffi cking

team to ensure that each area clicks

to the right URL.

DO NOT EMBED THE URL IN THE HTML5

CODE. This will make the ad nonfunctional

within the DoubleClick Ad Server.

HTML5 Specs

• 30-second max animation for all creative

• Creative must open in a new

browser window

• 3 loop max animation in HTML5 ads

• All sound and video must be

user-generated

• Preferred frame rate of 15 frames

per second

clickTAG Coding Instructions

Video Specifi cations

• Embedded video must be third-party served

• Pixel size 300 x 250 px

• Format of Video Asset: Unmuxed* (AVI, MPEG, MOV, WMV,

or FLV**)

• Audio/Video Length: Videos should not exceed 30 seconds.

• Animation Length: No animation allowed

• 3rd Party Tracking: Allowed

• Video Guidelines:

Scanned Mode (Progressive)

CompressionL 30 fps (29.97 fps)

Backup GIF or JPEG: for serving into browsers that

do not have Flash Player

SWFs (or some type of comp fi le/storyboard) fi le(s):

To show us what the ad is supposed to do.

Click Thru Window: New window

Click Thru URL: Client must provide

Custom Specs: Premission for host-initiated audio and

extended video or audio lengths beyond specifi cations

require policy exceptions

*unmuxed = Dual tracks, one for video, one for audio so that

it can be edited separately if necessary

** Please note we cannot resize or reencode FLV fi les

Expandable Ad Units

All expandable ad units must be third-party served.

• User-initiated ONLY

• No automation expansion—Expansion must occur on

mouseover and react upon mouseout

• Clearly visible start/stop audio and visual controls

• Prominent Close button required in upper right corner of ad

11 point font is recommended with verbage “Close X”

• Audio/Video permitted—user-generated

• Maximum frame rate of 25 fps

• Interactive ads should auto-close after 7 seconds

UPLOAD YOUR FILES

http://ifai.leapfi le.comClick on “Secure Upload.”

Recipient email is [email protected]

Copyright © 2019, lndustrial Fabrics Association lnternational. All rights reserved.

NATIONAL SALES MANAGERMark Berriman+1 651 225 6923 800 436 [email protected]

SALES COORDINATORLisa BatdorfSales Coordinator+1 651 225 6959 800 208 [email protected]

AD MATERIALS COORDINATORMichelle Cook+1 651 225 6957800 382 [email protected]

EDITORIAL DIRECTORRebecca Post+1 651 225 6960 [email protected]

MEDIA AND EXHIBIT SALESAngie West+1 651 225 6989800 272 [email protected]

Brenda Olson+1 651 225 6998800 436 [email protected]

Diana Ludwig+1 651 225 6963800 436 [email protected]

Melissa Reese+1 651 225 6974800 385 [email protected]

MEMBERSHIP SALESMatt Saxe+1 651 225 6932800 319 [email protected]

Sue Dooher+1 651 225 6950800 [email protected]

Success starts with IFAI.

2019 media kit - ifai · and ask about marketing opportunities to leverage this powerful connection...

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