2018 svn value proposition

COMMERCIAL REAL ESTATE ADVISORS

AcomprehensiveoverviewoftheSVNDifferenceandhowouruniqueculture,innovativetools,andadvancedsystemshelptocreate

amazingvalueforourclients,colleaguesandcommunities.

VALUEPROPOSITION

YOURTEXTHERE SVN|FRANCHISENAME| WWW.SVN.COM

THE SVN® BRAND was founded in 1987 out of a desire toimprove the commercial real estate industry for all stakeholdersthrough cooperation and organized competition. SVN® is comprised ofover 1,600 Advisors and staff in 200+ offices across the globe.Geographic coverage and amplified outreach to traditional, cross-market and emerging owners and tenants is the only way to achievemaximum value for our clients.

Our proactive promotion of properties and fee sharing with the entirecommercial real estate industry is our way of putting clients’ needsfirst. This is our unique Shared Value Network® and just one of themany ways that SVN Advisors create amazing value with our clients,colleagues and communities.

Our robust global platform, combined with the entrepreneurial driveof our business owners and their dedicated SVN Advisors, assuresrepresentation that creates maximum value for our clients. This is theSVN Difference.

SVN®wasfoundedonthebeliefthatproactivelycooperatingandcollaboratingwiththeglobalcommercialrealestatecommunityistherightthingtodoforourclientsandthebestwaytoensuremaximumvalueforaproperty.

WehaveexpandedthisideologytoincludeaSharedValueNetworkapproachacrossallourservicelines,officesandthecommunitieswhereourAdvisorsliveandwork.

SHAREDVALUENETWORK®


OURBUSINESSMODEL

WeprideourselvesontheuniqueandprogressiveculturethatnowhelpstodefinetheSVN®franchisebusinessmodel.

Ourvaluesandprinciplesarederivedfromthebeliefthatwecanworktogetherandsucceedincreatingamazingvalueforourclients,ourcolleaguesandourcommunities.

• ThebackboneoftheSVNbusinessmodelencompasses:

• Localindependentownershipwiththeabilitytoexpandwithaglobalnetwork

• Afullsuiteofpropertyandassetservices• Client-firstrepresentationthroughour

SharedValueNetwork®• Enterprise-widecorecovenants• Collaborativefeesharingplatform

IenjoyworkingwithSVNbecauseofthecollaborativecultureandthecommitmentofputtingclientinterestsfirst.Startingoutasanintern,Iwasabletoobserveandlearnfirst-handthetransactionprocess.SVNprovidedmethetoolsandresourcesIneededtosmoothlytransitionfromaninternintoafull-timeadvisorposition.

“

SVN|FRANCHISENAME| WWW.SVN.COMYOURTEXTHERE

BryceMcNeely,AssociateAdvisorSVN|DenverCommercial

BUSINESSSUPPORTSERVICES

SVN®TECHNOLOGYPLATFORM

GSuitebyGoogleCloudSVNprovidesallSVNofficeswithGSuitebyGoogleCloud,includingenterpriseclassservicesandsupport.GSuitecloud-basedappsinclude:Gmail™,GoogleCalendar™,GoogleDocs™,GoogleDrive™,GoogleSheets™,Google+™,andHangouts™.

mySVNDashboardOurSVNAdvisorshaveamultitudeofresources.ThisiswhywecreatedthemySVNDashboard.ThemySVNDashboardisyourlinktoallofthetoolsandresourcesweofferourAdvisorsandstaff.Itincludesadocumentandvideolibrarywherenumerouspresentations,bestpractices,marketingmaterialsandgraphics,trainingcontent,andinformationonpreferredvendorscanbefound.TheSVNorganization-wideeventcalendarallowsyoutostayconnectedandparticipateinonlinetraining,product-typecalls,SVN|Live®,andotherevents.

OnlinePropertyMarketingPlatformThroughourexclusiveenterpriserelationshipwithBuildout,weareabletoofferourAdvisorsanextraordinarilycustomizedonlinepropertymarketingplatform.Advisorswillhavethetoolsnecessarytocreateavarietyofcustomdocuments,emailmarketingcampaigns,andsupportingfinancialanddemographicinformation.Inaddition,documentvaults,propertywebsites,externalwebsitepluginsandthird-partylistingsiteintegrationsareavailable.

Salesforce-basedCommercialRealEstateCRMAptoisacommercialrealestatesoftwareprogramdesignedtoprovidetoolsforcustomerrelationshipmanagement(CRM),dealmanagementandback-officeoperations.Thiscloud-basedsoftwareisavailabletoSVNAdvisorsatbelow-marketpricingandallowsAdvisorstoconductbusinesswhereverthereisaninternetconnectionandfromanytypeofdevice.

PREFERREDVENDORPROGRAMSVNhasanestablishedPreferredVendorProgramfeaturingcompaniesthatofferservices,programsandproductsthatcouldbestbenefityourbusinessandhelpyouachievegreatersuccess.

Eachcompanygoesthrougharigorousvettingprocess,asweonlyenrollthosethatmeetourhighstandardsandcriteria.ThevendorswhoareincludedinourPreferredVendorProgramhavetheopportunitytohostonlineinformationalandinstructionalwebinarsforSVNAdvisorsandstaff.Thewebinarrecordingsareavailableonline.


PROPERTYMARKETING

CustomMarketingMaterialsSVN®providescustomizedandbrandedpropertyandservicesmarketingmaterialsthathavebeendesignedexclusivelyforSVNAdvisors.OurcomprehensiveonlinepropertymarketingprogramgivesSVNAdvisorstheopportunitytopromoteandmarketpropertiesusingsomeofthemostextensiveandcreativemarketingmaterialsintheindustry.

ProductSpecialtyExpertiseEachSVNspecialtypracticeareaissupportedbyaProductCouncilthatprovidesSVNAdvisorswiththeopportunitytolearn,network,shareexpertiseandpresentpropertiestocolleagueswhoworkwithinsimilarpropertysectors.

IncreasedListingDistributionChannels

SVN.com

SVNConnect(custommobileapp)

SVN|Live®WeeklyPropertyBroadcast

Automatedlistingsyndication

Digitalandsocialmediacampaigns

ENTERPRISEMARKETING

CLIENT-FACINGEVENTS

SVN|Live®TheSVN|Live®WeeklyPropertyBroadcastispresentedeachweekandfeaturesaselectionofSVNpropertiesfromallassetclasses.DuringSVN|Live,SVNAdvisorspresenttheirclients’propertiestotheopenmarket,whichresultsingreaterexposuretoanincreasednetworkofbuyersandgreatervisibilityforalllistings.Ultimatelythiscreateshighervalueforourclients.

Investor|EconomicForumWebinarSeriesOurInvestor|EconomicForumWebinarSeriesisacollectionofquarterlywebinarsfeaturingindustry-leadingeconomistswhoprovideinsightandanalysisonkeymarkettrendsandoutlooksforthecommercialrealestateindustryandthenationalandglobaleconomies.

BRANDDEVELOPMENT

BrandedTemplatesBrandedtemplatesforawidevarietyofonlineandprintedmarketingmaterialsareavailabletoallofSVN®onlinethroughthemySVNDashboard.Templatesavailableincludestationeryproducts,marketingsellsheets,socialmediabanners,propertysignage,andmuchmore.Weareconstantlyaddingtoourtemplatelibrarysothatyouhaveallofthemarketingtoolsnecessarytosucceed.

TheSVN®DifferencePresentation

ThismultimediapresentationprovidesanoverviewofSVN’sSharedValueNetwork®anddemonstrateshowweusethepowerofcompensatedcooperationtomobilizeandengagebothourSVNAdvisorsandtheexternalbrokeragecommunityinsellingourclients’properties.

RegionalandNationalAdvertisingOpportunitiesSVNhasestablishedrelationshipswithadvertisingvendorswhospecializeinthecommercialrealestateindustry.Throughourpreferredvendorprogram,youhavetheopportunitytopromoteyouroffice,servicesprovided,andpropertiestoawideraudiencebytakingadvantageofthesespecializedadvertisingservices.


IN-PERSONTRAINING

SVN|Jumpstart®

SVN|Jumpstartisourin-person,comprehensivetrainingprogram,whichisdesignedtoprovideSVNManagingDirectors,AdvisorsandteammemberswiththeinformationneededtoleveragealloftheSVNsystems,toolsandresourcesavailable.SVN|Jumpstartispresented3to4timesperyearatvariouslocationsacrosstheUnitedStates.

SVN|AdvisorEliteProgram

SVN|AdvisorEliteisa12month,all-encompassingtrainingprogramdesignedexclusivelyfortopSVNAdvisors.Enrollmentislimited,allowingparticipantstheopportunitytocommunicatewiththeirpeersonamorepersonallevel.Theywilllearnhowtopushtheirownboundariesandencourageoneanothertoexperiencewhatittakestoelevatetheirbrokerageskills,knowledgeandexpertisetoahigherlevelofsuccess.

OperationsSummit

OurOperationsSummitisheldonceayearandgivesallSVNoperations,marketingandadministrativestafftheopportunitytonetwork,sharebestpracticesandacquiremoreadvancedskillsandknowledgeoftheSVNsystems,toolsandresourcesavailable.

TRAINING

ONLINETRAINING

SystemforGrowth™(S4G)

SystemforGrowthisanonlinetrainingplatformthatincludesliveandonlinetrainingclasses,conferencecallsandonboardingwebinarsdesignedforManagingDirectors,Advisorsandstaff.

PrerequisitecoursesforSVN|JumpstartandtrainingvideosforSVNplatformsandtechnologies canalsobefoundwithinS4G.

BestPracticesWebinarSeries

Thismonthlywebinarseriesfeaturesguestspeakersandtopperformersfromwithinthecommercialrealestateindustrywhopresentsuccessfulstrategiesandbestpracticesthatareintendedtohelpattendeesgrowtheirbusiness.Interviews,presentationsandliveQ&Asessionsprovidetheopportunityforallattendeestoparticipate.


SVN® CORESERVICES

SALES

LEASING

PROPERTYMANAGEMENT

TENANTREPRESENTATION

CORPORATESERVICES

SVN® BENCHMARKS2016

SPECIALTYPRACTICEAREAS

AuctionServices

DistressedAssets

Golf&Resorts

Hospitality

Industrial

InstitutionalCapitalMarkets

Land&Development

MedicalOffice

Multifamily

Office

Restaurant

Retail

SelfStorage

SFRPortfolio

SingleTenantInvestment

TRANSACTIONVOLUMEUNITEDSTATESNATIONALDISTRIBUTION*

PRODUCTTYPENATIONALDISTRIBUTIONBYPRODUCTVOLUME**

$10.6BILLIONTOTALVALUEOFSALESANDLEASETRANSACTIONS

*DATABASEDONU.S.SALES

**Thestatisticsinthedocumentwerecompiledfromalltransactionsreportedbyourfranchisesin2016.

Theyarenotaudited.


SVN® COMMUNITY

• SVN®AnnualConference

• SVNAdvisorElitePrograms

• SpecialtyPracticeAreaProductCouncils

• National,RegionalAndLocalTradeShowsAndConferences

• SocialMedia

Yourreallycoolquotecangohere.-SVNAdvisor

SVN|FranchiseName“

SVN® RESEARCH

RealCapitalAnalytics(RCA)istheleadingauthoritywhenitcomestothedatathatdrivescommercialrealestateinvestmentmarkets.CREprofessionalsdependonRCA’suniqueinsight,timelyandreliabletransactiondataandtheirvaluableintelligenceonmarketpricing,capitalflowsandinvestmenttrends.

RCAcoversallpropertytypesandclassifiestheminto110sub-typesforalllargeandsmallmarketsacross146countriesaroundtheglobe.

REALCAPITALANALYTICS


SVNAdvisorsreceivemonthlymacroeconomicupdatesandinvestorinsightsthatfocusonthecurrentstateoftheindustry.Theyalsohavetheopportunitytoparticipateinquarterlycallshostedbysomeoftheleadingeconomicexpertswithincommercialrealestate.

Byacquiringthisknowledge,SVNAdvisorsareabletoprovideourclientssuperiorrealestateinvestmentandconsultingservices.

INDUSTRYUPDATES&INSIGHTS

YOURTEXTHERE

TheSVNvaluepropositionisrootedinoursharedfeepolicyandcorecovenants.ThesetwofactorsinspireSVNofficesandAdvisorstocollaborateandactinthebestinterestsofourclients.ItisthroughthistransparencythattheSVNbrandhasbecomeoneofthemostrecognizedandtrustedintheindustry.

DIANEDANIELSONChiefOperatingOfficerSVNInternationalCorp.

“

SVN® CORECOVENANTS

A company’s core values provideclarity on what is truly important fororganizational success, personal andprofessional conduct and what toexpect from each other. At SVN® ourCore Covenants personify our valuesand culture and differentiate usfrom the competition.

SVN|FRANCHISENAME| WWW.SVN.COM

745AtlanticAve.,8th Floor |Boston,MA02111www.svn.com

©2018SVNInternationalCorp.AllRightsReserved.SVNandtheSVNCOMMERCIALREALESTATEADVISORSLogosareregisteredservicemarksofSVNInternationalCorp.AllSVN®officesareindependentlyownedandoperated.Thisisnotafranchiseoffering.AfranchiseofferingcanonlybemadethroughaFranchiseDisclosureDocument.

COMMERCIAL REAL ESTATE ADVISORS

Rev.1.FS

2018 svn value proposition

Real Estate