2014 media kit
TRANSCRIPT
expert roundtable discussions
Over 220,00 doctors from the United States have seen how The Medical Roundtable provides education on compelling topics
discussed by respected experts.
Physicians regularly receive data and studies designed by trialists and
statisticians.
But do they read them?
When surveyed 9.4% more physicians would choose to read an expert
roundtable discussion over a clinical trial paper or review.*
The Medical Roundtable provides physicians with real-
world insight into the evidence based trials and
datasets by expert clinicians.
The Medical Roundtable is the only medium solely dedicated to the expert discussion learning format preferred by busy physicians.
Electronic Access Via:Tablets | Mobile | Online | RSS feeds | Alerts
On Demand & Custom Print Distributions
“The Medical Roundtable allowed us to start an effective conversation with the physician community using a powerful but underutilized tool – the spoken word of their peers. The format is unique and expanded the dialogue beyond the numbers.”
Medical Director Top 10 Pharma Company by 2012 Revenues
*Survey results available at TheMedicalRoundtable.com
adding experience to the evidence
Physicians may read clinical studies but do they understand the intended message of the study?
Are busy physicians able to interpret studies designed for the average patient and then accurately extrapolate to the individual patient presenting in their offices?
Are physicians at risk of receiving interpretations from Evidence Based Specialists who may lack clinical experience in the area of study?
The Medical Roundtable provides a forum for authoritative discussions designed to educate the clinician about the data.
Use credible experts and The Medical Roundtable to: review, interpret and critique guidelines bring clarity to areas of therapeutic
confusion synthesize clinical data – make the complex
simple reinvigorate data of mature products expound on market research / surveys assess special populations set the stage for or create consensus conference proceeding highlights start a new conversation
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6,500+ likes
Spring 2014
10,000+ followers
1,3000+ connections
The Medical Roundtable promotes additional conversation through our growing social media following…
Expanding Audiences
The Medical Roundtable partners with global distribution and indexing services to spread content to new audiences both domestically and worldwide.
TMR is designed to be crawled and indexed by the world’s leading information search engine #1 Rank on Google for “The Medical
Roundtable” organic search query
TMR is indexed by the Academic Search Database of EBSCO Information Services over 4.9 million users at hospitals,
medical centers, research institutions and libraries
Magzter has over 10,000,000 registrants and is the world’s largest and fast growing cross platform magazine store users can convert to eBook formats
compatible with all tablets
DeepDyve is the new “rent your research” site enabling users to try before they buy 600,000+ unique monthly site
visitors
colleagues are critical
“These discussions by medical experts are extremely well done, and provide updated information. I have been privileged to participate in several of these topic discussions and enjoyed doing so immensely. I recommend them highly.”
William C. Roberts, MDEditor in Chief of American Journal of CardiologyBaylor College of Medicine, Dallas, TX
Colleagues
Print Journals
CME Meetings
Print Textbooks
Product Symposia
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Sources of Information for Doctors: Top 5 by Mean Importance
Source: Kantar Media Sources & Interactions March 2013 Study Medical/Surgical Edition
Perennially, physicians respond that their colleagues are one of the most important sources of information.
“a discussion with experts allows me to see independent opinions on that subject and allows me to better formulate my own interpretations on the validity and accuracy of the topic”
- TMR 2013 Survey Respondent
Original Paper
Review Paper
Expert Discussion
0% 5% 10% 15% 20% 25% 30% 35% 40%
31%
29%
38%
Given the choice of only one of the fol-lowing, which would you choose to
read?
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*Survey results available at TheMedicalRoundtable.com
What’s the process?
TMR collaborates with industry leading pharma and device companies and their medical communication firms to create powerful peer learning successes
TMR engages stakeholders to ensure credibility and integrity in the material by:
thoughtful literature review to craft compelling topics
balanced selection of faculty from different perspectives
creation of proper discussion guide including on-label review
editing, fact-checking and referencing
review by non-participant experts to ferret out unreasonable bias or inaccuracies
Once finalized to 6-8 pages, it is prepared for publication, distribution and uploading to aggregators
Disclosure of content control, transfers of value such as honoraria, and faculty conflicts are required to enhance transparency
TMR works within the regulatory, compliance and corporate policy framework when creating roundtable discussions
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RepresentativeClientele
12 % sponsored
88% internally generated by editorial
board
CONTENT
A 6-8 page roundtable discussion for publication in The Medical Roundtable, General Medicine Edition or Cardiovascular Edition
series of 2 or more creates educational theme compilation of series into special supplement
coordination and cooperation with Client to:
create topics assess and invite faculty host and transcribe roundtable discussion copyedit, fact check, reference the material manage disclosures and conflicts create quiz questions, call-out quotes and abstract review comments with all stakeholders execute review of material for accuracy and compliance with labeling
publish final roundtable discussions – series or standalone
OPEN ACCESS (no charge to end user)full text & pdfuploading to aggregators and online partnerssocial media campaign to TMR feeds
custom distribution to targeted US physicians and professional societies
specialty docs - primary care – 150,000 eTOC alert distributionprofessional societies - conferences
4-6 weeks for completion (excluding regulatory reviews)
Reprints with custom cover bulk ship
Honoraria if permitted, is not included
CME is available
How much?
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“I feel less able to critique a study’s design and tend to rely on the experts for that” - TMR 2013 Survey Respondent
Series or Standalone?
$25,000+ Specific Pricing Upon Request
“Love the instantaneous response from other professionals to intermix with my own”- TMR 2013 Survey Respondent
T ANTHONY HOWELL | [email protected]