2014 dish media sales media kit
DESCRIPTION
This is the comprehensive information on the demographics of our Broadcast Media Partner DISH. Dish currently has +/- 14 Million Subscriber homes.Our penetration on a Paid Programming slot will range from 2.5 to 4.4%.TRANSCRIPT
-
TABLE OF CONTENTS
3 DISH MEDIA SALES
4 TELEVISION ADVERTISING
8 ADDRESSABLE ADVERTISING
9 INTERACTIVE
13 ADDRESSABLE INTERACTIVE
14 DATA
15 DISH VIEWER PROFILE
16 AUDIENCE PROFILE
26 PREMIUM LIVE SPORTS PROFILE
35 COMMERCIAL SPECIFICATIONS & REQUIREMENTS
36 CONTACT INFORMATION
-
> 3
will enhance the results of their national media
campaigns.
Headquartered in New York, with offices in
Chicago, Denver and Los Angeles, DISH Media Sales
is part of the DISH Network family committed to
offering the highest-quality entertainment and most
advanced technology, all at an unbeatable value.
DISH Media Sales, the advertising sales division
of DISH Network, provides advertisers intelligent
solutions to efficiently maximize exposure across
their desired targets. Through DISH Media Sales
viewer measurement tools, innovative platforms
and access to entertainments most sought-after
cable programming, advertisers are equipped
with the means to employ strategically positioned,
demographically-targeted buys, that, together
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 4
TELEVISION ADVERTISING
TARGETED CLUSTERS DISH sells commercial inventory through demo-
graphically targeted clusters. Clusters provide
an intelligent, cost-effective solution to boost
national cable delivery and reach viewers within
every U.S. DMA. Advertisers benefit from the
aggregated cluster delivery that outperforms top
cable networks.
DISH Cluster Wheel
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 5
TELEVISION ADVERTISING
PREMIUM PROGRAMMING
DISHs premium programming provides
advertisers access to live sporting and premium
eventsat low out of pocket costs. Premium
programming provides great exposure for brands
that, for a variety of reasons, cannot participate
in entertainments most highly anticipated
programming.
DISH Premium Programming Wheel
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
TELEVISION ADVERTISING
DIRECT RESPONSE With DISHs direct response advertising, advertisers
can compel viewers to take action by securing their
place within DISHs 8 demographically targeted
clusters, as well as during premiere live sporting
events, premium programming and within our
interactive and addressable capabilities. Inventory is
available for 15, 30 and 60-second units.
LONG FORM Through DISHs long form platform, advertisers can
build their brand nationally through the launch of a
new network. Long form advertising opportunities
are comprised of 1hour to 24hour commercial
blocks airing across information networks and live
shopping networks.
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
> 6
-
> 7
of more than 30 Spanish language and/or
bilingual networks that, when clustered together,
efficiently deliver targeted communications to this
fast-growing segment.
TELEVISION ADVERTISING
LATINO & INTERNATIONAL
According to the U.S. Census, the Hispanic
population consists of more than 50 million people
and continues to grow rapidly. In fact, more than
2.5 million of DISHs households are Hispanic.
To reach this ever-expanding, multicultural market,
DISH offers a wide variety of outlets comprised
DISH Latino Wheel
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
DISHs addressable advertising combines the
targeting precision of digital with the reach of
television, providing advertisers a highly focused
solution that leverages demographically targeted,
household level advertising on a national scale.
> 8
ADDRESSABLE ADVERTISING
ADVANTAGES OF ADDRESSABLE ADVERTISING
Reach nearly 8 million households
Connect highly-relevant content with its
selected audience
Access more specific targetsgo beyond
traditional Nielsen age and sex demos
Optimize impressions
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 9
INTERACTIVE
COMMERCIAL WITH TRIGGER A trigger is a custom overlay placed on a commercial
unit. By pressing SELECT on the remote, the trigger
telescopes the viewer to a particular program,
custom interactive application or DVR setting.
DISHs suite of interactive advertising opportunities
enriches the viewer-to-brand experience. Advertisers
can leverage their existing 30-second unit, receive
valuable consumer feedback, generate qualified
leads, drive brand objectives and ultimately further
the time spent with their brand.
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 10
INTERACTIVE
content, promotional message, footage or highlight
reel on an exclusive channel. The programmed
content can also include an optional trigger and
placement on DISHs electronic program guide to
attract valuable search and seek viewers.
DishHOMEDishHOME, DISHs interactive hub, provides
advertisers with a variety of effective branding
opportunities including: animated display banners,
live video channel placements, interactive appli-
cation listings, scrolling ticker text and creative
backgrounds/skins.
INTERACTIVE APPLICATION DISHs interactive applications transition the digital
experience to televisiondriving brand objectives
and increasing engagement via video and photo
galleries, games and other customizable opportunities.
Advertisers can also gain valuable insights and
generate qualified leads through on-screen RFIs
(requests for information) and mobile extensions.
DEDICATED 24/7 CUSTOM BRANDED VIDEO CHANNEL
Through DISHs dedicated 24/7 custom
branded video channel, advertisers have the
opportunity to own and continuously loop their
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
INTERACTIVE
Interactive ad button capable of tuning to:
Fan screen
Interactive application
Network or channel
2014 is an exciting year to utilize DISHs interactive
technology. DISH is constantly developing new and
intelligent ways to improve the advertisers experience.
GAME FINDERExclusive to the Hopper is DISHs Game Finder
application, which connects advertisers to DISH
sports fans in one centralized hub. Sports fans
never have to leave the channel with an active
scoreboard panel on screen during live action.
Currently, the Game Finder application offers
numerous advertising opportunities, including:
> 11 2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
CUSTOM SPORTING EVENT APPLICATIONS
Through custom sporting event applications,
relevant advertisers have the ability to seamlessly
align their brands with current, real time, marquee
sporting events. This year well look to include:
NCAA Football
NHL
MLB
March Madness
English Premier Soccer
* Other sports may be accommodated
INTERACTIVE
> 12 2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
> 13
ADDRESSABLE INTERACTIVE
ADDRESSABLE INTERACTIVE In 2014, DISH is proud to introduce its newest
innovative advertising solution, addressable
interactive. Unlike conventional technology,
addressable interactive combines the targeting
effectiveness of addressable with the audience
engagement of interactive, enabling advertisers to
push beyond traditional targeting capabilities.
-
post campaign reports including: total and unique
views to the interactive application, average time
spent within the interactive application, requests
for information analysis, conversion rates, target
demographics performance and click-through
rates via daypart, cluster, network and program.
ADDRESSABLE POST CAMPAIGN REPORT With DISHs addressable post campaign reports,
advertisers are equipped with robust campaign
performance data including: overall reach and
frequency, cumulative reach, impressions by
hour and day of week and campaign and network
performance.
With DISH, advertisers gain a wealth of advanced
performance data and analytics. DISHs suite of
intelligent advertising products is powered by
advanced data, providing advertisers access to
rich subscriber insights through a robust set-top
box footprint. Whether its merging databases with
survey research or employing traditional targeting
tactics, DISHs viewer measurement team has
the capabilities, experience and expertise to guide
advertisers through the life-cycle of their campaign.
INTERACTIVE TELEVISION POST CAMPAIGN REPORT Advertisers, in partnership with DISHs viewer
measurement team, are able to optimize future
campaign performance through unprecedented
> 14
DATA
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 15
DEMOGRAPHICS
GENDER REGION
Men 50% West 24%
Women 50% South 40%
Midwest 28%
AGE Northeast 9%
1849 55%
2554 55% EDUCATION + EMPLOYMENT
Median 47 College graduate + 31%
Any college 50%
HOUSEHOLD INCOME Employed full time 50%
$50K+ 58%
$75K+ 37% HOMEOWNERSHIP
Median $59K Own 77%
COUNTY SIZE MARITAL STATUS
A|B 54% Married 63%
C|D 46%
PRESENCE OF CHILDREN
1+ child 45%
DISH VIEWER PROFILE
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 16
AUDIENCE PROFILE ADULT
DEMOGRAPHICS
GENDER EDUCATION
Men 50% College graduate + 30%
Women 50% Any college 51%
AGE HOMEOWNERSHIP
1834 28% Own 77%
1849 57% Rent 23%
2554 55%
Median 47 MARITAL STATUS
Married 62%
HOUSEHOLD INCOME Single 38%
$100K+ 22%
$75K+ 36% PRESENCE OF CHILDREN
$50K$74.9K 22% 1+ child 44%
$30K$49.9K 21%
Median $58K
BUYING POWER INDEX
RETAIL POTENTIAL PURCHASE INTENTIONS
Auto loan in the past yr 137 Sell home 116
$200+ avg mo mobile bill 126 Have children or get married 115
$1,500+ fine jewelry 121 Truck 111
$300+ video games 120
Home improvement DIYer 118
Purchased large kitchen appliance 114
Attend movies 1+ times/wk 112
$250+ sports/recreation equipment 110
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
DEMOGRAPHICS
GENDER EDUCATION
Men 45% College graduate + 33%
Women 55% Any college 53%
AGE HOMEOWNERSHIP
1834 24% Own 78%
1849 53% Rent 22%
2554 54%
Median 49 MARITAL STATUS
Married 63%
HOUSEHOLD INCOME Single 36%
$100K+ 24%
$75K+ 38% PRESENCE OF CHILDREN
$50K$74.9K 22% 1+ child 42%
$30K$49.9K 20%
Median $60K
BUYING POWER INDEX
RETAIL POTENTIAL
Purchased/leased car past yr 142 7+ QSR visits/mo 114
Own 4+ vehicles 123 Own real estate property 113
Home improvement DIYer 121 Purchased sports/recreation equipment 113
$500+ tires 120
$40K$50K vehicle purchase 119
$1,000+ fine jewelry 114
> 17
AUDIENCE PROFILE ENTERTAINMENT
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 18
DEMOGRAPHICS
GENDER EDUCATION
Men 52% College graduate + 25%
Women 48% Any college 51%
AGE HOMEOWNERSHIP
1834 55% Own 68%
1849 86% Rent 32%
2554 61%
Median 33 MARITAL STATUS
Married 43%
HOUSEHOLD INCOME Single 57%
$100K+ 23%
$75K+ 37% PRESENCE OF CHILDREN
$50K$74.9K 20% 1+ child 62%
$30K$49.9K 21%
Median $59K
BUYING POWER INDEX
RETAIL POTENTIAL PURCHASE INTENTIONS
$300+ video games 210 1st home 177
$200+ avg mo mobile bill 154 Truck 170
Own 4+ vehicles 151 Life insurance 146
9+ QSR visits/mo 145 Home theater system 132
Purchased video game system 130 Portable DVD player 131
9+ sit down restaurant visits/mo 124
Visit theme parks 124
AUDIENCE PROFILE KIDS PRIME TIME
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 19
DEMOGRAPHICS
GENDER EDUCATION
Men 46% College graduate + 26%
Women 54% Any college 50%
AGE HOMEOWNERSHIP
1834 43% Own 67%
1849 78% Rent 33%
2554 69%
Median 38 MARITAL STATUS
Married 58%
HOUSEHOLD INCOME Single 42%
$100K+ 21%
$75K+ 34% PRESENCE OF CHILDREN
$50K$74.9K 21% 1+ child 69%
$30K$49.9K 21%
Median $55K
BUYING POWER INDEX
RETAIL POTENTIAL PURCHASE INTENTIONS
5+ video games 192 1st home 142
Auto loan in the past yr 172 Become parents 141
Purchased sports/recreation equipment 136 Hybrid vehicle 132
Purchased large kitchen appliance 126 Computer (laptop or desktop) 120
Purchased tires 123 Cruise vacation 116
9+ QSR visits/mo 121
Pet owner 120
9+ sit down restaurant visits/mo 112
AUDIENCE PROFILE KIDS
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 20
DEMOGRAPHICS
GENDER EDUCATION
Men 56% College graduate + 30%
Women 44% Any college 50%
AGE HOMEOWNERSHIP
1834 29% Own 76%
1849 58% Rent 24%
2554 56%
Median 46 MARITAL STATUS
Married 62%
HOUSEHOLD INCOME Single 38%
$100K+ 23%
$75K+ 37% PRESENCE OF CHILDREN
$50K$74.9K 21% +1 child 45%
$30K$49.9K 21%
Median $59K
BUYING POWER INDEX
RETAIL POTENTIAL
Purchased new domestic 133vehicle in the past yr
$200+ avg mo mobile bill 120
Purchased portable GPS navigation 117
Purchased large kitchen appliance 116
9+ QSR visits/mo 112
Purchased television set 112
$250+ sports/recreation equipment 120
Pet owner 120
Home improvement DIYer 117
Own real estate property 117
AUDIENCE PROFILE MENS
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 21
DEMOGRAPHICS
GENDER EDUCATION
Men 53% College graduate + 33%
Women 47% Any college 52%
AGE HOMEOWNERSHIP
1834 22% Own 79%
1849 50% Rent 21%
2554 50%
Median 50 MARITAL STATUS
Married 64%
HOUSEHOLD INCOME Single 36%
$100K+ 24%
$75K+ 37% PRESENCE OF CHILDREN
$50K$74.9K 22% 1+ child 41%
$30K$49.9K 20%
Median $59K
BUYING POWER INDEX
RETAIL POTENTIAL PURCHASE INTENTIONS
Country club membership 136 Environmentally friendly products 124
$1,500+ fine jewelry 130 Kitchen remodel 123
$500+ tires purchase 125
Home improvement DIYer 118 FINANCIAL SERVICES
$40K$50K vehicle purchase 115 Own real estate property 128
Use certified planner 120
$500+ charitable contribution 112
AUDIENCE PROFILE NEWS
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 22
AUDIENCE PROFILE SPORTS
DEMOGRAPHICS
GENDER EDUCATION
Men 68% College graduate + 31%
Women 32% Any college 51%
AGE HOMEOWNERSHIP
1834 28% Own 78%
1849 56% Rent 22%
2554 55%
Median 47 MARITAL STATUS
Married 63%
HOUSEHOLD INCOME Single 37%
$100K+ 25%
$75K+ 40% PRESENCE OF CHILDREN
$50K$74.9K 22% 1+ child 43%
$30K$49.9K 19%
Median $64K
BUYING POWER INDEX
RETAIL POTENTIAL FINANCIAL SERVICES
$1,500+ fine jewelry 163 Auto loan past year 173
$250+ sports/recreational equipment 149 Use financial advisor/broker 123
Play golf 142 $250K+ investments 122
$500+ tires 140 $250K+ life insurance value 120
Own motorcycle 138
Home improvement DIYer 120
Cruise travel 119
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 23
AUDIENCE PROFILE WOMENS
DEMOGRAPHICS
GENDER EDUCATION
Men 40% College graduate + 31%
Women 60% Any college 52%
AGE HOMEOWNERSHIP
1834 28% Own 77%
1849 58% Rent 23%
2554 55%
Median 46 MARITAL STATUS
Married 61%
HOUSEHOLD INCOME Single 39%
$100K+ 22%
$75K+ 37% PRESENCE OF CHILDREN
$50K$74.9K 21% 1+ child 45%
$30K$49.9K 20%
Median $58K
BUYING POWER INDEX
RETAIL POTENTIAL PURCHASE INTENTIONS
New auto loan in the past yr 135 Life insurance in the next yr 118
Attend movies 1+ times/wk 124 Remodel kitchen next yr 116
Pet owner 122 Remodel bathroom next yr 116
9+ QSR visits/mo 117 2nd home/vacation home 111
Purchased television set in the past yr 115
Purchased 5+ video games in the past yr 113
$1,000+ home improvements 112
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 24
DEMOGRAPHICS
GENDER EDUCATION
Men 48% College graduate + 22%
Women 52% Any college 47%
AGE HOMEOWNERSHIP
1834 55% Own 65%
1849 83% Rent 35%
2554 58%
Median 33 MARITAL STATUS
Married 44%
HOUSEHOLD INCOME Single 56%
$100K+ 19%
$75K+ 32% PRESENCE OF CHILDREN
$50K$74.9K 23% 1+ child 58%
$30K$49.9K 21%
Median $54K
BUYING POWER INDEX
RETAIL POTENTIAL PURCHASE INTENTIONS
$200+ avg mo mobile bill 141 Lease a car 156
Purchased video game system past yr 123 Home theater system 133
Pet owner 120 Computer (laptop or desktop) 132
9+ QSR visits/mo 119 Cruise vacation 126
Purchased tires 119 eReader 126
Owns 4+ vehicles 118 Giant flat screen HDTV 120
23 movies/mo 116
AUDIENCE PROFILE YOUNG ADULT
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 25
AUDIENCE PROFILE LATINO
DEMOGRAPHICS
GENDER EDUCATION
Men 56% Any college 28%
Women 44%
AGE HOMEOWNERSHIP
1834 43% Own 52%
1849 79% Rent 48%
2554 72%
Median 38 PRESENCE OF CHILDREN
1+ child 71%
HOUSEHOLD INCOME
$100K+ 31% U.S./FOREIGN BORN
$75K+ 39% U.S. 46%
$50K$74.9K 18% Foreign 54%
$30K$49.9K 28%
Median $41K
BUYING POWER INDEX
RETAIL POTENTIAL
$200+ avg mo mobile bill 139 Purchase SUV 122
Kitchen remodel 139 Cat owner 121
Attend live theater 134 $100K+ life insurance total value 120
$500+ tires 125 Bathroom remodel 119
Purchased large kitchen appliance 123 Shop at sporting goods store 118
Purchased sports/recreation equipment 123 1+ movies/wk 115
Dog owner 114
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
Source: 2013 Doublebase Gfk MRI: Subscribe to DISH and watch cluster networks past year; U.S. average index = 100
-
> 26
AUDIENCE PROFILE PREMIUM LIVE SPORTS
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 26% 101
$75K+ INDEX 41% 106
MEDIAN $64K
OWN INDEX
56% 116 85% 118
GENDER/AGE
MARITAL STATUS
M1849 INDEX MARRIED INDEX
31% 108
M2554 INDEX 32% 118
65% 121
PRESENCE OF CHILDREN
1+ CHILD INDEX
43% 108
BUYING POWER INDEX
RETAIL POTENTIAL
AUTOMOTIVE
FINANCIAL SERVICES
ITEM INDEX ITEM INDEX ITEM INDEX
$1,500+ fine jewelry
145 Purchased new vehicle/yr
140 Use certified 142 financial planner
Purchased 141sports/recreation equipment
Purchased 130 portable GPS
$500+ tires 133
Owns 4+ vehicles 128
$50K+ vehicle 116 purchase
$250K+ total 128investments
Own investment 113 real estate
Home improvement DIYer
129
$200+ gift cards 124
9+ QSR visits/mo 121
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 27
AUDIENCE PROFILE COLLEGE BASKETBALL
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 30% 117
$75K+ INDEX 46% 119
MEDIAN $70K
OWN INDEX
68% 141 81% 119
GENDER/AGE
MARITAL STATUS
M1834 INDEX MARRIED INDEX
37% 111 66% 123
M1849 INDEX 37% 130
M2554 INDEX 35% 132
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
$250K total 191 investments value
$40K$50K vehicle purchase
133
Use financial advisor/broker
181 Own luxury vehicle
130
$500K+ life insurance value
180 9+ family/steak 129 house restaurantvisits/mo
$500+ tires 153
Use green 136products
9+ QSR visits/mo 127
$5,000+ 124home remodel
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 28
AUDIENCE PROFILE COLLEGE FOOTBALL
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 28% 111
$75K+ INDEX 46% 117
MEDIAN $70K
OWN INDEX
65% 135 81% 119
GENDER/AGE
MARITAL STATUS
M1849 INDEX 36% 126
M2554 INDEX 36% 134
MARRIED INDEX
66% 123
PRESENCE OF CHILDREN
1+ CHILD INDEX
43% 107
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
$250K+ total investment value
190 Home improvement DIYer
147
Sports/ recreation equipment
167 $750+ fine jewelry
141
3+ business trips/yr
164 Plan to purchase 128 truck next yr
$500K+life insurance value
163 Plan to purchase 127 SUV next yr
9+ family/steak house restaurant visits/mo
147
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 29
AUDIENCE PROFILE MLB
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 27% 107
$75K+ INDEX 44% 115
MEDIAN $69K
OWN INDEX
62% 129 82% 123
GENDER/AGE
MARITAL STATUS
M1849 INDEX 31% 109
M2554 INDEX 33% 124
MARRIED INDEX
66% 124
PRESENCE OF CHILDREN
1+ CHILD INDEX
41% 102
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
$250+ sports/ recreation equipment
177 Plan to 131 purchase eReader
3+ business travel trips/yr
169 $1K$1.5K 126 home computer
Plan to 124 purchase SUV
Purchased new 154domestic vehicle in the past yr
$200+ avg mo mobile bill
138 Plan to purchase 120 blu-ray player
$3,000+ domestic vacation
131
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 30
AUDIENCE PROFILE NASCAR
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $50K+ INDEX 59% 102
MEDIAN $59K
OWN INDEX
67% 138 812% 120
GENDER/AGE
MARITAL STATUS
M1849 INDEX 34% 117
M2554 INDEX 34% 126
MARRIED INDEX
66% 123
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
$500+ tires 163
Home improvement 155 DIYer
$100K+ 153life insurance
Use certified 143financial planner
9+ family/steak 139 house restaurant visits/mo
Pet owner 125
Sports/recreation 153equipment
$100K+ total 123investments value
Auto loan past yr 148 9+ QSR visits/mo
121
Plan to purchase 144 a truck next yr
Fine jewelry 117
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 28% 111
$75K+ INDEX 44% 114
MEDIAN $68K
OWN INDEX
66% 137 77% 113
GENDER/AGE
MARITAL STATUS
M1849 INDEX 19% 122
M1849 INDEX 39% 139
M2554 INDEX 36% 135
MARRIED 66%
INDEX 123
PRESENCE OF CHILDREN
1+ CHILD INDEX 45% 113
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
$200+ avg mo mobile bill
146 Plan to buy giant 126 flat screen television
Use certified 143financial planner
Own luxury vehicle
126
Portable GPS device
142 Television set 125
Plan to buy truck
135 5+ video games
124
Auto loan past year
134 Plan to buy smartphone
123
Plan to buy home 130 theater system
Large kitchen appliances
120
> 31
AUDIENCE PROFILE NBA
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 32
AUDIENCE PROFILE NCAA BASEKTBALL TOURNAMENT
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 30% 117
$75K+ INDEX 47% 121
MEDIAN $71K
OWN INDEX
72% 148 80% 119
GENDER/AGE
MARITAL STATUS
M1849 INDEX 40% 139
M2554 INDEX 38% 142
MARRIED 67%
INDEX 125
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
$250+ sports/ recreation equipment
206 Plan to purchase 137 eReader
$150K total investments value
184 Purchased large 132kitchen appliances in the past yr
Use certified planner
168 Bought/leased new vehicle past year
131
$500+ tires 168 Plan to purchase giant HDTV
120
Purchased GPS 165navigation device in the past yr
Plan to purchase 119 vehicle in the next yr
Home improvement DIYer
150 Gym membership 117
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 33
AUDIENCE PROFILE NFL
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 26% 105
$75K+ INDEX 43% 111
MEDIAN $67K
OWN INDEX
62% 129 80% 118
GENDER/AGE
MARITAL STATUS
M2454 INDEX 56% 104
M1849 INDEX 34% 120
M2554 INDEX 35% 132
MARRIED 65%
INDEX 121
PRESENCE OF CHILDREN
1+ CHILD INDEX 45% 111
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
3+ business trips/yr
189 5+ video games
126
Auto loan 147 4+ electronic store 123shopping visits/mo
Owns real estate property
144 9+ family/steak 122restaurant visits/mo
$1,000+ fine jewelry
137 Pet owner 121
$40K$50K 135 vehicle purchase
Gym membership 117
$200+ avg mo mobile bill
134
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 34
AUDIENCE PROFILE NHL
DEMOGRAPHICS
GENDER
HOUSEHOLD INCOME
HOMEOWNERSHIP
MALE INDEX $100K+ INDEX 26% 109
$75K+ INDEX 48% 124
MEDIAN $73K
OWN INDEX
67% 138 77% 113
GENDER/AGE
MARITAL STATUS
M1834 INDEX 20% 128
M1849 INDEX 39% 137
M2554 INDEX 35% 132
MARRIED 67%
INDEX 125
PRESENCE OF CHILDREN
1+ CHILD INDEX 44% 109
BUYING POWER INDEX
RETAIL POTENTIAL
ITEM INDEX ITEM INDEX
Use certified 206financial planner
Plan to purchase 132 video or digital camera
$250K+ total investments value
196 Plan to purchase 126a tablet
Large kitchen appliance
144 $30K$40K 124vehicle purchase
Plan to purchase 142blu-ray player
Use business 121banking services
Business travel 141 Plan to purchase 121life insurance
Shop at furniture store
134 Plan to purchase a smartphone
120
Cruise vacation 133
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 35
COMMERCIAL SPECIFICATIONS & REQUIREMENTS
COMCAST ADDELIVERY
CONTACT855-858-1942
DISH CALL LETTERSDISH
DESTINATION NAMEDISH Network
SALES CONTACT (TO GET AN ACCOUNT FOR SENDING SPOTS)Fanny Lambright | Comcast AdDelivery(303) [email protected]
YANGAROO (LAUNCHES 6/2/14)
CONTACT(855) 5340607
DISH CALL LETTERSDish Network
FORMATHD & SD
ON THE SPOT MEDIA
DISH CALL LETTERSDish Network
FORMATS
HD & SD
CONTACT INFOJacki BergerDirector of Sales and ServiceOn The Spot Media(917) [email protected]
JAVELINCONTACT(877) 8511786
DISH CALL LETTERSDISHNET-J
FORMATHD & SD
SHORT FORM TAPE DEADLINES
TRAFFIC INSTRUCTIONS/VIEW COPYPlease contact your DISH Media Sales representative for specific instructions.
TAPE REQUIREMENTS
SD FORMAT Digital Beta of BetaSP
HD FORMAT1080i/HD Cam (No SR)/2 Channel Stereo PCM Audio 59.94 System Frequency
PLEASE NOTEWe can only accept one format (SD or HD) per campaign. Tapes will be up-converted or down-converted on an as needed basis. For triggers, either SD or HD creative is accepted.
EACH TAPE SHOULD CONTAIN30 seconds of bars & tone | 5 seconds slate |5 seconds black | Spot | black
Multiple spots may be put on one tape. Include a minimum of 2 seconds of black before and after each spot.
30 seconds of bars & tones | 5 second slate | 5 seconds black |Spot | 5 seconds black | 5 seconds slate | Spot #2 | Etc.
TAPE LABELING
PLEASE INCLUDE THE FOLLOWING INFORMATIONClient | Title | Date | Duration | ISCI | 800#
STANDARD MAIL
SD+HD TAPES Meridian Encoding Station9601 South Meridian Blvd.Englewood, CO 80112(303) 7233127
LONG FORMEchoStar Satellite L.L.C530 EchoStar DriveCheyenne, WY 82007(303) 6335281
DIGITAL DELIVERY METHODS
EXTREME REACH
CONTACT(877) 769-9382
DISH CALL LETTERSClient selects/searches DISH NETWORK
FORMATHD & SD
TAPE MUST ARRIVE 12PM ET
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
FOR CAMPAIGN START ON
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY/SUNDAY/MONDAY
TUESDAY
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED
-
> 36
CONTACT INFORMATION
NEW YORK
SVP, MEDIA SALES
Warren [email protected]
GENERAL MARKET DIRECTOR
Adam [email protected]
GENERAL MANAGER
John [email protected]
ACCOUNT EXECUTIVE
Rich [email protected]
ACCOUNT EXECUTIVE
Anthony [email protected]
ACCOUNT EXECUTIVE
Andrew [email protected]
ACCOUNT SERVICE REPRESENTATIVE
John [email protected]
ACCOUNT SERVICE REPRESENTATIVE,
ADDRESSABLE
Joanna [email protected]
DIRECT RESPONSE DIRECTOR
Brian [email protected]
GENERAL MANAGER
Scott [email protected]
ACCOUNT EXECUTIVE
Mary [email protected]
ACCOUNT EXECUTIVE
Sean [email protected]
ACCOUNT EXECUTIVE
Alexis [email protected]
LATINO & INTERNATIONAL SALESGENERAL MANAGER
Phil [email protected]
ACCOUNT EXECUTIVE
Cynthia [email protected]
ACCOUNT SERVICE REPRESENTATIVE
John [email protected]
INTERACTIVE & ADVANCED TELEVISIONGENERAL MANAGER
Adam [email protected]
CHICAGO
GENERAL MARKET GENERAL MANAGER
Steve [email protected]
ACCOUNT EXECUTIVE
Colleen [email protected]
ACCOUNT SERVICE REPRESENTATIVE
Kimberly [email protected]
DENVER
LONG FORM DIRECTOR
ACCOUNT EXECUTIVE
Monica [email protected]
ACCOUNT SERVICE REPRESENTATIVE
Natalie [email protected]
LOS ANGELES
GENERAL MARKET GENERAL MANAGER
ACCOUNT EXECUTIVE
Brad [email protected]
DIRECT RESPONSE ACCOUNT EXECUTIVE
Erin Cohen [email protected]
OFFICES
NEW YORK185 Varick Street6th FloorNew York, New York 10014
CHICAGO500 North Michigan AvenueSuite 2240Chicago, Illinois 60611
DENVER9601 South Meridian BlvdEnglewood, Colorado 80112
LOS ANGELES11766 Wilshire BlvdSuite 550Los Angeles, California 90025
2014, DISH NETWORK L.L.C. ALL RIGHTS RESERVED