taxi media media kit october 2014
DESCRIPTION
Taxi Media advertising options to reach 1.4 million monthly users of Abu Dhabi TaxisTRANSCRIPT
Taxi Mediadriving your customers to you
Media Kit 2014
An innovative new media has launched in Abu Dhabi.
Taxi’s will now be fitted with interactive touch screens.
Our Media
Fitted in the passenger headrest of the vehicles this system will offer taxi passengers an engaging and
interactive experience.
Launched with 1,000 screens in August 2014.This number will continue to grow as new vehicles are introduced as part of the contracted replacement cycle
and the units are in all the allowable vehicles.
2014 Roll Out
On average, a taxi journey in Abu Dhabi takes 22 minutes, giving your brand or
product a totally captive audience.
The Taxi Media interactive screen is linked to the taxi meter and only becomes active
when there are fare paying passengers onboard.
How it works
With 1,000 units fitted, this system will deliver over 1.3 million viewers per month.
How do we get to this number?
1,000 screens27 journeys per day
1.67 passengers per journey30.44 days per month
MONTHLY VIEWERS 1,372,540
AUDIENCE
During the remainder of 2014, we will increase the number of screens to 3,000 in Abu Dhabi alone.
Other cities on the short term expansion plan are Dubai, Sharjah, Ras Al Khaimah in the UAE and Doha in Qatar.
Taxi Media are also in discussions with partners in Saudi Arabia and Bahrain.
EXPANSION
Some of our standard media executions that are available on the Taxi Media platform
TVC’sICONS
LISTINGSCOMPETITIONS
MARKET RESEARCH
MEDIA OPTIONS
Opening Screen – this appears as the screen is activated by turning on the taxi meter and is 800 x 480, this is seen by all backseat passengers
OPENING SCREEN RATES
Fleet size Daily Weekly 2 weeks
250 Taxis AED 10,885 AED 66,240 AED 115,200
500 Taxis AED 20,676 AED 125,856 AED 218,880
1,000 Taxis AED 39,176 AED 238,464 AED 414,720
The Opening Screen is booked on a DAILY, WEEKLY or FORTNIGHTLY cycle.
New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.
The Main theatre is a mixture of infotainment and paid for TVC’s, which can be either 15 or 30 seconds
Whether a 15 or 30 second advert, they will run TWICE in the cycle so you could have both English & Arabic execution
TVC RATES
Fleet size 15 sec TVC 30 sec TVC
250 Taxis AED 32,000 AED 57,600
500 Taxis AED 62,400 AED 109,440
1,000 Taxis AED 115,200 AED 207,360
All TVC adverts booked run TWICE in the 22 minute cycle.
New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.
The ICONS which are permanently visible are interactive content to give more in-depth information
ICON PACKAGES
Exposure Icon + 15 sec TVC Icon + 30 sec TVC
500 Taxis / 2 weeks AED 93,600 AED 164,160
1,000 Taxis / 2 weeks AED 172,800 AED 311,040
ICON Packages are booked on a FORTNIGHTLY OR MONTHLY CYCLE. The ICON is permanently visible on the screen and will have EXCLUSIVITY within it’s INDUSTRY SECTOR.
THE TVC WILL RUN TWICE IN THE 22 MINUTE CYCLE
New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.
All interactions are tracked and a full campaign report is given at the end of the month.
The City Living ICON will give viewers the ability to view restaurants, shopping and leisure activities
On clicking the individual listing, this expands to give more detailed information about the venue.
LISTINGS
Exposure Monthly
ALL SCREENS AED 15,000
City Living listings are booked on a MONTHLY CYCLE. These are within specified categories and with only 10 listings being present, this gives you a degree of exclusivity over your competitors. The listing will also be included on our downloadable City Living App free of charge.
New content is uploaded on the 1st of each month, and material must be received 4 working days prior to this.
All interactions are tracked and a full campaign report is given at the end of each month.
An innovative new media is launching in Abu Dhabi.
Taxi’s will now be fitted with interactive touch screens
Competitions or research can be carried out over a specific time period with phone or email data collected, with options for daily or weekly prizes
COMPETITIONS & RESEARCH
Exposure Competition (per week) Research (per week)
1,000 Taxis AED 25,000 AED 50,000
Running a competition or running market research is a simple and cost effective way to reach a mass audience, offering incentives to ask a few pertinent, insightful questions.
New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.
CONTACT US
Brett Pearson – Managing [email protected]
Mobile: +971 55 8224829
Stuart Matthewson – Sales [email protected]: +971 50 558 8467
Andrew MacGregor – Account [email protected]: +971 55 849 1574
Taxi Media Middle EastOffice 402, Pink Building
TwoFour54Abu Dhabi
Tel: +971 2 641 1522Fax: +971 2 641 2141