2014 zoommurals media kit
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ZoomMurals media kitTRANSCRIPT
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 1ZOOMMURALS 2014
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 2
TABLE OF CONTENTS
3 WELCOME TO ZOOM MEDIA.
4 THE ZOOMMURALS NETWORK
5 MURAL SIZES
6 LOCATIONS
8 CREATIVE SERVICES
9 UNIQUE CREATIVE PLACEMENTS
10 LIVE MURAL EVENTS
11 SOCIAL MEDIA ACTIVATIONS
12 BEYOND THE WALL … INTEGRATED PROGRAMS
13 YOU’RE IN GOOD COMPANY
14 OFFICES
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 3
WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.
ZOOM MEDIA... building relationships between brands & active lifestyle consumers.
Zoom is the pioneer and leader in commercial murals. Nothing jumps off the wall like a hand-painted mural. Zoom helps elevate traditional outdoor campaigns through style, size and impact. With a network of 300+ walls in 50+ markets, Zoom offers clients the ability to place both national campaigns or very localized projects.
ZOOM MURALS
ZOOM USAZOOMFITNESS™2,300 + HEALTH CLUBS
ZOOMSOCIAL™2,000 + BARS & NIGHTLIFE VENUES
ZOOMMURALS™TARGETED URBAN MARKETING
ZOOM EXPERIENTIALSAMPLING & PROMOTIONS
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 4
THE ZOOMMURALS NETWORKZoom offers clients coverage nationwide, focusing on the neighborhoods and districts that draw trendsetters, influencers and metro-centric consumers.
• AUTHENTIC SPRAY-PAINTED OR HAND-PAINTED MURALS ON HIGH TRAFFIC STREET CORNERS AND WALLS
• OPTIMAL FOR REACHING BOTH MASS AND TRENDSETTERS/INFLUENCERS
• CUSTOMIZED ARTWORK BY OUR STABLE OF GRAFFITI ARTISTS
• LARGE INVENTORY BUT ALSO OFFER CUSTOM SCOUTING AS NEEDED
• PLACEMENTS RUN IN 30-DAY PERIODS
50+ DMAS
300+ WALLS
CUSTOM SCOUTING
100% PERMISSION BASED
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 5
MURAL SIZES
DOMINATIONSThe largest murals available. Full building takeovers. Up to 40’x30’.
STANDARDTypically horizontal, street-level walls. Sizes approx 10’ x 15’ at 150 sq ft.
SPECTACULARSExtra large murals with double or triple the square footage of Standard walls. Approx 20’x12’ and up.
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 6
LOCATIONSUnlike most OOH, murals are all about full viewing context, not just basic eyeballs. Zoom’s walls are in the key areas and spots that clients seek to engage the new metro consumer.
HIGHLY-SOUGHT TRENDSETTER AREAS
STREET-LEVEL LOCATIONS
UNIQUE SPACES BEYOND STANDARD “WALLS”
MASSIVE SPECTACULARS
ICONIC NEIGHBORHOODS AND STREET CORNERS
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 7
LOCATIONS
NYC - LOWER EAST SIDE CHICAGO - WICKER PARK
LA - VENICE BEACH NYC - WILLIAMSBURG
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 8
CREATIVE SERVICESUnique to Zoom, we offer clients free creative services and access to our artists to help customize the creative for the medium of murals. Murals are special so why use standard creative?
COLLABORATIONS WITH CREATIVE SHOPS
STRAIGHT REPRODUCTIONS
ZOOM ARTIST-DESIGNED CREATIVE
CUSTOMIZATION OF CREATIVE PER MARKET
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 9
UNIQUE CREATIVE PLACEMENTS
GETTING CREATIVEMural designs and placement locations can be bold and ground-breaking. Zoom can design visuals or develop concepts that can help take a campaign to the next level.
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 10
LIVE MURAL EVENTSMurals are not a passive media. Zoom stages live mural events that can engage consumers on a level that goes far beyond the wall.
LIVE MURALS AT COMIC-CON
CUSTOM TAGGING AT X-GAMES
COMMUNITY EVENTS WITH ARTISTS
MURAL PLACEMENTS AT CONCERTS
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 11
SOCIAL EXTENSIONSMurals are amazing content for social media. The visuals and appeal of murals make for great social media connections. Zoom makes it all happen.
SOCIAL MEDIA ACTIVATIONS
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 12
BEYOND THE WALL
INTEGRATED PROGRAMSZoom goes beyond walls to create integrated programs. The artistry of murals and graffiti resonates in powerful ways that can amplify a campaign. Let’s get creative
CUSTOM-BRANDED SNOWBOARDS
PR STUNTS
CLOTHING LINES
CUSTOM-DESIGNED BOTTLES
BRANDED SURFBOARDS
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 13
YOU’RE IN GOOD COMPANY
7 ELEVEN
A&E
ABSOLUT
ACTIVISION
ADULT SWIM
ARMY NATIONAL GUARD
BEAM GLOBAL
CADBURY
THE CARTOON NETWORK
COCA-COLA
COMEDY CENTRAL
CONVERSE
DIAGEO
DISNEY
DPSG
FIAT
FORD MOTORS
GENTLEMAN JACK
HEINEKEN
HENDRICK’S GIN
HONDA
HTC
JET BLUE
KRAFT
LEXUS
LOWE’S
MICROSOFT
MILLERCORRS
NATIONAL GEOGRAPHIC
NESTLE WATERS
NEW CASTLE
NY STATE LOTTERY
PABST BREWING CO
PEPSI
PERNOD RICARD
POWER RANGERS
REEBOK
SKYY SPIRITS
SOBIESKI
SONY PICTURES
SOYJOY
TIMBERLAND
TURNER BROADCASTING
UNILEVER
VANS
VERTEX PHARMACEUTICALS
VITA COCO
VITAMIN WATER
VH1
WARNER BROTHERS
ZOOM MEDIA & MARKETING MURALS MEDIA KIT 14
OFFICES
NEW YORK, NY112 MADISON AVENUE,
8TH FLOOR
NEW YORK, NY 10016
T: 212-685-7981
F: 212-634-0041
CHICAGO, IL549 W. RANDOLPH,
SUITE 600
CHICAGO, IL 60661
T: 312-492-7871
F: 312-775-1732
LOS ANGELES, CA11340 WEST OLYMPIC,
SUITE 381
LOS ANGELES, CA 90064
T: 310-914-5800
F: 310-914-5011