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Page 1: 2013 - 2014 - Touch Pointtouchpointsa.com/en/tp-data/uploads/TP-PROFILE.pdf · activities that attempt to provide added value or incentives to ... (BTL) communication - Above the

2013 - 2014

Page 2: 2013 - 2014 - Touch Pointtouchpointsa.com/en/tp-data/uploads/TP-PROFILE.pdf · activities that attempt to provide added value or incentives to ... (BTL) communication - Above the

ABOUT USTouchpoint sa was established to provide solutions that helps our clients achieve their sales & marketing objectives effectively and efficiently, ensuring targeted customers act and buy their products in line with business objectives.

Touchpoint will always use its local and global resources to help its clients develop strategies that stimulate market reaction, create demand for brands, drive Sell-in/Sell-out and encourage consumers for trial with a personal selling message.

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SERVICESTouchpoint sa services include variety to adapt ever changing client needs ,challenging environment in the field of sales activation solutions.

We deliver ATL, BTL & Digital solutions and consultative sales activation services for ourClients. Our services include variety to adapt ever changing client needs & challengingBusiness environments. We offer:

• SALES ACTIVATION• DIGITAL MARKETING• CREATIVE & PRODUCTION• COMMUNICATION• CSR, EVENTS & PR• MARKET RESEARCH• DISPLAY & GIFTING2013 –

2013 - 2014

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2013 - 2014

MARKET RESEARCHCSR, EVENTS & PRSALES ACTIVATIONDISPLAY & GIFTINGCOMMUNICATIONCREATIVE & PRODUCTIONTHE DIGITAL MARKETING

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2013 - 2014

SALES ACTIVATIONAt Touchpoint we help our clients develop the proper sales activationstrategies depending on their in-market sales & marketing objectives.Touchpoint sales activation process includes several activationactivities that attempt to provide added value or incentives toshoppers/consumers, wholesalers, retailers, or other organizationalcustomers to stimulate immediate sales. These efforts can attempt tostimulate product interest, trial, or purchase.

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DIGITAL MARKETING We’re strategists, tacticians and hard workers - we discover, plan, create, measure then evolve - we have an “m” for each digital layer our client must overcome… We are the5m, the people who “make, market, monetize, mobilize and manage” the digital world, we’re simply: The Digital boutique

VISIT WWW.THE5M.COM FOR MORE INFO

MOBILIZE - Implementing mobile website with large display brand experiences - Managing & Publishing APP stores - Creating Gaming platforms

MONETIZE- Create Online shopping experience - E-commerce: you an sell online throughout using certain standards

MARKET - Digital marketing – selecting tailored channels which support clients- How to spend your money throughout online advertisement - Using the Social media engagement in a right manner

MANAGE - Web hosting and maintenance strategy- Web optimization & Testing - Technology Audit & Analysis - Web analytics & Custom reporting

MAKE - Creating the website- Setting the strategy and the planning that matches the brand strategy - Developing the process to increase the engagement performance

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CREATIVE & PRODUCTIONWe are here trying to build the mental and spiritual accomplishment between both (us and the client) yet in a unique measurement… to make this link powerful, it needs the unique spirit.

This division handles full-service Advertising & Production space. It handles all levels for our clients’ that need advertising, graphic design, media, marketing, in addition to Pre and Post Production services. We tune-up clients from petite businesses to marketing experts to corporations, locally, nationwide and worldwide.

The Creative & Production division provides clients with creative, original, high-quality and full-service advertising design, graphic design, marketing solutions, TV – Radio production & post.

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COMMUNICATIONWith Touchpoint, customers don’t only buy goods andservices; they buy good relationships and creative solutions totheir problems and doubts.The media experts at Touchpoint have extensive expertise in theindustry; they offer a wide variety of top-quality printed productswith advanced technologies, quick turnover, affordable pricingand admirable customer service.StrategyAn intense indulgent of the space and what it takes to stan outfrom people- Media planning and buying- Below the line (BTL) communication- Above the Line (ATL) communication

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CSR, EVENTS & PR• Corporate Social Responsibility (CSR)Our Corporate Social Responsibility programs aim to sow roots of excellence and enhance underprivileged livelihoods within a society to enter the competitive employment world. We canhelp you in supporting local communities, fostering brand equity by investing in CSR activity and encouraging Lifestyle changes to drive societal development.t.

• EVENT MANAGEMENTTouchpoint Event management team will assist our clients to manage all type of events, Corporate events, product launches, press conference, Marketing events such as road shows, grand opening events, sampling etc. We also conduct special corporate hospitality events i.e. sports matches, commercial sponsorship events, employee community events.

• Public RelationsPR campaigns allow our clients to level the playing field against entrenched competition or to show how new technologies can mean a whole new ballgame. Touchpoint PR team’s grasps what are client’s needs & wants, from Press kits to Post campaign analysis, we create mediaopportunities for clients that will expedite achievement of their business objectives. We do not waste our clients’ time or money. Whether they’re start-ups, mid-sized companies or large corporations, our PR clients are all in a race. They have engaged Touchpoint because they need results, fast.

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MARKET RESEARCHThe experienced, professional, multi-cultural and bi-lingual calibre atTouchpoint in association with its partners positioned the company as a preferred supplier for many local and international clients.One of our main objectives is to provide a clear directionthat customers need to make their most important marketingdecisions.The Marketing Research Process followed includes the belowsteps:• Providing insights & determining research design• Identifying data types and sources• Designing data collection forms and questionnaires• Determining sample plan and size• Validating the data• Preparing a research report

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MARKET RESEARCHCSR, EVENTS & PRSALES ACTIVATIONDISPLAY & GIFTINGCOMMUNICATIONCREATIVE & PRODUCTIONTHE DIGITAL MARKETING

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DISPLAY & GIFTINGAt Touchpoint we help our clients to create & design alltype of displays that will draw wow visibility & attention totheir trade show exhibition booth, products, whether be new products, or on special offer,we are there to make the desired implementation. Display ideas by Touchpoint can include shelf edging, dummy packs, display packs, POP stands, mobile carts, trade shows exhibition booths and more.We also promote special events, e.g. Ramadan, Back to School, Hajj& holiday-time gift ideas were we provide our clients with a wide range ofGift items and promotional materials .e.g. T-Shirts, bags, Caps, sports accessories, acrylic items, watches, pens, Mugs, desktop sets and all other kinds of gift items for Corporates & B2B.

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OUR PARTNERS:

GroupGroupMarketing & Media Solutions

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ABOUT USBecause we believe that without working as one team we will not be able to seize the success.Touch Point and 360 Group’s spirit leads to grow both clients’ businesses, taking into consideration that every company’s focal end is to stay behind the sphere of its major experience and services. Since Touch Point has its outstanding results and value addition in the field of Advertising & Sales activation and since 360 Group provides years of expertise with elite quality marketing and media strategies, both met together to sustain the market throughout assisting their clients in increasing their brand awareness and understanding the social and economical factors that affect their customers’ behavior.The success stories of both companies begin separately. Touch point with its valuable familiarity in Sales, CSR and PR is a key for a successful development of society, and is a stairway for personal progress. 360 Group with its communication and marketing solutions was able to create something innovative all through being instinctively active to improve others.

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2013 - 2014

“A CREATIVE MAN IS MOTIVATED BY THE DESIRE TO ACHIEVE... ” – TOUCH POINT

Address:Durat Al Arba’een Building Malaz, Umar Ibn Abdul Aziz Road (Al Arba’een Street) Riyadh, Saudi Arabia

P.O Box 32511Riyadh 11371Saudi Arabia

T. +966 11 (812) 1212 +966 11 (473) 8788F. +966 11 (291) 2600E. [email protected]

www.touchpointsa.com