Social  Networking  and    Digital  Communica5ons  

Christopher  Wells  Director  of  IT  Policies  and  Communica5ons  

Informa5on  Management  Division  GwinneA  County  Public  Schools  

christopher_wells@gwinneA.k12.ga.us  

Teaching &

Digital Communication

Christopher  Wells  

Posting Stupid Stuff

Gets You Unemployed!

Christopher  Wells  

Who IS this guy?

•  GCPS  in  2001  •  AUPs  • Wikipedia  •  CIPA  and  FERPA  

And the POINT is…?

Ethics

And the POINT is…? Digital Communications

Teaching • Dynamic  • Intense  • Public  • Expecta5ons  

Teachers are NOT the public!

•  Code  of  ethics  •  Student  protec5on  •  Teacher  protec5on  

•  Mandatory  repor5ng  

Ethics •  Social  norms  •  Explicit  vs.  Tacit  

•  YOU  are  the  group  

Example: Code of Ethics

•  Professional  Standards  Commission,  Standard  10:  Professional  Conduct  

•  An  educator  shall  demonstrate  conduct  that  follows  generally  recognized  professional  standards  and  preserves  the  dignity  and  integrity  of  the  teaching  profession.  

Ashley Payne, Barrow County (2009)

Facebook Status •  Lindsay  (worker)  and  Brian  (boss)  

–  Lindsay:  OMG  I  HATE  MY  JOB!!  My  boss  is  …  always  making  me  do  stuff  just  to  p**s  me  off!!    

–  Brian:  Hi  Lindsay,  I  guess  you  forgot  about  adding  me  on  here?  Firstly,  don't  flaAer  yourself….  and  lastly,  you  also  seem  to  have  forgoAen  that  you  have  two  weeks  leb  on  your  six-­‐month  trial  period.  Don't  bother  coming  in  tomorrow.  I'll  pop  your  P45  in  the  post  and  you  can  come  in  whenever  you  like  to  pick  up  any  stuff  you've  leb  here.  And  yes,  I'm  serious.  

How Important IS Your Privacy,

Anyway? •  Facebook  default  sefngs  over  5me  •  Source:  hAp://maAmckeon.com/facebook-­‐privacy/  •  MaA  McKeon  -­‐  developer  with  the  Visual  Communica5on  Lab  

at  IBM  Research's  Center  for  Social  Sobware  

March  1,  2011  

Proposed  2011  

The  danger  in  communica5on  is  the  illusion  that  it  

has  been  accomplished.  

George  Bernard  Shaw  

The “Drunken Pirate,” aka Stacy Snyder (2007)

Corollary • It  may  be  accomplished  without  your  knowledge.  

• “FOAFs”  and  “Likejacking”  

Yeah, so what? •  Stand  Up!  

– Student  – Staff  – Work  – Spouse  

Focus  on  Communica5ons  

•  Successes  •  Challenges  •  Terrors  

Before  you  start  typing…  

•  Audience  •  Sender  •  Communica5on  Stream  •  Meaning  •  Feedback  •  Timing  

Successes  of  Email  and  Social  Networking  

•  No  postage  •  Karmic  responsibility  rests  with  the  reader  •  Broad  distribu5on  is  simple  •  Fast,  effec5ve,  and  thorough  

Challenges  of  Email  and  Social  Networking  

•  No  postage  •  Karmic  responsibility  rests  with  the  reader  •  Broad  distribu5on  is  simple  •  Fast,  effec5ve,  and  thorough  

Terrors  of  Email  

•  Wrong  distribu5on  lists  •  “Flames”  •  Not  everyone  is  a  great  communicator  

•  Elf  Bowling  •  CLMs  

Professional Tools

GOOD  Emails,  as  opposed  to  BAD  Emails  

•  Audience  clearly  iden5fied  (To:,  CC:,  BCC:)  •  Message  is  short  •  Message  is  clear  •  Ac5on  or  feedback  is  iden5fied  

Components  of  Ineffec5ve  Email  

•  Poorly  defined  subject  •  Disorganized  content    •  Missing  cri5cal  informa5on    •  Unclear  ac5on  or  request    •  Content  is  too  wordy,  long  and  difficult  to  read  (which  includes  bad  grammar)  

Copyright

You Posted WHAT?

“Red Cup” Photos

World  Foo

d  Program  

hAp://www.wfp.org/pho

tos/

gallery/red

-­‐cup

-­‐pho

to-­‐gallery  

Potential Leaders?

Not anymore.

hAp://www.classes2careers.com/wp-­‐content/uploads/2010/04/red_party_cup.jpg  

NOT. GOOD.

Student Photos?

•  MORE  than  a  media  release!  

MANAGE YOUR FACE!!!!

Pos5ng  /  Privacy  /  Professionalism  /  Friending    

Smart habits are easy,

Stupid decisions are searchable.

Show ‘n Tell! •  GwinneA  County  Public  Schools  Resources  (gwinneA.k12.ga.us/gcps-­‐imdweb01.nsf)  

•  Na5onal  School  Boards  Associa5on:  Technology  &  Learning  Network  (www.nsba.org/tln)  

•  State  of  Georgia  Resources  (public.doe.k12.ga.us/sia_5tleiv.aspx?PageReq=SIABully)  

Some Solutions!

Show ‘n Tell! •  Clicking  with  Cau5on  

(hAp://www.nyc.gov/html/media/html/news/clickingwithcau5on.shtml)  

•  GCPS  “Parental  Control  Sobware”  Video  &  Guide  (www.gwinneA.k12.ga.us/gcps-­‐mainweb01.nsf/pages/Makeadifference)  

•  Resources  from  Illinois  (www.illinoisaAorneygeneral.gov/cyberbullying/for_parents.html)  

•  State  of  Idaho  Parents  Guide  to  Social  Networking  Websites:  (www.ag.idaho.gov/publica5ons/internetSafety/ParentsGuideToSocialNetworkingWebsites.pdf)  

Ques5ons?  

Christopher Wells Director of IT Policies and Communications Information Management Division Gwinnett County Public Schools christopher_wells@gwinnett.k12.ga.us