1st qualification result #1

• Announcement:Business Plan Contest at SOI Asia 2009

– First, we are very honor to welcome over 10 great tech-entrepreneurs for the second business contest at SOI Asia.

– Second, the quality of this contest is extremely higher th th i ’ id i h tthan the previous year’s, so we are considering how to support the other applicants who could not pass this 1st

evaluation processevaluation process. – Third, If your plan is qualified at this 1st round, 2nd Round

is the presentation judges, so you need to prepare 10is the presentation judges, so you need to prepare 10 minutes presentation, using the business plan which you had already submitted for the upcoming contest from

1

11:10 to 12:40 JST of Jan 6th 2009.

1st qualification result #2

• Team"T-files" at ITBBusiness Plan Contest at SOI Asia 2009

– T-files become an alternative energy company which has full commitment to provide nonconventional energy to the world.

• Team"iConference" at USM• Team iConference at USM– iConference is a video conferencing system uses audio, video and data

telecommunications in order to gather people around the world for a f t f ti t thface-to-face meeting together.

• Team "Online Office Solution System" at Institute of Engineering, TU, Nepal– Online Office Solution System is a knowledge based knowledge y g g

automation system that manages the most common information stored in an office filing cabinet and other activities

• Team "Remote Interpreter Service" at Keio• Team Remote Interpreter Service at Keio– Remote Interpreter Service (later RIS) is aiming to bridge interpreters

live abroad to the Japanese clients who want to hold global events for non Japanese speakers using the Satellite Internet network

2

non-Japanese speakers, using the Satellite-Internet network

Keio UniversityKeio UniversityPolicy Management Policy Management -- Entrepreneurship & BusinessEntrepreneurship & Business

EMOBILE Business Case StudyEMOBILE Business Case Study

D b 2008D b 2008

1

December 2008December 2008

eAccess Group Corporate Overview

2

EMOBILE Corporate OverviewEMOBILE Corporate Overview

eAccesseAccess

Date of establishment：November 1 1999Date of establishment：November 1, 1999

Broadband Service ProviderConsolidated

Subsidiary<89%>

Equity AccountingAffiliate<37.6%>

NetworkBusiness

ACCANetworks

DeviceBusiness EMOBILE

<89%> <37.6%>

ADSL Business

ISP Business CultiveISP BusinessEstablishment：March 15, 2000

Establishment:January 5, 2005Backbone Business

VentureFund

3(As of November 2008)(As of November 2008)

MVNO Business

eAccess Board StructureeAccess Board Structure

Representative DirectorRepresentative DirectorRepresentative DirectorRepresentative DirectorDirectorDirectorDirectorDirector DirectorDirectorDirectorDirectorRepresentative DirectorRepresentative DirectorRepresentative DirectorRepresentative Director

Solid corporate governance. Outside directors are the majority of our board of directors

Representative Director Representative Director PresidentPresident

Koji FukataKoji Fukata

Representative Director Representative Director PresidentPresident

Koji FukataKoji Fukata

DirectorDirectorChairmanChairman

Sachio SemmotoSachio Semmoto

DirectorDirectorChairmanChairman

Sachio SemmotoSachio Semmoto

DirectorDirector

Eric Gan Eric Gan

DirectorDirector

Eric Gan Eric Gan

Representative DirectorRepresentative DirectorEVPEVP

Hideo KobayashiHideo Kobayashi

Representative DirectorRepresentative DirectorEVPEVP

Hideo KobayashiHideo Kobayashi

Outside DirectorOutside DirectorPaul ReynoldsPaul ReynoldsOutside DirectorOutside Director

Paul ReynoldsPaul Reynolds

Chief ExecutiveChief Executive

Outside DirectorOutside DirectorJiro KokuryoJiro KokuryoOutside DirectorOutside DirectorJiro KokuryoJiro Kokuryo

ProfessorProfessorChief Executive

Telecom New ZealandChief Executive

Telecom New ZealandPolicy Management

Keio UniversityPolicy Management

Keio University

Outside DirectorOutside DirectorOutside DirectorOutside Director Outside DirectorOutside DirectorOutside DirectorOutside Director Outside DirectorOutside DirectorOutside DirectorOutside DirectorKenzo TakaiKenzo TakaiKenzo TakaiKenzo Takai

Attorney-at-LawTakai Law OfficesAttorney-at-Law

Takai Law Offices

Junji InoueJunji InoueJunji InoueJunji Inoue

PresidentIT FrontierPresident

IT Frontier

Ken ShibusawaKen ShibusawaKen ShibusawaKen Shibusawa

PresidentShibusawa & Company

PresidentShibusawa & Company

AuditorAuditorAuditorAuditorAuditorAuditorAuditorAuditor AuditorAuditorAuditorAuditor AuditorAuditorAuditorAuditor

p yp y

4

Koichiro NakamotoKoichiro NakamotoKoichiro NakamotoKoichiro NakamotoYoshinobu TanakaYoshinobu TanakaYoshinobu TanakaYoshinobu Tanaka Yukio GotoYukio GotoYukio GotoYukio Goto Motokuni TakaokaMotokuni TakaokaMotokuni TakaokaMotokuni Takaoka

eAccess & EMOBILEGroup’s Subscriber BaseeAccess & EMOBILEGroup’s Subscriber Base

Mobile Subscribers:Mobile Subscribers:0.91M

T t l 3 58MADSL subscribers:

1.80MADSL & FTTH

subscribers:

Total: 3.58M

0.88M

AOL subscribers:subscribers:

0.26M※eAccess ADSL subscribers

included

5（as of 9/30/2008, except for mobile which is as of 10/31/2008 ）

ADSL Subscriber Trend and Market ShareADSL Subscriber Trend and Market Share

Combined ADSL subscribers number reached 2.87 million with 22.3% ADSL market share

ADSL Market Share ExpansionADSL Subscriber Trend

eAccess Group combined：22 3%(thousand subscribers) eAccess Group combined：22.3%(thousand subscribers)

eAccess parent achievedmonthly net addition in 9/2008.

2,866

eAccess

ACCA Others

18.9%3.3%

7.5%2,800

3,200 ACCA

ISP

eAccess

2,135 2,112 2,085 2,043 2,012

eAccess NTT East14.8%

222 216 209 200 193 185

879

2,000

2,400

NTT West17.6%

1,912 1,895 1,876 1,843 1,820 1,802800

1,200

1,600

Source: MIC (6/2008)

SoftbankBB37.9%

0

400

800

2007/1Q 2007/2Q 2007/3Q 2007/4Q 2008/1Q 2008/2Q

6

Source: MIC (6/2008)2007/1Q 2007/2Q 2007/3Q 2007/4Q 2008/1Q 2008/2Q

ADSL Churn Rate and New ServicesADSL Churn Rate and New Services2Q churn rate was 1.69%, down by 0.05% points YoY.

Introduced high-speed, reasonable price 39M ADSL service to attract new potential users.

New ADSL ServiceADSL Churn Rate Trend

High Speed

2.07%1.79% 1.96%

2 00%

2.50%50M

Service

39M

1.69%2.04% 1.74%

%

1.50%

2.00%

July： 1 79%

Service

0.50%

1.00% July： 1.79%August： 1.68%September:1.59%

高価格

etc.

Price-reasonable High-priced

0.00%2007/1Q 2007/2Q 2007/3Q 2007/4Q 2008/1Q 2008/2Q

12MService

10MService

7

Low Speed

Device BusinessDevice BusinessFY3/2009 1H revenue increased to 17.5 billion yen due to EMOBILE new terminal releases.FY3/2009 1H revenue increased to 17.5 billion yen due to EMOBILE new terminal releases.

Revenue is expected to decrease in 2H due to the shift in sales mix to data cards. Revenue is expected to decrease in 2H due to the shift in sales mix to data cards. Expect to achieve an annual operating profit.Expect to achieve an annual operating profit.

FY3/2009 1Q FY3/2009 2Q FY3/2009 3Q FY3/2009 4Q

Smart

▼

【EMONSTER ｌite】 【Touch Diamond】

▼

SmartPhone Slider type 3.6M

Smart phone7.2Mbps

Smart phone

▼▼

【 H11HW】Simple voiceVoice

Handset

【E.T (H12HW)】Simple voice

▼ 【D03HW】Express card ▼ 【D21LC】

【H11LC】voice function

data card

DataCard ▼

Express card7.2M

Expect 2H revenueExpect 2H revenueto shift to to shift to data cardsdata cards

HSUPAdata card

D21NEUSB stick data card1.4M/7.2M

▼ 【D21LC】

【D11LC】USB stick

【H21HW)】

3.6M

8

1.4M/7.2M3.6M 【H21HW)】USB1.4M/7.2M

ACCA ConsolidationACCA Consolidation

S l it fS l it f i t ti f f ti t ti f f t dd11

Scale merits fromScale merits from integration of frontintegration of front--endend

22Profit growth from business synergiesProfit growth from business synergies

St th fi i l f d t lSt th fi i l f d t l33

Strengthen financial fundamentalStrengthen financial fundamental

Corporate Value Maximization of eAccess and ACCACorporate Value Maximization of eAccess and ACCA

9

EMOBILE Corporate Overview

10

EMOBILE Corporate OverviewEMOBILE Corporate Overview

Company Name EMOBILE Ltd.

Capital SharesCapital Reserve US$ 1.46 billion

Established January 2005

Representatives Representative DirectorsSachio Semmoto (CEO) Eric Gan (COO)Sachio Semmoto (CEO), Eric Gan (COO)

Address Shin-Nikko Bldg., 10-1 Toranomon, Address 2-chome Minatoku, Tokyo, Japan

H d t A 560 ( f S t b 2008)

11

Headcount Approx. 560 (as of September 2008)

EMOBILE Board Structure

Experienced telecom and financial experts as our board directors

Representative Director Representative Director Chairman & CEOChairman & CEO

Sachio SemmotoSachio Semmoto

Representative Director Representative Director Chairman & CEOChairman & CEO

Sachio SemmotoSachio Semmoto

Representative Director Representative Director President & COOPresident & COO

Eric GanEric Gan

Representative Director Representative Director President & COOPresident & COO

Eric GanEric Gan

Outside DirectorOutside DirectorToyoo GyohtenToyoo Gyohten

Outside DirectorOutside DirectorToyoo GyohtenToyoo Gyohten

Outside DirectorOutside DirectorTaketo FuruhataTaketo Furuhata

Outside DirectorOutside DirectorTaketo FuruhataTaketo Furuhata

PresidentPresident

Outside DirectorOutside DirectorPeter F. CowheyPeter F. Cowhey

Outside DirectorOutside DirectorPeter F. CowheyPeter F. Cowhey

Dean, International Relations Dean, International Relations President Institute for International

Monetary Affairs

President Institute for International

Monetary Affairs

Former President of IDCFormer EVP of Itochu

Former President of IDCFormer EVP of Itochu

& Pacific StudiesUniv. of California，San

Diego

& Pacific StudiesUniv. of California，San

Diego

Outside DirectorOutside DirectorOutside DirectorOutside Director Outside DirectorOutside DirectorOutside DirectorOutside Director Outside DirectorOutside DirectorOutside DirectorOutside Director Outside DirectorOutside DirectorOutside DirectorOutside DirectorOutside DirectorOutside DirectorLucasLucas CChowhow

Outside DirectorOutside DirectorLucasLucas CChowhowCEO of MediaCorp

Former CEO, Singapore CEO of MediaCorp

Former CEO, Singapore

Outside DirectorOutside DirectorYuko KawamotoYuko KawamotoOutside DirectorOutside Director

Yuko KawamotoYuko KawamotoProfessor, Graduate School of Finance, Accounting and Law Professor, Graduate School of Finance, Accounting and Law

Outside DirectorOutside DirectorAnkur SahuAnkur SahuOutside DirectorOutside DirectorAnkur SahuAnkur SahuManaging Director

Principal Investment AreaManaging Director

Principal Investment Area Chairman & CEORed Herring

Chairman & CEORed Herring

Outside DirectorOutside DirectorAlex VieuxAlex Vieux

Outside DirectorOutside DirectorAlex VieuxAlex Vieux

Telecom MobileTelecom Mobileg

Waseda Univ.g

Waseda Univ.p

Goldman Sachs Japanp

Goldman Sachs Japan Red HerringRed Herring

AuditorAuditorAuditorAuditor AuditorAuditorAuditorAuditor AuditorAuditorA iA i

AuditorAuditorA iA i

12

Fujino TadahikoFujino TadahikoFujino TadahikoFujino Tadahiko Yukio GotoYukio GotoYukio GotoYukio Goto Yasuo AkimotoYasuo AkimotoYasuo AkimotoYasuo Akimoto

eMobile Financing StructureeMobile Financing Structure

Capital StructureCapital Structure

StrategicStrategic FinancialsFinancialsEquityEquity

Capital StructureCapital Structure

StrategicStrategic FinancialsFinancialsq yq y$1.4 billion$1.4 billion

$1.4 billion$1.4 billion$1.4 billion$1.4 billion

DebtDebt

L iL i

DebtDebt$2.5 billion$2.5 billion $2.2 billion$2.2 billion$2.2 billion$2.2 billion $0.3 billion$0.3 billion$0.3 billion$0.3 billion

LeasingLeasingBanksBanks

13

EMOBILE FinancingEMOBILE Financing

Raised US$ 4 billion to fully fund business plan

eAccess 37 6% Mitsui&Co 3 5%Equity

US$ 1.46billion

Equity

US$ 1.46billion

eAccess 37.6% Mitsui&Co. 3.5%Goldman Sachs 35.7%Temasek 8.3% S n Hong Kai 4 2%

TBS /Yodobashi /Bic/ Kojima /Yoshimoto, etc. 10.7% in total

billionbillion Sun Hong Kai 4.2%

Financing

Bank Loan(Commitment line)

US$ 2.24 billion

Bank Loan(Commitment line)

US$ 2.24 billionbillionbillion

Total 33

Lease

US$ 0.3 billion

Lease

US$ 0.3 billion

14

billionbillionTotal： 6

eMobile StrengthseMobile Strengths

Management Execution CapabilityManagement Execution CapabilityManagement Execution CapabilityManagement Execution CapabilityExtensive Telecom Industry ExperienceExtensive Telecom Industry ExperienceProven Operational & Financial Track Record Proven Operational & Financial Track Record Leaders in Japan’s Telecommunication DeregulationLeaders in Japan’s Telecommunication DeregulationLeaders in Japan s Telecommunication DeregulationLeaders in Japan s Telecommunication DeregulationNew Generation Mobile Broadband Network New Generation Mobile Broadband Network Extensive Distribution Channels and PartnersExtensive Distribution Channels and PartnersUnique Business Model & Marketing StrategyUnique Business Model & Marketing StrategyUnique Business Model & Marketing StrategyUnique Business Model & Marketing Strategy

15

Business Strategy SummaryBusiness Strategy Summary

Unique Business Model in Mobile Broadband

Unique

Marketing

Data Centric Strategy

Pricing

Network

16

EMOBILE Business StrategyEMOBILE Business Strategy

High Speed DataHigh Speed Data ApplicationsApplications ConvergenceConvergence

HSPA/LTEPC

FixedBroadband

Open Platform

Bundling BundlingStrategy

17

Market Opportunities

18

Japan’s Telecommunication Market OpportunitiesJapan’s Telecommunication Market Opportunities

World’s Second Largest Telecom Market Size World’s Second Largest Telecom Market Size Approx. 16 trillion yenApprox. 16 trillion yen

Market Trend:Market Trend:

11 From Fixed to MobileFrom Fixed to Mobile1.1. From Fixed to MobileFrom Fixed to Mobile2.2. From Narrowband to BroadbandFrom Narrowband to Broadband3.3. ConvergenceConvergence

Mobile TelecomMobile Telecom：：9 trillion yen9 trillion yenMobileMobile 3G/3.9G3G/3.9G

Broadband TelecomBroadband Telecom：：800 billion yen800 billion yenVoiceVoice

DataData

VoIPVoIP BroadbandBroadband

19

Fixed TelecomFixed Telecom：：Approx. 6.2 trillion yenApprox. 6.2 trillion yen

Global Penetration Rates of Mobile PhonesGlobal Penetration Rates of Mobile Phones

“More than one phone per person.”Many countries have penetration rates of above 100%. y p

160%

180%

120%

140%

60%

80%

100% 82.3%

20%

40%

60%

0%

20%

Italy

ong k

ong

ingapo

reKing

dom

Russia

Austral

iaGerm

any

Spain

itzerl

andHun

gary

therla

ndTaiw

an

Korea

France

Malaysi

aed

State

sJap

an

20

Hon SingUnit

ed Ki Au Ge

Switz H

Neth T MaUnit

ed

Source: Merill Lynch Global Wireline Matrix FY2007 4Q

Mobile/PHS Subscriber Forecasts and PenetrationMobile/PHS Subscriber Forecasts and PenetrationE t 30 illi dditi l d d

107 1%

Expect approx. 30 million new additional demand by March 2012.

135,998130 487

89.8%96.1%

102.7%107.1%

Mobile Phones/PHS Subscribers and Penetration Rates Additional

Demand

28,658

130,487122,058

114,098107,340

101,69896,48463 7%

67.9%71.6%

75.5% 80.1%

6,758

23,14714,718

84.2% Data cardSmartphone2nd handset

65,16675,046

81,11887,055

91,47496,484

37 3%

44.8%

52.6%58.8%

63.7%Mobile/PHS

penetration (%)Pre-paid

56,853

47,310

37.3%

Mobile/PHSSubscribers

(in thousand)

21

1999/3 2000/3 2001/3 2002/3 2003/3 2004/3 2005/3 2006/3 2007/3 2008/3 2009/3 2010/3 2011/3 2012/3TCA, company estimates

Mobile Market OpportunitiesMobile Market Opportunities

Mobile market is more than 10X larger than the fixed broadband marketMobile market is more than 10X larger than the fixed broadband market

CATV 13%CATV 13%

Fixed Broadband MarketFixed Broadband Market（（29 million subs29 million subs））Fixed Broadband MarketFixed Broadband Market（（29 million subs29 million subs）） Mobile MarketMobile Market（（105 million subs105 million subs））Mobile MarketMobile Market（（105 million subs105 million subs））

EMOBILEEMOBILEApprox. 385 operatorsApprox. 385 operatorsFTTH 45%FTTH 45%Approx. 170operatorsApprox. 170operators JJ--COMCOM

othersothers

SoftBankSoftBank18.818.8％％

EMOBILEEMOBILE0.9%0.9%

NTT GroupNTT GroupKDDIKDDIUsenUsen

ADSL 42%ADSL 42%Approx. 48 operatorsApprox. 48 operators KDDI GroupKDDI Group NTT DoCoMoNTT DoCoMo

eAccess eAccess GroupGroupNTT GroupNTT GroupSoftBankSoftBank

SoftBankSoftBankothersothers

KDDI GroupKDDI Group29.029.0％％

NTT DoCoMoNTT DoCoMo51.351.3％％

Source: MIC Source: MIC （（as of June 2008as of June 2008））

800 billi k t800 billi k t

Source: TCA (as of November 2008)Source: TCA (as of November 2008)

8 8 t illi k t8 8 t illi k t

SoftBankSoftBankothersothers

22

800 billion yen market800 billion yen marketShared by 600 operatorsShared by 600 operators

8.8 trillion yen market8.8 trillion yen marketShared by 4 operatorsShared by 4 operators

Mobile Deregulation OpportunitiesMobile Deregulation Opportunities

EMOBILE EMOBILE –– The Only New Entrant Since 1995The Only New Entrant Since 1995

1985 1988 1992 2000 2007/2008

800M㎐ ＮＴＴＮＴＴ DoCoMoDoCoMo 2GHzNTT

DoCoMoNTT

DoCoMo

800M㎐ CellularCellular 2GHz

DoCoMoDoCoMo

800M㎐

1.5G㎐ TuKaTuKa

auauauauIDOIDO 2GHz

1.5G㎐

1.5G㎐

TuKaTuKa

2GHzJJ--PhonePhoneVodafone/ Vodafone/ SoftbankSoftbankVodafone/ Vodafone/ SoftbankSoftbank

23

eMobileeMobile1.7GHz

Potential Migration from Fixed to MobilePotential Migration from Fixed to MobileMobile broadband market is expected to expand Mobile broadband market is expected to expand

due to the similar traffic trend to fixed broadbanddue to the similar traffic trend to fixed broadband

M bil B db dM bil B db d Fi d B db d (ADSL)Fi d B db d (ADSL)Mobile BroadbandMobile Broadband Fixed Broadband (ADSL)Fixed Broadband (ADSL)

ININ ININ

OUTOUTOUTOUT

OUTOUT

24

18:0012:00 24:00 6:00 12:00 18:0012:00 24:00 6:00 12:00

Potential Market of Mobile Data ServicePotential Market of Mobile Data Service

【【1010～～100Mbps100Mbps】】¥¥6,0006,000～～¥¥8,000 per month8,000 per month

FTTH 4 63 illiFTTH 4 63 illi （（1515％）％）

【【Fixed Line AccessFixed Line Access】】 【【Mobile AccessMobile Access】】【【64~25664~256ｋｋbpsbps】】

¥¥5,000~5,000~¥¥13,000 per month13,000 per month【【1.51.5～～30Mbps30Mbps】】

¥¥4,0004,000～～¥¥6,000 per month6,000 per monthCATV 3.22 million CATV 3.22 million （（1010％）％）

FTTH 4.63 million FTTH 4.63 million （（1515％）％）Willcom 2 million Willcom 2 million

ADSLADSL14.48 million 14.48 million

（（4646％）％）【【11～～50Mbps50Mbps】】P i l M kP i l M k¥¥2,0002,000～～¥¥5,000 per month5,000 per month Potential Market Potential Market for Mobile Datafor Mobile Data Higher speed and cheaper

price plans are keys for a market expansion

【【64kbps64kbps】】～～¥¥2,000 per month2,000 per month

DialDial--UpUp9.07 million 9.07 million （（2929％）％）

Internet Users in Japan Internet Users in Japan Approx 31 4 million PeopleApprox 31 4 million People

NonNon--Internet UserInternet User

25

Source: Ministry of Internal Affairs and Communications (as of December 2005)

Approx. 31.4 million PeopleApprox. 31.4 million People※1 Connecting speed and monthly price are based on 5 major ISPs price models※2 Monthly price is family service plan including a modem rental charge

Network Strategy

26

Network VendorsNetwork Vendors

Selected Ericsson and Huawei as our 2 major vendorsEMOBILE is rolling a nationwide 3.5G (HSDPA) network

27

Cost Efficient Mobile InfrastructureCost Efficient Mobile Infrastructure

Extremely low running cost by using small-sized Base Stations

Before After

Conventional 2/3G Node BConventional 2/3G Node B EMOBILE specially designed 3G Node B

Weight: less than 500 kgWeight: more than 10 metric tons

28Source: Company’s HP Source: EMOBILE

Low housing feeEfficient energy consumption

High housing feeInefficient energy consumption

EMOBILE Service AreasEMOBILE Service Areas

Kanto Area: 98%

Achieved 87% population coverage in less than 2 years

Kanto Area: 98%Population Coverage

(Nationwide):

approximately 87%approximately 87%

Tokai Area: 93%Kansai Area: 94% o e : 93%

29

（as of 9/30/2008）

Trend of Population CoverageTrend of Population Coverage

Sufficient coverage has already been achievedCovered Approx.87.1% in 19 months

100%

Population coverage ratio87.1%

83.5%

75% 66.4%

50%

25%

30

25%07/1Q 07/2Q 07/3Q 07/4Q 08/1Q 08/2Q 08/10

Mobile Technology RoadmapMobile Technology Roadmap

HSPA/LTE Speed RoadmapHSPA/LTE Speed Roadmap

Downlink speed

LTELTE

100Mbps

DCDC HSDPAHSDPA42Mbps

DCDC--HSDPAHSDPAHSPA+(64QAM+MIMO)HSPA+(64QAM+MIMO)

21Mbps

HSPAHSPA

HSPA+(64QAM)HSPA+(64QAM)384kbps

7.2Mbps

p

HSPAHSPA3G3G

384kbps

31

2002 2008 2009 20122010

Positioning of High Speed Data ServicePositioning of High Speed Data Service

and

High Speed DataHigh Speed Data100M FTTHFTTH LTE

HSPAHSPAB

road

ba

50M

Wi-Fi WiMAXeHSPAeHSPA

(MIMO)(MIMO)

14M

36M

ADSLHSUPAHSUPA

3.6M

14MHSDPAHSDPA

2.4M

nd

EvDO

1M

384K

Nar

row

ban

PHS

2G

W-CDMA

9.6K

144K cdma2000 1X

32

FutureCurrentPast

Open Platform StrategyOpen Platform Strategy

Open Platform Strategy for both device and application layersOpen Platform Strategy for both device and application layers

ApplicationsApplications Streaming Content Financials/Content/Content

PlatformPlatform

Streaming Content

Interactive game

Financials

Security

PlatformPlatform

NetworkNetwork HSPA PlatformHSPA Platform

Open Access

NetworkNetwork

DeviceDeviceDeviceDevice

33

Marketing Strategy

34

Targeting new users by clearly differentiating

EMOBILE Positioning & Potential UsersEMOBILE Positioning & Potential UsersTargeting new users by clearly differentiating

mobile phone, PHS, WiFi data services

Broadband Services Mobile Phone

Lower flat- rate

No construction

Approx. 28.3 million subs*1

Broadband ServicesApprox. 103 million subs*2

Potential new users

Data card usersPotential Users

Approx. 6.7 million subs*3

WiFi

PHSpp

Live users*4

Approx. 4.6 million subs*2

Data card users

Wider area Fasterspeed

35

*1 Source: Ministry of Internal Affairs and Communications, December 2007. Total of FTTH, DSL, CATV and FWA (fixed wireless access)*2 Source: Telecommunications Carriers Association (TCA), April 2008*3 Source: Ministry of Internal Affairs and Communications, December 2007*4 Approx. 300 thousands. Source: Nikkei Communications

Unique Netbook (UMPC) Bundling

UMPC Bundled SalesUMPC Bundled Sales

＋

Mini PC

Special discounted price

36

Special discounted price with a two-year EMOBILE contract: US$ 1 - US$200

MVNO Business PartnersMVNO Business Partners

P id l dd d 12 million subsProvide value-added services such as

network connections, operational liaison,

Provides wireless network

MobileMobile12 million subs

p ,etc. MobileMobile

＋＋FTTHFTTH

MobileMobile＋＋

ADSLADSL

OCNOCN

ADSLADSL

MobileMobile＋＋

MNO MVNOUsersUsers

NarrowbandNarrowband

37

New Potential Market from UMPCNew Potential Market from UMPC

Unique and competitive positioning of high-functional and compact-sized UMPC is creating a new potential market for EMOBILE mobile broadband service

Business

PowerA4/B5 Lap Top

LightFlat-rate monthly fee

+Users A4/B5 Lap Top

+

Data CardSmartPhone

ＰＣ UsersMobile PhoneUsers

Phone

RichSimple Voice

Ri h C

UMPC +

EOBILE Contents

Users

Rich ContentsContents Download

･Email･On-line shopping

EOBILEData Card

SNS/blog

Broadband anytime, anywhere

･Music download

38

Leisure

y , yWide display and key-boardMore user-friendly

Free music download

HSPA Compatible Data CardsHSPA Compatible Data Cards

Released Japan’s first HSUPA compatible data cards on 11/20/2008.Competitive data card lineup with HSDPA (maximum downlink speed of 7.2Mbps)

Japan’s first HSUPA data cards (Maximum downlink speed of 7 2Mbps/uplink speed of 1 4Mbps)Japan s first HSUPA data cards (Maximum downlink speed of 7.2Mbps/uplink speed of 1.4Mbps)

D21HW (USB) D21LC (USB) D21NE (PC card)

Variety of card types accommodating EMOBILE to various user needs (Maximum downlink speed of 7.2Mbps/uplink speed of 384K)

39

D02HW (USB) D01NX II (Compact Flash) D03HW (Express Card)

Mobile Data Centric TerminalsMobile Data Centric Terminals

Released 7.2Mbps smart phone “Touch Diamond” on 10/10/2008

Major

CharacteristicsAdoption of touch-screen type “Touch FLO 3D”

of

TouchDiamond

Japan’s thinnest and lightest smart phone

Diamond Compatible with HSDPA of maximum downlink speed of 7.2Mbps

Coming releases of H12HW & H11LC in 12/2008

40

New: E.T (H12HW)New: H11LC H11HW H11TEMONSTER

(S11HT)EMONSTER lite

(S11HT)

Mobile Data Pricing ComparisonMobile Data Pricing Comparison

EMOBILE the Leader in mobile speed and priceEMOBILE the Leader in mobile speed and price

Speed (max Speed (max download)download) Monthly ChargeMonthly Charge OtherOther

ISP charge includedISP charge includedEMOBILEEMOBILE 7.2Mbps7.2Mbps Start from Start from ¥¥1,0001,000

Max Max ¥¥4,980 (flat rate)4,980 (flat rate)

ISP charge includedISP charge includedFree ADSL (Data Free ADSL (Data

Plan)Plan)

Start from Start from ¥¥4,3054,305AA 7.2Mbps7.2Mbps

,,Max Max ¥¥6,825(6,825(¥¥840 ISP charge 840 ISP charge

included)included)Web and Mail onlyWeb and Mail only

Start from Start from ¥¥4,0954,095BB 3.1Mbps3.1Mbps Max Max ¥¥7,875 (7,875 (¥¥945 ISP charge 945 ISP charge

included)included)EVEV--DODO

CC 3 6Mbps3 6Mbps ¥¥50,000 (pay50,000 (pay--asas--youyou--go)go) Limited areasLimited areasCC 3.6Mbps3.6Mbps (1GB usage)(1GB usage) Limited areasLimited areas

DD 64 to 512kbps64 to 512kbpsStart from Start from ¥¥3,8803,880

Max. Max. ¥¥5,455 (5,455 (¥¥1,575 ISP charge 1,575 ISP charge PHSPHS

41

included)included)

Charges are under 2Charges are under 2--year contractyear contract（（tax includedtax included））

Competitive Mobile Call TariffsCompetitive Mobile Call Tariffs

（US dollar/ min）Mobile Call Charge Per Minute

0.40 0.400.40

0.450.40 0.40 0.40 0.40

0.30

0.35

0.180.20

0.25

0.100.10

0.15

0

0.5

EMOBILE K D S

To Mobile

To Fixed-line

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Based on the operators unrestricted flat rate plan as of September 2008.

EMOBILE SubscribersEMOBILE Subscribers

Achieved 1,011,500 subscribers in November 2008 after 1.5 years since the commercial service launch Monthly net addition record No.2 in the industry from October 2008

（Subscriber）1,100,000 1 011 500

800 000

900,000

1,000,0001,011,500

811,700

600,000

700,000

800,000

603,100

300,000

400,000

500,000

205 900

411,500

0

100,000

200,000205,900

43

011/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08 9/08 10/08 11/08

Market Share of Subscriber Net Addition

Increasing demand for EMOBILE. Market share based on monthly net addition rose to 34.8% through October to November 2008.

34 8%

（% of total net addition）

40.0%34.8%

20 0%

30.0%

19.2%

10.0%

20.0%

7.2%9.4%

0.0%2007/1Q 2007/2Q 2007/3Q 2007/4Q 2008/1H 2008/10 11

3.5% 4.9%

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2007/1Q 2007/2Q 2007/3Q 2007/4Q 2008/1H 2008/10-11

（Source: TCA)

Promotion and MarketingPromotion and Marketing

45

Conclusion & Message

46

Opportunities & RisksOpportunities & Risks

Change the way of building new generation networkChange the way of building new generation networkChange the way of building new business modelsChange the way of building new business modelsChange the way of selling & marketingChange the way of selling & marketing

Entrepreneurs’ Spirit Entrepreneurs’ Spirit p pp pDefine Market Opportunities & Business ModelDefine Market Opportunities & Business ModelT B ildiT B ildiTeam BuildingTeam BuildingRaise CapitalRaise CapitalStay Focus on ExecutionStay Focus on Execution

47

ThisThis presentationpresentation hashas beenbeen preparedprepared byby eAccesseAccess LtdLtd.. (“the(“the Company”)Company”).. ThisThispresentationpresentation containscontains forwardforward--lookinglooking statements,statements, whichwhich areare subjectsubject totorisks,risks, uncertainties,uncertainties, andand assumptionsassumptions.. ThisThis presentationpresentation isis beingbeing presentedpresentedsolelysolely forfor youryour informationinformation andand isis subjectsubject toto changechange withoutwithout noticenotice.. NoNorepresentationrepresentation oror warranty,warranty, expressedexpressed oror implied,implied, isis mademade andand nono reliancerelianceshouldshould bebe placedplaced onon thethe accuracy,accuracy, actuality,actuality, fairness,fairness, oror completenesscompleteness ofof thetheinformationinformation presentedpresented.. TheThe CompanyCompany acceptaccept nono liabilityliability whatsoeverwhatsoever forforinformationinformation presentedpresented.. TheThe CompanyCompany acceptaccept nono liabilityliability whatsoeverwhatsoever forforanyany losseslosses arisingarising fromfrom anyany informationinformation containedcontained inin thethe presentationpresentation..

ThisThis presentationpresentation doesdoes notnot constituteconstitute anan offeroffer oror invitationinvitation toto purchasepurchase ororb ibb ib ff hh ff hh CC dd ff hihi iisubscribesubscribe forfor anyany sharesshares ofof thethe Company,Company, andand nono partpart ofof thisthis presentationpresentation

shallshall formform thethe basisbasis ofof oror bebe reliedrelied uponupon inin connectionconnection withwith anyany contractcontract ororcommitmentcommitment..

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