2008-11-19 vontobel wealth manager day 2008
TRANSCRIPT
Vontobel BankentagZurich, November 19, 2008
Christoph Brunner, COO Private Banking
Vontobel BankentagNovember 19, 2008, Page 2
Cautionary statement regarding forward-looking and non-GAAP information
This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements involve inherent risks and uncertainties, and we might not be able to achieve the predictions, forecasts, projections and other outcomes we describe or imply in forward-looking statements.
A number of important factors could cause results to differ materially from the plans, objectives, expectations, estimates and intentions we express in these forward-looking statements, including those we identify in "Risk Factors" in our Annual Report on Form 20-F for the fiscal year ended December 31, 2007 filed with the US Securities and Exchange Commission, and in other public filings and press releases.
We do not intend to update these forward-looking statements except as may be required by applicable laws.
This presentation contains non-GAAP financial information. Information needed to reconcile such non-GAAP financial information to the most directly comparable measures under GAAP can be found in Credit Suisse Group's third quarter report 2008.
Cautionary statement
Vontobel BankentagNovember 19, 2008, Page 3
Status and Strategy Overview
International Growth
Client Centricity
The Integrated Bank
Efficiency Management
Wrap-up
Agenda
Vontobel BankentagNovember 19, 2008, Page 4
3.9
2.6 2.73.2
04 05 06 07 9m08
1) Excluding provisions related to auction rate securities of CHF 310m
6.7
9.6
6.7 7.18.2
04 05 06 07 9m08
WM net revenues (CHF bn)
CRB net revenues (CHF bn)
WM PTI (CHF bn)
1.1 1.3 1.4 1.61.3
04 05 06 07 9m08
CRB PTI (CHF bn)
3.3 3.4 3.5 3.93.0
04 05 06 07 9m08
+13% p.a.
2.41)
Performance has held up well in Private Banking
+6% p.a.
+14% p.a.
2.1
+13% p.a.
Vontobel BankentagNovember 19, 2008, Page 5
78 73 74 80
40 40 38 35 29
85
04 05 06 07 9m08
31.442.8
50.5 50.240.2
04 05 06 07 9m08
+6.4%+7.3% +6.2%+7.5%
+5.8%
1)
NNA (CHF bn) Gross margin (bps)
Transaction-based
Recurring
1) Annualized
118 113 112 115 114
Strong NNA growth and resilient gross margin in Wealth Management
1)
Vontobel BankentagNovember 19, 2008, Page 6
Challenges in Private Banking
! Short-term: Industry challenges- Lower asset base- Less client activity- Less trust in financial institutions and
complex products
! Medium-term: Regulatory challenges- Cross-border regulation- Investor protection
! Long-term: Intact growth prospects- Private Investment Banking- Emerging markets- Generational transfers of wealth
Credit Suisse Private Banking is comparatively well positioned
! Stable business with sustained profitability despite market turbulences
! Unique value proposition based on Client Centricity and the Integrated Bank
! Global presence
Vontobel BankentagNovember 19, 2008, Page 7
We continue to persistently implement our strategy
Premier global
private bank
Premier bank
in Switzerland
Client Centricity
International growth
Market share gains in
Switzerland
Integrating the banking businesses
Productivity and financial performance
Best people
Actively managed portfolio of initiatives and projects
Vontobel BankentagNovember 19, 2008, Page 8
Status and Strategy Overview
International Growth
Client Centricity
The Integrated Bank
Efficiency Management
Wrap-up
Agenda
Vontobel BankentagNovember 19, 2008, Page 9
Strong growth in international mature markets and increased presence in key emerging markets
Locations
Los Angeles
Miami Nassau
San Francisco
Dallas
Chicago Boston
AtlantaNew York
CaracasBogotá
Lima
Santiago Buenos AiresMontevideo
São PauloRio de Janeiro
Moscow
Cairo
Istanbul
Dubai
St. Petersburg
Abu Dhabi
Beijing
Shanghai
TaipeiGuangzhouHong Kong
Bangkok
Singapore
Jakarta
Cape Town
Johannesburg
Athens
Mumbai
LisbonMadrid
ParisZurich
Vienna
Frankfurt
London
Guernsey
Gibraltar
Milan
Luxembourg
Beirut
Doha
Baltimore
Monaco
SydneyMelbourne
! Switzerland: 217 CRB locations, 80 WM locations! Austria: 2 locations! France: 3 locations! Germany: 14 locations ! Italy: 38 locations ! Spain: 3 locations! United Kingdom: 4 locations
Kuala Lumpur
KievAlmaty
Panama
Philadelphia
Tel Aviv
Northbrook
Houston
Greenwich
Palm BeachIrvine
Manama
RiyadhMexico
18 new locations/ 4 new markets
since 2007
Vontobel BankentagNovember 19, 2008, Page 10
Multi-domiciled clients
Confidentiality
Why clients book cross-border
Enhanced product and service offering
Geographical risk diversification
Vontobel BankentagNovember 19, 2008, Page 11
! 95% of RM growth internationally
! RM fluctuation rate well below 8%
! 2/3 of RMs hired externally,1/3 of RMs developed internally
! 40% of NNA from recent hires
! Break-even of new hires typically after 18-24 months
! 5-7 years to reach average RM profit level
Strong hiring in 2008 with international focus
3Q07 3Q08 Net newRMs
3,480
3,010
470
RMs WM
APAC: 140Americas: 160EMEA: 150CH: 20
Vontobel BankentagNovember 19, 2008, Page 12
Status and Strategy Overview
International Growth
Client Centricity
The Integrated Bank
Efficiency Management
Wrap-up
Agenda
Vontobel BankentagNovember 19, 2008, Page 13
Client
satisfaction
Client
understanding
Client Centricity - Overview
Source of wealth Behav
iortyp
e
Life
-cycl
eph
ase
Client
segmentation
Client value
propositions
Vontobel BankentagNovember 19, 2008, Page 14
Client understanding based on Advisory Process
! Proven concept
- In use since 2003
- Honored for innovation and strategic achievement
! Global roll-out
- Fully rolled out in Switzerland
- Roll-out to all major international locations until end of 2008
! State-of-the-art tool support
- Systematically integrated in front IT applications
- Documented in dedicated client reportings
! Continuous enhancement - e.g.,
- Core-Satellite approach
- Risk Analyzer
Vontobel BankentagNovember 19, 2008, Page 15
Client segmentation: Multi-dimensional action oriented segmentation
Basis for value
propositions
! Client targeting
! Client coverage
! Product offering
! Client developmentBehaviortype
Client background
! Life cycle/age
! Domicile/residence
! Family situation
! Gender/hobbies
Client wealth
! AuM (total/with CS)
! Source of wealth
Client behavior
! Risk profile
! Behavior type
! Sophistication
! Trading activity
Vontobel BankentagNovember 19, 2008, Page 16
Segment specific value propositions: Example Entrepreneurs
! Dedicated coverage teams in Switzerland and key international markets
! Seasoned RMs (10+ years advisory experience)! Solution Partners leveraging the Integrated Bank
! Succession planning, tax advisory and financial planning! Investment Banking services: Corporate finance, debt/equity
consulting, structured finance ! Exclusive investment opportunities � matchmaking! Asset Management services: Asset protection, short term asset
management, pension solutions! Plus in Switzerland: Comprehensive Corporate Banking offering
Overall ambition ! Become the premier bank for Entrepreneurs to manage both private and corporate wealth
Client targeting &
coverage
Anchor products &
services
Vontobel BankentagNovember 19, 2008, Page 17
Percentage of clients (%)
Extremely satisfied/Very satisfied
Satisfied
Source: 2007 sample of Swiss clients1) % promoters (scale 9/10) minus % detractors (scale 1-6) based on the question: "How likely is
it that you would recommend Credit Suisse to a friend or a colleague?" (scale 1-10)
2
4
NNA growth (%)
31
63
Net promoter score1) (%)
42
-47
Client satisfaction is key to our business
Vontobel BankentagNovember 19, 2008, Page 18
Status and Strategy Overview
International Growth
Client Centricity
The Integrated Bank
Efficiency Management
Wrap-up
Agenda
Vontobel BankentagNovember 19, 2008, Page 19
Solution Specialists
Client
! Traditional Investment funds: Equities, FI,..
! Discretionary mandates! Alternative Investments:
Private equity, hedge funds, real estate,..
! Labeled fund solutions ! ...
! Traditional services: Equities, FI, FX, prime services, research,..
! Alternative Investments: Structured products, commodities,..
! Corporate Finance Services: M&A, equity/ debt capital markets,..
Investment Banking! Financial planning and
investment consulting: Pension planning, trust services, inheritance & tax consulting,..
! Banking products: Pay-ments, deposits, lending, leasing, cards,..
Asset ManagementPrivate Banking
Relationship Manager
Shared Services
Unique value proposition to Private Banking clients through integrated coverage and solution delivery
Vontobel BankentagNovember 19, 2008, Page 20
Leveraging the Integrated Bank: Key examples
! Cross-divisional client coverage management for largest clients in all regions
! Particularly broad effort in Switzerland, with 1,250 clients covered and over 1,150 employees involved in cross-divisional teams
Key Client Coverage
Solution Partners team
! Enabling of RMs to find out quickly what the entire bank can offer
! Leverage of IB and AM capa-bilities for UHNWI clients
! Customized solutions across all asset classes with institutional discipline
! Leverage of best-in-class capabilities in IB and AM
! In addition, comprehen-sive 3rd party advisory services
! Joint delivery of full product services along life cycle
Alternative investments
International growth
! Leverage of local IB and AM presences for PB market entries
! Expanded client value propositions in international locations through leverage of One Bank capabilities
Vontobel BankentagNovember 19, 2008, Page 21
Integrated Bank model maintains momentum despite challenging markets
Gross margin with Wealth Management clients (in bps)
9m07 9m08
129 130
14 16
115 114
Referred to IB/AM
Booked inWealth Management
1) Annualized
1)
Vontobel BankentagNovember 19, 2008, Page 22
Status and Strategy Overview
International Growth
Client Centricity
The Integrated Bank
Efficiency Management
Wrap-up
Agenda
Vontobel BankentagNovember 19, 2008, Page 23
Efficiency transparency & reporting
Planning & budgeting
Incenti-visation& remu-neration
Demand manage-ment
Efficiency initiatives & projects
Client profitability steering
Centers of Excellence
Operational Excellence
Efficiency Management building blocksEnabler/supporting initiatives
PB Efficiency Management framework (part of Bank Efficiency Management)
Building blocks of PB Efficiency Management
Vontobel BankentagNovember 19, 2008, Page 24
Centers of Excellence and Operational Excellence
! Continuous improvement of business processes and project management
! Global leverage of "Lean Sigma" approach
Centers of Excellence
(CoE)
! Leverage of global workforce and know-how
! Economies of scale and location! Higher focus on core businesses! Reduced time-to-market and more
flexibility
Operational Excellence
(OE)
BenefitsInitiatives
! PB CoE in Wroclaw/Poland:- PB Operations- COO Services
! IT CoEs � e.g., Pune/India, Singapore
! OE as "Business as usual": - > 5,000 OE trainings since
beginning- Currently, 120 'Black Belts'/
20 'Master Black Belts'
Vontobel BankentagNovember 19, 2008, Page 25
Efficiency initiatives and projects
Revenue efficiency
Cost efficiency
! Active product and service management
! Excellence in Price Management
! Numerous cost projects based on Operational Excellence
! Cost savings of CHF 100-200m p.a.
Vontobel BankentagNovember 19, 2008, Page 26
Status and Strategy Overview
International Growth
Client Centricity
The Integrated Bank
Efficiency Management
Wrap-up
Agenda
Vontobel BankentagNovember 19, 2008, Page 27
Our target: Delivering strong results, while investing continuously and significantly in growth
! International onshore platforms! Front-office hiring
Continued growth investments
Pre-tax income margin > 40%
Medium term-targets
! Client Centricity! Integrated Bank
Strong client focus
! Product and price management! Centers of Excellence/
Operational Excellence
Stringent efficiency management Net new assets growth > 6% (WM only)
Vontobel BankentagNovember 19, 2008, Page 28
Summary
Strong asset gathering and hiring trends across all regions
Unique value proposition based on Client Centricity and the Integrated Bank
Results have shown resilience despite market dislocation
Private Banking offers unique growthprospects within the financial services industry