2008-11-19 vontobel wealth manager day 2008

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Vontobel Bankentag Zurich, November 19, 2008 Christoph Brunner, COO Private Banking

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Page 1: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagZurich, November 19, 2008

Christoph Brunner, COO Private Banking

Page 2: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 2

Cautionary statement regarding forward-looking and non-GAAP information

This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.

Forward-looking statements involve inherent risks and uncertainties, and we might not be able to achieve the predictions, forecasts, projections and other outcomes we describe or imply in forward-looking statements.

A number of important factors could cause results to differ materially from the plans, objectives, expectations, estimates and intentions we express in these forward-looking statements, including those we identify in "Risk Factors" in our Annual Report on Form 20-F for the fiscal year ended December 31, 2007 filed with the US Securities and Exchange Commission, and in other public filings and press releases.

We do not intend to update these forward-looking statements except as may be required by applicable laws.

This presentation contains non-GAAP financial information. Information needed to reconcile such non-GAAP financial information to the most directly comparable measures under GAAP can be found in Credit Suisse Group's third quarter report 2008.

Cautionary statement

Page 3: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 3

Status and Strategy Overview

International Growth

Client Centricity

The Integrated Bank

Efficiency Management

Wrap-up

Agenda

Page 4: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 4

3.9

2.6 2.73.2

04 05 06 07 9m08

1) Excluding provisions related to auction rate securities of CHF 310m

6.7

9.6

6.7 7.18.2

04 05 06 07 9m08

WM net revenues (CHF bn)

CRB net revenues (CHF bn)

WM PTI (CHF bn)

1.1 1.3 1.4 1.61.3

04 05 06 07 9m08

CRB PTI (CHF bn)

3.3 3.4 3.5 3.93.0

04 05 06 07 9m08

+13% p.a.

2.41)

Performance has held up well in Private Banking

+6% p.a.

+14% p.a.

2.1

+13% p.a.

Page 5: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 5

78 73 74 80

40 40 38 35 29

85

04 05 06 07 9m08

31.442.8

50.5 50.240.2

04 05 06 07 9m08

+6.4%+7.3% +6.2%+7.5%

+5.8%

1)

NNA (CHF bn) Gross margin (bps)

Transaction-based

Recurring

1) Annualized

118 113 112 115 114

Strong NNA growth and resilient gross margin in Wealth Management

1)

Page 6: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 6

Challenges in Private Banking

! Short-term: Industry challenges- Lower asset base- Less client activity- Less trust in financial institutions and

complex products

! Medium-term: Regulatory challenges- Cross-border regulation- Investor protection

! Long-term: Intact growth prospects- Private Investment Banking- Emerging markets- Generational transfers of wealth

Credit Suisse Private Banking is comparatively well positioned

! Stable business with sustained profitability despite market turbulences

! Unique value proposition based on Client Centricity and the Integrated Bank

! Global presence

Page 7: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 7

We continue to persistently implement our strategy

Premier global

private bank

Premier bank

in Switzerland

Client Centricity

International growth

Market share gains in

Switzerland

Integrating the banking businesses

Productivity and financial performance

Best people

Actively managed portfolio of initiatives and projects

Page 8: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 8

Status and Strategy Overview

International Growth

Client Centricity

The Integrated Bank

Efficiency Management

Wrap-up

Agenda

Page 9: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 9

Strong growth in international mature markets and increased presence in key emerging markets

Locations

Los Angeles

Miami Nassau

San Francisco

Dallas

Chicago Boston

AtlantaNew York

CaracasBogotá

Lima

Santiago Buenos AiresMontevideo

São PauloRio de Janeiro

Moscow

Cairo

Istanbul

Dubai

St. Petersburg

Abu Dhabi

Beijing

Shanghai

TaipeiGuangzhouHong Kong

Bangkok

Singapore

Jakarta

Cape Town

Johannesburg

Athens

Mumbai

LisbonMadrid

ParisZurich

Vienna

Frankfurt

London

Guernsey

Gibraltar

Milan

Luxembourg

Beirut

Doha

Baltimore

Monaco

SydneyMelbourne

! Switzerland: 217 CRB locations, 80 WM locations! Austria: 2 locations! France: 3 locations! Germany: 14 locations ! Italy: 38 locations ! Spain: 3 locations! United Kingdom: 4 locations

Kuala Lumpur

KievAlmaty

Panama

Philadelphia

Tel Aviv

Northbrook

Houston

Greenwich

Palm BeachIrvine

Manama

RiyadhMexico

18 new locations/ 4 new markets

since 2007

Page 10: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 10

Multi-domiciled clients

Confidentiality

Why clients book cross-border

Enhanced product and service offering

Geographical risk diversification

Page 11: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 11

! 95% of RM growth internationally

! RM fluctuation rate well below 8%

! 2/3 of RMs hired externally,1/3 of RMs developed internally

! 40% of NNA from recent hires

! Break-even of new hires typically after 18-24 months

! 5-7 years to reach average RM profit level

Strong hiring in 2008 with international focus

3Q07 3Q08 Net newRMs

3,480

3,010

470

RMs WM

APAC: 140Americas: 160EMEA: 150CH: 20

Page 12: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 12

Status and Strategy Overview

International Growth

Client Centricity

The Integrated Bank

Efficiency Management

Wrap-up

Agenda

Page 13: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 13

Client

satisfaction

Client

understanding

Client Centricity - Overview

Source of wealth Behav

iortyp

e

Life

-cycl

eph

ase

Client

segmentation

Client value

propositions

Page 14: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 14

Client understanding based on Advisory Process

! Proven concept

- In use since 2003

- Honored for innovation and strategic achievement

! Global roll-out

- Fully rolled out in Switzerland

- Roll-out to all major international locations until end of 2008

! State-of-the-art tool support

- Systematically integrated in front IT applications

- Documented in dedicated client reportings

! Continuous enhancement - e.g.,

- Core-Satellite approach

- Risk Analyzer

Page 15: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 15

Client segmentation: Multi-dimensional action oriented segmentation

Basis for value

propositions

! Client targeting

! Client coverage

! Product offering

! Client developmentBehaviortype

Client background

! Life cycle/age

! Domicile/residence

! Family situation

! Gender/hobbies

Client wealth

! AuM (total/with CS)

! Source of wealth

Client behavior

! Risk profile

! Behavior type

! Sophistication

! Trading activity

Page 16: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 16

Segment specific value propositions: Example Entrepreneurs

! Dedicated coverage teams in Switzerland and key international markets

! Seasoned RMs (10+ years advisory experience)! Solution Partners leveraging the Integrated Bank

! Succession planning, tax advisory and financial planning! Investment Banking services: Corporate finance, debt/equity

consulting, structured finance ! Exclusive investment opportunities � matchmaking! Asset Management services: Asset protection, short term asset

management, pension solutions! Plus in Switzerland: Comprehensive Corporate Banking offering

Overall ambition ! Become the premier bank for Entrepreneurs to manage both private and corporate wealth

Client targeting &

coverage

Anchor products &

services

Page 17: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 17

Percentage of clients (%)

Extremely satisfied/Very satisfied

Satisfied

Source: 2007 sample of Swiss clients1) % promoters (scale 9/10) minus % detractors (scale 1-6) based on the question: "How likely is

it that you would recommend Credit Suisse to a friend or a colleague?" (scale 1-10)

2

4

NNA growth (%)

31

63

Net promoter score1) (%)

42

-47

Client satisfaction is key to our business

Page 18: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 18

Status and Strategy Overview

International Growth

Client Centricity

The Integrated Bank

Efficiency Management

Wrap-up

Agenda

Page 19: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 19

Solution Specialists

Client

! Traditional Investment funds: Equities, FI,..

! Discretionary mandates! Alternative Investments:

Private equity, hedge funds, real estate,..

! Labeled fund solutions ! ...

! Traditional services: Equities, FI, FX, prime services, research,..

! Alternative Investments: Structured products, commodities,..

! Corporate Finance Services: M&A, equity/ debt capital markets,..

Investment Banking! Financial planning and

investment consulting: Pension planning, trust services, inheritance & tax consulting,..

! Banking products: Pay-ments, deposits, lending, leasing, cards,..

Asset ManagementPrivate Banking

Relationship Manager

Shared Services

Unique value proposition to Private Banking clients through integrated coverage and solution delivery

Page 20: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 20

Leveraging the Integrated Bank: Key examples

! Cross-divisional client coverage management for largest clients in all regions

! Particularly broad effort in Switzerland, with 1,250 clients covered and over 1,150 employees involved in cross-divisional teams

Key Client Coverage

Solution Partners team

! Enabling of RMs to find out quickly what the entire bank can offer

! Leverage of IB and AM capa-bilities for UHNWI clients

! Customized solutions across all asset classes with institutional discipline

! Leverage of best-in-class capabilities in IB and AM

! In addition, comprehen-sive 3rd party advisory services

! Joint delivery of full product services along life cycle

Alternative investments

International growth

! Leverage of local IB and AM presences for PB market entries

! Expanded client value propositions in international locations through leverage of One Bank capabilities

Page 21: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 21

Integrated Bank model maintains momentum despite challenging markets

Gross margin with Wealth Management clients (in bps)

9m07 9m08

129 130

14 16

115 114

Referred to IB/AM

Booked inWealth Management

1) Annualized

1)

Page 22: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 22

Status and Strategy Overview

International Growth

Client Centricity

The Integrated Bank

Efficiency Management

Wrap-up

Agenda

Page 23: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 23

Efficiency transparency & reporting

Planning & budgeting

Incenti-visation& remu-neration

Demand manage-ment

Efficiency initiatives & projects

Client profitability steering

Centers of Excellence

Operational Excellence

Efficiency Management building blocksEnabler/supporting initiatives

PB Efficiency Management framework (part of Bank Efficiency Management)

Building blocks of PB Efficiency Management

Page 24: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 24

Centers of Excellence and Operational Excellence

! Continuous improvement of business processes and project management

! Global leverage of "Lean Sigma" approach

Centers of Excellence

(CoE)

! Leverage of global workforce and know-how

! Economies of scale and location! Higher focus on core businesses! Reduced time-to-market and more

flexibility

Operational Excellence

(OE)

BenefitsInitiatives

! PB CoE in Wroclaw/Poland:- PB Operations- COO Services

! IT CoEs � e.g., Pune/India, Singapore

! OE as "Business as usual": - > 5,000 OE trainings since

beginning- Currently, 120 'Black Belts'/

20 'Master Black Belts'

Page 25: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 25

Efficiency initiatives and projects

Revenue efficiency

Cost efficiency

! Active product and service management

! Excellence in Price Management

! Numerous cost projects based on Operational Excellence

! Cost savings of CHF 100-200m p.a.

Page 26: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 26

Status and Strategy Overview

International Growth

Client Centricity

The Integrated Bank

Efficiency Management

Wrap-up

Agenda

Page 27: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 27

Our target: Delivering strong results, while investing continuously and significantly in growth

! International onshore platforms! Front-office hiring

Continued growth investments

Pre-tax income margin > 40%

Medium term-targets

! Client Centricity! Integrated Bank

Strong client focus

! Product and price management! Centers of Excellence/

Operational Excellence

Stringent efficiency management Net new assets growth > 6% (WM only)

Page 28: 2008-11-19 Vontobel Wealth Manager Day 2008

Vontobel BankentagNovember 19, 2008, Page 28

Summary

Strong asset gathering and hiring trends across all regions

Unique value proposition based on Client Centricity and the Integrated Bank

Results have shown resilience despite market dislocation

Private Banking offers unique growthprospects within the financial services industry