2007 summer drop

ADRP’s MISSION:

To provide education,development andresources for thedonor recruitmentprofessional.

World BloodDonor Day aimsto raise aware-ness of the needfor safe bloodand to thankthose who giveblood regularlyon a voluntary,

unpaid basis. This year the Board of theAssociation of Donor RecruitmentProfessionals (ARDP) asked members tohelp promote and celebrate World BloodDonor Day (WBDD) – and the memberswholeheartedly responded.

ADRP officially announced the WBDDcampaign during its May conference. Theassociation had developed an initialWBDD kit, which AABB’s DonorRecruitment/Public Relations Committee(DR/PR Committee) voted to underwrite.AABB provided the funds to print andmail the kit, which included press releases,a CD with the materials, and WBDDballoons.

ADRP’s board had initiallyauthorized the development ofa promotional kit on WorldBlood Donor Day at itsJanuary meeting. ImmediatePast President Sue Churchillshared a sample of the kit,which includes fact sheets,press releases and world-

ADRP Members Show Supportfor World Blood Donor Day

colored balloons with imprints of ADRP’slogo with the AABB DR/PR Committee atits March meeting.

“The DR/PR Committee has beendebating how to publicize World BloodDonor Day. We were so pleased withADRP’s work that the committee asked ifthe kit could be co-branded with AABB’slogo,” said Kathleen Connolly. “This is agreat opportunity for our two groups tocollaborate on a worthwhile cause.”

Churchill and current ADRP PresidentGavin Evans said the ADRP ExecutiveCommittee concurred, approving thecobranding of the kit. “The kit gave ADRPthe ability to reach out to such a largeraudience for an event we consider critical,”Evans added.

“The day also served as an opportunityto encourage people to start donating asthere is a very real and immediate need forblood across the globe,” said Churchill.

So far, the following ADRP members

Saving the

world one

pint at a

time!

ADRP and AABB announce a JointWBDD Campaign at ADRP’sAnnual Conference in Baltimore.

Continued on page 20

Inside this Issue:

President Gavin EvansLooks at “Why DoPeople Help Others”Pages 2 & 3

ADRP CelebratesSeveral Firsts at 2007ConferencePages 4 & 5

Congratulations ADRP2007 Scholarship andAward RecipientsPages 6 - 11

Nancy J. ChapmanScholarship Essay2

Presidential ScholarshipEssayPage 13

Canada Hosts WBDDPages 18 & 19

ADRP WBDD ActivitiesPages 20 - 22

Writers WantedPage 24

Volume 24 Summer 2007

/ the Drop - ADRP’s Quarterly Newsletter Summer 2007

Understanding why people helpeach other is a useful backdrop to thedaily decisions we make regardingwhat marketing tools and techniqueswe should deploy to encouragedonation.

The basic steps in this process are asfollows:

Awareness that AnotherPerson Needs Help:

This process is triggered when anindividual notices that someone else isin a situation in which undesirableconsequences are probable. We cantrigger this through appropriate use ofmedia, or using recipients directly orin promotional materials to representothers who are suffering. Perhaps

even more effectively, we can build anetwork of individuals who arewilling to carry the plea to others.

Why Do People Help Others?“It is twice blest

It blesseth him that gives and him that takes”

Donors are our most effectiverecruiters even without any assistance:provide encouragement and tools forthem – a “member-get-member”approach – and imagine thepossibilities.

Interpretation of the Situation:

Although the awareness stagetriggers the process, the remainderlargely depends on how the individualinterprets the situation. Thisinterpretation is in terms of theintensity and urgency of the need, thepotential consequences to theindividual in need (and the helper),the extent to which the individual inneed may be worthy or deserving ofhelp, and the behaviour of others who

are aware of the situation.We need to be clear and

unambiguous on all thesepoints when we promotedonation, particularlybearing in mind thatresponse will be more likelyif emphasis can be madethat help is required now.

Positive consequences forthe helping behaviour should beemphasised, and the old cliché “sellthe sizzle not the steak” should set us

on the right track here. But doremember that the donor’s needsatisfaction comes from the help givento the needy and not the help given tothe intermediary, so perhaps downplaythe role of the blood centre in favourof the patient. And whilst shining lighton a less attractive side of humannature, studies have shown that peopleare actually quite choosy about whothey help: they like to help those inneed who are like themselves and areconsidered to be “we” rather than“they.” Being sensitive to thisincreases our chance of success.

Recognition ofPersonal Responsibility:

Once an individual determines thatsomeone should help, we must bepersuasive in our suggestion that he orshe is the one who must act. Appealsto an anonymous “occupant” or pleasfor “someone” to help are likely toelicit little response, but appeals thatare tailored to an individual by nameand that treat the individual as uniqueare more likely to engender thedesired reaction.

This has implications for the way inwhich direct marketing programmesare structured but can be a toughchallenge if promoting donation to

by Gavin Evans2007-08 ADRP President

Portia’s famous soliloquy on the quality of mercy, from Shakespeare’s The Merchant ofVenice, reminds us that giving blood is not an entirely altruistic act. However, blooddonation has been called the “purest example of altruistic behaviour” and generally mostobservers seem to agree that there is a deep-seated set of altruistic motivations. Thesecause individuals to behave in a manner that provides an intrinsic reward for giving for thebenefit of others; so called, “pro-social” behaviour.

Although people do have a strong motivation to help others, behaviourists have longrecognised that motivation is translated into behaviour only after the individual hascompleted a decision-making process.

In this my first article as President, I would like to explore this process.

Understanding why people help eachother is a useful backdrop to the dailydecisions we make regarding whatmarketing tools and techniques weshould deploy to encourage donation.

the Drop - ADRP’s Quarterly Newsletter Summer 2007 /

large audiences, where the concept ofdiffusion of responsibility – or“social-loafing” – allows potentialdonors to look at their shoes when theask is being made.

Many studies have show that inalmost any helpingsituation – from trueemergencies topicking up coins – themore people that arepresent when anappeal for help ismade, the less likely itis that an individual will help.Consider ways to frame and deliveryour request to overcome thisphenomenon.

Perception of Ability orCompetence to Help:

The desire to help and the ability tohelp are two entirely different things.This is one of the trump cards for usin the recruitment and retention ofdonors. We might want to helpalleviate suffering in Africa but feelimpotent in our ability to affect thesituation there. But offering peoplethe opportunity to give blood is togive them a direct line to saving orsignificantly improving someone’slife. Be sensitive though to a naturalnervousness towards all things new,and particularly to a fearof looking foolish,perhaps by fainting.Explain and demystify theprocess and people willbe more comfortable withstepping through the door.

Implementationof Helping Action:

The final step isengaging in theappropriate helping behaviour. Aswith any linkage between intentionand actual behaviour, environmentalfactors such as time, physical barriersor even the weather may impact. Hereour service offering is important; is

the donation opportunity nearby,regular, and at convenient times? Notonly do we need to ensure that wedeliver operationally to make this areality, but our communication withthe potential donor needs to make this

evident. If people strongly perceiveboth the intensity and urgency of theneed they will overcome almost anybarrier, but pragmatically we do needto reduce or remove these barriers ifwe want to optimise our recruitmentefforts and get the merely well-intentioned to become active donors.

To what extent do you make it clearthat blood donation is a great way tosatisfy the intrinsic need to helpothers? How can you make it morewidely understood in yourcommunities that the need for blood isnot just lifesaving but urgent? Whatmore can you do to encourageprospective donors to feel a sense ofpersonal responsibility and make itclear that they are able and competentto help? What might you change in themanner of your “ask” to give the

greatest chance of success? And lastbut by no means least, what more canyou – both as an individual andtogether with colleagues – do toidentify and remove any barriers todonation?

To what extent do you make it clearthat blood donation is a great way tosatisfy the intrinsic need to help others?

ADRP’s VISION:We are the worldwide industryleader in the field of donorrecruitment with an ongoingcommitment to shape internationalpolicies and standards and todevelop marketing strategies andspecialized resources for the donorrecruitment profession.

ADRP EXECUTIVEBOARDPresidentGavin EvansHead of Donor MarketingNational Blood ServicesPhone: 020 8258 8482Email: [email protected]

Immediate Past PresidentSusan ChurchillRecruitment CoordinatorMayo Clinic Blood Donor ProgramPhone: (507) 284-9224Email: [email protected]

President-ElectCarolyn P. MihalkoDirector of Recruitment & OutreachAmerican Red CrossBiomedical Services, CT RegionPhone: (860) 284-7032Email: [email protected]

Secretary Mary Jane ThomsenManager Donor ResourcesSt. Louis Mississippi Valley RegionalBlood CenterPhone: (314) 291-4741Email: [email protected]

Treasurer Christine M. ForanManager, Corporate RelationsHudson Valley Blood Svc, New YorkBlood CenterPhone: (914) 784-4641Email: [email protected]

ADRP Staff and Contact InformationDeborah Swift, Executive DirectorPhone: 512.658.9414Fax:866.498.6527Email:[email protected]:www.adrp.org

the Drop ispublished quarterly. For editorialinformation or ad rates, please call512.658.9414 or check outwww.adrp.org.


The members of the Association of Donor RecruitmentProfessionals celebrated several firsts during their 2007 ADRPConference from May 1-5 in Baltimore, Maryland.

The association members elected their first non-North Americanpresident. ADRP also had more than 100 attendees from theNational Marrow Donor Program join the association and attendthe conference. In addition, conference registrations exceeded 500for the first time, with just under 525 individuals attending theconference.

“I am so proud of ADRP’s successful past, but even morepositive about its future,” said 2006-07 outgoing President SusanChurchill. “With a stronger, growing membership base, aninternational presence through 2007-08, with President GavinEvans, and a full-time executive director, ADRP is certain to reachnew heights.”

Evans, who is head ofmarketing for England’sNational Blood Service (NBS)was elected 2007-08 Presidentof ADRP during theassociation’s annual meeting.He joined Churchill inpredicting a bright future forADRP. During the next year,Evans said ADRP has theopportunity to grow and become

even more international. “We have the chance to embrace thoseinvolved in donor recruitment outside of the blood environment.We also have several opportunities to reach out to countries thatdo not currently have recruiters who belong to ADRP,” he added.Evans said the board will be working to hold a fall conference inAustralia by 2008.

He also pointed to the addition of more than 100 members fromthe National Marrow Donor Program as testimony to ADRP’smembership growth potential. “Our core skills are, after all,incredibly similar and creating the environment for knowledgesharing amongst like minded professionals is a very large part ofwhat ADRP is about.”

Other goals Evans has for his presidency include thedevelopment of professional accreditation programs, trainingpackages, and donor tracking products, as well as laying theground work for future international programs. Evans also wantsto continue to add value and services for members.

ADRP CelebratesSeveral FirstsDuring 2007Conferencein Baltimore


CongCongCongCongCongrrrrratulations ADRP 200atulations ADRP 200atulations ADRP 200atulations ADRP 200atulations ADRP 20077777

ScScScScScholarholarholarholarholarship & Aship & Aship & Aship & Aship & Awwwwwararararard Rd Rd Rd Rd Recipients!ecipients!ecipients!ecipients!ecipients!The 2007 ADRP Scholarships and Awards were presented by Sue Churchill 2006-07 ADRP President onFriday, May 4 during the Annual Conference in Baltimore, Maryland. Awards Co-Chairs Marsha Belgradeof LifeSouth Community Blood Centers and Christine Foran of New York Blood Center announced thehonors in four different categories: four scholarships, seven awards, four Daniel J. Eberts Film/RadioAwards and six Tools of the Trade Awards (recruitment printed materials).

Nancy J. Chapman ScholarshipDr. Yusuf AdamaNational Voluntary Blood DonorOrganisation

Dr. Yusuf Adama,born on June 28,1953 in Muyuka,South Westprovince ofCameroon, wasreared in a highlydisciplined andspiritually sound

household by parents who believed inthe value of hard work, responsibilityand intellectual development. Hisinterests spread across Medicine,Diplomacy and Policy Analysis. In1996, he founded and chaired theCameroon Association for Education,Health and Development and in 1990he founded and chaired the NationalVoluntary Blood Donors Organisation(NVBDO) in Cameroon. He ispresident of the Cameroon Red Crossin Yaounde Fifth District and theCameroon Association of Diplomacyand Development. He works inpartnership with Human Rights andBlood Donor Organisations inCanada, Finland, Hungary and SaudiArabia. Dr. Adama was an associatemember of the InternationalFederation of Blood DonorOrganisations (FIODS) in France anda member of the AmericanAssociation of Blood Banks for sevenyears.(See Nancy J. Chapman Essay byDr. Adama, page 12)

SCHOLARSHIPS Presidential ScholarshipMarie GrumetzaCommunity Development CoordinatorCanadian Blood Services, Saskatoon

Marie Grumetza began her career withCanadian Blood Services in the fall of1999 as a volunteer. Her involvementin the blood program is truly a labourof love. On March 28, 1996, her 15-year-old son Devin was diagnosedwith a malignant tumor on his rightfemur and was told that he hadOsteogenic Sarcoma. Throughout athree and a half year battle Devin hadto have more than 50 units of bloodand blood products. Marie’s currentjob as Community DevelopmentCoordinator is much more than a job.It is her mission, passion and personalfull time commitment to recruit,reward, educate and encourage donorsto make “giving blood” a life-longendeavor.(See Presidential Essay by Ms.Grumetza, page 13)

Hughes ScholarshipWhitney ThompsonPromotions CoordinatorFlorida Blood Services, Tampa,FloridaWhitney Thompson is a highlymotivated individual who respectstradition, and yet is not encumberedby the past in developing new ideas.Some have described her as one whothinks outside the box, while otherssay there is no box in her way ofthinking. Blood banking is far morethan a professional interest forWhitney, it is a driving passion.Whitney currently works at FloridaBlood Services as their PromotionsCoordinator and says this about whyshe chose blood banking as her career:“You can teach anyone to do a task,but you can’t teach passion. Passionand dedicated commitment makes thedifference between getting the jobdone and reaching the vision of theorganization. For me, my passion andmotivation comes from knowing that Ican make a difference. This isn’t just ajob to me. I see it as being a part of amuch bigger picture. It’s through thework driven by vision that we dochange the world.”

Marilyn Hughes and Bob Hughes with WhitneyThompson (center).


Charles Drew ScholarshipTrevor FinchCommunity Development CoordinatorCanadian Blood Services, Winnipeg,Manitoba

Trevor Finch is a CommunityDevelopment Coordinator withCanadian Blood Services inWinnipeg, Canada. Trevor has aBachelor’s Degree in Communi-cations from the University ofWinnipeg and a diploma in CreativeCommunications from Red RiverCollege. Trevor has ten yearsexperience in communications andmarketing in both corporate and not-for-profit environments. Trevorjoined Canadian Blood Services twoyears ago.

In his position, Trevor has workedwith many ethnic donor groups, mostnotably the Winnipeg Sikhcommunity. In June of 2005, Trevordeveloped a Sikh Blood Drive thatfocused on a set of key values of theSikh community and in one weekend,doubled the attendance of the Sikhdonors. That program has continuedto grow.

AWARDS

Donor Recruiter of the YearRobin FriehlingAccount ManagerNew York Blood Center, HudsonValley Region

It was while Robin Friehling wasworking at her first job in HumanResources at Montefiore MedicalCenter that she made the decisionto overcome her fear of blood andneedles and become a blood donor.Walking around the hospital, shesaw many sick people; many withblood bags hanging from the polesattached to their gurneys. It was atthat time Robin decided to get overher fear and help others.

It has been three years since Robinbegan work with NYBC and she isas passionate about the mission asshe was the day that she became ablood donor herself.

Robin has had great successtargeting middle and elementaryschools to embrace the LittleDoctors Program – so much so thatshe now finds kids following heraround local supermarkets andmalls working up the nerve to askher, “Aren’t you the lady who cameto my school to talk about blood?”In the past three years, Robin’sterritory has seen growth incollections totaling an outstanding33 percent.

Manager of the YearBetsy B. WardDirector, Donor RecruitmentMemorial Blood Centers, St. Paul,MinnesotaWhat drew Betsy to beginning hercareer in blood banking was a desirefor a relationship type of salesposition. Betsy joined the AmericanRed Cross North Central Region, St.Paul, Minnesota as a donorrecruitment representative in 1999.Her joy was instantaneous as shecalled on her volunteer sponsors,dedicated to the mission of savinglives.

Betsy was promoted to DistrictManager and was responsible formanaging in the “Donor Services”model both a team of donorrecruiters and a team of collectionssupervisors.

Betsy developed an enthusiasm forhelping her recruiters and collectionleaders see opportunities byrealizing their full potential byworking together, to best serve oursponsors.

Awards Continued on page 8


Organization of the YearSafaricom Limited of KenyaNominated by BloodlinkFoundation, Nairobi, Kenya

Safaricom through partnership withBloodlink Foundation and theNational Blood Transfusion Serviceslaunched a series of seven five-daynationwide blood donation driveswithin seven regions in the countrydubbed “Safaricom Blood For LifeDrive.” The main objective of thiscampaign was to ensure adequatesafe blood supply in the bloodcenters country wide. Safaricomworked with the BloodlinkFoundation to address the problemby increasing awareness on thiscritical need for blood; targeting theadult population; addressing theshortages during the holidaymonths; and increasing the supplyof safe blood 12 percent byDecember 2006 and 25 percent byDecember 2007.

Previously blood donor recruitmentactivities have been conductedexclusively with government andexternal donor funding. The privatesector has only been involved infacilitating donation by itsemployees. Safaricom Limited hasopened the way for othercorporations and alreadyGlaxoSmithKline Pharmaceuticalshas joined the campaign.

Chairperson of the YearKathy CaudellDirector of Workforce and DiversityBoyd Gaming of Las VegasNominated by United Blood Services,Las Vegas, Nevada

When Kathy was approached byUnited Blood Services in 2001 to plana blood drive, she set a goal to holdthe largest and best blood drive in thecity. While other casinos wereholding employee drives, Kathy knewthat if she could entice the casinoguests to participate she could score ahuge win for the blood bank, thecompany and the community. Kathyrealized that to encourageparticipation of the community sheneeded to make the drive exciting andfun. She decided to hold her firstblood drive during Independence Dayweekend because it would provideblood to the community blood bankduring a critical time of year.

The community answered the call inrecord numbers with 834 donations ofred blood cells being collected duringthe three-day event. Kathy found awinning recipe for success and she hascontinued to improve upon that initialplan.

Awards (Continued)Media of the YearKUVN-TV Channel 23 UnivisionSpanish TelevisionDallas/Fort Worth, TexasNominated by Carter BloodCare,Bedford, TexasSince 2005, KUVN-TV Channel 23Univision has partnered with CarterBloodCare to increase awarenessabout the lifesaving impact Hispanicand Latino communities can have onarea blood supplies.

With a significant dedication ofairtime, production resources andstation personnel, Univision hasembraced an annual blood driveinitiative that fosters education,creates awareness and hosts a blooddrive event giving viewers anopportunity to donate blood, many forthe first time. Since the program’sinception, almost 200 Hispanic andLatino donors have participated in theblood drive and almost 50 haveregistered for the National MarrowDonor Program. Through theUnivision drives, Carter BloodCarehas also identified a rare Diego Bnegative donor, an extremelyimportant contributor to the center’srare donor registry.


Spotlighting theTop in RecruitmentEach year, ADRP recognizesthe commitment andachievements of individualsin the recruitment field andapplaud the innovation oforganizations dedicated toadvancing our organization’smission. Check out the http://www.adrp.org/advance-career/individual-awards/ forspecific details on ADRP’sannual awards.

Scholarships forRecruitersIn an effort to help advancethe education of members,ADRP has developed fourscholarships designed forrecruiters in management,seasoned recruiters, thebeginning recruiter andrecruiters focused on minoritydonor recruitment. Thescholarships provide thewinners with (at a minimum)a complimentary registrationto the Annual ADRPConference, as well as twonights lodging in the hosthotel. The scholarships alsoseek to share the experiencesof these individuals with therest of the membership bypublishing the winning essaysin the Drop. Check out http://www.adrp.org/advance-career/scholarships/ forspecific details.

Ronald O. Gilcher, MD AwardRobert F. FechnerChief Operating OfficerCarolinas Blood Services Region,American Red CrossRobert F. (Bob) Fechner, ChiefExecutive Officer of the AmericanRed Cross Carolinas Blood ServicesRegion, nurtures a culture that fostersa high performing organization,focused on providing outstandingservice to blood donors, sponsors,hospital customers and regional staff.

In 1996 “Team Carolinas” receivedthe American Red Cross Turn AroundRegion of the Year award. Since then,Team Carolinas has continued to leadall Red Cross blood regions in annualwhole blood collections. This year,Team Carolinas will exceed the400,000 unit threshold, whilesimultaneously collecting more than50,000 single donor apheresis plateletproducts. Bob was appointed regionalchief executive officer in July, 2001.

Ron Franzmeier LifetimeAchievement AwardJoyce KleistDirector of Donor RecruitmentCarter BloodCare, Bedford, Texas

Joyce Kleist has worked for nearly 24years in the blood banking industry.Her career began at the CommunityBlood Center in Dayton, Ohio whereshe worked for 16 years as a DonorServices Manager. To be closer tofamily, Joyce accepted the position ofDirector of Donor Recruitment withNorthwest Florida Blood Center inPensacola. In 2004, she joined CarterBloodCare in Bedford, Texas whereshe currently works as Director ofDonor Recruitment.

From the first day she began workingas a donor recruiter, Joyce knewrecruiting blood donors would becomeher mission in life, and her love forthe profession continues to grow.“Making a difference and saving livesis what it’s all about. I’ve neverwanted to do anything else –anywhere,” she says.

Joyce is also quick to recognize thesupport she has received from hercolleagues equally devoted to themission. “I’ve always had a greatteam supporting me in this wonderfulprofession, and in an industry thatdoes not always come with muchfanfare, this has helped tremendouslythrough the ups and downs.”

Dr. John Armitage, 2005-06 ADRP President (right)presents Bob Fechner with his award.


View and hear these online at www.adrp.org

Recruitment Video: HOLMBERG EXPERIMENTSubmitted by Virginia Blood Services, Richmond, VA

Direct Market Video: THE CIRCLESubmitted by National Blood Service, United Kingdom

Television Public Service Announcement: PIED PIPERSubmitted by Oklahoma Blood Institute, Oklahoma City,OK

Radio Public Service Announcement: MEADESubmitted by Indiana Blood Center, Indianapolis, IN

TOOLS OF THE TRADEAWARDS:Best Poster/Flyer: “Your Blood Saves Lives”(A Happy Together split screen campaign)Submitted by South African National Blood Service,Gauteng, South Africa

Best Brochure: “HowYour Team Can Save Lives– Give Blood”(An informative blooddrive packet includes CEOletter, a handbook andAnnual Report)Submitted by New ZealandBlood Service, Auckland,New Zealand

Best Postcard Mailer: “Connect”(A holiday donor campaign)Submitted by American Red Cross Blood Services –Pomona, California

Best Newsletter: “The Donor”(Bi-annual publication sent todonors)Submitted by National BloodService, United Kingdom

Best Advertisement: “Don’t Let Us Run Out of Blood –Don’t Wait Donate”(Street pole campaign using 3 sequential poles made tolook like a blood bag running out of blood)Submitted by South African National Blood Service,Gauteng, South Africa

DANIEL J. EBERTS FILM /RADIO AWARDS:


2007 ADRP Daniel J. Eberts Film / Radio AwardsCategories and number of submissions: Donor Recruitment-19;Direct Market-9; Television PSA-15; Radio PSA-4 (47 submissionswere received from the 21 different blood banking institutions listedbelow)

American Red Cross Blood Services – CT Region - Farmington, CTAmerican Red Cross, Greater Chesapeake & Potomac Region - Baltimore, MD

Appalachian Blood Services, American Red Cross - Roanoke, VABlood Bank of the Redwoods - Santa Rosa, CA

Canadian Blood Services – Atlantic Region - Halifax, Nova Scotia, CanadaCentral Kentucky Blood Center - Lexington, KY

Community Blood Bank - Sioux Falls, SDFinnish Red Cross Blood Service – Helsinki, Finland

Florida Blood Services - St. Petersburg, FLIndiana Blood Center - Indianapolis, IN

Mississippi Valley Regional Blood Center - Maryland Heights, MissouriNational Blood Service – United Kingdom

New York Blood Center - Elmsford, NYNew York Blood Center - New York, NY

New Zealand Blood Service - Auckland, New ZealandOkalahoma Blood Institute - Oklahoma City

South African National Blood Service - Gauteng, South AfricaSt. Mary’s Advanced Medicine Pavilion Regional Blood Center - Grand Junction, CO

The Blood Center - New Orleans, LAUnited Blood Services – Albuquerque, NM

Virginia Blood Services - Richmond, VA

2007 ADRP Tools of the Trade AwardsCategories and number of submissions: Poster / Flyer-58; Brochure-19; Postcard / Mailer-30; Newsletter-5; Advertisement-24; EducationalMaterials-13 (149 submissions were received from the 30 differentblood banking institutions listed below)

American Red Cross Blood Services - Pomona, CAAmerican Red Cross Blood Services, CT Region – Farmington, CT

American Red Cross, Greater Chesapeake & Potomac Region - Baltimore, MDAmerican Red Cross, Penn-Jersey Region - Philadelphia, PA

Armed Forces Blood Program/Lockheed Martin Corporation - Alexandria, VACanadian “Blood Services – Central Ontario - Toronto, Ontario, Canada

Canadian Blood Services - Edmonton, AB CanadaCanadian Blood Services - Ottawa, Ontario, Canada

Canadian Blood Services, Thunder Bay Donor Clinic - Thunder Bay, Ontario CanadaCarter BloodCare - Bedford, TX

Central Blood Bank - Pittsburgh, PADak-Minn Blood Bank - Grand Forks, ND

Florida Blood Services - Tampa, FLGulf Coast Regional Blood Center - Houston, TX

Indiana Blood Center - Indianapolis, INInland Northwest Blood Center - Spokane, WA

Inova Blood Donor Services - Sterling, VALifeSource, Chicagolands’s Blood Center - Glenview, IL

Mayo Clinic - Rochester, MNMedic Regional Blood Center - Knoxville, TN

National Blood Service – United KingdomNational Blood Service Zimbabwe - Harrare, Zimbabwe

National Institutes of Health - Bethesda, MDNew York Blood Center - New York, NYNew Zealand Blood Service - Auckland

NHS Blood and Transplant - Almondsbury, Bristol, United KingdomRock River Valley Blood Center - Rockford, IL

Siouxland Community Blood Bank - Sioux City, SDSouth African National Blood Service - Gauteng, South Africa

St. Mary’s Advanced Medicine Pavilion Regional Blood Center - Grand Junction, COThe Blood Center - New Orleans, LA

Please submit again for 2008...Visit www.adrp.org for more information

Thank you for your submissions!Best Educational Materials: “AParents Guide – Children Receiving aBlood Transfusion” (An informationalbooklet for parents given out inhospitals containing a children’scomic book and teen comic book)Submitted by National Blood Service,United Kingdom


Winning Essay

Nancy J. Chapman ScholarshipDr. Yusuf Adama

National Voluntary Blood Donor Organisation

Nancy J. Chapman ScholarshipEstablished 1991

Nancy Chapman joined the Oklahoma Blood Institute asa donor recruiter and became director of donor resourcesin 1982. The American Association of Blood Banks(AABB) named her the outstanding Donor Recruiter in1988. Nancy served as president of the Association ofDonor Recruitment Professions in 1987 and as a districtdirector of the South Central Association of Blood Banks(SCABB) from 1987-1988. Nancy, who died in anautomobile accident on her way to work on August 15,1988, was known for her dedication to the goals of donorrecruitment, for her great sense of humor and the joy shegot from playing practical jokes. For information onscholarship benefits and to apply for 2008, please go to:http://www.adrp.org/advance-career/scholarships/

Blood donation is, andwill always be, one of themost noble and privilegedways of rendering service tohumanity. My organisationsturdily believes that blooddonation should be part ofevery individual’s personalphilosophy, a philosophythat in turn, builds into thecommon culture ofhumanity.

Donor recruitment thusseems central to thechallenges raised bycommon imbalances often

observed between donors and recipients. It is thereforeapparent that donor recruitment is the most fundamentalaspect of blood donation. It is clear that without a pool ofblood donors, the blood bank cannot exist.

With the AIDS pandemic and its ravaging effects, mostespecially in Sub-Saharan Africa, donor recruitment isfacing the fiercest challenges.

In order to enhance donor recruitment therefore, myorganization will first and foremost, identify potentialgroups of donors with low risk of HIV/AIDScontamination. Such low risk groups in Cameroon includecertain religious groups like the Pentecostal Christians;that is, Full Gospel, Apostolic, Seven days Adventist, interalia and students in blood donor clubs in secondary schoolsand universities.

Futhermore, after having identified these groups, theywill be screened for HIV and other blood bornetransmissible diseases. They will also be sensitised on thenecessity of being HIV free and to continue to donateblood to save lives.

But what do these donors stand to gain in return? Theystand to gain a lot. They are prioritized duringconsultations, especially when they are unwell; they payonly 50% of the laboratory charges and receive some

beverages after every blood donation session.This scholarship scheme is going to help build

the capacity of member donors taking intoconsideration continuous education, which isimportant for any organization. Such knowledgecan only be acquired through seminars,workshops and conferences.

In addition, knowledge acquired needs to behanded down to other members of theorganization who are not opportune to participatein the training workshops or seminars orconferences. This brings us to the notion oftraining of trainers, which is capital for thegrowth of this organization.

In conclusion, donor recruitment isindispensable to the success of any blood donororganization. The methods of recruiting donorsare not static but dynamic. They are usually basedon the spacio-temporal and socio-cultural set-upof the community, the educational level of itsinhabitants and above all, the familiarity of blooddonor professionals with the point at issue.


I am asking you to please consider my application forthe ADRP Presidential 2007 Scholarship. I believe thatmy attendance at your Annual Conference will enhancemy ability to do my job as a Community DevelopmentCoordinator for Canadian Blood Services.

First of all I must clarify that my position withCanadian Blood Services is much more than a job. It ismy mission and my passion!

On March 28, 1996, ourson Devin, age15 wasdiagnosed with bone cancerin his right leg. In thecourse of his three and ahalf year battle, he had tohave three surgeries on hisleg. The first surgery tookseven hours and seven unitsof blood. The last surgeryin which he had his legamputated took 13 hoursand 13 units of blood.

The cancer thenmetastasized to his lungs

and he needed two more surgeries to remove the tumorsthere and once again needed blood transfusions. In themidst of all of this he was given many sessions ofchemotherapy destroying most of his blood cells hencehaving no immunity and a low count of platelets.

With thankful hearts for faithful blood donors, therewas always a supply of blood on hand. As a result, ourson was able to go on living and keep on fighting!However, on August 1, 1999, his oncologist told Devinthat the cancer was out of control and there was nothingmore they could do but for him to go home and make thebest of the days he had left.

On September 1, Devin lay dying on a hospital bed inour living room and he told me the words that changedthe rest of my life!

He said, “Mom, tell people not to give me flowers atmy funeral but instead please tell them to become blooddonors.” Hence, my mission!

Obviously, I became a blood donor.

Winning Essay

Presidential ScholarshipMarie Grumetza

Community Development CoordinatorCanadian Blood Services, Saskatoon, SK

One day when I was donating blood I was telling oneof the staff members how I just loved every blooddonor and how their donation gave me three and a halfextra years with my son. What mother would not be“on fire?” The staff member asked if I would mindsharing my son’s story in high school classrooms as avolunteer. I readily accepted this opportunity andenjoyed it immensely even though it was difficult to do.

Some time later I was approached again and asked ifI would consider employment with Canadian BloodServices. I had quit my previous job when our sonbecame ill so I was glad to go back into the work force.

I have been employed with Canadian Blood Servicesfor six years now and have enjoyed every minute. Ihave attended provincial and regional conferences inthe past and feel I am ready for the next step up. Ibelieve by attending this conference I will becomemore knowledgeable and acquire more skills for blooddonor recruitment. Hence I will become even moreeffective in bringing new blood donors on board andretaining the ones we have!

Presidential ScholarshipEstablished 1995

Encouraged by the growth of membership andindustry reputation of the ADRP, the board ofdirectors voted to expand the scholarshipprogram. ADRP established the PresidentialScholarship in 1995 to recognize excellenceamong the membership and provide anotheropportunity for a member to participate in theeducation and networking opportunities byattending an ADRP conference.

For information on scholarship benefits and toapply for 2008, please go to:http://www.adrp.org/advance-career/scholarships/


Submitted byFrank Prosnitz,

Manager of CommunityDevelopment,

Rhode Island Blood Center,

For Linda Parker, thisincredible journey to promoteblood donation is perhaps,first a love story. For JamesParker, it is a journey built ona challenge from some highschool seniors, and reinforcedby the notion of returning afavor.

It has taken this Kansascouple to more than 30 states,and by the time they finishnext summer they will havedonated blood in all 52. Theirmission is to raise awarenessof blood shortages nationally, hopingto especially reach young people sothey too embrace the importance ofblood donation.

“Donating blood is free,” said LindaParker. “America is full of homegrown blood donors.”

Recently, the Parkers arrived at theRhode Island Blood Center’sAquidneck Donor Center, the 35th

state for Linda and 33rd for James.Each donated platelets, and once againbecame first time donors in a newstate.

James, a retired schooladministrator, is amazed at how fewfirst-time donors actually return for asecond donation, and is quick to share

Parkers Continue Mission To Donate in Every StateDonate platelets at the Aquidneck Donor Center in Rhode Island

statistics with local reporters. TheParkers’ determination and passionfor blood donation has at times movedTV and print cameramen from behindthe cameras to the donating table, andhas motivated at least one printjournalist to return later that day to

donate blood.Blood donation was not

always important to James.In fact, he was convincedthat he would never becomea blood donor.

But as a 37-year-old highschool principal, he was

confronted by several members of thesenior class who challenged him todonate, promising that at least half theclass would donate if he did.

“I bit the bullet, did my donation,and half the class donated,” he said.At the time, he didn’t realize that thiswas the start of a mission that 31years later would bring him to nearly200 blood donations.

When Linda began donating wholeblood, she was a single mother,

teaching in an elementary school. Shespotted James when he came to herschool to teach, but “knew I didn’thave a chance if I didn’t become ablood donor.” Now she’s reachedmore than 120 donations.

Several years later, in 2002, theParkers were visiting Salt Lake City,during the winter Olympics. Theyspotted a special blood donation pin,but were unable to get one. Uponarriving back home in Kansas theywere able to contact someone at theRed Cross, who was able to get themthe pin. James realized later that theindividual who helped them wasresponsible for platelet donorrecruitment. To return the favor, heand Linda became platelet donors.

Now several hundred donationslater, the Parkers remain on theirmission to promote blood donation,and Linda remains “grateful” for theopportunity to donate blood, theromance and the marriage.

. . .by the time they finish nextsummer they will have donatedblood in all 52.


ADRP Member News

St. Louis Cardinals Fans Kick Off “Step UpTo The Plate and Donate” Campaign

From the casual fan to the president of the St. LouisCardinals, a steady flow of donors came out to help kickoff the American Red Cross’ Step Up To The Plate andDonate campaign throughout the Missouri-Illinois BloodServices Region. The kick-off blood drive brought in 451units of blood. This included 47 first-time donors.

“The timing of this campaign was carefully thought outto help boost the blood supply throughout the Region andhelp save patients’ lives during the typically difficultsummer months,” said Jim Williams, Manager ofCommunications for the American Red Cross Missouri-Illinois Blood Services Region. All donors at allparticipating Red Cross blood drives and at all 11 donationcenters through the month of July were given a BuschStadium/St. Louis Cardinals World Champions T-shirtspecially designed by artist John Pils.

President Signs Bill to ModernizeRed Cross Governance Structure

President George Bush signed legislation that willmodernize the governance structure of the American RedCross and enhance the Red Cross Board of Governors’ability to support the critical mission of the Red Cross.

Last year, the Red Cross initiated a comprehensiveassessment of its governance structure that culminated inthe publication of a 156-page report entitled, “AmericanRed Cross Governance for the 21st Century.” Throughoutthe review process, a group of independent governanceexperts, led by Karen Hastie Williams, generously donatedtheir time and expertise to the Red Cross Board.Based on this report and its unanimously approvedrecommendations, the board sought urgent Congressionalapproval of its recommendations.

New York Blood Center Partnered with Metsfor 16th Annual Blood Drive

The New York Mets, along with New York Blood Center,asked loyal Mets fans to save lives and donate blood thissummer. This semi-annual blood drive marked the 16thyear New York Blood Center and the New York Metscollaborated to spread awareness about the continual needfor blood donations, especially during the critical summermonths. Each day, New York Blood Center must collect2,000 units of lifesaving blood to treat patients in hospitalsacross New York and New Jersey. Over the summer, blooddonations typically decrease by 20 percent.

Canadian Blood Services NewsCBS’ Summer Campaign “Save Lives, Make Memories”

runs June 18 to the end of August. The preliminarycomponent – a direct mail piece to youth donors 17-24years went out in May. All donors attending clinics duringthis campaign will be eligible to win one of several digitalcameras. No donation is necessary. Donors will also beencouraged to visit us online to post a story about donatingblood and saving lives.

New national collateral has been developed and madeavailable to CBS regions around all Emergency ServicesChallenges – under the ‘Sirens for Life’ banner.

Red Cross Teams up with Stewart’sTo Send the “Give Blood” Message

Cancer survivors know howimportant receiving blooddonations is. Cancer survivorDenise Romand said, “It was atremendous feeling, everytime I gota unit, and I thought about the

people who go to blood drives, and do they really knowthat they’re giving the gift of life.”

Romand was diagnosed with Hodgkin’s Lymphomawhen she was 31. Chad Kirkmon, 22, had a moreaggressive form of lymphoma. They are living examples ofpeople who needed blood donations to save their lives.They’re hoping to inspire people to roll up their sleeves, aspart of a joint effort with the Red Cross and Stewart’s.Now the “Give Blood” message will be on the sides ofmilk cartons throughout New York and Vermont.

The need is constant, because people who are sick havefewer red blood cells than healthy people. Romand andKirkmon said without red cells, they barely had the energyto get out of their hospital beds.

“Both of us, because of the nature of our cancer, neededbone marrow transplants. Bone marrow is the factory thatmakes your blood, and therefore we needed a lot of supportfrom blood donors to get through our cancer and to livethrough it,” said Romand.

Kirkmon said, “I received blood every day I was atSaratoga Hospital and Albany Med. When the cancer cameback the next year, I had more blood during my transplant.It probably took 4,000 people to keep me alive.”

The hope is that with the message on milk cartons allover the state, people will take notice and decide to give,especially during the summer months, when blooddonations are at their lowest for the year.


Global News

Malaria in North Korea AffectingBlood Supply in SouthMalaria in North Korea is reducing available blood dona-tions in the South. Northern Korea has been designated alimited malaria risk area by the World Health Organization,except Mt. Baekdu on the Chinese border, and the malariarisk zone is growing into North Gyeonggi Province near theDMZ. Residents and soldiers serving in malaria risk areasare disqualified as blood donors since infection cannot beruled out. This explains a recent sharp reduction in blooddonations from soldiers. The South Korean Red Cross says182,350 soldiers will be disqualified as blood donors sincethe malaria risk area has expanded. Residents and soldiersin risk areas are banned from donating blood for three yearsafter they move elsewhere.

UK Donor Campaign Makes a DifferenceMore than 1,200 people in and around Basingstoke havepledged to pass on the gift of life to others by supporting aHampshire Gazette campaign and signing up to the UKOrgan Donor Register. Figures released by UK Transplantshow that the number of residents in the area on the donorregister has increased from 23,083, at the end of 2006, to24,359 by July 31. Read more online.

AABB: U.S. Blood Donor Crisis LoomsEstimates of the number of people who can donate bloodare off by as much as one-third, meaning blood banks mayhave to work harder to recruit donors, a new study reports.The study in Transfusion, the journal of the AmericanAssociation of Blood Banks, estimates that 66 millionfewer people are eligible to donate blood — only about 37percent of the U.S. population. Read more online.

Couple Sets Up India Bone Marrow RegistryVenture capitalist Tim Dutta spent a morning scraping theinsides of employees’ cheeks at one of India’s biggestsoftware firms as he tried to save other people from adisease that almost killed his wife. Dutta aims to create the

world’s largest registry of South Asian bone marrow andstem cell donors after discovering the current shortage thehard way: his wife Pia developed leukemia in 2002 at theage of 27 and the couple struggled to find a matchingdonor to save her life. “We were devastated,” recalls 36-year-old Dutta, who was born in India but now lives inNew Jersey in the United States. Read more online

Change in Scottish Law UrgedTo Cure Organs ShortageLabour MSP George Foulkes is to ask the ScottishParliament to change the law on organ donations as thewaiting list for transplants continues to grow. The Lothiansbackbencher wants to introduce an “opt out” system somedical staff can assume a dead person’s organs areavailable to save other people’s lives unless the individualhas expressly said otherwise. MSPs rejected such a movein the last session of parliament. But Mr. Foulkes said hebelieved it was worth trying again. The number of peopleon the transplant waiting list in Scotland stands at 818,compared with 695 in September 2005. In Lothian, 135people are waiting for an organ transplant. Read moreonline.

U.S. Defense Department Lookingfor Test-Tube Blood DevelopmentThe Defense Department’s research department is askingbusinesses to come up with an unusual product: blood.In a recent solicitation, the Defense Advanced ResearchProjects Agency (DARPA), said it wants to replace thesystem of using donor blood for transfusions with an ideacalled “Blood Pharming,” or making blood cells usingsamples taken from humans as starting material. “Thevision for the Blood Pharming Program is to develop noveltechnologies to enable in vitro production of red bloodcells that are untainted, readily available and free ofstorage lesions,” the solicitation says. Storage lesions arethe result of damage blood undergoes during long-termstorage. Read more online.

Ireland Needs Effective Kidney Donor ProgramIreland needs to look at ways to increase the number ofkidney donations for transplantation. “Our kidney donorwaiting list will only continue to grow unless we developthe live donor programme,” says Dr Catherine Wall, aconsultant nephrologist at Dublin’s Tallaght Hospital.“This country must look at ways of dialysing patientsbetter because patients are going to be waiting longer forkidneys.” Read more online.

ADRP now posts articles from across the globe on itswebsite. The latest Donor Recruitment News can befound on the home page of ADRP. These news storiescontinue and are archived on the Donor RecruitmentNews subpage. Below you will find portions of somearticles. The rest of the articles can be found bysearching key words in the article at http://www.adrp.org/publications-and-media/news/donor-recruitment-news/.


Submitted by Margie BorazRegional Automation

Recruitment ManagerMissouri / Illinois American Red Cross

Blood Services,

It all started with one question, “Isthere anything I can do?”

When our Miki got sick, we didn’tknow how to answer that. We didn’tknow what to do. Then, we learnedthat it was extremely difficult to findthe blood she so desperately needed torecover from her devastating strokes.

That question was answered with atext message to just a few people:“We need blood.”

I thought I was asking way toomuch of my friends. But, we weredesperate.

Instead of rejection, we received anoutpouring of love, support, prayersand, of course, lifesaving blood. Ourfamily lives one day at a time as Mikirecovers. The fact thatthe employees of theAmerican Red Cross andCW11 would care somuch about a youngwoman most had nevermet was enough to liftour spirits for yet anotherprecious day. Mikineeded blood, but we —the rest of her family —needed to see thatsomeone cared.

Shahieda, Miki’s sister,always talks about howshe loves St. Louis. Thepeople who came outsimply because they sawa flyer or a commercialare a glowing example ofwhy.

I know that there werea number of people whotried to donate, but wererejected. I just encourageyou to keep trying. Miki

One Recipient’s Story

could not accept every donor’s blood.But another family can. Pleaseremember them.

Miki is recovering very quickly forsomeone who suffered her braininjuries. She is already starting tospeak several words. She is chewingand swallowing whole foods. She isrecovering voluntary control of all herlimbs. The other night, she was lip-syncing “Since You’ve Been Gone” byKelly Clarkson as she watchedCountry Music Television.

She is now in a nursing homewhere she will complete her therapy.Once she recovers her independence,she will return home to us. I knowthat then, she will call and thank youherself.

I’m trying my best to thank each ofyou for the coverage, the words ofencouragement and the blood. I justdon’t know how to do it right. These

words just don’t feel like enough.Just know that if there is anything Ican do for any of you, text me.

Thanks so much, and may Godbless each of you,

For the Hudson FamilyKim Hudson


Canada’s blood agencies, CanadianBlood Services and Héma-Québec,hosted the international celebration ofWorld Blood Donor Day on June 14.

Events took place across the countryto profile the contributions of blooddonors as part of Canada’s NationalBlood Donor Week (NBDW)celebrations, which coincidesannually with World Blood DonorDay (WBDD). In order to integratethe two events – National BloodDonor Week (June 11-16) and WorldBlood Donor Day (June 14) acommon theme was chosen -Becauseof You.

Canada’s National Blood DonorWeek and World Blood Donor Dayevents generated 146 media storiesand an estimated 11 millionimpressions. The World Healthorganization has proclaimed Canada’shosting of World Blood Donor Day tobe an immense success, and areconsidering using the donor tributesong, We Shine As One, as the themesong for future World Blood DonorDay events, and additionalinternational recruitment properties.

Across the NationIn order to link the events in the

minds and hearts of Canadians, aseries of promotional events andactivities were planned in accordancewith the Because of You theme.NBDW celebrations were coordinatedin major markets across Canadafeaturing recipients thanking andcelebrating with donors.

These celebrations featured uniquepartnerships with entertainmentpersonalities, government, and sportsteams (just to name a few) and alsofeatured unique and distinguishedCanadian landmarks like Niagara

Falls and Signal Hill inNewfoundland.

The Big Day – June 14As international host for the global

launch of World Blood Donor Day,Canada hosted a celebrationevent in the nation’s capital,Ottawa, overlookingParliament Hill. The eventshowcased the importance ofblood donation with speechesof thanks and inspiration,musical tributes, andrecipient stories.

Working directly with the WorldHealth Organization, the publiccelebration event was hosted byCanadian Blood Services and Héma-Québec in collaboration with HealthCanada and the Public Health Agencyof Canada.

Images and video clips from theNational Blood Donor Week regionalevents were incorporated into amultimedia presentation which wasaired on June 14 at the event launch.The multi-media presentation, whichalso included international footagefrom blood agencies around the world,was set to the music of a special donortribute song, written and produced byinfluential Canadian artists (includingJuno award winners) – which wasthen performed live for the first timeat the World Blood Donor Day event.Copies of the song entitled We ShineAs One were included in media kits,given to event attendees, and sent totargeted radio stations as part of themedia strategy to support WBDD.

We were EVERYWHEREThe sheer magnitude of the event

was reflected by the presence of theevent across a number of consumertouch-points:

• Sympatico/MSN – entry pagetake-over on June 14, big box adunits for entry point into MSN.This generated 19.7 millionimpressions and 20,979 clicksthrough to www.blood.ca,

• www.blood.ca - website take-overon June 14, splash and home pageads and dedicated event pages.Visits to www.blood.ca during theweek of June 11-16 increased 60percent. On June 14 the averagenumber of unique visitors to oursite spiked to an unprecedented633 percent increase over the dailyaverage.

• Newspaper: National Post – aneight-page Because of Youpartnership feature appeared in theJune 11 National Post. Supportedby corporations engaged in ourcause, the insert allowed us toprofile donors, recipients, andpartners as well as educate thepublic about the need for morecommitted donors.

• National / Local Radio - Tworadio spots: a national spot,focused on a thank you to blooddonors in conjunction with NBDWand another run locally in Ottawato support the World Blood DonorDay event on June 14.

• Partner Outreach Tools - A seriesof tools to help promote NBDWand WBDD were createdspecifically for partners and

Canada’s National Blood Donor Weekand World Blood Donor Day eventsgenerated 146 media stories and anestimated 11 million impressions.

Canada Hosts the World -- 14 June 2007


stakeholders of Canadian BloodServices. These tools includedemployee e-mailers, web bannerads, and mat newsletter articles.

• Fleet Advertising - Decals affixedto Canadian Blood Services’vehicles across the country (150vehicles) helped build awareness ofNational Blood Donor Week

• Provincial and MayoralProclamations - Four Provincesand more than 35 cities declaredNational Blood Donor Week inCanada.

• Live Webcast – blood donororganizations around the worldwere encouraged to celebrate withCanada via our webcast of theevent live from the nation’s capital.The webcast is now archived andcan be viewed by following thelinks on www.blood.ca/celebrate.

• Youth Street Team – a group ofyouth volunteers supportedpromotion of the event viaFacebook and distribution ofcollateral in the downtown core.On June 14 they “chalked up”interest by “graffing” the marketwith the event logo and arrowsleading to Major’s Hill Park

Our Donor Tribute Song:We Shine As One

A special feature of Canada’sWBDD event was the first liveperformance of a brand newinspirational single called We Shine AsOne. The song features an impressiveensemble cast that lent their voices tothe recording aimed to pay tribute toblood donors everywhere.

We Shine As One was commissionedby Canadian Blood Services andHéma-Québec for World Blood DonorDay 2007 and in honour of blooddonors around the world. It waswritten and produced by EricMercury, co-produced by EddieBullen, and performed by a host oftalented and award winning Canadianmusicians. To download We Shine AsOne visit www.blood.ca/celebrate.

Canada’s Focus on Safe Bloodfor Safe Motherhood

A woman who has had a perfectly healthy pregnancy can diewithin two hours from postpartum bleeding. Each year, half amillion women die during pregnancy around the globe, andapproximately one quarter of them could be prevented if they hadaccess to a safe supply of blood. Thirty-four per cent of mothers inAfrica, 31 percent in Asia and 21 percent in Latin America and theCaribbean who suffer severe bleeding during or after childbirth, donot survive.

The World Health Organization (WHO) has designated “SafeBlood for Safe Motherhood” as the international theme to focusglobal attention on the urgent need to save these lives.

While Canada has one of the lowest maternal mortality rates inthe world, due in part to the safety of its blood system, women inCanada are not immune to complications of pregnancy andchildbirth. They are some of the many who rely on the generosityof donors of blood and its derivatives.

However, few Canadians realize that the blood they give canhelp a mother or her child. In a recent Ipsos-Reid poll, only fourpercent of Canadians listed pregnancy and childbirth as one of theapplications for blood and blood products. On the other hand, theneed for blood during pregnancy is not uncommon, with one ineight Canadian women requiring blood products to ensure thesafety of their baby with incompatible blood types. Many morerequire emergency transfusions following complications fromchildbirth.

Stephanie Christink is an Ottawamother whose life was saved byanonymous blood donors. After aroutine pregnancy and delivery inFebruary 2006, Stephanie’s bloodpressure slumped and she slipped inand out of consciousness. Doctors atthe Queensway Carleton Hospitalgave her multiple units of blood andblood products before performingemergency surgery to repair a 10 cmtear in her uterus.

Stephanie made a completerecovery. She shared her personal story as part of World BloodDonor Day to give special thanks to the millions of voluntaryblood donors around the globe.


have sent reports and photos fromtheir WBDD activities:American Red Cross—AppalachianRegionRoanoake, VA, USA

In celebration of WBBD, theAmerican Red Cross AppalachianRegion conducted blood drives at itsVirginia Blood Donor Center and NewRiver Valley Donor Center

Canadian Blood Services(See page 18-19)

Canadian Blood Services-Halifax,Nova ScotiaHalifax, Nova Scotia, CanadaCanadian Blood Services-Nova Scotiaheld an “East Coast Kitchen Party” onJune 12 with the well-known andwell-loved Halifax folk band,McGinty. The event was held on June12 because it was being filmed as partof a multimedia celebration that airedin Ottawa on June 14th. Theycollected 257 units of blood at theirpermanent sites and mobile clinicsacross the province.

Carter BloodCareBedford, TX, USA

Carter BloodCare celebrated WBDDat two of its clinics.

Ethiopian Red Cross SocietyEthiopiaThey conducted a blood donationcampaign at the center and at theEconomic Commission for Africa. Inaddition, they delivered a tripartitepress release from the Ministry ofHealth, WHO Country Office and theEthiopian Red Cross Society NationalBlood Bank Service to both electronicand print media. As a result of thedrive, they collected 181 units ofwhole blood.

Florida Blood Services St. Petersburg, Florida, USAMailed a postcard to 5,000 centerdonors. They tied the mailing and dayinto Flag Day using the brief articlefrom the CD supplied by ADRP.Individuals who had donated bloodand brought the card to the centerbetween June 11 and 14 received afree USA flag. In addition, if theydonated blood during the visit, they

received aT-shirt andwereenteredinto adrawing towin a pairof ticketsto the Pepsi400 atDaytonathatincludedtwo nightsat theHiltonhotel and afree shuttleto and fromthe race.

Gulf Coast Regional Blood CenterHouston, TX, USAThe Gulf Coast Regional BloodCenter conducted a blood drive at itsBill T. Teague Neighborhood DonorCenter, their headquarters location at1400 La Concha in Houston, Texas.

ADRP Members Show Support for WBDD(Continued)


Michigan Community BloodCentersMichigan, USAMichigan conducted blood drives onWorld Blood Donor Day in severalcenters.

Mississippi Valley Regional BloodCenterDavenport, MS, USAThe Mississippi Valley RegionalBlood Center, which serves 53hospitals in 45 counties in Iowa,Illinois, Wisconsin and Missouri,collected from 463 blood donors onWBDD. Photos are from the Moline,IL fixed site donor center and St.Louis Community College/FlorissantValley Campus.

Tanzania National BloodTransfusion ServiceThe Tanzania National Blood Centeropened two blood transfusion centers

that were renovated with theassistance from the US Governmentunder the PEPFAR Programme. Theywere able to collect 800 blood units.The center also ran a successfulmedia campaign.

New Jersey Blood ServicesNew Brunswick, NJ, USAConducted a chairperson andVolunteer Recognition event at theHyatt New Brunswick.

New York Blood CenterElmsford, NY, USANew York Blood Center partneredwith Montefiore Medical Center inthe Bronx to honor World BloodDonor Day. The event concluded withdonors receiving certificates ofappreciation for their commitment,which were hand signed by BronxBorough President Adolfo Carrión andpresented by Tracy McDermott,Director of Community Services forthe Bronx Borough.

New Zealand Blood ServiceAuckland, New ZealandNew Zealand Blood Service hosted anevent at the Auckland Blood DonorCentre, Epsom to celebrate WorldBlood Donor Day 2007 around thetheme Safe Blood for SafeMotherhood. They also usedcelebrities to gain media coverage ofWBDD messages and festivities. Themain mediaevent startedwith amorning teafor celebritymothers at themain NZBlood Serviceblood donorcentre inEpsom,Auckland. The

mothers included a couple of long-term anti-D donors and a couple ofrecipients who got transfusions duringchildbirth. New Zealand used fourcase studies to help generate nationalmedia regarding the need for blood:one postpartum hemorrhage, oneplacenta previa, one perinatal bleedand one premature baby.

Oklahoma Blood CenterOklahomaBloodInstitutecelebratedWBDD at 11centersacross thestate treatingdonors tocake. Theycollected 739units ofwhole blood,platelets andplasma.

Rhode Island Blood CenterProvidence, RI, USAThe center mailed a postcard to helpencourage donors to participate onblood drives on WBDD. (The globeimage from the postcard appears onthe page one of this newsletter.)

University of Iowa DegowinIowa City, IA, USAThe DeGowin Blood Centercelebrated WBDD with severalactivities. They developed powerpoint screen savers about World BloodDonor Day with facts about blooddonations and recipients both on alocal and global level. The screensavers appeared on all the computerswithin the hospital complex startingon Saturday, June 9 and runningthrough the day on June 14. Theyalso developed a display for the main

These are just a few of the images submitted by ADRP members for WBDD Activities, go tohttp://www.adrp.org/getting-people-involved/world-blood-donor-day/ and click on each organization’sname for more pictures and details. -- SEND IN YOUR PHOTOS AND INFO TODAY to [email protected]


lobby of thehospital thatwas displayedon June 14.One of theiremployeesfrom Kenyawas able toobtain bagsand created aT-shirt thatsays “HakunaMatata” to begiven to some of the donors whodonated both at the center’s fixed siteand at the mobile conducted on June14th. In addition, she dressed in hertraditional clothing to emphasize theneed for blood world wide. Seewww.adrp for Degowin’s otheractivities.

United Blood Services—Las Vegas,NVLas Vegas, NV, USAOn WBDD, Las Vegas opened itsMain Center, distributing WBDD T-shirts for all blood donors. They alsodisplayed red and white balloons andinvited the media to attend. As aresult, they collected 150 units in theircenters. Normally averaging 91 unitsduring drives over the past few weeks,the center increase donations by 59units or 65 percent on WBDD!

United Blood Services—Rapid City,SDRapid City, SD, USARapid City Mayor Jim Shaw read hisproclamation declaring the day asWorld Blood Donor Day andrecognized the United Blood Services

staff and city blood donors during thecenter’s blood drive. The blood driveincluded donated foods andrecognized both donors and staff. Alocal radio station (B-102) came on-board as media partner, hostinginterviews with Donor Recruiter BobGarcia and doing a live broadcast on-site. TV station KOTA visited andtaped a story for the use on theevening newscast. The centercollected the following units duringthe drive: RBCs -31, Platelets-15,Plasma-2.

Other Reports (Includes: AmericanRed Cross—Connecticut; MemorialBlood Center; Mayo Clinic; MDAnderson Cancer Center; Music SavesLives)

ADRP Members Show Support for WBDD(Continued)


Special Thank You to 2007 Conference Sponsors

During the2007 Confer-ence, ADRP bida fond farewellto Mr. BobHughes, whohas served as theAssociation ofDonor Recruit-

ment Professionals administrativeassistant since 1992. Bob retired asADRP’s Administrator following theconference. He has been replaced byExecutive Director Deborah Swift.

2006-07 President Sue Churchill andRolf Koventsky, 1988-89 Presidentrecognized Bob’s contributions toADRP at the end of the ConferenceAwards Program.

Bob, who was the association’s firstpaid staff member, has been a tirelessworker for the association. Workingpart-time from Grand Prairie, Texas,Bob has maintained the association’sdatabase, answered our phones,

Bidding A FondFarewell to a Friend

fielded member and prospectivemember questions, and done a host oftasks we can’t begin to list. Most of allBob has been our friend.

We will miss Bob’s smile andhaving him as a daily part of theassociation. However, we know thathis dedication to the donor recruitmentfield will continue since he regularlyvolunteers at blood drives. (Of course,when he’s not making long ‘drives’ onthe golf course.)

Bob retired from his first career atGrumman Aerospace Corporation in1992. While employed withGrumman, Bob was a member of theApollo Program, whose mission wasto send a man to the moon. Grummandesigned and built the Lunar LandingModule. Bob completed his careerwith Grumman in the U.S. Navy F-14program as area manager for thesouthwestern region.

He graduated from Penn StateUniversity with a degree in ElectricalEngineering.

ADRP would like to thank the following companiesfor their sponsorships at the 2007 Annual Conference:

Altivation -- Sponsor of Donor Recruiter of the YearFenwal -- ADRP Annual Members Luncheon Sponsor

Gambro -- Charles Drew Scholarship Sponsor & Friday Breakfast SponsorFrancis Communications -- Conference Bag Sponsor

Haemonetics -- Opening Session SponsorOmniSource -- Conference Padfolio Sponsor

United Blood Services -- Opening Reception Sponsor

2008 Exhibit and Sponsor Sign UpInformation to sign up for exhibit space or sponsorshipat the 2008 Conference will be posted online in August


the Drop continually seekseducational and newsworthy materialfrom ADRP members based on theirexperience and expertise.

The newsletter’s mission is toprovide readers with timelyinformation about all aspects of donorrecruitment. Each quarter thenewsletter covers issues and trendsrelevant to donor recruitment.

The Communications Committeeinvites ADRP members to submitarticles related to the editorialcalendar (suggested topics follow), aswell as upcoming regulardepartments:• Members in the News• Ask the Experts• Global News• One Recipient’s Story

This coming year, the Drop’sEditorial Calendar is as follows:

Fall 2007-- A Time to Give Thanks• Recognizing Donors• Corporate Recognition

ADRP Quarterly Drop Seeks Writers• Corporate Responsibility• How To Get Media Attention

During the HolidaysSubmission Deadline:September 10Publish Date: October 15

Winter 2008 -- Breaking in the NewYear with New Technology and NewApproaches• Right Type Recruitment• Recruitment for Automation• New Technology• The Future of Donor RecruitmentSubmission Deadline: December 6Publish Date: January 1

Spring 2008-- Education as theGateway to the Future• Engaging Youth as Future Donors• Setting Your Career Path• Education at the Conference• Educating the PublicSubmission Deadline: March 10Publish Date: April 1

Summer 2008-- Nuts and Bolts ofRecruitment• Recruitment During Times of

Appeals• Reaching Out to Hospitals and

Health Organizations• Managing the New Donor

Representative• Recap of the Conference and

WBDDSubmission Deadline: June 14Publish Date: July 15

How to Submit an ArticleSubmit your article [email protected]. For questions, call512.658.9414. While every effort ismade to preserve the author’s style,the Drop reserves the right to editarticles. Check out ADRP’s Writers’Guidelines at:http://adrp.org/publications-and-media/the-drop/

8701 Bluffstone Cove, Ste. 2308Austin, Texas 78759

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