2005 summer drop

What’s Inside

Are you my Type?

Award, Scholar-ship WinnersPage 4

Skyscraper for lifePage 8

OUR MISSION: To provide education, development and resources for the donor recruitment profession.

OUR VISION: We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession. ADRP EXECUTIVE BOARD

President John Armitage, M.D. Greater Alleghenies Region American Red Cross 814.361.3601 [email protected]

Immediate Past President Sharlene Lachance Canadian Blood Services 705.688.7351 [email protected]

President-Elect Susan Churchill Mayo Clinic 507.284.9224 [email protected]

Secretary Juanamarie Harris National Marrow Donor Program 612.627.5858 [email protected]

Treasurer Marilyn Hughes Carter BloodCare 817.412.5602 [email protected]

2006ADRP Annual Conference

See inside for location!

Volume 16 Summer 2005

From the association of donor recruitment professionals

NO R-E-S-P-E-C-T

(Part One)It would certainly be easy to fill my first President’s let-ter with praise for the recruitment profession, apprecia-tion for the honor of being allowed to serve the ADRP,

and compliments on the spectacular success of our Charlotte conference. I could carry on about the amazing

work you do saving lives, providing comfort, offering hope, and restoring health. I might pay homage to you for improving disaster

preparedness, creating stronger community spirit, and giving donors an oppor-tunity for spiritual fulfillment. I could certainly take a medical tack and discuss your role in faster wound healing, reduced post-operative complications, and new therapies. However, I feel it is more important to address an enormous, long-standing problem affecting recruiters and to urge our membership take self-help actions. I continue to be amazed at the lack of respect given to you, the blood industry’s “rain makers.” Without you, most of the scientific and medical understanding of transfusion becomes useless to sick patients. Without you, the blood center’s lights go out and doors shut because cash flow dries up. You generate the financial lifeblood that pays for the lifesaving mission. You are important, like chefs in a kitchen or fighter pilots on an aircraft carrier. The big problem is that few people treat recruiters with the respect they are due. I cannot think of another sales force that gets treated with such disregard. You are probably more painfully aware than I am of the salaries, incentives, benefits, and attention paid to salespersons in other businesses. So, why this troubled state of affairs? I can offer a few theories…• Perhaps it’s because the mission of saving lives is so powerful it provides self-

fulfillment that blunts monetary and organizational ambition?• Maybe it’s because generally wonderful donors and sponsors make it more

appealing to be out of the blood center and away from the politics, commit-tee work, and special projects that lead to influence and career advancement?

• Could it be that the sporadic, intoxicating energy and fun of a well-run, goal-topping, creatively-themed drive offers a rush that makes other blood center activities and issues too dull by comparison?

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A quarterly newsletter from ADRP

Are you my Type? Submitted by JESSICA CAPPELL, Michigan Community Blood Centers

ADRP Best Practices

Every February, Michigan Commu-nity Blood Centers hosts a Saturday blood drive at our permanent draw-ing center (fixed site) entitled, the “Are You My Type? Blood Drive.” It is held the Saturday before Valentineʼs Day and encourages single people to give blood and become eligible to enter a drawing for Lunch for two at Damonʼs Grill. Damonʼs Grill also provides ribs, appetizers and desserts for donors

to enjoy while they are at canteen after their donation. Prior to the drive, our telerecruiters call in all

of our “unknown blood type” donors who have tried to give blood sometime during the previ-

ous year but were deferred for one

reason or another. This way, we are able to

keep donor retention flowing. It is an extremely fun event and

the age group starts at 17 years old and goes all the way up to 80!


Local 799 Providence Fire and FOP 3 Providence Police came together on April 1st, 2005 in a friendly battle for blood. Work-ing with the Rhode Island Blood Center, Fire-fighter Vinnie Clements and Police Sgt. Taft Manzotti took this drive from 14 pints collected in 2004 to an all time high of 107 presenting donors and 93 pints collected. A tally was kept, with a plaque to be presented to the winning group…Local 799 Providence Fire who had approximately 70 donations.

The drive’s success was due in part to creating a friendly, fun atmosphere for the donors coupled with a lot of grass-

roots marketing. Two firefighter bands provided continuous entertain-ment for the donors, and a hearty spread of hot dogs, soda and chips accompanied the usual juice and cookies. Clements and Manzotti vis-ited the vari-ous stations

to personally invite their colleagues, and both made a point to talk up the event at union meetings prior to the drive. In addition, various media outlets were contacted and the drive was advertised in Rhode Island’s leading newspaper, The Providence Journal Bulletin, with a spot

run on the six o’clock news on our ABC 6-affiliate station.

The blood drive was also used to help advertise the

annual “Light The Night” walk spon-sored by The Leukemia & Lymphoma Society. This 2-3 mile walk commemo-rates all lives touched by cancer. The funds are used to support blood cancer research and patient services.

This blood drive will become an annual event for the police and fire

unions, who are looking forward to breaking this year’s record next spring.

Rhode Island Police and Fire Unions Work Together to Save Lives Submitted by Nicole Duguay, Regional Account Manager, Providence


NANCY J. CHAPMAN SCHOLARSHIPDebra Kleinman Manager Business Development, New York Blood Center, Hudson Valley Region (note: Please see Debbiʼs Nancy J. Chapman Scholarship essay in this edition of The Drop)

PRESIDENTIAL SCHOLARSHIPJohn Sweeney Account Manager, American Red Cross Alabama & Central Gulf Coast Region(note: Please see Johnʼs Presidential Scholarship essay in this edition of The Drop)

MARILYN & BOB HUGHES SCHOLARSHIPChristopher HardyRecruitment Coordinator, Canadian Blood Services (note: Please see Chris ̓Marilyn & Bob Hughes Scholarship es-say in the next edition of The Drop)

CHARLES DREW SCHOLARSHIPPatrick OʼDonnellCommunity Development Coordinator, Canadian Blood Services (note: Please see Patrickʼs Charles Drew Scholarship essay in the next edition of The Drop)

RONALD O. GILCHER, MD AWARDMerlyn H. Sayers, M.B., B.Ch., Ph.D.President, Chief Executive Offi cer, Carter BloodCare

DONOR RECRUITER OF THE YEAR AWARDSuzan D. Detwiler Senior Donor Resources Repre-sentative, Miller-Keystone Blood Center

MANAGEMENT AWARDKim KesslerDirector of Marketing and Recruitment, American Red Cross, Central Ohio Region

MEDIA AWARD91.5 KFLQ/99.5 KWFL Family Life Radio, Albuquerque, NM, nominated by United Blood Ser-vices

ORGANIZATION AWARDNominated by The Blood and Tis-sue Center of Central Texas (BTC) and collectively shared between Applied Materials, Freescale Semi-conductor and Advanced Micro Devices for their efforts in Corpo-rate Blood Match 2004, a blood drive competition of their own design.

ADRP President Sharlene Lachance presents the ADRP Recruiter of the Year Award to Suzan Detwiler

ADRP President Sharlene Lachance presents the ADRP Management Award to Kim Kessler

CONGRATULATIONS ADRP 2005 AWARD & SCHOLARSHIP WINNERS!On Friday, April 29, ADRPʼs 2005 Awards and Scholarships were presented during the conference in Charlotte with fanfare and fun. Awards Co-Chairs Lisa Entrikin of Rock River Valley Blood Center and Christine Foran of New York Blood Center presented four scholarships and fi ve awards to ADRP members and supporting organizations. This was a record year for submissions of Awards and Scholarship nominations with 46 in total. This made for a tough selection process for the committee which consisted of ten members, seven with voting privileges.

ADRP President Sharlene Lachance presents the ADRP Media of the Year Award to Joy Staley of 91.5 KFLQ/99.5 KWFL Family Life Radio, Albuquerque, New Mexico.

ADRP President Sharlene Lachance presents the ADRP Organization of the Year Award to Ann Stafford of Advanced Micro Devices, Jannene Spates of Freescale, and Russell Duke and Steve Taylor of Applied Materials.


ADRP AWARDS MERLYN SAYERS, M.D., Ph.D., WITH INAUGURAL AWARD

The Association of Donor Recruitment Professionals (ADRP) is pleased to an-nounce that Merlyn Sayers, M.D., Ph.D., is the inaugural recipient of ADRP’s Ronald O. Gilcher, M.D. Award. This award recognizes senior executives at blood centers, multi-center systems and other organizations who have promoted the recruitment profes-sion within their own institutions and beyond. Dr. Sayers received this award at ADRP’s 27th annual conference in Charlotte, NC on April 29.

Dr. Sayers is President and Chief Execu-tive Offi cer of Carter BloodCare in Dal-las and is currently serving as President

of America’s Blood Centers. During his distinguished 35-year career, Dr. Sayers has held numerous leadership positions within the blood-banking fi eld, including selection as the fi rst blood center rep-resentative on the Health and Human Services Advisory Committee on Blood Safety and Availability. He has also pub-lished over sixty scientifi c articles on

topics in transfusion medicine.

Since Dr. Sayers’ ar-rival at Carter Blood-Care in 1998, the center has enjoyed phenomenal collec-tions growth. Say-ers has cultivated a can-do organizational spirit encouraging every employee to embrace the respon-sibility of recruitment. In the regulatory

arena, Dr. Sayers has been a strong and effective advocate for evidence-based

mitigation of broad-spectrum donor exclusions. In 1998, he co-edited Moti-vating Blood Donors in Today’s World, which remains an important resource text for donor recruiters. An ADRP member since 1994, Dr. Sayers has gen-erously supported the organization with his energy, enthusiasm and expertise.

“Dr. Sayers is an ideal choice as fi rst recipient of ADRP’s Ronald O. Gilcher Award,” said John Armitage, M.D., Chief Executive Offi cer for the American Red Cross – Greater Alleghenies Region and President of ADRP. “He has consistently used his insight and infl uence to increase the nation’s blood supply and improve the professional environment for those in the donor recruitment fi eld.”

BEST RECRUITMENT VIDEO: High School HeroesSubmitted by Rhode Island Blood Center

L-R ADRP President Sharlene Lachance and Dan Eberts present the ADRP Daniel J. Eberts Award for Best Recruitment Video to Rhode Island Blood Center representative Kathy Connolly

CONGRATULATIONS ADRP 2005 AWARD & SCHOLARSHIP WINNERS!

BEST PUBLIC SERVICE AN-NOUNCEMENT/COMMERCIAL: Stop BySubmitted by Héma-Québec

Also that day the ADRP 2005 Daniel J. Eberts Film Awards were pre-sented to the following blood centers in recognition of their production of fi lms for the industry:

ADRP President Sharlene Lachance (left) and Dan Eberts (right) present the ADRP Daniel J. Eberts Award for Best Public Service An-nouncement to Héma-Québec representative Sylvie Daigneault

BEST OVERALL VIDEO:Whatʼs Blood Got To Do With It Submitted by National Blood Service

BEST RADIO PUBLIC SERVICE ANNOUNCEMENT:Your CallSubmitted by Scottish National Blood Transfusion Service

ADRP President Sharlene Lachance (left) and Dan Eberts (right) present the ADRP Daniel J. Eberts Award for Best Overall Video to National Blood Service representative Gavin Evans

ADRP President Sharlene Lachance (left) and Dan Eberts (right) present the ADRP Daniel J. Eberts Award for Best Radio Public Service Announcement to Scotblood representative Jennifer Wilson

ADRP President Sharlene Lachance presents the ADRP Ronald O. Gilcher, MD award to Dr. Merlyn Sayers


Nancy J. Chapman Award Winner, Debbi Kleinman of New York Blood Center - Hudson Valley Region. Pictured here with 2004 ADRP President Sharlene Lachance.

can strengthen my aptitudes and skills. Ongoing leadership training which takes place both formally and informally will assist our team, plus achieve both individual and group success stories.

The ADRP 05 Conference will sig-nificantly increase my performance capabilities by enhancing my talents to continue to build high trust and high performance cultures. Interfacing and networking with diverse Donor Recruit-ment Professionals and experts in our field, will re-affirm, re-position, re-en-ergize, inspire and stimulate, providing additional devices to continue growth in my role individually and as a valued team member. This new adventure in the world of donor recruitment will fur-ther innovative and strategic thinking, programs and visions ahead, offering valuable dimensions yet to be discov-ered. I look forward to this opportunity to provide acceleration for exposure and further growth in personal and profes-sional learning and development.

WINNING ESSAY

NANCY J. CHAPMAN SCHOLARSHIPDebra Kleinman, Manager business Development, New York Blood Center

Hudson Valley Region

NANCY J. CHAPMAN SCHOLARSHIP - Established in 1991 Nancy Chapman was born on April 25, 1948 in Enid Oklahoma and she died in an automobile accident on her way to work on August 15, 1988. Nancy joined the Oklahoma Blood Institute as a donor recruiter and was named director of do-nor resources in 1982. She was named the outstanding Donor Recruiter by the American Association of Blood Banks (AABB) in 1988, was president of ADRP in 1987 and was a district director of the South Central Association of Blood Banks (SCABB) in 1987-1988. Nancy, who is survived by a daughter Jennifer, was known for her dedication to the goals of donor recruitment, for her great sense of humor and the joy she got from playing practical jokes.

YOU NEVER OUTGROW YOUR NEED TO LEARN -EEE Recruiter Workshop,

ADRP Toronto 2002,

my sole experience at ADRP; reminds me there are constantly new ways, initiatives, approaches and endless possibilities to jump-start and re-align the process of Donor Recruitment. As Manager of Business Development at New York Blood Center, my role in this newly created position focuses on the penetration and expansion in diverse markets for new/existing accounts creat-ing structure and solutions. This com-prises many trade segments that include our region’s largest account- The United States Military Academy. Among varied responsibilities, a prime direction inter-faces with the Account Manager Team, and mentoring through coaching for success with the ongoing development of my leadership skills.

As an Account Manager for 9 years, I had enjoyed participating in the ADRP 2002 Annual Conference in Toronto-Building the Mosaic Through Commu-nity Partnerships. Among many valu-able sessions and networking forums, what especially ‘enhanced this mosaic” was attending the session- Elementary School Blood Drive Programs. This furnished incredible information for

implementing strategies to structure the Elementary School blood drive.

Inspired, excited and prepared with an initial outline, I embarked on planning a drive with a goal of 35 pints at an Elementary site. Through educating, motivating and building trust in stu-dents, teachers and parents, this unique concept in the Clarkstown School District transitioned into 8 Elemen-tary sites. Over l week with benefits of pride, accomplishment and unity-a most successful event for a community rewarded many patients with 378 pints of blood. Clarkstown projects their 3rd annual Elementary drive for March 05, continuing a legacy and more involve-ment. This pilot program duplicated in different school systems throughout our Hudson Valley region since March 2003 has cumulatively collected hundreds of products supporting patient needs. My participation at ADRP 2002 surely ig-nited this program for me to adapt-with the catalyst and tools for new achieve-ments.

Nancy J. Chapman was know for her dedication to the goals of Donor Re-cruitment; which mirrors my commit-ment, understanding of the mission, demonstrated abilities, and excellence in my 11+ year tenure at NYBC. I’ve learned it is essential to be flexible and pivotal in our ever-changing environ-ment of Donor Recruitment utilizing many different approaches. As I put efforts ahead to view and explore a sampling of my goals like-

*Penetrating large populations, build-ing minority population support,

*Designing HLA partner blood drives,

*Expanding rare blood inventories and

*Continuing to educate and expand diverse donor groups,

I look forward to understanding insights, experiences and actions cur-rently utilized. Through gaining more knowledge with many of these issues, I

Carter BloodCare is proud to host and invite all ADRP members and vendors to

The 2006 ADRP Annual Confer-ence in Fort Worth, Texas from April 24th through April 30th.

Forth Worth is known as the city “Where the West Begins”; Forth Worth embraces its cowboy heritage while moving ahead with a revitalized downtown area and major cultural attractions. You will fi nd plenty to do in Fort Worth including Western tradi-tion, museums, sporting events and the best downtown area in Texas.

The Renaissance Worthington Hotel (Con-ference Hotel) is within walking distance of Sundance Square where there are unique shops to explore, delicious restaurants and terrifi c nightlife.

A recent review described the Worthing-ton as downtown Fort Worth’s largest and swankiest hotel. They said the hotel is the place where modern-day cattle barons--oil-men and other executives -- like to cool their heels in Forth Worth.

Carter BloodCare is planning an exciting and fun fi lled Host City event for all attendees and guests so

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OUR MISSION: To provide education, development and resources for the donor recruitment profession.

OUR VISION: We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

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Presidential Scholarship award winner John Sweeney, of the American Red Cross, with 2004 ADRP President, Sharlene Lachance.”

I remember my first as if it was only yesterday. I was sitting in my office when the receptionist called to

inform me I had visitors. I was not ex-pecting any, so I casually made my way to the front of the building. There sat three women, all in tears. I introduced myself, and Ann spoke first. “We don’t know where else to go. My daughter is dying. She needs your help. We just walked here from the hospital, and we cannot go back until we know there is something that can be done.”

And that conversation began a nine month journey toward healing and hope, despair and death. In the back of everyone’s mind, we knew Tina might not make it. Only two months earlier, Tina had graduated high school the top of her class. She was cheerleader, the friend, the student that parents dream about. Her bubbly personality was only outdone by her faithfulness and her hope. Tina’s life was not fought in vain. Despite her painful cancer and her valiant effort to fight it through a Bone Marrow Transplant, Tina taught people about giving.

Tina’s family, in coordinating an effort to increase the blood supply and sign up bone marrow registrants, turned to Tina to gauge her interest in being as-sociated with a blood drive of this type. Her response shaped and defined her families approach, and it refocused my

motivation to do my job. She stated it very simply, “People want to help. Let them. It will help them more than it helps me.”

Tina reworded the old adage that “It’s better to give than to receive.” Tina understood why providing the oppor-tunity for people to give blood is so important. It helps people during those times in life when we want to throw up our hands and say “I wish there was something I could do…!” My memory of Tina is strengthened each time I am asked to help coordinate a drive that is in honor of a cancer patient. Donating blood becomes a tangible way for people to express that need to DO something. Disease, especially cancer, often times cripples our ability to respond. We do not know the right words to say. We of-ten resist seeing or touching those who are stricken out of fear for their physi-cal health or our mental and emotional health. Giving blood aids the grieving process by allowing those of us on the outside to let a bit of us into those patients.

For me, as a donor recruiter, I am tasked with taking Tina’s simple message and making it a reality. I am charged with the responsibility of providing those opportunities for people to give to the Tina’s in their lives. For my nine county region in central Alabama, it is up to me to find times, places, and people who

want to do something when there is nothing that can be done.

ADRP conventions provide opportuni-ties to learn, share ideas, network, and visit with vendors (bags of cool stuff!). For me, I would like Charlotte to be-come an opportunity to share not only Tina’s story, but to absorb others stories from across the world. Any recruiter will tell you the keys to success in this field: organization, interpersonal skills, delegation, etc... But perhaps the most important quality needed for this job is a passion for providing the opportunity to give. I want to continue my devel-opment in learning of ways to engage those who want to give. I want to continue to learn ways that allow people

to become aware that giving aids in healing and grieving. We ask our donors to take their responsibility of donating blood and blood products seriously. We ask them to look at their time spent as a gift. We must continue to remember that we too provide a gift: the oppor-tunity to give. ADRP conventions remind me of that gift every year.

WINNING ESSAY: Presidential Scholarship

John Sweeney• Account manager, American Red CrossAlabama and Central Gulf Coast Region

PRESIDENTIAL SCHOLARSHIP - Established in 1995

Encouraged by the growth of membership and industry reputation of ADRP, the Board of Directors voted to expand the scholarship program. The Presidential Scholarship was established to recognize excellence among the membership and provide another opportu-nity for a member to participate in the education and networking opportunities of attending an ADRP conference.

A quarterly newsletter from ADRPPage 10 A quarterly newsletter from ADRP

• Might it be that the language describing recruitment (“service” calls not “sales” calls; drive “coor-dinators” not drive “customers;” “Donor Resources” departments not “Sponsorship Sales” depart-ments) undermines professional credibility and image?

• Maybe the unstopping, day-in-and-day-out performance expec-tations for recruiters distract from long-term, career-oriented think-ing and actions?

• Possibly the efforts need to prod operational flexibility and cus-tomer service from the center’s powerful Collections Department drains energy and political capi-tal from initiatives that promote recruitment?

• Maybe it’s because recruitment careers attract so many wonderful young women who aren’t cultural-ly equipped to demand the status they deserve?

You may have other possible ex-

Letter from President (continued from page 1)

planations. I in invite you to send them in as letters to the editor of ‘the Drop.’ In my opinion, we need to get a better understanding of blood banking’s lack of regard for its recruiting sales force.I will continue my thoughts on these topics in the fall issue of ‘the Drop.’ Stay tuned, and good luck.Sincerely,

John Armitage, M.D.

In 1997 , NEW YORK BLOOD CEN-TER (NYBC) launched a new program to conduct tenant blood drives at multi-tenant commercial buildings in Manhattan.

The initial year resulted in six buildings generating approximately 600 pints of blood. Since that time, many new build-ings have been added to the program and annual donations have reached

almost 6,000 pints.

Tishman Speyer properties , one of the leading contributors, recently presented property managers with plaques from NYBC for conducting tenant donor drives. Pictured with the property

Skyscrapers for LifeSubmitted by Rolf Koventsky, New York Blood Center

managers is NYBC Vice President Rolf Kovenetsky (seated front row left) and Michael Norton, managing director Tishman Speyer Properties (stand-ing back row left).

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ADRP Art Content Winners!

Most Creative: Jennifer Wilson, Scottish National Blood Transfusion Service

Best Message: Donor Marketing Department, New York Blood Center

Highest Overall Impact: Marc Jackson, South-ern California Region American Red Cross

Southern California Region American Red Cross

submitted a glossy mini-journal newsletter that was awarded

Highest Overall Impact. Though the newsletter cannot be represented in its entirety, congratulations to Southern California Region American

Red Cross!


Please check out www.adrp.org for more ADRP information and to log onto ADRP’s “Members Only” section. ADRP’s website and “Members Only” section include recruitment best practices and member forums for recruitment profes-sionals to ask questions, to share ideas and to enrich their individual networking and devel-opment skills.

Mailing permit information

For additional copies of ‘the Drop’ or to inquire about ADRP memberships, please contact:

Bob Hughes Administrative Assistant

ADRP PO Box 540524 Grand Prairie, TX 75054-0524 972.642.0100

e-mail: [email protected]

‘the Drop’ is printed and distributed quarterly by the ADRP Communications Committee. We welcome articles, comments, questions and suggestions.

Correspondence for ‘the Drop’ should be forwarded to:

Mary Jane Thomsen, Communications Committee Chair/Newsletter Editor MEMORIAL BLOOD CENTERS 5115 Burning Tree Road Duluth, MN 55811 218.723.8080, ext. 113 e-mail: [email protected]

Griffin Vaughn Johnson was born prema-turely at Children’s Hospital in Minneap-olis on November 30, 2004. His mother, Amy, was having complications due to toxemia and had to deliver Griffin at 29 weeks.

At that time, Griffin weighed two pounds, four ounces and was in need of a blood transfusion. Griffin received one unit of donated blood, which is roughly a full body transfusion for an infant of that size.

Griffin spent his first two months at Children’s Hospital and was finally able

to go home with his mom, dad and big brother on January 28, 2005. His weight at that time had grown to four pounds, 12 ounces.

Griffin continues to grow and do extremely well. He enjoys his time with his family, especially playing with big brother and

Recipient Story: Griffin JohnsonSubmitted by Mary Jane Thomsen, Memorial Blood Centers

hanging out with mom.

“Griffin’s blood transfusion com-pletely turned around his body chemistry – within a day,” said Amy. “We’re very grate-ful that blood was ready and available for Griffin and that

it helped him to survive.”

2005 summer drop

Documents

eld of donor recruitment

blood centers lights

lifesaving mission

blood industrys rain

specialized resources

annual conference

charlotte conference

spiritual fulllment