2010 summer drop

ADRP’s MISSION:

To provide education, development and resources for the donor recruitment professional.

WBDD 2010:New Blood

for the World

Continued on page 3

Whatdoes

it mean to be relevant – and I mean really relevant – in today’s world that seems to be fragmented into 10-second sound bites

that are being played at the same time that four other items scroll across your television or computer screen?

What is truly relevant in a virtual community of Facebook, MySpace and Twitter? A community where everyone is a “friend,” everything can be posted for comment and the details of life can be catalogued in a series of “tweets”.

By definition, relevant means “having significant bearing on the material at hand” and comes from the Latin word meaning “to raise up.” In the world of donor recruitment, I would be hard pressed to find a more relevant group than the members of ADRP and the other professionals that are working in blood centers and recruitment organizations across the world.

ADRP’s MISSION:

To provide education, development and resources for the donor recruitment professional.

Keeping It RelevantInside this Issue:

Recruiter’s ChallengePage 4

Remembering Our FriendsPage 5

Donor Recruitment & Social NetworksPages 6-8

2009 ADRP Conference HighlightsPages 9-14

2009 Scholarship & Award WinnersPages 15-23

Puget Sound Blood CenterHosts 2010 ConferencePage 24

Grow Your OwnPages 25-26

Global LookPage 27

Volume 26 Summer 2009

Continued on page 3

By John Hagins2009-10 ADRP President

irIrttbish

I want you to stop and think about what you do each and every day – you connect a donor, be it a blood, tissue, marrow or organ donation, to someone desperately in need.

You are the catalyst that provides a better tomorrow for that patient in the hospital in need of a transfusion or transplant.

As an organization, the Association of Donor Recruitment Professionals – ADRP – will strive to increase our relevancy to you, the members. To “raise up” the issues that are important to donor recruiters and provide solutions to problems that we all face every day.

ADRP has always been a terrific vehicle for networking, sharing best practices and providing recruitment specific education. But if we are going to take this organization to the next level, we must answer the call to be the leaders on the issues important to our profession and take a seat at the table where decisions are being made that effect donor recruitment and collections.

Please note: Testimonials provided by 2009 attendees are not related to the photos appearing on the same page.

Summer 2010

Inside this Issue:

Couple Uses SMS to EncourageBlood Donation0

2010 Winning Hughes EssayPage 12

2010 Winning Charles Drew EssayPage 13

Greeley Woman Thankful for Lifeline Provided by Blood DonorsPage 14

Scholarship DeadlinePage 15 Mark Your Calendar for the 2011 ConferencePage 16

People under the age of 25 contribute an estimated 38 percent of reported voluntary blood donations, according to new global data from the World Health Organization (WHO), released on World Blood Donor Day (WBDD), June 14. WBDD is celebrated each year to highlight the contribution voluntary unpaid blood donors make to public health. This year’s slogan, “New blood for the world,” aimed to raise awareness of the role young people play in maintaining supplies of safe blood. “Thisisthefirsttimewehavedataforblooddonationbyage,”saidCarissa Etienne, Assistant Director-General for Health Systems and Services at WHO. “It’s important to see that in many countries a lot of young people are already giving blood. Countries can use this to encourage more young people to become donors.” Figures from the 2008 Blood Safety Survey reveal that 14 countries collect more than half of their total donations from under 25s: Botswana,

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the Drop - ADRP’s Quarterly Newsletter Summer 2010 /

Burkina Faso, Gabon, Guinea, India, Jordan, Kiribati, Lao People’s Democratic Republic, Malawi, Papua New Guinea, Republic of Korea, Tuvalu, Viet Nam, and Zimbabwe. Standard age limits for blood donation are 18 to 65 years of age, but in some countries donations are accepted from people as young as 16, provided their parents consent. Voluntary unpaid donations are preferred over paid donations because supplies are generally safer, and there is less risk of donor exploitation. Evidence suggests that voluntary donations also promote other healthy lifestyle choices among young donors. “Young people are the hope and future of a safe blood supply in the world,” said Dr. Neelam Dhingra, Coordinator of Blood Transfusion Safety at WHO. “We areconfidentmorecountriescanachieve100percentvoluntaryunpaidblooddonation if they focus efforts on engaging young people.” Today, 62 countries obtain all, or nearly all (more than 99 percent), of their blood supplies from unpaid donors — up from 57 last year. Belarus, Islamic Republic of Iran, Kenya, Malaysia and Zambia are the latest to join this list. “In 77 countries, however, donations are still well below the level required to meet patients’ needs,” Dr. Dhingra added. WHO recommends that blood donation by at least one percent of the country’s populationisgenerallysufficienttomeetacountry’sbasicrequirementsforsafeblood. Requirements are higher in countries with more developed health systems. Among the greatest needs: to replace blood lost in childbirth (a major cause of maternal deaths worldwide), and to treat the anaemia that threatens the lives of thousands of children who have malaria or are undernourished. In May 2010, WHO Member States agreed on a resolution on the availability, safety and quality of blood products. The resolution paves the way to increase access to safe blood transfusions and to safe and affordable blood products in developing countries. It also echoes the Melbourne Declaration, released on WBDD 2009 in Melbourne, Australia, which calls on countries to achieve 100 percent voluntary unpaid blood donation by 2020. This year, international WBDD events will take place in Barcelona, Spain and at Expo 2010 in Shanghai, China. A number of communities, including Barcelona, will gather volunteers in a prominent public space to stand together all dressed in red in the form of a human “blood drop” as part of their celebration.

2010 WBDD Activities For a complete list of Activities go to www.adrp.org to see the 2010 WBDD Full Report.

Check out a few activities by members on the following pages.

WBDD 2010 (Continued from page 1)ADRP’s VISION:We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession. ADRP EXECUTIVE BOARDPresident Kelly HighDirector, CRM Business TransformationAmerican Red Cross National HeadquartersE-mail: [email protected] Immediate Past President John HaginsChief Executive OfficerAmerican Red Cross Alleghenies RegionE-mail: [email protected] President-Elect David GrahamVice President, Donor & Hospital ServicesCommunity Blood CenterE-mail: [email protected] Treasurer Charles MooreDirector, Recruitment Call CentersAmerican Red Cross Southeast DivisionE-mail: [email protected] Vice President Moira CarterNational Donor Services ManagerScottish National Blood Transfusion ServiceE-mail: [email protected] Vice President Joe RidleyExecutive Director, Regional OperationsCarter BloodCareE-mail: [email protected] Secretary Amy HutchDirector, Donor RecruitmentUnited Blood Services, Las VegasE-mail: [email protected] Executive Director Deb SwiftE-mail: [email protected]: 512.658.9414 the Drop is published quarterly. For editorial information or ad rates, please call 512.658.9414 or check out www.adrp.org.

/ the Drop - ADRP’s Quarterly Newsletter Summer 2010

India Activities: Individuals Form Human Chain - Hindu News

A human chain was formed in the city to spread awareness on blood donation. Various organisations, educational institutions and paramedics took part in the programme. Volunteers carried placards with slogans that underscored the need forvoluntaryblooddonation.DistrictRevenueOfficeV.KalaiArasiinaugurated the human chain from Four Roads to Gandhi Stadium. Shealsoflaggedofftheambulanceequippedwithspecialequipment costing about Rs. 15 lakhs for transporting blood safely. Addressing the gathering, Kalai Arasi pointed out that this year’s Blood Donation Day targets youth. Safe and voluntary donation was the objective of the awareness campaign, she said and added that various functions were organised with youth in the district. She lauded the efforts of Salem District AIDS Prevention Society for spreading the awareness among youth by forming Red Ribbon Clubs in 39 colleges in which 10,000 students had been enrolled. The government had sanctioned 17 vans to various Government Medical College Hospitals for the safe transport of blood from 17 blood banks in districts. Joint Director of Health (General Health) Dr. Gnanasekaran, Deputy Director of Health Dr. Nirmalson, AIDS Prevention Society Manager Dr. Arunachalam and others took part in the function.

Indonesia: Taking Fear Out of Donation Yani, a 32-year-old village health volunteer, is no longer afraid to donate blood. In fact, Yani’s experience as a Red Cross volunteer has enabled her to encourage family, friends and community members to donate their blood too. Yani provides information on the importance of donating blood in her village of Tawangrejo, Central Java, Indonesia, through the Community Based Health and First Aid project (CBHFA) supported by the American Red Cross and Indonesian Red Cross (PMI). “Besides receiving guidance and knowledge about donating blood for myself, I also can share this information with family members and neighbors. Through socialization through household visits, the community is not afraid to donate their blood anymore,” says Yani. Many countries still depend on blood donations by family and friends of patients in need of blood. This blood often does not undergo the necessary screening to make sure that it is free of infections, such as HIV and hepatitis. However, the government of Indonesia mandated PMI to conduct and manage the country’s blood supply to make it safer. PMI hopes to collect four million units of blood this year to meet the estimated country-wide demand for blood products. However, they will only be successful with community participation. Engaging thecommunityaspartnersinblooddonationhasbenefitsbeyondimproving the health care system because it connects the community to the Red Cross. Yani and 200 other CBHFA volunteers from Central Java have disseminated blood donation information to nearly 2,000 families through health education sessions and household visits.The health committee and health volunteers of Tawangrejo, in collaboration with PMI and the blood donation unit, established the

Above photo: Volunteers create human chain.


Non-Remunerated Blood Donor Volunteer Association where blood donation drives are held every three months because they understand the importance of having a quality blood supply. The initiative will not stop in Tawangrejo, which will serve as a role model for neighboring villages. Tawangrejo will be responsible for establishing and managing blood donation associations in other villages. With the initiative of this small village and other villages like it, PMI will be able to reach its goal of providing life-saving blood to the people of Indonesia.

Ireland: A Drop with an Umbrella The Irish Blood Transfusion Service assembled 150 volunteers at Sandymount Strand in Dublin, gave them an umbrella and put them in the shape of a blood drop. All volunteers were standing in two inches of water. The group also spelled out ‘giveblood.ie’ set on a backdrop of averysignificantDublinlandmark-thePidgeonHousetowerspowerstation.

Nigeria: Still Falling Short The Federal Government has expressed worry that the National Blood Transfusion Service (NBTS) collects only 25,000 units yearly as compared to the two million units required by the country to save lives.Minister of Health Prof. Christian Onyebuchi Chukwu made this known during the 2010 World Blood Donation Day. The minister who was represented by the Director of Hospital Services Dr. Ike Animaeze said that though a little subsidy was given to persons who donate blood to the banks, many Nigerians are yet to embrace the custom of voluntarily donating blood. He said millions of lives are saved each year through blood transfusion, adding that in many countries, including Nigeria, many people still die due to inadequate supply of blood and blood products. He called on the media to sensitize the public on the importance of voluntary blood donation which will go a long way in saving lives.

New Zealand: Where Have The New Donors Gone? The number of new blood donors has fallen by an unprecedented 18 percent, with 3,700 fewer New Zealanders volunteering to become blood donors over the past year (12 months to May 2010 compared to the 12 months to May 2009). “We have not seen a drop in new donors like this before. It is a worrying statistic that we want to reverse now, so it doesn’t become a trend,” says New Zealand Blood Service Marketing Manager Paul Hayes. New donor numbers over the previous three years have hovered comfortably above 21,000 per annum, but last year there were just over 17,000. “We are taking the important opportunity on World Blood Donor Day to ask people to check if they are eligible to donate and, if they are, to make an appointment to become a donor.” This year, more than 42,000 people will need blood or blood products for medical treatment that may help save their life. To

Above photos: The Irish Blood Transfusion Service creates images for WBDD.


meet the demands of the country’s health services, the New Zealand Blood Service (NZBS) must collect approximately 3,000 donations every week. “With fewer people becoming new donors, we rely on our existing blood donors for this constant supply. We are very grateful to them.” Hayes says there are currently around 90,000 active blood donors, representing just over three percent of the estimated population that are of an eligible age to become a donor. He says the drop in new donors will be exacerbated by an ongoing annual decline in the total donor database of around 1,000 people, and the eventual impacts of New Zealand’s aging population. “This combination of attrition is not sustainable long-termandmeanswewillhavequiteavoidtofillintheyears to come. “We are therefore looking to potential new donors between 18 and 30 years old in particular to step forward. “We chose the theme New Blood for Life for World Blood Donor Day this year because we need the younger generation, the ‘new blood’ so to speak, to start donating now, and to donate regularly throughout their life.” Hayes says that this younger generation, often referred to as ‘Gen Y’ or ‘Millennials’, are the future of New Zealand’s life-saving Blood Service. “Every donation made can help save up to three lives. If an 18 year old started donating today, and only donated once a year, they could help save more than 150 lives in their lifetime - and even more if they donated more regularly. “Many of our current regular donors began in their younger years, but our statistics suggest the tradition is not being passed on as much as we’d hope.” He says around a third of current active donors would be in the ‘Gen Y’ age group, but more are needed.“It is because of regular and committed blood donors, that Kiwis can have peace of mind that the blood and blood products that they might need will be readily available. “With fewer new donors coming forward to share the load, we are giving an extra special thanks to our dedicated blood donors today on World Blood Donor Day. And, in fact, all New Zealanders should.”

Puerto Rico Region: Camp Counselors Form Drop

In collaboration with four- to 12 year-old kids and camp counselors from La Salle School in Bayamón, Puerto Rico participated in WBDD awareness campaign by forming a human blood drop.

Above photos: Puerto Rico children and camp counselors create blood drop.


United Kingdom: Journal Urges Use of Social Media

An editorial in the medical journal Lancet looked at the World Health Organisation’s (WHO) focus on getting young people to donate blood, and looks at the potential of harnessing the power of the internet and social networking to achieve this. The editorial says: “The aim is to motivate young people to give blood for free, and to encourage their peers to do the same. “By recruiting a new generation of those in their late teens or 20s, the hope is to boost supplies of blood from a healthy pool of donors, who will then continue to give blood regularly all year round. Promotion of safe and healthy lifestyles in these young people through their frequent contact with blood services is a useful subsidiary aim.” And the Lancet believes the way to do this could be through social networking and search engines like Google. The Lancet editorial calls on the medical community to take every opportunity to encourage their young healthy adult patients to donate. It says: “Many more could be reached by campaigns at higher education establishments, or by Google, for example, carrying free advertisements for national blood-donation organisations. If every blood donor used their Facebook wall to recruit friends, and if blood were distributed throughout the year to where the need is greatest, the mismatch between demand and supply could be eliminated.”

United Kingdom: Recognizes Day with Lunch

Over 60 people attended a free lunch held at Kent Science Park on Monday 14th June in celebration of World Blood Donor Day – and as a result the park is already over half way towards reaching its target of having 100 people sign up to give blood on July 6th. The lunch was open to anybody from the park who had given blood in the past, or who was thinking about doing so in the future and was visited by Claire Godden from the National Blood Service who was on hand to answer any questions people had about the process. There was even a surprise appearance from the National Blood Service’s mascot Billy Blood Drop, who greeted the attendees as they arrived, as well as taking a stroll around Kent Science Park to chat with people who hadn’t attended the event about

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the importance of blood donation. Site Administrator Babs Knott, who has been responsible for organising the blood donation days at Kent Science Park for 10 years, said: “This free lunch has been a great success and has really helped us to spread the word that giving blood here at Kent Science Park is so easy to do. We’re delighted to already have well over 50 people signed up for our next donation dayonJuly6thandareconfidentofhittingourtargetof 100!”

United States: Blood Bank of Delmarva The Blood Bank of Delmarva joined blood centers around the globe to observe World Blood Donor Day. “Over the past year, we’ve had more than 76,000 blood donations. That’s remarkable,” Blood Bank of Delmarva President and CEO Robert L. Travis said. “Blood donations are vitally important in our community and in every part of the world.” Blood Bank of Delmarva’s strong foundation of members and regular blood donors has helped the organization avoid serious blood shortages that often affect other areas of the country and world.Thousands of Blood Bank members are currently enrolled in the platelet pheresis program and donate platelets (a component of blood critically needed to treat people with leukemia and cancer) as often as every two weeks. There is also a “LifeSaver” program with Blood Bank members who have signed up to be “on-call”

New York Blood Center employees create a human blood drop in Times Square.

Blood donors encourage others to Give Blood.


when there is an extra need for their blood type. More than 350 blood donors are needed every day in Delmarva to support the blood supply at local hospitals. Almost 150 blood donors came together for a group photograph to encourage others to join them in giving the gift of life for World Blood Donor Day. Only about three percent of people in Bermuda donate blood. This is about half that found in other developed countries, where about six percent of the country donate blood.

United States: Lifeblood Holds Donor Fest

Lifebloodhelditsfirstannual“DonorFest” event to help celebrate World Blood Donor Day. “Donor Fest” featured children’s activities including magic shows by Mr. Nick; live music by 60’s tribute band The Vynals; food; educational opportunities and the chance for attendees to win valuable door prizes. Thefirst300donorsreceivedonepairof tickets to see any upcoming Memphis Redbirds home game this season. And, all donors received a limited edition “Donor Fest” T-shirt.

United States: New York Blood Center

New York Blood Center (NYBC) held a number of activities to thank its volunteer blood donors on WBDD. One activity included forming a human “blood drop” with two dozen employees in New York City’s Times Square.

United States: American Red Cross - Southern Blood Services Region

95 Red Cross staff from the Southern Blood Services Region came together on the hottest day of the year (to date) to form a human blood drop in support of World Blood Donor Day.

United States: Robertson Blood Center at Fort Hood

These soldiers who came together to form a blood drop called theirs “Strength of the Nation protecting the Blood Supply.”

Above: American Red Cross Southern Blood Services.

Below: Robertson Blood Center.

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See what people are talking about, visit the CaridianBCT booth to find out more about “MAX”.

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Couple Uses SMS to Encourage Blood DonationReprinted from The Times of India

Khushroo and Fermin Poacha earned global recognition as winners of the Ashoka’s Changemakers award for indianblooddonors.com, a unique initiative for blood donation which makes donors available using the SMS facility. ApatientinneedofablooddonorsimplysendsanSMSto9665500000inaspecificformatand is immediately connected to a blood donor. The initiative has been helpful among those in need of blood in emergencies as indianbloodonors.com arranges even rare blood groups through its network of dedicated blood donors across the country. It was this innovative style of using affordable modern technology to help a social cause that earned them the award. Ashoka’s Changemakers is supported by The Amgen Foundation. Their program was named best solution that elevate patients’ voices to improve health outcomes globally. The ‘Patients, Choices, Empowerment Competition’ sought ideal solutions that empower the patient and provide avenues for informed decisions. The award is considered prestigious among the social entrepreneurs worldwide. In addition The Amgen Foundation will also consider awarding up to $1 million in grants to support promising innovations. Changemakers is a community of action that collaborates on solutions to some of the world’s most pressing social concerns. It takes up one idea at a time, forms partnerships across the globe andfindsinnovativesolutionsthatmakeadifference. The Poachas’ initiative gave them an identity of being a ‘changemaker.’ There were 277 contestantsfrom40countries.Apaneloffivejudgesfromtheworldovershortlisted10finalists.This was followed by online voting by people from across the world. Finally, the three best ideas - or the three best social entrepreneurs - were selected winners. Says Khushroo, “Initially, we did not want to enter the competition because we do not work for awards or recognition. We are rewarded everyday when our donors go out and donate blood for an unknown patient and help the needy.” The organizers then said that “our idea could be replicatedinothercountriesandmaybenefitmorepeople.” “Hence, we decided to register as a contestant,” he adds. “We were competing against big players reputed NGOs from across the globe and research organizations from the University ofMichigan.Allthe10shortlistedfinalistsweredoinggoodworkforsociety.Whenindianblooddonors.comwasshortlistedasafinalistwesentmailstoallourregistereddonors,patientswhohavebenefitedfromourhelplineandfriendstovoteforus.Peoplevotedforusfrom all over the world, especially Indians settled abroad who had used the services for the family members in India. We are grateful to all.” So, how does Poachas plan to utilize the prize money? Says Khushroo, “We wish to use the $10,000 to create awareness about this helpline in each and every hospital, and blood bank in the country. We want to reach small towns and villages in the country.”


Winning EssayHughes Scholarship

BY DORIAN DESCHESNE-WALSHACCOUNT MANAGER

NEW YORK BLOOD CENTER

Growing up I always loved the thrill of performing. From grade school through college, I danced, acted in plays, and performed in musicals. Now as an account manager with the New York Blood Center, I have hadtolearnhowtoincorporatemycreativityandflairforthedramaticwithdonorrecruitment.Thishasnotbeenasdifficultataskasonemightthink. A typical workday as a recruiter could be approaching strangers at a mall and asking them to donate blood or presenting to an assembly of middle school students and faculty about the science of blood and blooddonation.Icouldbeinameetingwithachairpersonhelpingthemfindstrategiestomaketheirdriveshitgoal.Inthiseconomy,ithastakenalotofcreativityforustoincreaseefficiencyandmaintaindonorsatisfaction while keeping costs low. Much like improvisational acting, the tasks of a recruiter require a knack for public speaking, strategic thinking, and the ability to adapt to new and different situations. Amemorablemomentformewasmyfirsthighschoolrecognitionevent.Ihadonlybeenanaccountmanager for a few months when my director asked for volunteers to host the event. I jumped at the chance. The recognition breakfast is an annual event that many of our high school chair-people and students look forward to attending. We applaud their achievements in the past school year and encourage and inspire them to achieve even greater in the year ahead. As host, I needed to be sure the event was fun and engaging without taking away from the awards and guest speakers. I decided to incorporate a game show theme. The name of the game was “Who Wants to Be a Blood Donor.” Playing the role of game show host came naturally to a ham such as myself. I asked 10 multiple choice questions about donor criteria; each having a funny choice thrown in. The “contestant” was another account manager who had the “lifelines” of phoning a friend (our director), asking the audience, or 50/50. It was a great icebreaker and the kids had a great time shouting out hints to the answers. When it came time for the awards, everyone was full of energy and the event was a success. I consider myself very lucky to have found a career in which I can highlight my talents and know that I am contributing to the health and well-being of others. It would be an amazing opportunity for me to be able to attend the 2010 ADRP Conference and learn from the creativity and experience of my peers from other blood centers nationwide and globally. Account managers who have attended in years past have told of the motivating speakers and long-lasting friendships they have made. It would be a great privilege to attend and experience an event where recruiters from around the world can share their achievements, challenges, and strategies, while creating a network of colleagues from which I can garner support and insight throughout my career.

Hughes Scholarship - Established in 1999 Bob Hughes, a graduate of Penn State University with a degree in electrical engineering, retired from Grumman Aerospace Corporation in 1992. While employed with Grumman, Bob was a member of the Apollo Program, whose mission was to send a man to the moon. Grumman designed, developed and built the Lunar Landing Module. Bob completed his career in the Navy F14 program as the area manager of the southern region. Familiar with ADRP, Bob discovered that the database of the organization had become unwieldy for the membership chair. Bob offered to take responsibility for the database on a volunteer basis. Marilyn Hughes began her career in donor recruitment in 1984 with the American Red Cross in Atlanta, Georgia. She was the Recruitment Coordinator of the Year at ARC, Atlanta in 1985. Moving to TX in 1987, Marilyn continued her career with Carter BloodCare. A member of the ADRP since 1984, she was elected to the Board of Directors in 1988. As a board member she has served as awards chair, conference chair, secretary, historian and treasurer. She received the Ron Franzmeier Lifetime Achievement Award in 1997. Marilyn also served as manager of volunteer service at Carter BloodCare, is a member of the Association of Volunteer Administrators and past President of the Dallas Directors of Volunteers.


Winning EssayCharles Drew Scholarship

BY MARTY STONEFIELD RECRUITER

CARTER BLOODCARE

Ihaveworkedasafieldrecruiterforeightyears.ThelastfewyearsIhaverecognizedtheneedforanewapproachtoincludemoreminoritygroupsandfindnewdonorsinacitywithfewmajorbusinesses.So, I decided to approach Catholic churches from a new direction. In my years in donor recruitment, I have had trouble recruiting churches that were not already actively holdingblooddrives.Churchesaredifficultbecausecommitteesareinvolvedandcanbetypicallyslowtomake decisions. Plus, committees frequently change leadership which can erase many hours of invested work. Instead of taking the traditional approach, I decided to try approaching these inactive churches from the top down. In Catholic churches, geographic areas are divided into diocese with a bishop in charge of the diocese. I called the bishop over the diocese of Fort Worth, which is quite large and includes many outlying communities. I decided the best way to approach the various parishes was to have the bishop write a letter to recommend all churches consider blood drives as community outreach. I submitted a brief sample letter to the bishop, as requested by his secretary, giving a short summation of the role of the community blood bank in our area. I also included a call to action, inviting the various priests to call me directly. Several weeks went by and I started to think that the bishop was not interested. I was delighted shortly afterward when the bishop’s secretary sent me a copy of the letter that had gone out to all parishes. Within the week I began receiving calls from priests asking how they could start organizing blood drives. If I did not receive a call from a church that had not held a drive before, I followed up, mentioning theletterfromthedioceseoffice.Thisletteractedasapowerfulintroductiontotheideaofholdingblooddrives. It was the best door opener I have used. Churches that are predominately Hispanic, Vietnamese and other ethnicities were enthusiastic. Either the priest set a direct date for the drive or I met with committees who were focused on starting drives. The followingisapartialsummaryoftheCatholicchurchesthathaveheldtheirfirstblooddrives:• St.PatrickCathedral,approximately70percentHispaniccollected59units;• OurMotherMercy,approximately50percentHispaniccollected18units;• St.PaultheApostle,approximately50percentHispaniccollected28units;• ChristtheKing,98percentVietnamesecollected25units;• St.AndrewsCatholicChurch,60percentHispaniccollected31units. Iamsubmittingthissimplewaytoincludeminoritiesinhopesthatotherbloodbanksmaybenefit.Each community has Catholic churches and for many different ethnicities, the Catholic Church is home.

Charles Drew Scholarship – Established in 2002

Dr. Charles Richard Drew is responsible for organizing the concept of the Blood Bank. His research, while at Presbyterian Hospital in New York City, in blood and plasma for transfusion determined red blood cells had a longer shelf life by removing the plasma. He also organized a blood bank in London during World War II. Permission to use the “Charles Drew” name was obtained from Charlene Drew Jarvis on October 19, 2001. The Drew family feels this is an appropriate way to honor recruiters who are working on minority donor recruitment initiatives.


Greeley Woman Thanks Blood Donors

Reprinted from The Denver Post

While lying in bed during a 50-day stay at North Colorado Medical Center, Andrea Linn thought about the nurses caring for her, about her family living without her and about the several hundred blood donors in Greeley, Denver and beyond who helped keep her alive. “I was just so humbled to hear that 642 people stepped up for me,” Linn said Tuesday during a thank-you celebration at the hospital for some of the 234 local donors. “An army of absolute strangers saved me, and because of them, I can see my son and daughter grow up.” Linn also thanked the nurses who threw six-year-old son Jacob’s birthday party at the hospital, where she was treated for a rare blood disorder from late July to September. And she acknowledged the doctors, volunteers and administrators at the North Colorado Blood Donor Center, which became her emotional and

Andrea Linn steadies her hat as she thanks blood donor Darolie Lerma. Linn’s husband, Mark, and son, Jacob, look on. (Photographer: Andy Cross, The Denver Post)

physicallifelineduringherfight. At North Colorado Medical Center, doctors learned Linn suffers from hemolytic uremic syndrome, which causes blood clots to form in small vessels throughout her body. The disorder was causing her kidneys to shut down. She quickly underwent dialysis and one of several plasma exchanges. Over the course of her treatment at the hospital, her body rejected some of the donated plasma, and she required blood transfusions, Linn said.

Her days were a grueling routine of four-hour plasma exchanges and four-hour dialysis treatments every other day. The donation center, meanwhile, was trying to keep up with Linn’s bodily demands as well as those of other patients at the hospital, said donor recruitment coordinator Andrea Hawkins. In a typical month, the hospital collects about 726 units of blood. So far this year, about 7,900 units have been donated.“There was no way we could keep up with the demand from her,” Hawkins said. The hospital supplemented 234 units of fresh frozen plasma and 11 units of whole blood supplied by North Colorado Medical Center donors with donationsfromtheBonfilsBloodCenter in Denver. In all, Linn received 642 units of plasma and blood. During the ceremony, Linn shook hands with nearly all of the 88 donors in attendance.


ScholarshipsEach year, ADRP awards four scholarships to managers and recruiters looking to enhance their expertise. All scholarships provide a complimentary registration to the ADRP conference and cover two nights of hotel costs. Applicants simply write a 500-word essay and submit an application online.

AwardsAnnually ADRP honors seven individuals with the following awards: -Recruiter of the Year-Manager of the Year-Chairperson of the Year-Organization and Media of the Year-Ron Gilcher Award -Ronald Franzmeier Award

For information and to apply online, go to www.adrp.org before Dec. 3.

for ADRP Scholarship Applications & Award Nominations

Don’t miss an opportunity to receive industry recognition as well as FREE ADRP conference registration and complimentary hotel accommodations!

Apply online at www.adrp.orgor call 512.658.9414 TODAY

Deadline December 3rd


May 18-20Hilton / Minneapolis, MN

Mark your calendars now for the 2011 ADRP Conference to be held at the Hilton in Minneapolis, MN. Minneapolis is a progressive destination with a dynamic vibe and a whirlwind of creative energy. ADRP Attendees will find all the attractions, events and excitement of a major metropolitan area, without the hassles.

ADRPConferenceMark Your Calendars!

2011

Safe for them. Smart for you.

Improve blood safety

And so much more!

Build donor and staff loyalty

Increase blood collections

Streamline workflow

Blood CenterTechnologies

2010 summer drop

Documents

world of donor recruitment

new blood

effect donor recruitment

world blood donor day

donor recruiters

blood donorspage

blood centers

recruitment organizations