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exploring differences between knowledge-assets and knowledge-absences JC Spender ESADE & LUSEM 15-Jun-2011IFKAD-KCWS2 of 16

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social/natura l trends heuristics / good practice tips science value- creation our different questions 15-Jun-2011IFKAD-KCWS3 of 16

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social/natur al trends h euristics / good practice tips science value- creation Nicholas on sustainability water, carbon, oil energy demographics socio-economic-political systems 15-Jun-2011IFKAD-KCWS4 of 16

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social/natura l trends heuristics / best practice tips science value- creation Jays 10 tips project-by-project senior management backing shared / owned projects 15-Jun-2011IFKAD-KCWS5 of 16

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social/natur al trends heuristics / good practice tips science value- creation A-journal definition of knowledge-product publish or perish Tan & Javiers rigorous models for policy makers firm-level - K logistics for competitive advantage, IT society-level - social system, social media, crowd sourcing define and measure knowledge- intangibles, capitals, etc. K-asset management, sharing, retention, models 15-Jun-2011IFKAD-KCWS6 of 16

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social/natura l trends heuristics / good practice tips science value- creation Giovannis 6Es - experience, emotion, energy, ethics, environment, engagement place, time to make a difference human intervention between independent and dependent variables creativity and imagination knowledge-absence 15-Jun-2011IFKAD-KCWS7 of 16

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value-creation no causal theory of the new real-world practice is always new human imagination moving into a knowledge-absence innovation, entrepreneurship, strategizing, etc. 15-Jun-2011IFKAD-KCWS8 of 16

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Edith Penrose resources - services they provide what management knows no tangible-intangible difference managements subjective definition of the situation - no objective definition possibility of re-imagining and so creating value the 6 E process Theory of the Growth of the Firm (1959) 15-Jun-2011IFKAD-KCWS9 of 16

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freedom & opportunity-spaces 15-Jun-2011IFKAD-KCWS11 of 16 constraint C constraint B constraint E constraint D constraint A entrepreneurial artifact - art work entrepreneurial imaginative act / practice

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technological advance competitors marketing labor market changes government standards funding entrepreneurs morals/ethics business model as an idea 15-Jun-2011IFKAD-KCWS12 of 16 value-creation in business

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24-April-2012LUSEM - TMF13 Fosbury Flop - 1968

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communicating new business idea to others by instruction ? K-moving, sharing, co-constructing ? what does knowledge mean here ? subjective, modes of human knowing data, meaning, skilled practice (D, M, P) story with 6E dimensions language, rhetoric - management by persuasion 15-Jun-2011IFKAD-KCWS14 of 16

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15-Jun-2011IFKAD-KCWS15 of 16 social/natura l trends heuristics / good practice tips science value- creation knowledge-assets objective, measurable, out there prediction, systems design knowledge-absences space for imagination and enactment 6E human value-creation D M, P

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so ? value of all assets depends on use-knowledge knowledge-based approach - human, structural, relational capital etc. - not useful without consideration of where these knowledge assets come from interplay of knowledge-assets and knowledge-absences imagination - opportunity-spaces - constraints 15-Jun-2011IFKAD-KCWS16 of 16

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