140521 babylon quarto_meeting_amazon
TRANSCRIPT
At the Intersection
of eCommerce
and Advertising
At the intersection of eCommerce and advertising…
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Note: to watch our video, please click the image above and/or visit us at amazonmediagroup.com. (Internet access required)
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We start with the customer and work backwards
Global eCommerce sales expected to almost double by 2017
Source: eMarketer, Global, Jan 2014
$1,25 $1,50
$1,76 $2,04
$2,35
2013 2014 2015 2016 2017
In trillions
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We integrate advertising within eCommerce
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Scale
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Source: Amazon IR/PR data, Q1 2014
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237 MM+ active customer accounts worldwide
Sites that support advertising (as of 12/13)
Global FootprintAmazon operates in 11 countries around the world – 8 currently support advertising
Amazon provides scale locally and globally
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Monthly unique visitors 1
300MMMonthly page views 1
13.5BAvg. visits
per visitor
per month 1 5
UVs (000s)
Source: 1) comScore December, 2013.
PC 6,777 318 102,215 32,005 23,855 40,364 6,488 20,222 8,829 6,182 56,573
Mobile 86,992 11,718 11,684 7,968 3,628 5,839 3,074
Amazon is a top digital and mobile publisher
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Source: comScore, January 2014
Top Online SitesIT Unique Visitors (000’s)
Top Mobile Sites/AppsIT Unique Visitors (000’s)
6.258
6.538
6.865
7.166
7.218
7.736
8.165
8.827
9.733
10.254
10.790
12.782
13.499
15.614
17.215
18.761
21.782
23.615
24.934
30.679
ilMeteo s.r.l.
Softonic.com Sites
WORDPRESS.COM*
Schibsted…
Ask Network
Populis
Seat Pagine Gialle
Telecom Italia
Amazon Sites
Gruppo Mediaset
Gruppo Editoriale…
eBay
RCS Media Group
Wikimedia…
Banzai
Microsoft Sites
Yahoo Sites
ItaliaOnline
Google Sites
4.558
4.788
4.797
5.285
5.313
6.185
6.389
6.465
6.542
7.706
8.396
9.019
9.812
9.954
10.485
12.146
12.602
15.373
21.898
26.127
La Repubblica
TripAdvisor
Ansa
Groupon
Sky
Banzai
RCS Media Group
Amazon
RAI
Schibsted
Wikimedia
IlMeteo
Yahoo
eBay
ItaliaOnline
Gruppo Mediaset
Microsoft
And continues strong growth annually
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0,0
5,0
10,0
15,0
20,0
25,0
30,0
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
Total Unique Visitors (000) % Reach
With customers who are more engaged, more often
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0,0
1,0
2,0
3,0
4,0
5,0
6,0
0
5
10
15
20
25
Average Minutes per Visitor Average Visits per Visitor
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Amazon connected devicesAmazon sites
Amazon Advertising Platform
Be wherever the Amazon shopper is…
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Be wherever the Amazon shopper is…
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Be wherever the Amazon shopper is…
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Be wherever the Amazon shopper is…
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Innovation
Our unique, differentiated eCommerce ad offering
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Informative
Ads are informative and
useful, helping customers
make smarter, educated
purchase decisions
Trusted
Instill consumer confidence by
integrating the Amazon brand
and customer ratings and
reviews into ads
Actionable
Ads make it easy for
customers to take action with
only a single click required to
add to a shopping basket
Increases the likelihood our shoppers will purchase
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eCommerce Ads help customers find, discover and buy
eCommerce Ad formats integrate:
» Amazon shopping functionality
» Customer ratings or reviews
eCommerce Ads can help advertisers realise
20 – 30% stronger performance results*
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Source: Amazon internal data, 2013. *Note: eCommerce Ads results compared to key metrics that include: CTR, Consideration and Purchase Lift
Precision
Demographics
Lifestyle
Category shoppers
In market
Brand
Our Data is Real and Available in Real Time
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» Billions of observed
shopping behaviors
» Through every stage
of the purchase funnel
» Across hundreds of
retail categories
Demographics
Lifestyle
Category shoppers
In market
Real time first-party data
Amazon Analytics Offer Full Funnel Visibility
Awareness
Consideration
Campaign deliveryImpressions | Reach | Uniques | Frequency
Product detail pageConsideration rate | Avg. daily likelihood to consider lift
Product reviewsProduct research rate | Product research events
PurchasePurchase rate index | Avg. daily likelihood to purchase lift
Favorability
Purchase Intent
Purchase
Add-to-listsAdd-to-list rate | Add-to-cart rate index
Gain comprehensive insights and learnings
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Standard Media Insights
Impression Delivery | Click-through Rate |
Reach and Frequency | Brand Landing Page Visits
Amazon Proprietary eCommerce Insights
Consideration rate | Product research rate |
Add-to-list/Add-to-cart rate | Purchase rate index
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