EngagementSolution

Radar unleashes the power of social media and customer data to provide insights and intelligence for businesses.

W H A T I S R A D A R

R A D A R S E R V I C E S – H O W T O M A K E M A R K E T I N G S T R O N G E R

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Pinpoint how your business is performing

according real consumer insights

Recommendation of a series of activities to

achieve market growth

Develop content(films, videos, infotainment) for

your brand to stand out

Create a repertoire of solutions to stimulate desired consumer

behavior/response

A L L D R I V E N B Y D A T A

While our core competency is in social data, another of our key strengths is our ability to blend social data with other sources to gain deeper insights.

The largest available database of consumer behavior. For example, consumers may not talk about more private things openly but they will search for it. This is a strong indicator of interest and intent.

SearchHow consumers interact with branded websites, apps, Facebook pages etc. For example, consumers may not talk about price because it makes them look cheap but they will click on that discount button.

Owned Digital AnalyticsTraditional research techniques reveal the implicit opinions and beliefs of consumers which complements the explicit voice of social conversations.

Focus Groups & PanelsPurchase behavior is the ultimate measure and indicator. Looking at transactions in isolation only informs the outcome. Blending it with other data can inform intention and preferences.

Transactional

I N D E P E N D E N T O R H O L I S T I C

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EngagementSolutions

EngagementSolution

Engagement Solutions are unique and creative solutions that range from mobile apps to interactive data visualizations. These solutions are designed to provide an immersive experience that stimulates the desired consumer behaviour and response.

+Surprising over 1 million consumers every morning

EngagementSolutions

Challenge: McDonald's wanted to make breakfast bigger, bolder and better ­ to grow brand engagement and sales. At the same time, how could we help people have better mornings and make time for McDonald's?

Idea: McDonald's Surprise is a mobile app that promises to "wake up your morning person" with surprises every day. It was launched in Singapore 3 weeks ago. These range from food coupons to music downloads and other exciting content, designed to brighten mornings. Through analytics, the system will learn and serve up more of the surprises people like.

Results: McDonald's Surprise Alarm was downloaded over 1 million times and was among the top Apple and Android apps. Usage and redemption rates are above expectations. This app will soon be launched in Taiwan and other markets.

+

Radar delivers 11% increase in brand preference and purchase intent

EngagementSolutions

Philips APAC wanted to promote health and well-

being in the region. The big idea is to crowdsource among countries for ideas on better living, which Philips will select

after to make into reality.

!

Philips APAC The ‘+’ Project

S O L U T I O N S U M M A R Y

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Key targets: DDB clients, for regular reporting or for single use e.g. planning an upcoming campaign. Prospects, for pitches and new business opps

Key targets: Best for pitches and clients with demanding competitive challenges at brand, product and customer experience levels.

Key targets: Ideal for TV, print and online news broadcasters. Clients who need high volume of online content.

Key targets: Clients who need break through digital engagement solutions

Team

Carlos PalaciosRegional Strategy Director

Benjamin KoeConsulting Director

Yang YangConsulting Manager

Cheryl OngDigital Strategist

Alexis CheongStrategy Planner