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Google Confidential and Proprietary 1

YouTube Ads Overview Selling YouTube in Argentina


PLAY

Welcome to the World of YouTube


Time Spent on YouTube

3 Sources: comScore VideoMetrix; comScore MediaMetrix; Internal Logs

5% of all online time is spent on YouTube and increasing

Share of Global Online Time Spent 6/06 – 8-09

Google Confidential and Proprietary

The YouTube Homepage

Reach

Impact

1 Million Unique Users/Day 3 Million Avg. Impressions/Day

Variety of Engaging Ad Units Full-day Roadblock

YouTube Confidential and Proprietary

Homepage Ad Formats


Click-to-play YouTube Video Ad Marries all the benefits of a YouTube-hosted

video with the benefits of a rich media ad

300x35 banner

300x225 video

Full YouTube video functionality

Metrics: •! Standard video metrics •! Community metrics •! Third party tracking

Investment •! $ARG 27,000


Standard Auto-play YouTube Video Ad

Live example [click here]

7

Auto-play features: •! 30 seconds auto-play without sound •! Click to re-play the video with sound •! Video resolves to thumbnail image

Metrics: •! Auto-play metrics •! Standard video metrics •! Community metrics •! Third party tracking

300x35 banner

300x225 video




Expandable Click-to-play YouTube Video Ad


The perfect canvas to show your video in the full-width, high quality format it was designed for

Expansion features: •! Expands to 950x500 with branded background •! 640-width video player

300x35 banner

300x225 video


Metrics: •! Expansion metrics •! Standard video metrics •! Community metrics •! Third party tracking


http://client.tangozebra.com/016_YouTube/youtube_ad_samples/final/creatives/2009/hp_expandable/main_nike4.html


Expandable Auto-play YouTube Video Ad


An unmissable ad unit that allows users to see the creative in large format

Metrics: •! Autoplay metrics

•! Expansion metrics •! Standard video metrics

•! Community metrics •! Third party tracking

Auto-play features: •! 30 seconds auto-play without sound •! Click to re-play the video with sound •! Video resolves to thumbnail image

Expansion features: •! Expands to 950x500 with branded background •! 640-width video player

300x35 banner

300x225 video




Masthead

Rich media on YouTube – with full video and interactive functionality, the only limit is your

imagination

Features: •! 960x250 unit •! Full interactivity •! Auto-play on load

•! Average masthead has interaction rate of 14%



Masthead - Examples

•! Pocos y simples materiales requeridos

•! Entrega de 5 días útiles

•! Altamente personalizable


More Examples…

AXA Seguros

“El Talismán”

Universal MX

Robin Hood

CTV

Dan for Mayor


Expandable Masthead

Features: •! 960x250 unit •! Expands to 960x500 •! Full interactivity •! Auto-play on load

The biggest rich media unit on YouTube – with full video and interactive functionality, the only limit is your

imagination

•! Average expandable masthead has interaction rate of 20%


http://client.tangozebra.com/016_YouTube/youtube_ad_samples/final/creatives/2009/hp_nike_livestrong/main_new.html


Questions


Browse Placements

15

•! Complement of Home Ads.

•! 300x250 display ad

•! Demo-targeting

•! Sold on a reservations basis (CPM: AR$ 9)


Search Placements

16

•! Not available via AdWords

•! Sold on a reservations

basis (CPM: AR$:4)

•! Complement of Home Ads.

•! 300x250 display ad

•! YouTube Video Ad

(YVA)

•! Demo-targeting

available

YouTube Confidential and Proprietary

Promoted Videos


Created in AdWords…discovered on YouTube


Ad text Overlay Ad Format

Thumbnail Image

Duration

Headline (25 characters)

Description (35 + 35 chars.)

Channel/User Name

Viewcount

No Reservation (Adwords)


Promoted Videos is More Than Just Search…

Discover Videos by Entering Keywords

!100s of millions of daily searches

!2nd only to Google

Watch Videos and Click on Suggested Videos

!Billions of videos viewed every week !Largest online captive audience

Discover Videos on the Display Network

!Billions of pageviews everyday !Massive reach to the entire Internet audience


Promoted Videos Ads Advertisers bid on these positions

Search Page Discovery Through Keywords

Organic “Natural” Search Results Cost free; results are based on YouTube ranking algorithm of

relevance to search query


Watch Page Discovery in Overlay Ads


Additional In-Video Overlays

Promoted videos •!Also eligible to show in the related videos section

Click To Buy •!Buy the original music and video at the click of your mouse

Call To Action •!Advertisers can run a Call To Action on their Promoted Videos

Text ads •!AdWords text ads contextually targeted


Questions


YouTube Partners

25

PREMIUM

LONG TAIL

TORSO

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THE “NEW” PREMIUM H(+0&H177;+*"(#!

Over 3,000 content partnerships, 20+ categories from established names to

YouTube-made celebrities


Gracias!

Q&A

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