GENERATE LEADS WITH YOUTUBECREATING YOUTUBE ADSYINC MARKETING

YOUR LEAD GENERATION ANSWER: YOUTUBE

• Over 100 hours of footage is uploaded to YouTube every minute.

• YouTube is the second largest search engine

WHAT YOU’RE GONNA LEARN

• Creating YouTube Videos

• Uploading Your Video The Right Way. File, Title, Description, and Tags

• YouTube TruView Ads

• YouTube Retargeting

• YouTube Banner Ads

• Conversion Pixel

• Placement, Keywords, and Demographics

CREATING YOUTUBE VIDEOS

• Have your goal in mind when creating your channel.

• Add website, social links, channel art, and company icon.

• Most can’t custom code their channel, but you can still brand your channel.

• Icon in the upper left hand corner. Website and social media links in the bottom right. Great headline for your banner.

DOS AND DON’TS OF YOUTUBE• Do

• Open up with a great headline• Tell a story• End with a strong call to action• Customize your message for YouTube viewers• Create regular video content

• Don’t

• Create boring videos.• Use your TV commercials for your TruView ads. • Open up with a disclaimer

• You have 5 seconds before your audience will decide to move on.

TIPS TO UPLOADING YOUR VIDEO

• File name: Rename the video file with a keyword that you want it to rank for.

• Use your keyword in the title, descriptions, and keyword tags.

• Put your website in the first sentence.

TIPS FOR UPLOADING YOUR VIDEO• Do

• Think of your video title as a headline• Use words that grab attention• Optimize your first 2 sentences. • Put a link to your site in the first sentence.• Add your social media links to descriptions• Use a compelling thumbnail

• Don’t

• Keyword stuff• Trick your audience with an irrelevant title and thumbnail• Create boring videos

STEP BY STEP TO CREATING YOUR VIDEO ADS

1. Open up your Adwords account

2. Connect your YouTube channel to your Adwords account

3. Start a New Online Video Campaign

4. Create your YouTube ad

5. Upload a banner ad

6. Set your budget

7. Pick your audience (**Very Important**)

8. Let it run and monitor it

9. Make the needed adjustments

10. Start a retargeting campaign

GOOGLE LIED!

“The main thing to remember when you build your ads and set up your targeting groups is that you get the best results by targeting broadly.”

• **That is False** (I can’t believe they wrote this)

• If you do not control your spend and specify your target audience you will not be successful with YouTube ads.

SETTING UP YOUR CAMPAIGN• Go to Adwords and click “Campaign”

• Name the campaign, set your budget, and pick the location.

• Select your video.

• Fill in the In-Stream boxes. You will notice that there is a place for a “Companion Banner.” This is a banner ad that goes in the upper right hand corner.

• Google will generate an image from your YouTube channel that is connected, or you can upload your own images.

• Next you will create your In-display ad. Make sure you write a compelling headline and description.

NOTICE!!• I like to decrease my spend on mobile phones by 40%.

• I like to limit my exposure to accidental clicks where I can.

CONTINUE SETTING UP CAMPAIGN• Set your Max Cost Per View.

• Start low, you can always increase later.

CHOOSE YOUR TARGET AUDIENCE• Your choices are:

• Demographics• Topics• Interests• Placements• Remarking Lists• Keywords

• Google already has all age groups selected, change this if you want a targeted audience age group

MY FAVORITES ARE PLACEMENT AND REMARKETING

• Placements

• Allows you to target channels, videos, and certain sites. Sometimes you can run your ads on your competitors videos

• Remarketing

• Allows you to reach viewers who have visited your site or watch your videos.

CONCLUSION

• Don’t forget to keep testing and monitor your account for the first couple of weeks.

• Once you dial in the ROI and get consistent leads, you are able to check in on your campaign every couple weeks.