SOCIAL MEDIA MARKETING

PRESENTATION

GROUP 9

TEAM MEMBERS

• GAURAV GUPTA

• SAGAR PANDHOH

• TALPITA CHOUHAN

• VARNIKA ARORA

• ARIHANT GUPTA

• VIVEK KHATTAR

• GUNJAN SHAH

• ASHISH AWASTHI

• PRAGUN JAIN

• CHANDRA KANT

HISTORY

• WORLD’S LARGEST VIDEO SHARING WEBSITE

• 2ND LARGEST SEARCH ENGINE, AFTER GOOGLE.COM

• HUMBLE ORIGINS, FOUNDED BY 3 PAYPAL EMPLOYEES IN 2005 IN A GARAGE

• BOUGHT BY GOOGLE, JUST 18 MONTHS LATER FOR US$1.65 BILLION

• WRITTEN COMPLETELY IN PYTHON & JAVASCRIPT

FACTS ABOUT YOUTUBE

• ORIGINAL IDEA BASED ON WEBSITE “HOT OR NOT”, INITIALLY PLANNED AS A VIDEO DATING WEBSITE!

• INITIAL SEED FUNDING OF 11.5 MILLION $ FROM SEQUOIA CAPITAL

• THE FIRST YOUTUBE VIDEO, TITLED ME AT THE ZOO, UPLOADED ON 23 APR 2005, BY FOUNDER JAWED KARIM.

• 300 HOURS OF VIDEO UPLOADED EVERY MINUTE!

• 800 MILLION UNIQUE USERS A MONTH!

• AVAILABLE IN 61 LANGUAGES!

• RANKED 3RD MOST VISITED WEBSITE AFTER GOOGLE.COM & FACEBOOK!

YOUTUBE STATISTICS

Top Brand

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Top Channels Glo

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Stats

YOUTUBE PARTNERSHIP PROGRAM

• The YouTube partner program allows creators to monetize content on YouTube through a variety of ways including advertisements, paid subscriptions, and merchandise.

• Creators can take advantage of the variety of resources, features, and programs that YouTube provides to help build channel(s) and audience.

BENEFITS OF THE YOUTUBE PARTNER PROGRAM EXPAND YOUR EARNING POTENTIAL

GAIN FLEXIBILITY THROUGH A NON-EXCLUSIVE AGREEMENT

TRACK AND MANAGE YOUR PERFORMANCE

VIDEO MARKETING

• BUILD YOUR COMMUNITY

• CROSS-PROMOTE WITH OTHER CHANNELS

• PROMOTE ON SOCIAL MEDIA

• OUTREACH TO BLOGS

• SHOW UP ACROSS DEVICES

• SEE WHAT'S WORKING (ANALYTICS)

• ONLY PAY WHEN PEOPLE WATCH

TOP 10 EARNING CHANNELS

1. DisneyCollector BR (Monthly Views: 379,932,270; Estimated Annual Earning: $4,860,207.60)

2. TaylorSwiftVEVO (341711430 views; $4,110,788.52 earnings)

3. PewDiePie (323,333,040 views; $3,998,530.32 earnings)

4. littlebabybum (270,031,260 views; $3,462,340.80 earnings)

5. emimusic (254,617,170 views; $3,063,044.52 earnings)

6. getmovies (225,495,870 views; $2,712,715.32 earnings)

7. movieclipsTRAILERS (218,276,340 views; $2,746,876.80 earnings)

8. SpinninRec (200,102,550 views; $2,516,189.52 earnings)

9. WWE (189,586,350 views; $2,350,169.28 earnings)

10.stampylonghead (188,905,230 views; $2,373,518.64 earnings)

IN-STREAM ADVERTISEMENTS

• Also known as pre-roll ads; seen before your video is streamed

• Below are in-stream ad options to choose from:

• Trueview in-stream ads: can skip after 5 seconds. Advertisers pay only when viewer has watched full video.

• In-stream ads: can skip after 5 seconds. Advertisers charged whenever ad is loaded.

• Standard in-stream ads: cannot be skipped. Generally 15 -30 seconds long.

• Targeting is based on the parameters such as geography, language, topics (video being watched currently) and interests (based on past viewership of videos)

IN-STREAM ADVERTISEMENTS: EFFECTIVENESS

• SKIP RATE OF 94% AND OVERALL APPROVAL RATE OF MERE 20%

• EFFECTIVE US OF TARGETING TOOLS MUST BE DONE.

• ENGAGING THE AUDIENCE IS NECESSARY: HTTPS://WWW.YOUTUBE.COM/WATCH?V=RW2PZRFIHWS

SOCIAL IMPACT

• EDUCATION AND PROLIFERATION OF KNOWLEDGE

• SPURRING INNOVATION THROUGH DISTRIBUTED COMMUNITIES

• COLLABORATION AND CROWD SOURCING

• BROADENING AWARENESS OF SOCIAL ISSUES

• DIRECT EFFECT ON WORLD EVENTS

• BROADENED EXPRESSION OF POLITICAL IDEAS

• EXPRESSION OF MINORITIES AND MINORITY VIEWPOINTS

• BROADENED EXPRESSION OF POLITICAL IDEAS

YOUTUBE AND ALS ICE BUCKET CHALLENGE

• DONATIONS EXCEEDED $100 MILLION AFTER THE CAMPAIGN WENT VIRAL.

• DURING THE SAME PERIOD LAST YEAR, DONATIONS AMOUNTED ONLY $2.8 MILLION

• YOUTUBE PLAYED A MAJOR ROLE TO PROMOTE VIDEOS FOR THE CHALLENGE.

• CLOSE TO 6 MILLION UNIQUE VIDEOS UPLOADED ON YOUTUBE.

• EVEN THE FAILED ATTEMPT VIDEOS WERE ABLE TO CREATE A BUZZ