creative commons group 13 smm glim
DESCRIPTION
TRANSCRIPT
Creative Commons usage in Business. Explanation of the licenses using examples.
Prepared by (Group 13):-
FT13124 Erin Jacob www.erinjacob.com [email protected]
FT13361 Rajarajan Sritharan www.rajarajansritharan.com [email protected]
FT13240 Manvi Yadav www.manviyadav.com [email protected]
FT13442 Preeti www.preeti2887.in [email protected]
FT13277 Shreya Vats www.shreyavats.info [email protected]
Introduction
About the company
Creative commons is a NFP (Not-for-profit organization) which is headquartered in US.
With the support of Center for the Public Domain, it was founded in 2001 by Lawrence Lessig, Hal Abelson, and Eric Eldred
The main Idea
The main idea is to encourage and embrace creativity.
The creative work is restricted for usage to a limited audience because of the license clauses.
Creative commons helps in resolving this by providing creative commons licenses.
All rights reserved -> Some rights reserved A small clip from creative commons
themselves explaining the idea of ‘earning while sharing’ http://creativecommons.org/licenses/
A sign in a restaurant where only Creative Commons Licensed music is played
Benefits of Creative Commons
The traditional licensing• Allows you to protect your work so that you can make money with copy right protection.
• But compromises on the restriction of sharing creative works (which others could have built upon otherwise and grow it multifold).
New-age open source concept• Enables sharing to enhance creativity (by giving your away your work to others without restrictions)
• But quite vary of a strong sustainable monetary business model.
Creative commons licensing • It withholds the advantages and at the same time overcomes the drawbacks of traditional methods.
• Thus it captures the best of both worlds (The traditional licensing and open source). Is it that great?
Creative commons licensing
Monetary benefits (like in traditional method)
Share creativity and allow it to grow (like open source
concept)
Long-term benefits (like greater visibility and
breakthrough innovations)
Layers of License Legal Code: Each license begins as a
traditional legal tool, in the kind of language and text formats that most lawyers know and love.
Human Readable: licenses available in a format that normal people can read — the Commons Deed (also known as the “human readable” version of the license).
Machine Readable: recognizes that software, from search engines to office productivity to music editing, plays an enormous role in the creation, copying, discovery, and distribution of works.
Type of License (1)
Attribution CC BY: This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation.
Attribution-NoDerivs CC BY-ND: This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.
Attribution-NonCommercial-ShareAlike CC BY-NC-SA: This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.
Attribution-ShareAlike CC BY-SA: This license lets others remix, tweak, and build upon your work even for commercial purposes, as long as they credit you and license their new creations under the identical terms.
Attribution-NonCommercial CC BY-NC: This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial.
Attribution-NonCommercial-NoDerivs CC BY-NC-ND: This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.
Type of License (2)
Some Popular Projects Using CC
xkcd (CC BY-NC)Khan Academy (CC-BY-NC-SA)
Stack Overflow (CC BY-SA)
Wikipedia (CC BY-SA, since June 2009)
Who doesn’t use Creative Commons?
Companies who hold onto their few innovations very tightly, and are often busy litigating instead of innovating for example.......
Companies existing purely for monetary purposes.
Companies whose competitive edge is based exclusively on their IP’s
Companies like Apple.
How can businesses use it better? (1)
Large corporate entities can use Creative Commons licensing to sharing knowledge, be more innovative and build better products and services. Creative Commons can help businesses build an audience of loyal customers by sharing knowledge and learning’s that add value to the existing products and services that their customers currently pay for
Example: Company 37signals who have built a very successful business by sharing knowledge and being open with their customers.
How can businesses use it better? (2)
Creative Commons also allows artists to control/restrict what people can do with their material so they can feel secure that their material can be freely distributed without being changed or remixed. So, artists can shared their work on web sites such as YouTube to gain exposure and popularity.
Teachers and students can share their work beyond classrooms. Creative Commons enables people who are studying to further their education to collaborate with each other without the fear that their work will be used improperly or without acknowledgment. An individual can create an online presence by publishing their work and gaining recognition.
Limitation of Creative Common ‘s Licenses
Licenses are a blanket and generic coverage;
They are non-exhaustive.
Restrict only commercial activities.
Creative Common’s license cannot be
revoked.
Bounded to release the work under Creative
Commons.
Reference
http://en.wikipedia.org/wiki/Creative_Commons
http://creativecommons.org/licenses/
http://wiki.creativecommons.org/images/f/f7/BusinessModelsforCreativeWorks.pdf
http://creativecommons.org/extras/copyremix
Thank You