youtube for musicians – checklist

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© 2014 P3 Music Ltd. All Rights Reserved. http://www.musicbusinesskit.com YouTube for Musicians – Checklist Get Your FREE Training Videos at http://www.musicbusinesskit.com Keywords in the Title 1. Only the first 55-60 characters are seen in the search results so make sure your primary keyword phrase and call to action (CTA) is within this. 2. Write a compelling Headline that encourages clicks. 3. Use your primary and secondary keyword phrases and as many other relevant keywords as possible to increase discoverability. 4. Don’t repeat keywords but use different keywords. 5. Use every possible character available to you. 6. Don’t use ‘spammy’ keyword phrases. It’s not cool. Keywords in the Description 7. Write long descriptions that incorporate every possible primary, secondary and related keyword. 8. Up to 5,000 characters are allowed. 9. Don’t repeat primary keyword phrase as this can flag your video as spam.

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Page 1: YouTube for Musicians – Checklist

 

©  2014  P3  Music  Ltd.  All  Rights  Reserved.     http://www.musicbusinesskit.com    

YouTube for Musicians – Checklist

Get Your FREE Training Videos at http://www.musicbusinesskit.com Keywords in the Title

1. Only the first 55-60 characters are seen in the search results so make sure your primary keyword phrase and call to action (CTA) is within this.

2. Write a compelling Headline that encourages clicks. 3. Use your primary and secondary keyword phrases and as

many other relevant keywords as possible to increase discoverability.

4. Don’t repeat keywords but use different keywords. 5. Use every possible character available to you. 6. Don’t use ‘spammy’ keyword phrases. It’s not cool.

Keywords in the Description

7. Write long descriptions that incorporate every possible primary, secondary and related keyword.

8. Up to 5,000 characters are allowed. 9. Don’t repeat primary keyword phrase as this can flag your

video as spam.

Page 2: YouTube for Musicians – Checklist

 

©  2014  P3  Music  Ltd.  All  Rights  Reserved.     http://www.musicbusinesskit.com    

Keywords in the Tags

10. Use as many relevant keywords as possible as tags. 11. Enter multi-word keyword phrase as one tag. 12. Remember to add your primary and secondary keywords

phrases with and without quotation marks.

Inbound Links

13. Inbound links are one of the best ways to make sure you rank for a specific keyword phrase.

14. You also need to run an Inbound Links campaign. 15. Use article submissions, blog posts, forum comments and

social media but remember to use the keyword phrase as your anchor text.

Watch Time

16. Create great content whether that be a music video, promo, on the road video or instructional video.

17. Add ‘Annotations’ to related videos, playlists or your channel.

18. Try ‘InVideo Programming’ to showcase your most popular video and insert it just before people drop-off.

Total Video Views

19. Email your list with a link to your video. 20. Share it on your social media accounts. 21. Embed the video others sites. 22. Buy Google and Facebook Ads to drive traffic to the video. 23. Reach out to bloggers in your niche.

Page 3: YouTube for Musicians – Checklist

 

©  2014  P3  Music  Ltd.  All  Rights  Reserved.     http://www.musicbusinesskit.com    

Total Likes and Dislikes

24. Use Annotations to ask viewers to ‘Like’ your video. 25. In the video ask viewers to ‘Like’ it. 26. Use the description to ask people to ‘Like’ it.

Total Embeds

27. Embed the video on your site. 28. Embed the video on your blog. 29. Embed the video in a press release.

Total Shares

30. Ask fans and viewers to share the video. 31. Use ‘Annotations’ to request shares. 32. In the description ask viewers to share it.

Total Playlists Adds

33. Create your own playlists (top songs, live videos, etc). 34. Ask fans to create Playlists using your videos. 35. Ask fans to cover your songs and create Playlists from

these.

Total Subscribers

36. Ask your viewers to subscribe your channel. 37. Add subscribe link in header links. 38. Use ‘Annotations’ to request viewers to subscribe. 39. In the description ask people to subscribe.

Page 4: YouTube for Musicians – Checklist

 

©  2014  P3  Music  Ltd.  All  Rights  Reserved.     http://www.musicbusinesskit.com    

Flags

40. Challenge each flag because this can get you banned. 41. Especially an issue if you cover someone else’s song.

Comments

42. Ask for comments in the video. 43. Use ‘Annotations’ to ask for comments. 44. Use the description to ask for comments. 45. Respond to comments.

Categories

46. Don’t always choose the music/entertainment category. 47. Try different categories (e.g. How To, Education) if it is

relevant. Legal Stuff: Refer to our Terms of Service at our website http://www.musicbusinesskit.com . The information presented here is for illustrative purposes only and we are not responsible for the success or failure of your business should you use these techniques.