your guide to letting - holidaycottages.co.uk · 2020-02-18 · the style and appeal of your...

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Page 1: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

Your guide to letting

Page 2: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

We believe that letting your holiday property should be simple.

Page 3: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

INTRODUCTION

Welcome to The Travel ChapterWe believe that letting your holiday property should be simple, stress-free and most of all, a success which delivers you a healthy return.

The Travel Chapter is proud to have built a reputation as one of the UK’s leading holiday letting agencies with a quality collection of holiday homes across the UK.

Our network of unique brands allows us to reach millions of customers not available anywhere else. From our flagship brand, holidaycottages.co.uk to our lifestyle and regional websites across the country, when you let with the Travel Chapter your property will benefit from the widest possible exposure.

Whether you’re looking to let your holiday home for the first time, seeking some advice before buying, building or converting or you’re a seasoned and experienced holiday home owner considering other options, our team of industry experts are here to offer you a personalised service, so you can enjoy peace of mind knowing your property is in safe hands.

James Morris | CEO

Page 4: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

WHY CHOOSE THE TRAVEL CHAPTER?

Over the last 30 years, thousands of holiday home owners have benefited from our excellent service, and experienced exceptional booking levels by trusting us to let their property.

Your property manager will work with our team of experts across the business, monitoring performance and making recommendations, ensuring we maximise your bookings and you earn more.

Our team of performance analysts set prices based on the features of your property and local demand. They work seamlessly with our marketing team and your property manager to optimise your listing and highlight the unique selling points of your property to generate the highest possible return.

Network of unique brands

Unrivalled marketing reach

High booking levels per property

Local teams with knowledge of the local market

A personal, flexible and knowledgeable service

Page 5: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

A multi-million-pound marketing budget and a network of unique brands allow us to tap into specific audiences and generate new customers. We also keep up with industry trends and partner with market-leaders such as Google to ensure we get the best results from our online advertising.

Our team are available 364 days a year and have been delivering our same high-quality service for over 30 years.

Competitive rates of commission

Over 30 years’ experience with unrivalled standards

Payment made to you in advance of holidays

Thousands of happy owners benefiting from our service

Thousands of holiday home owners have benefited from our excellent service.

Page 6: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

OUR FAMILY

Each of our brands are designed to showcase the unique selling points and diversity of our accommodation collection. In addition to featuring on holidaycottages.co.uk, letting with us means your property will benefit from increased visibility by also appearing on one of our regional brands

and potentially our lifestyle brands too. Whether you own an ancient fisherman’s cottage in Cornwall, a contemporary beach house in Sussex or a renovated castle in the Scottish Highlands, we will make your property stand out.

Our family of brands

Our brands are all custom designed to help showcase your holiday home to it’s full potential.

Page 7: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

OUR FLAGSHIP BRAND

One of the largest UK holiday accommodation brands, holidaycottages.co.uk has become renowned for its trustworthy service and quality product offering over the last 30 years. Millions of visitors browse the award-winning

website every year in search of their ideal holiday home. Supported by both a effortless user-experience and a highly-trained customer service team, properties listed with us are guaranteed guests at their door.

Page 8: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

THE BRANDS

Many owners have thoughtfully designed their homes to cater for a wealth of individual guest requirements, offering properties that really match our customer’s needs. Whatever the style and appeal of your property – whether it’s quirky,

dog-friendly or specialises in large group accommodation - our impressive portfolio of both regional and lifestyle brands means we promote it to the right audience.

Our network of websites

Dog friendly holiday homes across the UK Large houses suitable for every occasion

COTTAGES INNORTHUMBERLAND

GORGEOUS COTTAGES

Page 9: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

Covering all of the UK, our regional brand network means we offer the very best elements of a local agency with the scale of a national company.

A wide range of brands, designed to appeal to specific audiences searching for their perfect holiday accommodation.

Intimate holiday cottages for couples Working farms that offer accommodation

Page 10: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

HOW WE DO IT

Marketing your propertyOur team of marketing experts and our multimillion pound budget will ensure your property is seen in all the right places, both on and offline.

Always up to date with the latest trends and technology, our cutting-edge marketing campaigns and websites mean we’re ahead of the competition. We combine data analysis and the latest technologies to find the right customers at the right time, and with a network of brands wider than anyone else, your property will receive maximum exposure to potential guests, ensuring the highest possible booking levels.

Almost every holiday is researched and booked online, and our team of experts constantly work on ensuring we appear highly across Google, Bing and Yahoo. We have a direct relationship with Google and work with them to ensure we’re always ahead of the game.

Search engines

Facebook, Twitter, Instagram and YouTube are just a few of the social channels that allow us to engage with our customers in a more personal way. We are continually promoting properties, sharing inspiring content and responding to the questions of our growing community.

Social media

Where needed, we work closely with some of the biggest brands in travel to promote your property to an even wider audience. Whether on HomeAway, TripAdvisor or AirBnB as well as a bespoke network of over 250 smaller brands such as CoolStays and Host Unusual.

Partner websites

Our network of brands are designed to meet the needs of our customers, and so are their websites. We produce websites that are visually engaging but also provide a smooth, hassle-free experience for the user. They are all tested and enhanced on a regular basis, making it as easy as possible for customers to search and book.

Network of websites

Page 11: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

Partnerships

We work with companies who have the same values and ethics as us to promote your property. From brands such as John Lewis and Joules, to our exclusive partnership with Pets at Home we work on specific campaigns that give us access to even more potential customers.

Print and mailings

We select highly targeted media across both local and national magazines and newspapers, from Sainsbury’s and The Radio Times magazines to the Telegraph, the Times and the Daily Mail. Highly targeted mailers and brochures are also used to target key customer groups at important times of the year.

Events, shows, TV and radio

Whether it’s specific exhibitions such as Discover Dogs or the various county shows across the country our team attend a variety of shows and exhibitions to help promote our brands. We utilise TV and radio to broaden our reach and talk to even more customers. By targeting specific stations, we can ensure we reach the people most likely to book your property.

Email

Our database of over 500,000 people receive regular email newsletters from us, ensuring they stay up to date about our latest campaigns and properties. Using data-driven insights, we send targeted campaigns to the customers we know are most likely to book your property.

Filling off-peak periods and obtaining last-minute bookings is always high on our agenda.

Page 12: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

MONEY MATTERS

Payments in advanceYou will receive secure payment three weeks in advance of your guests arriving or at the earliest opportunity if the booking is last-minute.

Payments are processed weekly, and your online owner account means you can monitor all activity, 24 hours a day from wherever you may be in the world.

Your income is our priority and we are 100% focused on generating you a healthy return; that’s why we’ll never take on a property if we’re not confident we can deliver the very best results for it.

Our partnership begins with an assessment of your property by a member of our team. They will calculate your holiday property’s projected income based on your property’s specification, our extensive data and expert local knowledge.

We will photograph every property to a professional standard to ensure we showcase your property’s best features to drive more bookings and more income.

Your dedicated property manager works with the performance team — our in-house analytics experts — who focus on monitoring your property’s performance to maximise your income. Holiday prices are adjusted, and targeted marketing campaigns are orchestrated to fill off-peak periods and last-minute bookings providing maximum return on your investment. In fact, many owners enjoy more than 40 weeks booked per year.

Maximising your rental income

Many owners often enjoy more than 40 weeks booked per year.

Page 13: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

Providing an exceptional level of service is of the utmost importance to us. With personally inspected properties and VisitEngland Quality accreditation, customers know that we’ll meet their high expectations.

Recognised as a Gold Trusted Merchant by Feefo, we are proud to have an excellent customer service rating of 4.7/5. We encourage customers to leave reviews and make improvements based on their feedback to maintain our reputation as a trustworthy and authentic brand.

IT’S IN THE DETAIL

Our commitment to quality

An excellent experience, would use it again Trusted Customer holidaycottages.co.uk Booking

The whole experience of booking our holiday with holiday cottages

was excellent. All the information was easy to follow.

5 star organisation Trusted Customer holidaycottages.co.uk Booking

Efficient and friendly people; I’d use them again.

Competent and efficient staff. Very helpful. Trusted Customer holidaycottages.co.uk Booking

They answered all queries and set up holiday insurance really easily.

Very helpful.

We’d definitely use them again! Trusted Customer holidaycottages.co.uk Booking

holidaycottages.co.uk delivered on everything from ease of booking

through to pre-holiday documentation and handy hints.

Proud to be a Visit England quality accredited agency

Page 14: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

ALL THIS COMES AS STANDARD

A dedicated property manager

Managing all property enquiries

Processing bookings and payments

Dealing with all pre-arrival queries

Sending out notifications to guests and owners

Making weekly owner payments

All advertising and marketing

Exclusive owner benefits

Flexibility to use your own property

24/7 access to your online owner account

We understand every owner has individual requirements when it comes to managing their properties. With the scale of our team at The Travel Chapter, we can be as hands-on as you need. From marketing to booking to guest relations and holiday support, we’re here for whatever requirements you have including:

Our personalised services

Page 15: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

Online Owner Account

A 24/7 hub housing everything you need to know

Accessible on all devices

Review property bookings in real time

Access recent customer reviews

Take advantage of exclusive owner benefits

Property managed servicesWe are here to help if you would like to discuss a more comprehensive range of property management services. From property changeovers through to maintenance, we can offer bespoke solutions based on your requirements via our network of selected suppliers.

In addition, should a problem arise during a guest’s stay, our holiday support team are on hand 7 days a week to help resolve any problems.

As a first-time owner it was a somewhat daunting prospect letting my holiday home. I shouldn’t have worried as The Travel Chapter made it a simple, seamless and most importantly an amazingly successful experience.

Mr Laughton – Bamburgh View

Page 16: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

WE’RE HERE FROM THE START

Are you looking to invest?

No matter what stage you’re at, we’re here to help.

Page 17: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

Building or convertingIf you are looking to build or convert a property for the holiday letting market, we are here to offer guidance if you need it.

We can advise on everything from décor and furnishings to desirable features which will attract the most bookings for your new property.

Buying a propertyOur property advisors can provide income projections for a property you’re looking to purchase and can even attend a viewing with you free of charge to offer expert advice. We also have a ‘holiday homes for sale page’ where you can peruse properties on the market from our current collection. Should you wish to buy one, we can guarantee a smooth transition so that bookings and marketing can continue without a pause.

Legislation The legislation surrounding letting your holiday property can sometimes feel over-complicated and confusing. We deal with regulations on a day-to-day basis and can answer any questions you may have.

Visit our free owner advice centre at www.holidaycottages.co.uk/owner-advice where you can find articles written by our experts on regulations as well as tax advice, insurance and other information that will help you get the most out of your holiday home.

Page 18: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

TAKE THE NEXT STEP

If you are interested in letting your property with The Travel Chapter, it is a very simple, quick process to get you started and live. We offer a highly personal approach and would be delighted to arrange a free visit to your property for a no-obligation chat. We can provide a wealth of advice and a full assessment of your property’s potential.

How to get started

Arrange a no-obligation visit

We will happily visit your property and then provide

expert advice on all aspects of holiday letting.

Enjoy receiving your bookings

Once you’re all set up, your property will go live, and you can start taking bookings and

generating income.

Call: 01237 459991

Email: [email protected]

Contact us to get underway

Simply visit our website or give our dedicated team a call. We’re available seven days a

week until late.

Page 19: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

A LITTLE SOMETHING EXTRA FROM US

Refer a friendDo you know someone who has a quality holiday home in the UK? We’re always looking to add quality UK holiday homes to our collection. If you refer a friend to The Travel Chapter and they sign up with us, you will receive vouchers with a combined value of £400.

Simply put us in touch and we’ll do the rest! What could be simpler? There is no limit on the number of referrals so the more people you recommend us to, the more you earn!

We have received some of our highest ever booking levels recently and are continuing to see the income from our property grow.

Mr & Mrs Farmer – Knapp Lane Barn

Page 20: Your guide to letting - Holidaycottages.co.uk · 2020-02-18 · the style and appeal of your property – whether it’s quirky, dog-friendly or specialises in large group accommodation

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w: travelchapter.com t: 01237 459991 e: [email protected]

The Travel Chapter Limited Registered in England & Wales, Company registration No: 02431506.

Registered office: Travel Chapter House, Gammaton Road, Bideford EX39 4DF