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Agenda

Crowdsourcing

Quirky Overview

Business Model

Social Product Development

C2C

C2B

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CrowdsourcingQuirky Overview Business Model Social Product

Development

C2C C2B

CROWDSOURCING

INNOVATION

IDEA

PRODUCTION

BRAND PROMOTION

MARKETINGFORECAST

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Quirky OverviewCrowdsourcing Business Model Social Product

Development

C2C C2B

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Quirky OverviewCrowdsourcing Business Model Social Product

Development

C2C C2B

Launched in 2009

$6 million from Series A funding

30+ employees

Based in NYC

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Quirky OverviewCrowdsourcing Business Model Social Product

Development

C2C C2B

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7/19Quirky Overview

Crowdsourcing Business Model Social Product

Development

C2C C2B

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Quirky OverviewCrowdsourcing Social Product Dev. C2C C2B

Business Model

QUIRKY

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QUIRKY

IDEA 99$

Exposure

Community

Designers & Influencers Design Company

Supplier

Production only

starts if PRE-SALES

threshold is met

Co-Design Product

Product Buyers

New ProductPrice $

30%

0% to 30%

based on

INFLUENCE

Product

Idea

Initiator

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Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

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Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

Influencers

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Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

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Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

Business Model Controversy

Higher than usual inventor's fees

Upfront fee of $99 fees

Who wins?

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Social Product DevelopmentQuirky Overview Business ModelCrowdsourcing C2C C2B

Social Product Development

Riding theSOCIAL wave

Group Decision-Making

Service or

Platform?

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Social Product DevelopmentQuirky Overview Business ModelCrowdsourcing C2C C2B

Network Effects

Larger the crowd,the greater the

Value

Greater valuemeans more

inventors

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C2CQuirky Overview Business Model Social Product

Development

Crowdsourcing C2B

Consumer to Consumer

Facilitate interactions via

third-party for a fee

Intermediaries make the match

Involvement increases exponentially

story-tellers

Chance to make $$$

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C2CQuirky Overview Business Model Social Product

Development

Crowdsourcing C2B

The amount of knowledge and

talent dispersed among thehuman race has always

outstripped our capacity toharness it. Crowdsourcing

corrects that.

Jeff Howe of Wired

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C2BQuirky Overview Business Model Social Product

Development

C2CCrowdsourcing

Consumer to Business

Competition?

User Generated Content Businesses we know Lego, eBay

?

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Finito!

Answers