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  • 7/22/2019 Quirky Pres

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    Agenda

    Crowdsourcing

    Quirky Overview

    Business Model

    Social Product Development

    C2C

    C2B

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    CrowdsourcingQuirky Overview Business Model Social Product

    Development

    C2C C2B

    CROWDSOURCING

    INNOVATION

    IDEA

    PRODUCTION

    BRAND PROMOTION

    MARKETINGFORECAST

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    Quirky OverviewCrowdsourcing Business Model Social Product

    Development

    C2C C2B

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    Quirky OverviewCrowdsourcing Business Model Social Product

    Development

    C2C C2B

    Launched in 2009

    $6 million from Series A funding

    30+ employees

    Based in NYC

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    Quirky OverviewCrowdsourcing Business Model Social Product

    Development

    C2C C2B

  • 7/22/2019 Quirky Pres

    7/19Quirky Overview

    Crowdsourcing Business Model Social Product

    Development

    C2C C2B

  • 7/22/2019 Quirky Pres

    8/19Business Model

    Quirky OverviewCrowdsourcing Social Product Dev. C2C C2B

    Business Model

    QUIRKY

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    QUIRKY

    IDEA 99$

    Exposure

    Community

    Designers & Influencers Design Company

    Supplier

    Production only

    starts if PRE-SALES

    threshold is met

    Co-Design Product

    Product Buyers

    New ProductPrice $

    30%

    0% to 30%

    based on

    INFLUENCE

    Product

    Idea

    Initiator

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    Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

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    Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

    Influencers

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    Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

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    Business ModelQuirky OverviewCrowdsourcing Social Product Dev. C2C C2B

    Business Model Controversy

    Higher than usual inventor's fees

    Upfront fee of $99 fees

    Who wins?

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    Social Product DevelopmentQuirky Overview Business ModelCrowdsourcing C2C C2B

    Social Product Development

    Riding theSOCIAL wave

    Group Decision-Making

    Service or

    Platform?

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    Social Product DevelopmentQuirky Overview Business ModelCrowdsourcing C2C C2B

    Network Effects

    Larger the crowd,the greater the

    Value

    Greater valuemeans more

    inventors

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    C2CQuirky Overview Business Model Social Product

    Development

    Crowdsourcing C2B

    Consumer to Consumer

    Facilitate interactions via

    third-party for a fee

    Intermediaries make the match

    Involvement increases exponentially

    story-tellers

    Chance to make $$$

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    C2CQuirky Overview Business Model Social Product

    Development

    Crowdsourcing C2B

    The amount of knowledge and

    talent dispersed among thehuman race has always

    outstripped our capacity toharness it. Crowdsourcing

    corrects that.

    Jeff Howe of Wired

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    C2BQuirky Overview Business Model Social Product

    Development

    C2CCrowdsourcing

    Consumer to Business

    Competition?

    User Generated Content Businesses we know Lego, eBay

    ?

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    Finito!

    Answers