Multi-Platform Services GuideOctober 2013

Introduction

Efficiently building and managing a successful

social strategy is our partners biggest

challenge… …Ybrant Social

provides the complete guidance and services that lead to success.

Topics

1. Social

2. Display

3. Video

4. Mobile

5. Partnership Model

6. Locations

Social

All Ads Types, All Placements

News Feed(Desktop)

RHS* Homepage(Premium)

News Feed(Mobile)

RHS* facebook

(Marketplace)

*RHS = Right Hand Side

User searches for a product or brand

FBX (facebook Exchange)

Uses a search engine

Visits a website

Visits facebook

User does not finish the acquisition process

User finishes the acquisition process

User is re-targeted on facebook, and sent to an external page or a

fan pageUser can be included or excluded

from the adsUser clicks clients website

Key Features

Full integration to Artemis

Location: Country, city, state (Zip code

in US)

Language

Age

Gender

Interested in (sexual preference)

Relationship status

User events (target user on his birthday)

Education status

Likes & interests (KWs)

Broad category

Workplace

Connections & negative connections

(when we are admin on a page/app – we

can target to users who have liked/not

the page/app)

Mobile device

Mobile operating system

Placement (mobile/desktop/news feed

only/all FB)

Day-part: Days and hours of the day

Pacing tool (deliver budget equally)

Auto-multiplying tool (creation of mixed

ads)

Pacing Tool: Guarantees stable daily delivery,prevents under-delivery

Key Features

Budget Deactivation: Stops a campaign to prevent over-

delivery

Day Part Targeting: Runs campaigns only on specific

hour and day of the week

oCPM: Optimizes campaigns for likes, reach,

clicks and social impressions

Campaign Management and Creative Service

Campaign upload and management

Highly trained & dedicated Campaign Management

team

Creative Factory support

Deep optimization & tracking

Facebook strategy guidance & support

Tailor-made SLA

6 days a week of global service

Let Us Guide You

Training and Guidance

Facebook strategy

Sales pitch

Updates and new features

Measurements

Join roadshows

Success stories

Display

Trusted RTB Media Partner Worldwide

Worldwide media buy operations

Focus on performing

media

Transparent media over RTB

Transparent, Quality and Safe media offering

Carefully segmented and categorized

Recruiting media that performs for our brand

and direct response account managers

Local media operations in APAC, LATAM and

EuropeHand-picked publishers managed by our global

experts

Performance Driven Campaign Management

E-Commerce, telecommunicati

onsExpertise around lead

generation and new traffic

Mostly young audience, 15-35 years old

Unique capabilities around keyword and contextual targeting

Vast experience with e-Commerce and

telecommunications campaigns

Focus on performing

media

Transparent media over RTB

Video

Boost Video Performance

Mobile

Media and Campaign Management Service

Quality Smartphone and tablet traffic (feature phone

also)

Own publishers

Brand Safety

Site-list on-demand

Multiple media channels

Landing page, production, optimization and hosting

Unique performance technology

Post-click performance technology

Dedicated campaign managers

Clear and easy to use reporting system

Its Time to Go Mobile

Get Smarter

Targeting

Device type

Operating system

Connection type (3G, WIFI)

Demographics

Creative ID

Day part targeting

Conversion timestamp

Geo Data

Content

Partnership Model

Ybrant Responsibilities

Create social strategy, based on clients goals & needs

Efficiently manage all campaigns

Provide creative support

Guide and train partner sales team

Join sales roadshows

Establish facebook “university” sessions for clients

Establish a tailor made SLA

100% media cost transparency

Clear Responsibilities

Partner Responsibilities

Own clients relationships

Understand and inform clients goals (ROI metrics)

Understand and inform clients product

Understand and inform clients conversion funnel

Pitch facebook ads to clients

Organize joint roadshows

Lead sales process

Available Commercial Models

Campaign-on-campaign basis

Management fee

Flexibility

Locations

India

Israel

Ukraine

Germany

Uruguay

Argentina

Mexico

Global presence, local expertise

Choose your location

Australia

Serbia

Chile

UK

Thailand

Colombia

Thank You