xister - cultural media & behavioural marketing - 2012 - carlo sebastiani

7/31/2019 xister - cultural media & behavioural marketing - 2012 - carlo sebastiani

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2012


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80 people in Rome and Milan,

an over 5 million euro turnover

last year, over 40 accounts in

the last 2 years.

And a network of side projects

and fellow players, helping us

to push the boundaries of ourwork always a little bit further.

Come and look at what we HAve

done so far.

Enjoy.

xister is a creative agency.

Since 2002 weve been delivering

high-quality communication

services, where cultural and

behavioural elements give life to

stories around brands.

No matter the media.

Across media.

Using technology as a commodity

and a frame of inspiration.

manifesto


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brands


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case histories


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An everlasting community reunion where Jeeps enthusiasts can nd

engaging content on all of the 4x4 legendary brands special events.

KEYWORDS:

ENGAGEMENT / EVENTS / BRANDED CONTENT

MEDIA:

WEB / SOCIAL

AWARDS:

NC DIGITAL AWARDs 2012-BRANDED CONTENT CATEGORY-GOLD AWARD

IAB MIXX 2012 - BRANDED CONTENT - BRONZE AWARD

ADCI 2012 - BRANDED CONTENT - BRONZE AWARD

jeep people

view project


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The visionary British artist Felix Thorn was asked to build

music-making sculptures that combine Moleskine objects with musical

instrument parts.

KEYWORDS:

BRANDED CONTENT / CULTURAL COMMUNICATION

MEDIA:

AMBIENT / WEB / MOBILE / SOCIAL

the moleskine orchestra

view project


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The brand new revolutionary Honda Integra launches its challenge to

the old fashioned way of moving on two wheels.

KEYWORDS:

ATL / PRINT / PHOTOGRAPHY

MEDIA:

OOH / PRINT / TV / RADIO / WEB

honda integra

view project


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Nuovo Honda Integra. Il resto preistoria.


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An across markets advert game, mainly based on social networks,

supported the launch of Jeeps latest creative International platform

Never Adapt.

KEYWORDS:

ENGAGEMENT / GAMIFICATION / CHALLENGE

media:

WEB / SOCIAL

AWARDS:

INTERNET MEDIA KEY 2012 - BEST INTEGRATED CAMPAIGN

the j challenge

view project


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The launch of the new range of Giovanni Rana Fresh Sauces was

supported by a web strategy featuring a web spot, an original cooking

tutorial and an on-demand content web site.

KEYWORDS:

STRATEGY / BRANDED CONTENT / INTERFACE DESIGN

MEDIA:

WEB / SOCIAL

sughi freschi Giovanni Rana

view project


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A fun-oriented social assets management THat enforces the beer Lovers

loyalty to Peroni.

KEYWORDS:

BRAND AWARENESS / CONVERSATION / FUN

MEDIA:

SOCIAL

birra peroni social media

view project


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Building brand reputation through a cultural project that invests on

contemporary art as a means to encourage the diffusion of young

artists energy.

KEYWORDS:

DESIGN / ART / TECHNOLOGY / USER EXPERIENCE

media:

PRINT / WEB / SOCIAL / MOBILE

AWARDS:

RELEASE 2011 -INTERACTIVE KEY AWARD - MEDIA AND EDUCATIONAL

premio terna

view project


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The rst social food network where the best food bloggers write about

italian local products and producers excellences.

KEYWORDS:

GEOLOCALIZATION / CULTURAL / BLOGGER ENGAGEMENT

MEDIA:

WEB / SOCIAL / EVENTS

gente del fud

view project


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The SAY YES philosophy lives on the new Nastro Azzurro OcIal Website

where all the brand activities lead to.

KEYWORDS:

BRAND AWARENESS / PRODUCT WEBSITE / CULTURAL COMMUNICATION

MEDIA:

WEB / SOCIAL

nastro azzurro website

view project


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The new Honda Moto Italia ocial website leads a regenerating process

of the brandS digital strategies including social networks.

KEYWORDS:

BRAND AWARENESS / PRODUCT WEBSITE / USER EXPERIENCE

MEDIA:

WEB / SOCIAL

honda moto italia

launch website


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A steam punk atmosphere welcomes the challengers of The Hunger

Games, the latest global blockbuster based on Suzanne Collins novel.

KEYWORDS:

ENGAGEMENT / GAMIFICATION / STRATEGY

MEDIA:

WEB / SOCIAL

the hunger games

view project


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A photographic online contest that rewards users inspirations with

a week in New York.

Cafe Zeros original tips help users to nd the way to inspiration.

The online contest was supported by a social network campaign, including

facebook ads and focused posting plan, that landed on the contest page

of cafezero.it..

KEYWORDS:

ENGAGEMENT / GAMIFICATION / BEHAVIOURAL MKTG

MEDIA:

WEB / SOCIAL

tutto inizia da zero

launch website


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thank you.

xister - cultural media & behavioural marketing - 2012 - carlo sebastiani

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