xister ideas and inventions made in italy - 180215

rome • milan • turin

Agency

Clients

Work

People

Places

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xister is a digital creative agency. established in 2002 in the heart of rome, italy.

we invent and deliver digital products with style, passion and technological acumen.

we’re the new wave of Italian artisanal intelligence.

In Essencegency

the

creatives, strategists and DATA science MANAGERS meet CONTEMPORARY thought leaders and makers

Millioneuros in turnover7

80PeopleMore than

Accounts50

MarketS40 served in 2014

handled in 2014

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the

In Numbers

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By Services

Digital innovation

Social

cultural

Strategic & Creative

marketing & business transformation

Data science & Media

FASHION &APPAREL Entertainment

AUTOMOTIVE Health&Care

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the

By Sectors

Food&Beverage

italy Austria Belgium Bulgaria Denmark Finland France Germany Greece Luxembourg Macedonia Netherlands Romania Spain Switzerland SWEDEN Poland Portugal Turkey uk

UNITED STATES Brasil India

By Marketsgency

the

RUSSIAN FEDERATION Kazakhstan ukraine

angola Egypt nigeria morocco South Africa israel tunisia united arab emirates

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By Content

LONG-LASTING CONTENT

EDITORIAL CONTENT

ENHANCED CONTENT

ADVERTISED CONTENT

SOCIAL

Adaptive sites Gamification platforms Apps development Sales conversion pages Marketing automation platforms Trade marketing systems Brand publishing platforms Community spaces Digital Shops …

Infographic design Blogs-tailored content Events Video-photo recap Photo Galleries collections Photocall Real-time social coverage EPK design Product visual storytelling Branded Frame …

Facebook Twitter Youtube Instagram Tumblr Pinterest G+ LinkedIn Vine What’s up Snapchat Shazam Medium Learnist Pheed Steller ….

Native Display Social Domination Mobile Proximity Free wi-fi Keyword Ambient Paper Radio Tv Newsletter …

AR/VR apps Headset 3D experience UI/UX design Arduino interactive projects ibeacon applications Retail digital experience Wearable tech apps Sound design and branding …

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ENTERTainment Automotive Food&beverage Fashion Health&care

Original Soundbites for PR Original Clip featurette Talents&Influencers interviews Bloggers engagement Movie contest Film Digital Activation Live coverage from movie’s events Social contents (memes, video posts) Digital Coupons for theatre&festivals Gambling Activations Gambling platforms UI/UX

Shoowroom&Fabric virtual tour VR and headset test drive Car Configurators design Financial configurator design Car video mapping Landing pages CRM program management After Sales tools Events&faires live coverages Product and brand Gamification Customer Journey design Dealer relationship tools Ambassador recruitment tool Loyalty program After sales tools

Experts video tutorials Editorial Tips Vertical Blog design&maintenance Products Samples Campaign Publishing Platforms Freebies mechanics Cheatsheets Licensed contents

Sunglasses try-on app Virtual Fitting apps Fashion gamifications Virtual catwalk Rewarding platform Designers engagement Bloggers engagement Ltd edition items contest

Video Recipes production Products photo shooting Show cooking production Audio Recipes app Retail&farmers virtual tour Vending machine ‘Plan your shopping’ apps Ambassadors recruitment Chef&influencer campaigns Consumer Engagement platform Digital Couponing Digital Shops Bloggers Activations Products Storytelling AR tasting experience Original content libraries

By Format

why xister

why xister

We Inspire And Resolve

we budget and measure

We Make The Best Performing Content

we deliver

lients

we’re roster shop and leading creative agency

For almost all of our clients

lients Food&Beverage

lients FASHION&APPAREL

lients Entertainment

lients AUTOMOTIVE

lients Health&Care

lients Others

orksSelected

works are classified in 3 levels:

where we’ve implemented a 360° project, starting from scratch

A project where we’ve managed design, creativity and development

where we’VE just adapted localized or optimized content.

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Gold

Silver

Bronze

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Client

Brand

Project

fca

Level

New Holland

“THE AMAZING MAGIC OF T6” SIMULATION

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“Discover how much fun it is being a farmer."

There are two ways to live this experience: a more “advanced” one, using your own smartphone by pairing technology, and a “classic” one,

using a larger device.

Users can have fun playing a game but can also access all the information about the T6 and request to be contacted.

orks

Client

Brand

Project

NOW YOU SEE ME

UNIVERSAL CINEMA

DENTRO LA MENTE

Level

orks

“what’s inside your mind ?”

A “magic” digital experience that captures the secrets in your mind, based on the thriller ‘Now You See Me’.

A Facebook App in which the main character of “The Mentalist” invites users to mentally choose one of their Facebook friends.

The Mentalist will be able to “read" the users mind and guess who the friends is by asking a few questions.

orks

VISUAL

Stories in History, History in Stories.

Client

Brand

Project

peroni

sabmiller

un mercoledì da scialloni

Level

orks

“Big Wednesday… as Chillers”

The contest where you don’t have to do anything…just relax.

In line with the Chill Lemon brand positioning, xister created a digital universe where people can demonstrate how good they are at chilling out on the beach

with a cold Chill Lemon bottle during the hot summer.

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VISUAL


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Client

Brand

Project

lottomatica

Level

lottomatica

“7 days of fun with Lottomatica!”

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“7 days of fun with Lottomatica!”

Lottomatica celebrates the launch of its new website with a special promotion for all users featuring bonuses and fun with new games on promotion every day:

Bingo, Skill Games, Poker and more.

A week of fun dedicated to users conveyed with special 3D cards on Lottomatica’s web properties.

orks

Client

Brand

Project

peroni

sabmiller

Digital collection mobile app

Level

orks

“take your passions seriously.”

Play anytime and anywhere with Cuore Peroni.

The reward platform Cuore Peroni installs on the users smartphones via an App that allows them to take part in challenges in an easier way, directly from their

mobile devices.

GooglePlay:https://play.google.com/store/apps/details?id=it.peroni.cuoreperoni AppStore: https://itunes.apple.com/it/app/cuore-peroni/id878614014?mt=8

https://itunes.apple.com/it/app/cuore-peroni/id878614014?mt=8

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VISUAL


Project Caseorks

Client

Brand

Project

vogue eyewear

luxottica

International Gamification

Level

orks

“How many miles are you ready to travel to be a real style icon?”

If you are a lifestyle guru, a real fashionista or a travel lover, you will enjoy Style Miles, the new loyalty program from Vogue Eyewear.

The more miles you earn, the more opportunities you have to become a style icon.

xister refreshes the Style Miles Platform that strengthens the bond between the brand and the consumers.

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VISUAL


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Client

Brand

Project

AE NETWORKS

Level

CRIME INVESTIGATION

“social engagement plan”

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“True crimes. True people. True stories.”

The daily posting plan on Facebook, Twitter and Instagram aims to generate awareness around CI topics, create engagement and bring

traffic to the website.

Using the triple soul of the channel - made of ‘crimes’, ‘stories’ and ‘people’ - we created specific columns linked both to new formats and the topics

of the criminal world (killer profiles, forensic quizzes) with eye-catching sharable graphics.

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VISUAL

True crimes. True people. True stories.

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Client

Brand

Project

HISTORY CHANNEL

AE NETWORKS

“social engagement plan”

Level

orks

“Stories in History, History in Stories.”

Our aim was to create awareness about programming, create engagement and push traffic to the History Channel’s website.

Every day, we created specific columns linked to new formats of the channel, ad hoc memes to support special activations (such as contests or digital platforms),

quotes by historical personalities and historical anniversaries.

Every day, we make (hi)story on our page.

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VISUAL


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Client

Brand

Project

peroni

sabmiller

“in cucina con chef rubio”

Level

orks

“Food for dudes. Discover the recipes of Chef Rubio”

Hey dude, what would you like to eat today?

A branded series of 11 video recipes for Peroni presented by Chef Rubio, former rugby player now turned chef with a great following on TV (DMAX)

and SOCIAL MEDIA. His style is very direct and unconventional.

Peroni covers the territory of tough foods and in fact the dishes are tipical Italian tasteful dishes appreciated mainly by men such

as Hamburger, Pork Ribs and Braised Meat.

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VISUAL


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Client

Brand

Project

GROUPE SEB

Level

lagostina

ONLINE PRESENCE

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“The new way to make good (Italian) pleasure”

The Italian pleasure of good cooking comes to life on the new Lagostina brand site.

We created the main hub for all products of Lagostina World.

Product features and technical details are shown with videos and photo details and the visual prominence is underline throughout the site.

the section HINTS is area that aims to present the advantages the Lagostina range can offer through engaging info-graphics.

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Client

Brand

Project

MAGNUM

UNILEVER

“UNLOCK THE LOOK”

Level

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“dress in Dolce&Gabbana while singing with Kylie Minogue”

Unlockthelook is a fashion&film related digital project to boost Magnum’s glamour positioning.

xister conceives a digital activation to invite users to send in their most glamorous and stylish selfie and participate in a competition as well as voting for others on

Magnum’s digital channels.

The 8 lucky winners fly to Cannes for the awesome Magnum 25th Anniversary Party during the French film festival.

Smartly dressed by Dolce&gabbana and singing along with brand ambassador Kylie Minogue, the eight winners predictably go crazy with excitement.

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VISUAL


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Client

Brand

Project

pasta garofalo

Level

unforketable

“buy, watch, cook and taste”

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Watch, Cook and Taste. Turn your cooking into something “Unforketable”

Unforketable is the first video cookery encyclopedia that aims to promote and spread Michelin 3-starred Italian traditional cuisine in a completely innovative

way since it does not need re-inventing, rather brushing up, updating and accurate interpretation. And then you need a touch of the magic fork: surprise.

Unforketable has put tradition on the table and updated it to teach everyone the best Italian cuisine in the easiest way following basic rules: value the ingredients by making them the lead players and bring out the flavor to pinpoint the taste.

Keep fat levels down and balance seasoning to achieve tasty and yet remarkably light dishes.

orks

Client

Brand

Project

eataly

Level

eataly.net

“eCommerce engagement plan”

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“Eataly now has a real Social Soul”

Eataly is in need of a solid social identity on Facebook, Twitter, Google+ and YouTube.

For Eataly xister identifies, plans and executes specific social media lead generation goals, underlining 6 core pillars in the content strategy analysis:

Compelling messages, Eye catching visuals, Mass audience appeal and Shareability, Clear CTA and Italian Personality.

orks

Client

Brand

Project

garofalo

Level

pasta garofalo

“PASTA&CINEMA”

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“Pasta Garofalo loves Cinema, a lot.”

social engagement plan

Pasta Garofalo invests in cinema.

Initially through product placement then through the production of short films, like “The Wholly Family” directed by Terry Gilliam and the recent “Caserta

Palace Dream”, the brand always strikes the perfect balance between taste and imagery.

xister turns Pasta Garofalo’s passion for cinema into a “cultural” strategy.

10 collections of creative “pasta-made” movie posters printed in ltd edition and published all over the web

to create a massive “love-to-share” campaign.

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Client

Brand

Project

UNIVERSAL PICTURES

“official Instagram Competition”

Level

Gravity

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“WONDER WHAT INSTAGRAM IS LIKE AT 0 GRAVITY ?”

Users are invited to upload photos or videos representing the concept of ‘zero gravity’ on Instagram, using the hashtags #ZEROGRAVITY and

#GRAVITYFILM

xister develops a bottom-up scrolling hub where contents float across the screen

just like the actors in Alfonso Cuarón’s masterpiece.

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VISUAL


orks

Client

Brand

Project

VOICES

UNIVERSAL PICTURES

Vine’s activation

Level

orks

“6 seconds are more than enough.”

You have 6 seconds to show your talent. If you are talented, 6 seconds are more than enough.

xister designs the official application of the Universal Pictures movie ‘Voices' focused on the mobile App Vine and is based on this easy concept.

Users have to make a 6 second video, singing their favorite song, to prove their talent.

orks

VISUAL

Stories in History, History in Stories.TO SEE THE AUDiTIONS GO TO

http://6seconds-audition.it/

http://6seconds-audition.it/

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Client

Brand

Project

FCA

“LA-NY footrace for the 70th Jeep anniversary”

Level

JEEP

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"After rowing across the Pacific and Atlantic Oceans, I have now connected them on foot"

Alex Bellini says this after succeeding in overcoming the almost impossible challenge of running across America for 70 days straight and averaging 46 miles a

day.

Jeep, the legendary American brand that stands for freedom, adventure, authenticity joins by the Italian sportsman to revive the myth of the first footrace

ever organized across the U.S., the Trans-American Footrace of 1928.

After designing the project, xister’s team follows Alex mile by mile, day after day to tell the world his story.

All possible media are involved and jeep-people.com serves as the 'meeting place' where brand enthusiasts share their stories of talent and commitment.

http://jeep-people.com

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"After rowing across the Pacific Ocean and Atlantic Ocean, I have now connected them by foot"

LA-NY FOOTRACE

Alex Bellini said that after succeding at the insurmountable challenge of running across America for 70 days straight and averaging 46 miles a day.

The legendary American brand that stands for freedom, adventure, authenticity along with the italian sportsman to revive the myth of the first footrace ever

organized across the U.S., the Trans-American Footrace of 1928.

After designing the project, xister’s team followed Alex mile by mile, day after day to tell the world his story.

all the possible channels were involved and jeep-people.com served as the 'meeting place' where brand enthusiasts shared stories of talent and

commitment.

LA-NY footrace for the 70th Jeep anniversary

http://jeep-people.com

orks

Client

Brand

Project

MOLESKINE

“THE ORCHESTRA”

Level

MOLESKINE

orks

“MOLESKINE products become musical INSTRUMENTS”

xister engages the visionary British artist Felix Thorn to build music-making sculptures combining Moleskine

products with musical instrument parts.

After months of hard work ‘the Moleskine Orchestra’ comes to life. The theremin-conducted orchestra gives people the privilege to play music

with paper, wood, notebooks and pencils like in a futuristic fairytale.

This very special edition of Felix’s Machines performs at various European Design Weeks and gets showcased at several of the brand’s premium retail

spots as an eye-catching outdoor installation.

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VISUAL


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Client

Brand

Project

fca

Level

abarth

“virtual tour of officine abarth”

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“get a look in on the inside: a virtual tour of the Abarth brand tuning workshop”

For the first time ever a European car manufacturer opens the doors of its factory using Google Street View technology.

The result is the "Officine Abarth Virtual Tour", a unique and immersive experience, conceived by xister, that gives users the chance to discover the

Abarth headquarters in Turin and explore the Abarth model range in an innovative and appealing way by “browsing” amongst the cars with a 360° view.

The "Officine Abarth Virtual Tour" project was presented at the Paris Motor Show in 2014 using Oculus Rift.

They are our treasure, our real asset.

They are the bond that ties our business

partners to us.

eople

People

eople

Key

Crescenzo AbbateManaging Director

Riccardo ZamurriManaging Director

Sarah GrimaldiCreative Director

Igino TroianiFinance Director

Alessio VincenzoniClient Director

Roberto ZappelliHead Of Strategy

Valerio Di GiorgioDeputy Creative Director

Filippo GrossiDesign Director

Andrea MazzocchiHead Of Design Development

Rome Vicolo Della Frusta 8/9

Milan Via Brioschi 53

Turin Via Agostino Da Montefeltro 2

(Pronounced incorrectly since 2002)

CRESCENZO ABBATE

mob: +39 3289858759

[email protected]

www.linkedin.com/pub/ENZO-ABBATE/

for info and contacts:

xister.com

mailto:[email protected]

http://www.linkedin.com/pub/ENZO-ABBATE/

xister ideas and inventions made in italy - 180215

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