wsu deca - training packet

FORWARD

The purpose of this packet is to simplify the competitions of Collegiate

DECA. Hopefully providing a solid foundation of understanding for you

to stand on. Good luck, and be sure to check our WeberSync page for

any future updates.

CONTENTS

HOW TO CHOOSE YOUR EVENT…………………..………………….…….2

COMPETITIVE CLUSTERS, WHAT ARE THEY?………………..……..…3

COMPETITIVE CLUSTERS AND THEIR EVENTS…..…………………..4

PREPARED BUSINESS SIMULATIONS……………….……….…………..5

BUSINESS SIMULATIONS………………….…………….…………………….6

CASE STUDIES……………………………..………………………………………..7

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TRAINING PACKET 2015

but how?

With over 50 competitive events, we understand the choice can be overwhelming. Hopefully the following four tips will help.

1. pick your competitive cluster

Our competitions are built around six academic clusters: 1. Business Management + Administration 2. Communication + Technology 3. Entrepreneurship 4. Finance + Accounting 5. Hospitality + Tourism 6. Marketing + Sales.

Each of these clusters break down into subcategories which your competition will be focused on specifically.

2. select your competitive event type

There are three; Business Simulations, Case Studies and Prepared Simulations. Consider all three thoroughly with your skill sets and comfort level in mind. For example, do you enjoy thinking on your feet, or are you more comfortable having a speech memorized? Some events require a test, are you okay with that? Do you like to fly solo, or prefer being on a team? With that in mind…

3. select your subcategory

Now that you have your ideal event and cluster in mind, simply select the subcategory that matches both. Don’t be afraid to switch either, the right fit for you is the goal.

4. prepare

Luckily you’re not on your own. We are here to help you succeed at both State and International Competitions. We will help you get ready through role-playing, discussions, tools, strategy, and other resources. Never hesitate to ask for help.

CHOOSING YOUR EVENT

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CLUSTERS DEFINED

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business management + administration

The process or activities associated with running a company, such as controlling, leading, monitoring, organizing and planning.

communications + technology

Communication is when information is passed from a sender to a

recipient using a medium. Technology is information on anything

humankind makes for their benefit out of resources available, in order to make tasks simpler to perform.

entrepreneurship

The assumption of risk and responsibility in designing and implementing a business strategy or starting a business.

finance + accounting

Finance is a study which figures out how people, businesses and groups make and use money. Accounting is the systematic way of recording, reporting, and analysis of financial transactions.

hospitality + tourism

Hospitality is the practice of friendliness in welcoming and treating guests or strangers. Tourism is the business or industry of providing information, accommodations, transportation, and other services to tourists.

marketing + sales

Marketing is communicating the value of a product or service to customers, for the purpose of selling that product or service. Sales are the exchange of a commodity for money or service in return for money or the action of selling something.

COMPETITIVE CLUSTERS

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business simulations

case studies

prepared business simulations

RETAIL MANAGEMENT

ACCOUNTING

BANKING ANDFINANCIAL SERVICES

CORPORATE FINANCE

HOTEL AND LODGING

RESTAURANT AND FOOD SERVICE MANAGEMENT

TRAVEL AND TOURISM

FASHION MERCHANDISING AND MARKETING

RETAIL MANAGEMENT

BUSINESS ETHICS

HUMAN RESOURCE MANAGEMENT

MARKETING MANAGEMENT

SALES MANAGEMENT MEETING

BUSINESS-TO-BUSINESS MARKETING CAMPAIGN

INTERNATIONAL MARKETING

MARKETING MANAGEMENT

SALES MANAGEMENT MEETING

SPORTS AND ENTERTAINMENT MARKETING

BUSINESS RESEARCH

PROJECT MANAGEMENT

ADVERTISING CAMPAIGN

EMERGING TECHNOLOGY

MARKETING STRATEGIES

PROFESSIONAL SALES

ENTREPRENEURSHIP (Starting a Business)

ENTREPRENEURSHIP (Growing Your Business)

FINANCIAL STATEMENT ANALYSIS

ADVERTISING CAMPAIGN

EMERGING TECHNOLOGY MARKETING STRATEGIES

PROFESSIONAL SALES

clusters

MARKETING + SALES

HOSPITALITY + TOURISM

FINANCE + ACCOUNTING

ENTREPREN-EURSHIP

BUSINESS MANAGEMENT

+ ADMINISTRATION

COMMUNICATIONS + TECHNOLOGY

what they are Business Simulations are designed to measure a broad range of knowledge, skills and attitudes, both general business/marketing/management and industry-specific, identified by business and industry professionals as essential to success in a given occupation.

event format

what participants are judged on • On the bottom left corner of the front page of your Business Simulation is a list of

“Performance Indicators.” • Performance Indicators are the only things your judges can use to evaluate you. • Address each indicator point-by-point. Do not stray off topic by offering solutions that

do not address the specified Performance Indicators.

what tools can you have/not have? • No outside materials may be brought into competition • Only pen, pencil, calculator, and paper will be allowed in the preparation area. • Use that paper to present your solution in an organized format. • Draw charts, graphs and illustrations to provide further proof for your argument. • Use the facts given, and if you need other facts - make them up and act as if they are

given. If you tell your judge that your company has 60% of the market share, who are they to challenge that fact?

EXAM

Career Cluster Exam

PRESENTATION &QUESTIONING TIME

15 Minutes

PREPARATION TIME

30 Minutes

APPEAR BEFORE A JUDGE

One Simulation 2nd for finalists

PARTICIPANTS

One Participants

competitive events

1. Accounting

2. Banking Financial Services

3. Corporate Finance

4. Fashion Merchandising and Marketing

5. Hotel and Lodging

6. Restaurant and Food Service

7. Retail Management

8. Travel and Tourism

BUSINESS SIMULATIONS

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what they are Involve the analysis of real-world case situations, and the presentation of solutions to a professional (judge) with experience in the specific area of speciality.

event format

what participants are judged on • On the bottom left corner of the front page of your Business Simulation is a list of

“Performance Indicators.” • Performance Indicators are the only things your judges can use to evaluate you. • Address each indicator point-by-point. Do not stray off topic by offering solutions that

do not address the specified Performance Indicators.

what tools can you have/not have? • Outside materials including laptop computers, reference materials, audio and visual aids,

etc. may be brought into the competitive event. • Play to your strengths: if you are musically inclined, write and perform an advertising

jingle as part of your solution. Whatever you do, be creative, unique and memorable. • Draw charts, graphs and illustrations to provide further proof for your argument. • Use the facts given, and if you need other “facts” make them up and act as if they

are given. If you tell your judge that your company has 60% of the market share, who is are they to challenge that fact?

• For team events, balance your speaking roles so that both members contribute equally to the presentation.


One Simulation 2nd for finalists

PREPARATION TIME

30 or 60 Minutes


15 Minutes

PARTICIPANTS

One to Two Participants

competitive events

5. Marketing Management

6. Sales Management Meeting

7. Sports and Entertainment Marketing

1. Business Ethics

2. Business-to-Business Marketing

3. Human Resource Management

4. International Marketing

CASE STUDIES

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what they are Collegiate DECA’s Prepared Business Presentations provide students the opportunity to prepare ahead of time a written prospectus and/or to present to a professional (judge) with experience in the area of specialty identified for the event.

event format (may or may not include the following)

what participants are judged on • Every Prepared Business Presentation in the Collegiate DECA Guide gives you the exact

evaluation form that your judge will use. • Find it. Memorize it. Craft your presentation to match that form.

what tools can you have/not have? • Outside materials including laptop computers, reference materials, audio and visual aids,

etc. may be brought into the competitive event. • Play to your strengths: if you are a media guru, film your own commercial and play it as

part of your presentation. Whatever you do, be creative, unique and memorable. • You control the situation. You tell the judge what role they will play and what decision

they need to make; use this to your advantage and set-up the situation so that they have to love everything you say.

• Read through the guidelines carefully so that you are prepared for all possible questions and concerns from the judges.

• Practice, practice and then practice some more. You should be so well prepared that you can deliver a high-quality presentation in your sleep.


20 Minutes

WRITTEN ENTRY PAGES ALLOWED

10 to 15 Pages


Present Campaign Or Analysis

competitive events

5. Advertising Campaign

6. Financial Statement Analysis

7. Project Management

8. Professional Sales

1. Business Research

2. Emerging Technology Marketing Strategies

3. Entrepreneurship, Starting A Business

4. Entrepreneurship, Growing Your Business

PREPARED BUSINESS SIMULATIONS

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PARTICIPANTS

One to Three Participants

wsu deca - training packet

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