SOCIAL

MEDIAfor communication,

marketing & fundraising

workshop onleveraging

CONTEXT

backgroundCorporates and NGOs today face difficulties in

marketing their products and services to wide rangeof beneficiaries. However, there are some proven

strategies which organizations need to implement toleverage social media. By doing so organizations can

effectively market its product and service offeringsusing right social media platform such as Facebook,

Twitter, Youtube and Instagram. 

While many organizations do use social media for thispurpose, these are often on adhoc basis and lacks

social media engagement strategy. This workshop willhelp the participants to develop a strategy and ensureproper social media usage to effectively communicate,

market and raise fund for their organizations.

objectivesThe training course has been developed to

i) Ensure effective Social Media usage for effective

communication, marketing and fundraising activitiesfor Corporates and NGOs

ii) Sharing of tools, techniques on stakeholderengagement on social media

CONTENTScovered in the workshop

The social media training will provide the participants with skills you will require tomake greater social media impact for their organization to bring visibility. The coursecontents follow: 1. Introduction (Evolution and history) and Identification of the uses of the socialmedia 3. Opportunities and limitations of the media. 4. Defining organizational goals and objectives for social media, best practices ofblogging and microblogging; Case studies of successful social media campaigns 5. Understanding target audience, influencers and massage to enable users'engagement 6. Building content strategy: crafting a message and devising social media campaign 7. Decoding AELIRA: Audience, Engagement, Loyalty, Influence, Response and Action 8. Tools and Techniques 9. Identifying metrics to track social media outputs and understanding tools tomeasure social media outcomes. 10. Creating a social media calendar

TRAINERSof the workshop

Dr. Annapoorna Ravichander is currently Head-

Policy Engagement and Communication and Training

at Public Affairs Centre, Bengaluru, India. She is an

experienced professional with a demonstrated

history of working in the education management

industry. She is also skilled in Nonprofit

Organisations, Analytical Skills, Strategising,

Communication, and Event Management. 

Varsha Pillai is a former journalist and has been in

the development sector for the  last 5 years  and is

currently Programme Manager, Policy Engagement

and Communication with Public Affairs Centre, a not

for profit think tank based in India. She is also

pursuing her PhD and her research interests include

gender advocacy, media and communication.

communicationIncreased exchange ofinformation to internal andexternal stakeholdersthrough social media

OUTCOMESoutreachIncreased involvement andand influence with thecommunity and beneficiaries

fundraisingIncreased reach towardspotential donors for elevatingfundraising activities

engagementIncreased touch point withbeneficiaries, donoragencies, supportingpartners and all stakeholders

WHAT NEXT?Investment

The total investment for this two - days workshop shall be NRs. 10,000 (Ten thousandNepalese Rupees only).

Registration LinkCLICK HERE: https://jobsdynamics.com/workshop/workshop_training/15/leveraging-

social-media-for-communication-marketing-fundraising