SOCIAL
MEDIAfor communication,
marketing & fundraising
workshop onleveraging
CONTEXT
backgroundCorporates and NGOs today face difficulties in
marketing their products and services to wide rangeof beneficiaries. However, there are some proven
strategies which organizations need to implement toleverage social media. By doing so organizations can
effectively market its product and service offeringsusing right social media platform such as Facebook,
Twitter, Youtube and Instagram.
While many organizations do use social media for thispurpose, these are often on adhoc basis and lacks
social media engagement strategy. This workshop willhelp the participants to develop a strategy and ensureproper social media usage to effectively communicate,
market and raise fund for their organizations.
objectivesThe training course has been developed to
i) Ensure effective Social Media usage for effective
communication, marketing and fundraising activitiesfor Corporates and NGOs
ii) Sharing of tools, techniques on stakeholderengagement on social media
CONTENTScovered in the workshop
The social media training will provide the participants with skills you will require tomake greater social media impact for their organization to bring visibility. The coursecontents follow: 1. Introduction (Evolution and history) and Identification of the uses of the socialmedia 3. Opportunities and limitations of the media. 4. Defining organizational goals and objectives for social media, best practices ofblogging and microblogging; Case studies of successful social media campaigns 5. Understanding target audience, influencers and massage to enable users'engagement 6. Building content strategy: crafting a message and devising social media campaign 7. Decoding AELIRA: Audience, Engagement, Loyalty, Influence, Response and Action 8. Tools and Techniques 9. Identifying metrics to track social media outputs and understanding tools tomeasure social media outcomes. 10. Creating a social media calendar
TRAINERSof the workshop
Dr. Annapoorna Ravichander is currently Head-
Policy Engagement and Communication and Training
at Public Affairs Centre, Bengaluru, India. She is an
experienced professional with a demonstrated
history of working in the education management
industry. She is also skilled in Nonprofit
Organisations, Analytical Skills, Strategising,
Communication, and Event Management.
Varsha Pillai is a former journalist and has been in
the development sector for the last 5 years and is
currently Programme Manager, Policy Engagement
and Communication with Public Affairs Centre, a not
for profit think tank based in India. She is also
pursuing her PhD and her research interests include
gender advocacy, media and communication.
communicationIncreased exchange ofinformation to internal andexternal stakeholdersthrough social media
OUTCOMESoutreachIncreased involvement andand influence with thecommunity and beneficiaries
fundraisingIncreased reach towardspotential donors for elevatingfundraising activities
engagementIncreased touch point withbeneficiaries, donoragencies, supportingpartners and all stakeholders
WHAT NEXT?Investment
The total investment for this two - days workshop shall be NRs. 10,000 (Ten thousandNepalese Rupees only).
Registration LinkCLICK HERE: https://jobsdynamics.com/workshop/workshop_training/15/leveraging-
social-media-for-communication-marketing-fundraising