2015 ANNUAL REPORT

Bill Lehr, Chair, WITF Board of Directors

Kathleen Pavelko, President & CEO, WITF

WITF’s 50th Anniversary celebration launched officially in November 2014 at our annual Premier Circle dinner and concluded with the 50th Anniversary Gala on November 22, 2015.

But the anniversary actually began in 2012, with the selection of a historian, Kenneth C. Wolensky, to organize WITF’s archival materials and to begin interviews with individuals who were influential in WITF’s development: board members, staff members, volunteers and community leaders. Eventually, 34 videotaped interviews were

conducted, forming the basis both of the WITF history book, From Idea to Institution: The First 50 Years of WITF and of the broadcast documentary, WITF Takes Flight: The First 50 Years.

A key realization of the anniversary project was that WITF’s origin and early development were the result of a broad-based community effort made

by the founding board and original staff members, who envisioned something new and ambitious, and who secured the financial support of thousands of individuals to make it a reality.

An Annual Report is a snapshot, a programmatic and financial summary that highlights what might have been a good or a weak year. (FY15 was a strong year programmatically but a weaker year financially, as you’ll see in these pages.) But a 50th anniversary celebration takes the long view of what the organization has accomplished over time, and that is what matters to the communities we serve.

Over these 50 years, WITF has grown in capacity and service; has earned regional and national plaudits for its programs; and has helped the community address issues and events such as the Three Mile Island nuclear accident, civil rights unrest, and the impacts of the 9-11 attacks.

What is clearest of all is that WITF exists because of your support—from viewers and listeners to volunteers, donors and board members.

Thank you! ■

2015 WITF Annual Report 32 2015 WITF Annual Report

Top: WITF Staff celebrating 50 years Below: 50th Anniversary Exhibit celebrating children’s programs

overview overview

The 50-year history of WITF Public Media is not just the story of an institution. It is also how WITF evolved to meet the needs of our region, and how the community, in turn, influenced and contributed to the development of its public broadcasting station.

In this anniversary year, WITF is very aware of what has changed: programs and physical locations, staff and volunteers have come and gone. But there have been constants as well. Former board chair Justin Weber

says “WITF has always taken its role seriously as an important source of news, information and entertainment.” Former board chair G. Michael Leader adds that “South central Pennsylvanians have relied on WITF in many ways. I am proud to have been a part of its history.”

In the past, media platforms were dictated by the provider, who determined what, when and how information and entertainment were received by consumers. The newspaper arrived on your doorstep in the morning, on the delivery guy’s schedule. TV and radio programs proceeded in a stately fashion from one hour to the next, and the public had to watch or listen to them when they were on, commercials and all.

All of this has changed, from provider-driven to consumer-driven media choices. And WITF has adapted. WITF invested early in Internet distribution by launching www.witf.org in 1999, enabling users to follow the news; contribute financial support; view annual reports and financial statements; and comment on programming. Our programs can be watched live or via DVRs (digital video recorders), putting control of WHEN to watch into the viewers hands. While the majority of radio is still consumed live, podcasts now offer episodes of Wait Wait...Don’t Tell Me! on the listener’s schedule. The explosion in mobile devices has also changed the WHERE of media consumption.

Today more than 1.1 million residents of south central Pennsylvania access public broadcasting each month through WITF’s many platforms. Every month more than 60% of all south central Pennsylvania residents choose public broadcasting as their source for reliable information, news and educational programming.

Much of what has made—and does make—WITF a success are its people. “I seldom hear the terms ‘I or me’ at WITF,” says long-time staffer Mike Greenwald. “In my 43 years of service at WITF it was usually about ‘we, us.’ It is about WITF as a team: We are going to produce a documentary; we are going to raise funds. It was and is how the team at WITF could better serve the community.”

And the future? Former board chair Rich Bidgood says “WITF will play a key role in making south central Pennsylvania a more interesting place, an enriched place in the education of children and adults.” Another former board chair, Bruce Bartels, agrees: “WITF’s future is bright. Staff and the Board continually meet challenges and opportunities. I am confident that, with the culture at WITF, the station will continue to meet challenges and provide

quality educational and entertainment opportunities.”

“WITF’s future is bright. Staff and the Board continually meet challenges and opportunities. I am confident that, with the culture at WITF, the station will continue to meet challenges and provide quality educational and entertainment opportunities.”– Former board chair Bruce Bartels

“WITF has always taken its role seriously as an important source of news, information and entertainment.”

– Former board chair G. Michael Leader adds that “South Central Pennsylvanians have relied on

WITF in many ways. I am proud to have been a part of its history.”

Top: Tamara Keith, NPR White House Correspondent and Keynote Speaker at Premier Circle with Justin Weber and Kathleen Pavelko Middle: David Greene, NPR host of Morning Edition at WITF’s book signing event Lower right: Donors Linc and Marilyn Warrell with Mike Greenwald at the 50th Anniversary Auction Exhibit

Lower left: WITF Staff Reunion Below & right: Volunteers and viewers enjoy WITF’s Downton Abbey Screening Event

32

Right: Daniel Tiger at Penn State Hershey Children’s Hospital

Education

WITF’s Central PASpelling Bee

Explore PA HistoryElectronic Field Trips

WITF Original Productions

Ready, Set, Go...Kindergarten

Ready, Set, Explore

Pre-K

K through Grade 8

Young Adults

Adults

WITF TV

WITF 89.5 & 93.3

Word GirlPeg + Cat

Curious GeorgeClifford The Big Red Dog

Daniel Tiger’s NeighborhoodSesame Street

PBS KIDS

CyberchaseArthur

Odd SquadWild Kratts

Biz KidsSciGirls

Super WhyMartha Speaks

Thomas & FriendsDinosaur Train

Program ScreeningsArtist Receptions

News & BrewsMeet & GreetsVolunteering

Educator WorkshopsPBS LearningMedia

WITF Travel Club

FrontlineNova

NatureAmerican Experience

Austin City LimitsIndependent Lens

POVKen Burns

Martha Stewart BakesHealthSmart

This Old HouseMcLaughlin Group

PBS NewsHour WeekendTribute Concerts

Masterpiece Theatre Masterpiece MysteryAntiques Roadshow

Lawrence WelkGreat PerformancesAmerican Masters

Broadway ProductionsBBC World

Charlie Rose The WeekWashington Week

Rick Steves’ EuropeMotor Week

BritComsDoc Martin

Downton AbbeyTavis Smiley

NewsPodcasts

Watch OnlineStreaming Classical

Arts & CultureSpecial Features

Public Insight NetworkCommunity Blogs

Social Media

WITF.ORG

COMMUNITY

NPR Morning EditionSmart Talk

All Things ConsideredMarketplace

Science FridayPrairie Home Companion

The Diane Rehm ShowHere and Now

Fresh Air with Terry GrossBBC World

Center StageSnap Judgement

RadioLabWait, Wait, Don’t Tell Me!

This American LifeTED Radio HourAsk Me AnotherWeekend Edition

On BeingSplendid Table

The Best of Car TalkTo The Best of Our Knowlege

Mind Matters

StateImpactPennsylvania

Keystone CrossroadsTransforming Health

Facing Cancer Together

WITF LIFELONG LEARNING

For more than 50 years, WITF’s mission has been a commitment to lifelong learning. From early childhood through elder maturity, WITF exists to support learning through all the roles we play in life.4 5

6 2015 WITF Annual Report 2015 WITF Annual Report 7

8,431

WITF.org Facebook followers:

WITF NEWS Twitter followers:

10,687

FY15 WITF SOCIAL MEDIA

Every day we provide news and analysis to

thousands of people in the region on a variety

of platforms.

4,746

WITF.org Twitter followers:

4,969

State Impact PA followers:

HealthHealth

REVENUE SOURCESEach week, WITF reaches

256,125 viewers on TV and 121,700 listeners on

89.5 & 93.3

REVENUE SOURCES

Community Support: Program and Other Support $1,525,313 Memberships and Contributions 2,694,852 Corporate Sponsorships 1,575,968 Special Events 30,223

Total Community Support $5,826,357Federal Grants 1,210,992State Grants 0Ancillary Media Service 4,820,157Other Income 156,628

Total Revenue $12,014,134

FUNCTIONAL EXPENSES

Television & Radio Services $7,650,265Educational & Satellite Services 499,923Publishing, Promotion & Outreach 268,621Fundraising 1,305,744General & Administrative 1,142,175

Total Functional Expenses $10,866,728

Fiscal Year Ended June 30, 2015

FUNCTIONAL EXPENSES

2,695That represents 14% of our total

membership base (19,771)

PREMIER CIRCLE MEMBERS

CORPORATIONS

Groundwater Sciences Corporation

Pepper Hamilton LLP PPL Electric UtilitiesZulli Law Offices

FOUNDATIONS

McCormick Family Foundation

The Ashland Foundation The Grumbacher Family

FoundationThe Hall FoundationJohn Schmidt FoundationThe M. S. Grumbacher

FoundationThe Theodore & Renee

Weiler Foundation, Inc.

INDIVIDUALS

Mr. & Mrs. William W. AdamsMarion & Bill AlexanderMs. Vicki AllenMs. Susan AmmonsMr. & Mrs. Bart G. AndersonDr. Bill M. AndersonDr. & Mrs. Jay M. AndersonMs. Tina L. AntonicelliMr. David Arnold &

Mrs. Carol ArnoldMs. Kendra AuckerMrs. Ann B. BarshingerMr. Bruce M. Bartels &

Ms. Romana LiDr. & Mrs. Don BerkowRichard A. Bidgood &

Ann R. SteinerDr. & Mrs. Edward O. BixlerJanice R. BlackBill & Betty BlandoHeike & Fred BloomMr. Lee Boltz &

Mr. John G. KnorrThe families of David, Michael

& Steven BosakDr. & Mrs. Douglas BowerMr. & Mrs. Robert BoyleMichael J. BreslinDr. David BronsteinA FriendMr. Eric Brossman &

Ms. Catherine WaltersMr. Michael D. BrownConnie BrownDr. & Mrs. Michael E. BrownLinda & Robert BugdenPaul and Barbara BurkhartJohn & Cappy BushDr. Sean C. Campbell &

Dr. Karen JonesMr. & Mrs. Anthony P. CampisiLarry & Janet CarolMr. & Mrs. William ChambersThe Cheng/Leong FamilyAnonymousMr. Daniel ClearfieldJosele ClearySharon Greelish Cody &

Stephen W. CodyDrs. Jane & Peter ColemanMr. & Mrs. Joseph A. Cottonaro

James & Debra D’AngeloTamra DannMr. Nicholas DeansMr. Dan G. Deibler &

Ms. Elizabeth JohnsonDr. Dennis DenenbergMr. & Mrs. Robert J. DolanMr. Stephen DoyleMargaret & John DriscollBenjamin C. Dunlap, Jr. &

David M. LeasDr. & Mrs. Charles E. DyeGerald & Susan EckertLynn & Tom EderyMs. Virginia EdlemanChloe R. EichelbergerMr. Daniel P. ElbyErda and Robert ErdosMr. & Mrs. Allen E. ErtelLeona Ewing and

Wilson MorrisMr. George P. EysterDr. & Mrs. Robert S. FawcettPat and Ron FerrisMr. & Mrs. Carmen FinestraMs. & Mr. Brenda FisherDrs. Inge & Eugene FlennikenFred & Constance FosterMr. James H. FosterMr. & Mrs. S. Walter Foulkrod, IIID. Bruce Conner &

Beverly Fowler-ConnerMr. & Mrs. Owen O. Freeman, Jr.Dr. & Mrs. James W. FreemanMr. & Mrs. Kevin FriedrichMark & Kay FrydenborgMahlon & Christine FullerWendell L. Funk, MDMr. & Mrs. Robert F. GaynesAlexander GeierMs. Marilyn GlaceMr. Michael GlantzHon. Leslie Gorbey &

Mr. John W. BeyerDr. Dudley R. Gordon &

Dr. JoAnne G. GordonErica B. GrahamMs. Orpah H. GraybillDuane & Susan GreenlyMichael L. GreenwaldA Friend

Mr. Randall B. GrossmanPeggy A. GroveMr. Kent Habecker &

Ms. Elisabeth HabeckerMr. John B. Hall &

Dr. Virginia HallMr. & Mrs. Donald S. HarperMr. & Mrs. Terry L. HarrisDr. Susan HavranekMrs. Ann G. HeiseyMs. Joan R. HendersonMr. & Mrs. Douglass C. Henry, Jr.Mrs. E. Louise HepschmidtRobert & Sharon HerrMr. & Mrs. Jake E. HersheyThe Hon. & Mrs. Kevin A. HessRon Hetrick III & Dr. Beth HetrickA FriendDale & Sadie HighCaroline Nunan HillTucker & Gladys HillMr. & Mrs. Steven M. HoffmanMs. Kathleen HoganDr. & Mrs. Wayne C. HooverDr. & Mrs. Steven HornDr. & Mrs. Daniel HottensteinDr. & Mrs. Richard D. HupperDr. & Mrs. Geoffrey M. JamesMr. Thaddeus Jastrzebski &

Ms. Laura BartaDr. & Mrs. David E. Jenkins, Jr.Ms. Marilyn R. JennerjohnDr. & Mrs. Bruce JohnsonSteven & Linda JonesMr. & Mrs. Leslie A. JonesAndrew & Kara JonesJoanne M. Judge &

Rick OppenheimerMr. & Mrs. Dean R. JuryBarbara & Ron KainMarilynn R. KanensonMs. Jeanine KeeferMatthew & Robbyn KehoeA FriendMr. & Mrs. Thomas KelkisMs. Sally KerDarcel & Juan KimbleMr. & Mrs. Tighe KingMr. & Mrs. Richard G. KingMr. & Mrs. Robert A. Kinsley

A FriendDr. & Mrs. Paul KlinkMr. Richard C. KnauseDr. & Mrs. Van W. Knox, IVMr. Robert J. Kopcik, Jr.Peter Karl KreslDale E. KroeckMr. & Mrs. Paul KruegerMr. Mike LawlerKaren & Michael LeaderMs. Holly LeggettMr. & Mrs. Kenneth E. LehmanBill & Beverlee LehrMr. Mark LeiphartMs. Julia LoburMr. Barry LukensRegina M. “Gigi” LutoDr. Stephen C. MacDonald &

Ms. Mary WarnerDr. Richard Mailman &

Dr. Xuemei HuangMrs. Kenneth MarshMr. Bruce R. Martin &

Mr. John L. HaneyMs. Mary E. MartindaleDr. & Mrs. Donald F. Mayer, JrJames M. & Janet M. MaynardMrs. Marjorie R. McCarthyMrs. Mary Louise McDowellDr. Susan McGarrity &

Dr. Tom McGarrityMr. Harold A. McInnesMr. & Mrs. J. Bruce McKinneyMr. & Mrs. James M. Mead /

JM Mead, LLCMr. & Mrs. Charles F. MerrillDrs. Edmund & Esther MillerDr. & Mrs. Allen R. MillerMartin L. and

Lucy Miller MurrayMs. Elaine MottillaMr. & Mrs. Joe L. MummaWilliam J. Murray Jr. &

Linda L. MillerDr. & Mrs. William M. MurrayMr. Richard Nath &

Mr. Rodd RobertsonMr. & Mrs. Doug A. NeidichMr. Jim Newman &

Mrs. Anne NewmanDr. & Mrs. Trent NicholsWilliam & Diane Nitterhouse

Mr. Kermit M. NorrisDr. Denis J. Milke &

Ms. Kristen Olewine-MilkeAnne & Frank OrbanMs. Kathleen Pavelko &

Dr. Eugene BorzaMs. Sarah J. PearceChuck & Ginny PearsonJill PerisiDr. David S. Phelps &

Dr. Joanna FlorosDr. William S. PierceJim and Susan PigottMr. & Mrs. Robert W. Pullo, Sr.Mr. David W. ReagerMs. Diana ReedTim & Anne ReevesMs. Jennifer ReningerMr. & Mrs. Henry W. RhoadsSamuel & Linda RiceMr. Thomas B. RicheyDr. Karen L. RobertsMr. Craig G. RobertsonMr. & Mrs. Alexander RocaMr. Alan RochmanMs. Sara RohrVictor & Jean RohrerMr. & Mrs. E. Jeffrey RoofEudora K. RosemanMr. & Mrs. Tom RoyerMs. Sharon R. Ryan &

Ms. Patricia A. BucekMrs. Denise D. SaundersMr. & Mrs. William SaylorMr. & Mrs. Dennis SchadDr. & Mrs. William E. Schaeffer, Jr.Ms. Alexis Schrock &

Mr. Brandon FritzMr. Christopher SchwanklDr. & Mrs. Edward P. SchwentkerDr. Dana SeidlNick & Jean SelchMr. Scott ShearerGeoff & Tammy ShearerDr. Paul R. Sherban &

Ms. Sharon SherbanMs. Barrett C. SheridanDr. Scott Shreve &

Mrs. Barb ShreveMr. & Mrs. John L. SieckMr. & Mrs. Conrad SiegelMr. Robert A. SieverDr. & Mrs. David B. SilbertMr. & Mrs. Michael SimmersBill & Diedre Simmons

Mrs. Hilary SimpsonSoon SlaymanE. Virginia SmithMr. Curtis SnyderMs. Janice L. SnyderMorton & Alyce SpectorMr. & Mrs. Frank StearnLuci SteeleDr. Robert C. SteinmanMr. Peter StittDr. & Mrs. Drew StokenArt StraubDr. Carl Strikwerda &

Dr. Gail BossengaMr. & Mrs. David StuartMrs. William F. SuhringMr. Peter Swan &

Ms. Barb KrasuskiDr. & Mrs. Mark A. TaddonioMr. & Mrs. Lou ThieblemontMr. Jake ThiessenMr. & Mrs. Sam ThomasDr. & Mrs. James A. TibbittsMs. Diane M. Tokarsky &

Mr. Stephen A. MooreM. Brent TrostleMr. David D. TutenMr. Mark M. Van BlarganPat VanceMr. Boyer Veitch &

Mrs. Mary VeitchCatherine E. Walters &

Eric L. BrossmanA FriendPaul & Judy WareMr. & Mrs. Lincoln A. WarrellMr. & Mrs. Isaac H. WeaverChristina & Justin WeberMr. & Mrs. Mike WegeDr. Judith WeiszR. Timothy &

Mary Webber WestonMrs. Susanne WiestMr. & Mrs. David H. WildermanCara Williams Fry & Todd FryMr. Charles D. WilsonMr. Joe WirbickMr. & Mrs. William T. WolfTammy Yan & Timothy GroveDr. & Mrs. J. Byard YoderMs. Marilyn YoderMr. & Mrs. Kenneth YoungMr. & Mrs. Matt A. ZiegerMr. & Mrs. LeRoy S. Zimmerman* Deceased Names / Titles appear per

donor request

BOARD OF DIRECTORS

William Lehr, Palmyra Chair

Margaret “Mieke” Driscoll, York Vice Chair

Kendra Aucker, LewisburgMichael Breslin, HarrisburgDavid Bronstein, HummelstownCatherine Bush, YorkAnthony Conte, Camp HillSusan C. Eckert, LancasterDaniel P. Elby, YorkElisabeth Habecker, LancasterJudy Williams Henry, NewmanstownDarcel Guy Kimble, YorkKathy Parks King, YorkRichard King, HanoverAnne Kinsley, YorkRomana Li, YorkDouglas Neidich, Harrisburg

Gene P. Otto IV, LancasterJohn Packer, HarrisburgDon Papson, PalmyraKathleen Pavelko, New Cumberland

(ex-officio)Thomas B. Richey, MechanicsburgAlex E. Snyder, YorkJanice L. Snyder, Camp HillCarl J. Strikwerda, ElizabethtownMark M. Van Blargan, HersheyCatherine E. Walters, LemoyneMary C. Warner, HarrisburgJustin G. Weber, Dillsburg Joseph D. Wirbick, Mount JoyMatthew Zieger, Harrisburg

Virginia Barr, LoysvilleCarl Choper, HarrisburgSeena Chriti, HarrisburgRyan Cohick, Camp HillJoseph DeMuro, HarrisburgCynthia Edwards, HarrisburgHarold L. Griffie, BiglervilleBrian Griffith, Shermans DaleTracey Hanwell, HarrisburgDonna Hergenroeder, WormleysburgJoseph Huffman, Mechanicsburg

William S. Jersey, HummelstownKevin Juliano, MechanicsburgJamie Knupp, ShippensburgSarah White Kurowski, YorkMary Frances Pillion, MechanicsburgDawn Rettinger, HarrisburgBonnie Schulte, CarlisleGeoff Shearer, MechanicsburgJ. Michael Shearer, LebanonChristopher M. Vroman, Camp Hill

WITF COMMUNITY ADVISORY BOARD

Michael Barley, YorkBruce Bartels, YorkMichael Breslin, HarrisburgDavid Kennedy, YorkRichard King, HanoverKathleen Pavelko, New Cumberland

(ex-officio)Thomas B. Richey, Mechanicsburg

WITF ENTERPRISES, INC. BOARD

Left: Social Media photos for WITF’s Annual Roses Campaign

TELEVISION & RADIO SERVICES

70% 5% 2% 12% 11%

40%10% 1%0%

TOTAL COMMUNITY SUPPORT

FEDERAL GRANTS STATE GRANTS ANCILLARY MEDIA SERVICES

(EARNED REVENUE)

OTHER INCOME

EDUCATIONAL & MEDIA SERVICES

PROMOTION & OUTREACH

FUNDRAISING GENERAL & ADMINISTRATIVE

Capital Blue CrossPA College of Health SciencesThe Hershey CompanyHoly Spirit Health SystemCameron Estate InnHighmarkPinnacle HealthMcNees Wallace & NurickCornwall ManorUGIPleasant View Retirement

CommunityRockvale Outlets

New Cumberland FCUFaulkner SubaruVolvoLinden HallSmigel Anderson SacksChevronHarrisburg AcademyJan L BrownRoof Advisory GroupLB SmithDutch GoldPenn State HarrisburgTurkey Hill

TOP 25 LEADING BUSINESS SUPPORTERS

OF WITF IN FY15

THE GREAT WITF LIP SYNC

Above: Dorothea Gillam, Executive Producer, Curious George and creator of WordGirl WGBH TV at the 50th Gala

Left: Gwen Ifill, Gala Keynote Speaker, Moderator of Washington Week and co-anchor and co-managing editor of PBS NewsHour

Right: Beverlee Lehr and WITF Board Chair, Bill Lehr at the Gala Lower right: Ailsa Chang, NPR Congressional Correspondent and

Gala Master of Ceremonies meets donors at the Gala Champagne Reception

Above: Cary Burkett, Mary Wilson, Marie Cusick and Tim Lambert Right: WITF News team

49%

witf.org Education ServicesWITF TV 89.5 & 93.3

WITF Public Media Center | 4801 Lindle Road | Harrisburg PA 17111 | 717.704.3000 | witf.org | ©2015 WITF, Inc.

• First place 2015 Public Radio News Directors Incorporated (PRNDI) for Best Multimedia Presentation.

• 7 Radio Television Digital News Association (RTDNA) Regional Edward R. Murrows – including Overall Excellence and Best Website for Transforming Health and StateImpact Pennsylvania

• 17 PAPBA awards – including the Joe L. Snyder Award for Overall Excellence and eight first-place honors

• Online News Association (ONA) Finalist for Topical Reporting, Small Market StateImpact Pennsylvania

RADIO PA

• 7 Pennsylvania Associated Press Broadcasters Association Awards – including three first-place honors

• PAB award for best statewide newscast

• 2 NASRN Awards (National Association of State Radio Networks) for Best Series and Story of the Year

FY15 AWARDS

The Gala!

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