celebrating lazada’s 3rd anniversary
TRANSCRIPT
Our mission
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THE ONLINE DESTINATION SITE across Southeast Asia for customers & brands
Nov 21, 2014“ECommerce startup Lazada is moving quickly in its quest to become South East Asia’s Amazon.”
Dec 30, 2014
“Lazada is a company that is expanding so fast in the region it is hard to keep up.”
Lazada at-a-glance
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▪ The online destination site in Southeast Asia for customers & brands
▪ Launched 5 markets in March 2012: Indonesia, Malaysia, Vietnam, Philippines, Thailand
▪ Launched Singapore in May 2014
▪ One-stop shop to access locally and internationally sourced with over 10,000 sellers as of Dec 2014
▪ Created an end-to-end ecosystem enabled by best-in-class logistics and payments capabilities to address key challenges in Southeast Asia
▪ Backed by leading sector specialists and investors including Rocket Internet, Tesco, Temasek, Investment AB Kinnevik, Summit Partners and J.P. Morgan Asset Management
▪ HQ in Singapore with local offices
COMPANY OVERVIEW LAZADA PRESENCE
ThailandPop: 68m
MalaysiaPop: 30m
IndonesiaPop: 254m
PhilippinesPop: 108m
SingaporePop: 6m
China
Undisputed pan-Southeast Asia market leader addressing a ~550m population
#1
#1
#1
#1
#1
Lazada B2C eCommerce market position
VietnamPop: 93m
HK / ShenzhenSourcing hub
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~50% TRAFFIC COMES FROM MOBILE
Lazada’s best-in-class mobile platform attracts more engaged, loyal high-basket customers
Android downloads
5.9
+iOS downloads
million 2.5+million
MOBILE OPTIMIZATION
▪ Adaptive site based on screen size
▪ M-site adapted to all major mobile browsers
STRONG APP TRACTION
MOBILE MARKETING INNOVATION▪ Chat app partnerships
▪ Promotions through official and shopping accounts
▪ 3 million Lazada Thailand LINE followers in 2 days (total of 6.5 million to date)
SEA is an upcoming MOBILE-FIRST market with only 23% smartphone penetration: The smartphone explosion will come now
Early success in mobile massively extending Lazada’s leadership
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Exciting Flash Deals
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5419
GoPro Hero 4
Market Price: P20,940Flash Deal Price:
P16,800
iTechie 19” LED TV
Market Price: P6,499Flash Deal Price:
P2,999
Apple iPhone 6 16GB
Market Price: P46,198Flash Deal Price:
P26,999
Cherry Mobile Ace
Market Price: P1,,490Flash Deal Price:
P899
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88
Invicta Pro Diver
Market Price: P40,805Flash Deal Price:
P6,800
American Tourister Surf Spinner
Market Price: P6,950Flash Deal Price:
P4,170
Calvin Klein One 200mL
Market Price: P4,000Flash Deal Price:
P1,450
Thomson 1.8L Air FryerMarket Price: P9,995
Flash Deal Price:P4,999
Tickle Kids Learning TabletMarket Price: P1,000
Flash Deal Price:P449
Rayban Wayfarer (Black)
Market Price: P8,100Flash Deal Price:
P3,499
Matrix AirconditionerMarket Price: P6,999
Flash Deal Price:P6,499
83 40 64 57
55 23 50
Exciting Flash Deals
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Exclusive Product Launch: Meizu M1 Note
P 7,999
5.5-inch 1080p Sharp IGZO display
MediaTek MT6752 64-bit 1.7GHz
Octa-core
Mali-760 MP2 GPU2GB of RAM
16GB
3,140mAh battery
Android 4.4.4, Flyme 4.0 skin
13MP rear-facing camera, LED flash
5MP front-facing camera
145g