Wisconsin Network for Health Research (WiNHR)

How to Market Your Network

Dr. Howard Bailey, Faculty Head of WiNHRDr. Howard Bailey, Faculty Head of WiNHR

Deb Kruser, Director of WiNHRDeb Kruser, Director of WiNHR

WiNHR: Partner Sites WiNHR: Partner Sites

WiNHR provides an opportunity to conduct multi-site research across the entire state of Wisconsin by collaborating with the four founding partner sites:

2004-2008-Critical funding, infrastructure, relationships of trust, and mechanisms for efficiency and communication established

2009- Nesting of WiNHR within ICTR establishes further commitment to opportunities for collaboration

2010- Strategic and Marketing Plans, Logic Model and associated Metrics developed

2010-2011- Execution of plan for ongoing quality, efficiency, and network growth

WiNHR Growth WiNHR Growth

To date, the WiNHR has enrolled a total of 1404 subjects in completed and ongoing research studies to include 558 subjects in 7 completed studies (2004-2008) and an additional 846 subjects in 4 active studies (two ongoing from 2008 and two initiated in 2010). Four industry sponsored studies, one investigator initiated study, and two federally funded studies (NHLBI) are proposed for initiation in the next six months and will include the recruitment of a total of 729 additional subjects.

Seven federal grants (2 NHLBI, 2 NINR, 1 NINDS, 1 NIAID, and 1 NCI) and one industry study incorporating a WiNHR collaboration are also pending a funding decision at this time

Other grants, sponsor relationships, and community collaborations are also in various stages of development

Strategic Planning/Marketing Strategic Planning/Marketing ConceptsConceptsConsider whether your network is poised for the execution of a growth plan as this can take many years to establish

Determine your internal (investigators, other networks and institutional partner site groups) and external stakeholders (collaborators and funding sources)

Consider the features, advantages, and benefits of your network from the perspective of your identified stakeholders

Create a strategic marketing plan with priorities/timelines/metrics

Review your plan regularly to assess progress and revise as necessary based on available resources, ROI, state and national priorities, and other variables that may be unique to your network

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Foundations

Clinical Units

Community Hospitals

Industry Sponsors

Pharmacies

Community Coalitions

Pharmacy Benefit Managers

Managed Care

Government Payers

State Government

Private Donors

Federal Funding Agencies

How to Execute your Growth Plan How to Execute your Growth Plan

Create tools (marketing brochures, posters, website, etc) that clearly outlinethe features, advantages, and benefits of your network

Share approved quotes from WiNHR collaborators and sponsors

Seek venues for educating stakeholders Faculty Department MeetingsGrand Rounds OpportunitiesLocal Research Conferences State and National Conferences Meetings with Community Groups, Company Representatives

Remember to “sell” your network to your potential collaborating investigators, groups, and funding sources

Be a helpful resource to your stakeholders

Create a post-utilization survey for Quality Improvement

Thank you