win more with a marketing strategy design · 2020-03-04 · win more with a marketing strategy...

Win More with a Marketing Strategy Design

Tim Reed Reed Marketing LLC

Most hearth companies today are drowning in the rising costs of advertising with no one to help them. Marketing should be a faucet to your customers that you control, not a blackhole that your dollars go into never to be seen again. This session will show you: •Why crafting a marketing strategy is easier than you think. • How to create a message that’s compelling to your audience. • How to execute on that strategy to see results.

2020 HPBExpo Education Sponsored by:

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Win with a Marketing

Strategy

2020 HPB Expo • New Orleans, LA

BY

TIM

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This course will teach you:

© 2020, Reed Marketing LLC

• What you need to understand about marketing in today's

landscape

• How to create a message that connects with your customer

• How to create a marketing strategy that moves the needle

PART 1: MARKETING IN TODAY'S LANDSCAPE


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The advertising industry is in the middle

of being disrupted...

DIGITAL ADVERTISING

IS HERE TO STAY

EVERYONE IS TRYING TO

STAY RELEVANT

ANALYTICS ARE AVAILABLE

THAT NEVER WERE BEFORE

TRADITIONAL ADVERTISING IS FIGHTING

FOR RELEVANCY


Slowly putting your brand in front of

customers, gently and repeatedly, so they

think of you first when they are in the

market for your products.

BRANDING

Cutting straight to the chase and calling

your customer to take action on your product or service.

DIRECT MARKETING

BRANDINGTAKES A LOT OF TIME • TRADITIONALLY COSTS A LOT OF

MONEY • IS DIFFICULT TO MEASURE

DIRECT RESPONSEWORKS RELETIVLEY QUICKLY • IS LESS EXPENSIVE • CAN BE

MESURED EASILY

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WHICH ONE IS RIGHT?


WHICH ONE IS RIGHT?


BOTH.

• Utilize Direct Response marketing when you pay for it

• Use Branding when it's cheap or free


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PART 2: CREATING A MESSAGE

THAT CONNECTS

MAKE YOUR CUSTOMER THE HERO

• KEEP THE FOCUS ON THEM• STOP TELLING YOUR STORY• SHOW YOUR CUSTOMERS THAT THEIR

STORY MATTERS• SHOW CUSTOMERS HOW YOUR

BUSINESS CAN HELP THEM SOLVE THEIR PROBLEM



BE CLEAR... AT ALL COSTS

CLARITY IS A SCALPEL THAT CUTS THROUGH THE NOISE

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3 STEPS TO A COMPELLING MESSAGE:

Explain how your

product offers a

solution and can make

their life better.

2. ARTICULATE A SOLUTION

Customer's are drawn

to companies who

understand their

problem.

1. DESCRIBE THEIR PROBLEM

Tell your customer

what the next step is

to buy. Be confident

and ask for what you

want.

3. HAVE A CLEAR CALL TO ACTION


UNDERSTAND THEIR PROBLEM

• "Your home deserves a beaut i fu l f i replace"

• "We know what i t 's l ike to have an ugly f i replace"

• "Liv ing with a broken f i replace is so f rustrat ing"

• "No one feels safe in a cold home"

ARTICULATE A SOLUTION

• "We can help you f ind the perfect f i replace for your fami ly"

• "You can increase your home value and transform your l iv ing space"

• "Our service team can repair (or replace) your f i replace—guaranteed"

• "Our f i replaces keep your fami ly warm and safe in a power outage"

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HAVE A CLEAR CALL TO ACTION

• CALL TODAY

• SCHEDULE AN APPOINTMENT

• SIGN UP

• COME TO OUR SHOWROOM

• GET AN ESTIMATE

Use pictures of happy people


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PART 3:

CREATING A MARKETING STRATEGY THAT MOVES THE

NEEDLE


Creating a Marketing Strategy that

moves the needle

Your website is the most precious real estate that you own

and often is leaking thousands of

marketing dollars.

1. FINE-TUNE YOUR W EBSITE

Email marketing is free

and is an amazing way to keep your brand top

of mind with customers who know your value.

4. USE EMAIL MARKETING

FOR BRANDING

Before you decide on a

direct response campaign, make sure

metrics are in place to measure it.

3 . MEASURE ALL DIRECT

RESPONSE ADSLook at your spends

for the last 3 years, gauge their

effectiveness and set a budget for the new

year.

2. SET A BUDGET FOR

THE YEAR


• Does my website clearly articulate the problems that I solve for my customers?

• Does my website speak in simple language that a customer would understand?

• Does my website generate estimates (or price ranges) for customers?

• Does my website capture consistent leads and follow up with them?

• Does my website schedule appointments for customers who want to buy?


FINE-TUNE YOUR WEBSITE:

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• Go back three years and divide your spends up each year by category

• Look at how effective each category was (if possible)

• Ask yourself, "would I rather have $____ in my hand right now or the money I made from that spend? "

• Based on that information, create a budget for the new year


SET A BUDGET

MEASURE ALL DIRECT RESPONSE SPENDS

USE EMAIL MARKETING FOR BRANDING

RELEVANT INFORMATION AND "HOW TO" VIDEOS

PERSONALIZED CHECK IN'S FROM TEAM MEMBERS

COMMUNITY OUTREACH AND

SERVICE EVENTS


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THE DIRTY LITTLE SECRET OF MARKETING:

None of this matters if your

website and showroom are

leaking ...

THE DIRTY LITTLE SECRET OF MARKETING:

© 2020 Reed Marketing LLC

Resources to Help You Win:

WhyFire.com

• Generate Leads

• Simple Estimates

• Sales Process

• Opportunity Tracking

Tools

• Automated Follow Up

• Scheduling Software

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YOU CAN WIN IN TODAY'S

LANDSCAPE


FREE RESOURCESTHE FIRE TIME PODCAST: SEASON 4

LISTEN ON:

THANK YOU!TIM REED

[email protected]

503.964.0499

itsfiretime.com

whyfire.com

CONNECT WITH TIM

thefiretimenetwork.com

JOIN THE FIRE TIME NETWORK

win more with a marketing strategy design · 2020-03-04 · win more with a marketing strategy...

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