360 degrees of marketing - spin to win!
DESCRIPTION
So, you’ve got a great message to share. Cool copy. Killer visuals. But if you don’t create a robust game plan to deliver that message, it won’t reach your target and you’ll just be spinning your wheels. By adapting 360 Degrees of Marketing, you can create a winning formula that will address all the areas of your marketing initiative by driving multiple messages towards one sales goal. Developed by Rod Morton, he’ll guide you through this unique visual map that’s easy-to-understand and easy-to-adopt. Broken up into four quads: Ads and PR, Sales and Communication Programs, Social and Online, and finally Tradeshows and Events, Rod will show you all the ways you can take your primary message and spiral it out into secondary messaging that hits your target audience’s hot buttons. This comprehensive effort will ultimately empower your message, opening up even more possibilities for success. More winning. Less spinning. You game?TRANSCRIPT
Twitter hashtag:#360mktg
Twitter handle:@etouches
360° of Marketing: Spin to Win![It doesn’t really spin.]
Rod MortonGlobal Director Marketing Operations
© 2013 Rod Morton
360°[It’s just a metaphor.]
Communication.[We haven’t mapped it…yet.]
What we think we know.[Blah, blah, blah.]
Rules?[Say something about marketing physics here.]
Language is at the crux of the marketing conundrum,
the rest is execution.
[Connotation is more powerful than denotation.]
We’re not in control.[But we have to try! Thus, stuff like “360°. ”]
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
Words
Visuals
Tools
Positioning
X
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Positioning
X
Words
Positioning
X
Words
Visuals
Positioning
X
Words
Visuals
Tools
Positioning
X
Words
Visuals
Tools
Positioning
X Message
Words
Visuals
Tools
Positioning
XDelivery
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
Words
Visuals
Tools
Positioning
X
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
Here’s the cool thing…[No, really.]
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
Your Space
Their Space
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
Your Space
Their Space1
2
34
5
Step over the line.[Thanks for listening.]
For more information
sales: Steve Mackenzie
marketing & PR: Dan Murdoch
support