Why prototype?

“…the value of prototypes resides less in the models themselves than in the interactions they invite.”

Michael Schrage – Serious Play

Why prototype?

“…innovative prototypes generate innovative teams. The prototype plays a more influential role in creating a team than teams do in creating prototypes.”

Michael Schrage – Serious Play

• Sketches• Diagrams & Frameworks• Hand Made Constructions• Machined Constructions• Virtual Models• Graphics• Packaging• Spaces• Role Play, Experiences• Video

What can be a Prototype?

Prototypes

• Look like…

• Work like…

• (I) Feel like …..

Prototyping in 3 stages of design

LOW RESOLUTION

project time

EVOLVE VALIDATE

# of ideas

IDEO 09/28/05

prototype driven specs HIGH RESOLUTIONspec driven prototypes

INSPIRE

Rough

Right

Rapid

Prototyping Behaviors

Embrace Failure

Build it Yourself

Leverage yourDesign Community

Prototype to specify

Low resolution model

INSPIRE EVOLVE VALIDATE

Expect Changes

Build it with an Expert

Leverage our Experts

Prototype is partiallyspecified

Targeted model

Manage Changes

Have an Expert build it

Leverage our VendorNetwork

Prototype is specified

Integrated model

1 2 3

The Key Principle:

Know where you are, and act appropriately

• What kind of prototype should we develop?

• Who will we show it to in what setting?

• What do we expect to learn?

• How will we evaluate that learning?