why mom was right about marketing tests
DESCRIPTION
For a webinar with onlinehaj.dkTRANSCRIPT
Test dine budskaber
On a shoestring budgetAnders Rosenqvist for Onlinehaj.dk 2 oktober 2014
@AndRosenqvist // [email protected]://flic.kr/p/on8VJq
Download this Slide Deck:
bit.ly/onlinehajftw
Choosing the right marketing channel
Portent.com/mkstack/
Paid Channels
Advertising where you spend dollars to gain visibility
Paid channels
W
H
E
Buy impressions, clicks or visibility
Pay per click (PPC), display, sponsored stories facebook
Exposure and attention you can’t buy, but you can gain by being valuable
Earned channels
Answer questions, entertain, shock, be super usefull ect.Infographics, video, training, live Q&A, articles and guest posts.
W
H
E
The stuff you fully control and own
Owned channels
Write it, record it, build it.
Your web site, Facebook page, user-generated content
W
H
E
Inbound marketing is a data-driven approach that attracts individuals to your brand and converts them into lasting customers
Do we need to be there?
Choose platforms
•Do we need to be there and what is our purpose?
•Remember your are only renting the space not owning the space
•Claim brandnames on the big platforms. Use Knowem.com
Source: Infomedia.dk
1. Monitor conversations in the area2. Understand the motivation for taking
part in the conversation
3. Identify how to add value4. Create content based on how we can
add value to the conversation5. Test & learn fast6. Rinse and repeat
1337 Social Media Marketing guide
Then A/B test different
pictures and text for updates to meassure what performs best.
Then A/B test different
pictures and text for updates to meassure what performs best.
Use campaign URL for picture
preview and another
campaign URL for text link
Use campaign URL for picture
preview and another
campaign URL for text link
Do you really need a Social Media Agency for talking to your customers ?
Video
Make a viral video
Source: www.onehourpersecond.com
To DoUse fiverr for creating awesome videos for 5$!
If you really want to burn your money, then use an agency but most of them is using fiverr anyways.
Splittest different concepts and publish videos.
Use your phone to record a video with yourself as the brand ambassador
1
2
3
4
Out of comfort
zoneMake a 30 sec video with presenting your business
Take your phone now and make a rapid video with presenting yourself and the business
One take, do it now and upload it to youtube.
Read this video guide and save $$$ on agencies. http://j.mp/dropagencies
1
2
3
4
Meta description should be
The Call To Action
Ask me anything aka Questions.
Start your own journey here:http://j.mp/kphshare
https://www.flickr.com/photos/alpstedt
