why indian brands need to be on youtube
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WHY YOUR INDIAN BRANDS NEED TO BE ON YOUTUBE
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YOUTUBE INFLUENCERS: THE NEW CELEBRITIES
To reach Indian millennials…..
You need to be where they are
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YOUTUBE INFLUENCERS ARE THE “NEW CELEBRITIES”……
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….POISED TO BECOME STELLAR BRAND ADVOCATES,
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HAVING CAPTURED THE IMAGINATION OF THE INDIAN YOUTH
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INFLUENCER MARKETING IS HOT AT THE MOMENT…..
o Native content and influencer marketing are the Zeitgeist for Marketers in 2015
o It has become one of the only ways to create meaningful connections will Millennials.
o YouTube is at the very heart of this
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Jamal EdwardsEntrepreneur
YouTuber Kanan Gill shot to fame with highly entertaining “Pretentious Movie Reviews”. In this video, Close Up dared him to “make a bold move” and he did so by serenading street goers.
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AND, IS INCREDIBLY POWERFUL FOR BRANDS
o Generate two way conversations
o Native Content
o Meaningful Engagement
o Authentic Production
o Guaranteed SuccessYouTuber Geeky Ranjit has earned massive credibility with his audience as an authority on tech products.
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WHAT WOULD YOU NEED?
LEGAL
AUDIENCEDEVELOPMENT
TRUEVIEW BUYING
PRODUCTION
PRESENCE IN12 MARKETS
SOCIAL AMPLIFICATION
CHANNELMANAGEMENT
RESEARCH
POST CAMPAIGN ANALYSIS
IDEATION
GLOBAL CASESTUDIES
SOCIAL LISTENING
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YOUTUBE+
• “By creating fantastic content and spending zero time on audience development, you are certain that you will not
succeed on YouTube”
• Robert Kyncl, Vice president at Google and Global Head of Content at YouTube
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ANNEXURE: THE ONLINE VIDEO INDUSTRY IN INDIA
55% Indians watch video everyday…..
If you create it, they will watch
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INDIA IS THE NO.1 MARKET IN THE WORLD FOR USER ADDITIONS ONLINE
Source: Mary Meekers Internet Trends 2015
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VIDEO ADVERTISING IS A HIGH GROWTH AND VALUABLE MARKET
Source: Afaqs
Source: India on Internet 2015
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ADDING VIDEO TO YOUR DIGITAL MARKETING MIX
o According to Invodo, 65% of viewers watch more than three-quarters of a video
o According to a report by Demand Metrics, 70% of marketing professionals report that video converts better than any other medium online
o As stated recently in The Guardian, 'Video promises to be the great unifier', with its 'ability to be distributed in a targeted way across most major digital and social media channels, delivering believable return on investments in the process'.
o IAB recommends shifting 15% of the TV only budgets to Online Video. The shifting leads to 4% increase in reach for the same spend
Source: IAB