top indian brands on social media - july 2013
DESCRIPTION
Unmetric has released its report on Top Indian Brands on Social Media for the month of July, which focuses on 22 brands from 8 different sectors, including Automotive, Aviation, Banking, Consumer Electronics, Food & Beverages, Retail Chains, Insurance and Restaurants. The report demonstrates the performance of Indian brands on 3 social networking platforms; Facebook, Twitter and YouTube. In the June 2013 report of Unmetric, they had specifically talked about engagement rates.TRANSCRIPT
analyzed by
Top Indian Brands on Social Media – July 2013
The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough? Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so you know who is outsocializing who. And how.
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in India (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Home Appliances
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013
A closer look into these
sectors & brands
Hyundai India – Joyful July
Hyundai India focussed its content strategy in July on promoting its ‘Joyful July’ campaign with
discounts and offers for its i10 and i20 models.
Hyundai India posted 28 times about the ‘Joyful July’ campaign and the average engagement score for these posts were 14, while the overall average
engagement score was 31.
The Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions each post gets.
LG India – Clip Your Moments Contest
LG India engaged with its by conducting the ‘Clip Your Moments’ contest on Facebook in July and
these type of posts were the most engaging with an engagement score of 220 and 165 respectively.
The Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions each post gets.
Pepsi India - CollegeGiri
Pepsi India engaged with its fans by asking them to share their CollegeGiri stories and posted the
best stories on their Facebook page.
Pepsi India posted 21 times about ‘CollegeGiri’ and these posts had an average engagement
score of 15, while the overall average engagement score was 17.
Café Coffee Day – Friendship Day Offer
Café Coffee Day’s posts around ‘Friendship Day’ engaged well with its fans.
Café Coffee Day posted 5 times about
‘Friendship Day’ and these posts obtained an average engagement score of 26.
The Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions each post gets.
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in India (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013
A closer look into these
sectors & brands
Shoppers Stop - #TwitterAuction
Shoppers Stop engaged with its followers by conducting a Twitter Auction in which
followers bid on a product via Twitter.
#TwitterAuction was the most used hashtag in July for the brand.
Max Life Insurance - #GoodAdviceBadAdvice
Max Life Insurance’s #GoodAdviceBadAdvice contest was the most tweeted hashtag by the brand and
the followers
Micromax - #MicromaxCanvas4 Launch
Micromax and its followers tweeted more around the launch of Micromax Canvas 4 in July
Domino’s Pizza - #ChatakedaarDialogues Contest
Domino’s Pizza India created lots of buzz through the
#ChatakedaarDialogues Contest in July
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
July 2013
SO
A closer Look at Selected Top
Brands
KFC India
Fiery Grilled
KFC India’s Fiery Grilled commercial, which was uploaded to YouTube on 8th July was the
most watched video on its channel with 14,502 views
Tata Nano
Celebrate Awesomeness
Tata Nano’s Celebrate Awesomeness video which was uploaded on July 28th garnered
more than 178,000 views in just 3 days.
Allen Solly
Colour Lab LookBook Photoshoot
Allen Solly’s Colour Lab LookBook Photoshoot video was the most watched video on its YouTube channel with 17,092
views
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