1. Whos WatchingWhom ? Whos Watching Whom? Tracking Prospects and Influencers Tracking Prospects and Influencers Through YourThrough Your Companys Social Channels Companys Social Channels! SourceCon 2012 Atlanta, GA Shannon Myers, Walton Search

2. About MeShannon MyersWalton Search2001 - 20022008 20092011 - Social Media & Recruitment Consulting Sourcing/Organic SEO

3. About Me Better, faster, smarter, targeted recruiting Passionate about data & technology My way may not be yours Bullseye

4. Why This Presentation?Missed opportunity not to use the information you already have.Today explore the combination of Sourcing & Social from a different perspective.

5. Why This Presentation? Social Analytics takes time to implement butimplemented properly it works and saves time. Social is no longer a fad, its everyday. HoweverAs there begins to be a move toward privacyget the data while its there for the grabbing.

6. Why This Presentation? HoweverAs there begins to be a move toward privacy get the data while its there for the grabbing.

7. Why This Presentation?Social Media Subliminal MessagingReturn On Investment vs. Risk Of Ignoring

8. Goals For Today

9. Goal For Today Learn to begin to utilize both sides of thesearch by harnessing the information from people already searching for us to our advantage. Become more agile when viewing Social Search.

10. Ask YourselfWhat If? Why Not? (Jen Groover) Are You Sure? So What? So What? So What?Creepy or Ethical?

11. 2008 SourceCon Michael Marlatt Cloud Recruiting/MobileDave Copps Location Search, Suggestions Foursquare Sonar Twitter LinkedIn Skype Tech Bubble Sourcing/Social/Marketing Suggestions People You May Know

12. Goal For Today Ask QuestionsSlide Deck Links & More Data

13. Quick PollRole, Company, Industry

14. Why Dont They Call Me Back? Its a great opportunity, why dont they call me back?Top talent in competitive industries are beinghounded every day. Whether they want to or not there isnt time to explore every call.

15. They Search You!

16. They Research You & Your Company

17. They Research You & Your Company

18. 2012 SearchGoogle is blending results including social, location and so is everyone else..

19. 2010 Search

20. 2012 Search

21. 2012 Search

22. Candidates Premature DecisionsCandidates are making decisions before you can even get them in the door. You can help direct those decisions byhaving a great brand, vision, jobs, above average salaries and a rock star marketing team to promote them and drive traffic to your jobs.

23. Turn the Strategy Upside Down Woopra The Power of One Remember your first 10 followers?That one session or person you met at a conference that made it worth coming.The one person that can connect you with many others.

24. Turn the Strategy Upside Down Woopra Broad Target Focused Target

25. Woopra Its not a perfect science but socialmedia monitoring tools are gettingmuch better at finding the influentialneedle in the online haystack. - Jay Baer, The Now Revolution

26. Who Woopra Talking Now?Social Mention Google Alerts

27. Who Woopra Talking Now? Radian6 Find where are these people and engage them immediately. Rapid ResponseTrackur, Brandwatch, Synthesio, ScoutLabs, Attensity, Alterian

28. WhoWoopra Is On Now? Woopra.com Who is viewing my site right now? Where are they? What are they looking at? What are they typing to get there?

29. WhoWoopra Is On Now?WoopraiPhone App

30. Who Is Talking About You? Woopra

31. Use what you have! Woopra Facebook InsightsWebsite Landing Pages - Different Links for Different People (InsideConnector) Google AnalyticsBlog WordPress Hack for Comments LOADS of Plugins Feedburner Stats

32. Use what you have! Woopra Twitter Analyze Followers Twitilyzer TwitsheepLinkedIn Who has viewed your profile? Who is your last hire connected to?Links Bit.ly Hootsuite Owly

33. Use what you have! Woopra Xobni Gist Rappor7ve

34. Use what you have! Woopra Listen then Engage Where else might I have an easier conversation? What other information can I find? Convert possible passives from Bullhorn Reach or other leads.

35. Who Is Talking About You? Woopra

36. We All Have Influence Somewhere Woopra Do they matter? Is it who talks the most who has the most influence or the people who talk to the most people? Neither influence needs to create actions.

37. Who Is Talking About You? Woopra How do you find your influencers? Popularity is one indicator but it only tells half of the story. To be influential a person needs to have expertise in a particular subject matter or area AND an audience that is receptive to their suggestions.

38. Woopra Defining InfluenceInfluence is simply the ability to change how others think and act. Although the size of an individuals social graphoften indicates credibility, the definitive characteristic of an online influencer is not how many Twitter followers or LinkedIn connections a person has nor how often they blog about a particular subject; its their ability to drive others to take action, alter behavior or change opinion. - Radian 6

39. Woopra We All Have Influence SomewhereHow you define who your influencers are is based on your recruiting model and positions.Remember having data and what you do with the data are two different things. Power of One

40. Who Is Talking About You? Woopra Rank your influencers, keep lists, import to ATS/CRM. Hootsuite

41. Woopra Your scien7sts were so preoccupied with whether or not they could, they didnt stop to think if they should. - Jurassic Park

42. Questions?Shannon MyersWalton Search, LLC@slcmyers@waltonsearchshannon@waltonsearch.comwww.linkedin.com/in/shannonmyerswww.facebook.com/waltonsearch