Influencing the influencers

Camille GauletAmandine MathisseFlorian VereThomas Quatre

Who are influencers ? And What is Klout?

They have the power to affect purchase decision of others because of their authority, knowledge, position or relationship…

Klout, measures influence accross the social media. A Klout score from 1 to 100 based on your ability to drive action.

Other Tools Klout The Archivist Kred Peerindex Tweet Grader

How to get influencers to talk about you ?

First step: find your influencersBenchmark a lot!

Second step: Engage with those influencersIf you are a restaurant, invite bloggers that blog

about food for a free dinerFor the cosmetics, send free cream to Youtube

postersFor a automobile company, invite bloggers to try

the car

The dark side of influencers

Some action could go wrongBad experience at a restaurant can be very

harmful to your business

You may not want EVERYBODY to talk about you…The Jersey shore people that have been

forbidden to wear A&F clothes for money